How Arena Strength Optimized Checkout Flow to Increase Conversions and AOV
Arena Strength is a DTC fitness brand selling resistance bands and workout programs. Since their products are quick, impulse-friendly buys, the checkout experience plays a key role in completing sales.
FunnelKit Funnel Builder helped Arena Strength create a smoother checkout flow that reduced drop-offs by keeping the buying process simple and relevant to each purchase, whether customers were buying resistance bands, bundles, or workout subscriptions.
They were also able to increase average order value by adding order bumps at checkout, such as upgraded bands or small add-on guides that complement the main purchase.
About Arena Strength
Arena Strength sells resistance bands, workout gear, and digital training programs built around a simple idea: strength training that works without a gym.
While the company is headquartered in Hong Kong, it also operates warehouses in multiple regions and ships to Australia, the United States, and Canada. This ensures fast shipping regardless of where the customer is, and that’s intentional. A training program loses its value if the equipment is stuck in a warehouse halfway across the world.
On the other hand, the app and workout guides provide built-in structured routines. Customers receive both the equipment and the training together, so they don’t have to figure out what to do next. Everything is designed to make consistency easier from day one.
Business Challenges Of Arena Strength
When Arena Strength built its WooCommerce store, the main challenge wasn’t just selling products. It was creating a checkout experience that worked smoothly for a global customer base without losing clarity or causing delivery issues.
- Checkout form limitations: The default WooCommerce checkout didn’t allow enough control over field placement. Key fields like email couldn’t be prioritized, and the structure felt rigid.
- Shipping accuracy issues: With global shipping, accurate address capture was essential. Missing details like apartment, suite, or unit numbers could lead to delivery issues.
- Lack of a modern mini cart experience: WooCommerce provided a basic order summary, but not a fully optimized mini cart experience. Arena Strength needed a clearer, more visual summary that included product images, quantities, and a clearer order breakdown for easy review.
- No way to add checkout add-ons: There was no simple way to offer one-click add-ons at checkout, missing opportunities to upsell items like extra bands or accessories at the right moment.
How FunnelKit Funnel Builder Solved Arena Strength Challenges
Arena Strength was using WooCommerce, but the checkout needed more control for global shipping and a smoother buying experience. FunnelKit Funnel Builder helped simplify and optimize the entire flow.
- Cleaner checkout for better control
They reorganized the checkout form, prioritizing key fields like email at the top while keeping the rest of the form simple and easy to complete.
- Improved shipping accuracy
With additional fields to collect key details such as apartment, suite, and unit numbers, they were able to reduce delivery errors without making checkout feel lengthy.
- Better mini cart experience
They replaced the basic order summary with a clearer mini-cart-style layout that shows product images, quantities, and order details in a more visual format.
- Easy in-checkout add-ons
One-click add-ons were added so customers can upgrade or add extra products during checkout without breaking the flow. They placed it right above the “Place Order” button to get the maximum conversion rate.
What Arena Strength Founder Has to Say About FunnelKit
We needed a checkout that was cleaner, more flexible, and still powerful enough to handle global shipping and upsell offers on the checkout without making things complicated. And we found all the solutions in FunnelKit Funnel Builder
Erin Young, Arena Strength Founder
Results
- A cleaner, more structured checkout made the buying process easier to complete
- Better address collection helped reduce shipping errors across global orders
- A visual mini cart gave customers a clearer view of their order before payment
- One-click add-ons helped increase order value without adding friction
Arena Strength & FunnelKit Funnel Builder: Built for Long-Term Growth
Arena Strength needed a checkout that could support global shipping, stay simple for customers, and scale as the brand grew.
FunnelKit Funnel Builder gave them exactly that. A flexible checkout experience built around how their customers actually buy.
The improvements in checkout clarity, shipping accuracy, and order value made an immediate impact, but what mattered most was reliability.
As Arena Strength continues to expand into new markets and serve customers worldwide, they plan to keep FunnelKit Funnel Builder as a core part of their growth strategy.
Not because they have to, but because it continues to deliver.
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