BuddyBoss turned its checkout into a smooth, high-converting process, boosting sales with FunnelKit.

BuddyBoss Boosted Conversions & AOV with FunnelKit

BuddyBoss, a platform to build online communities and sell courses, wanted a seamless checkout experience for both new and returning customers.

By choosing FunnelKit, they streamlined the purchase process, reduced cart abandonment, and boosted sales.

About BuddyBoss

BuddyBoss is a platform that helps you build online communities, membership sites, and sell courses on the web and mobile.

Founded in 2010, it powers over 50,000 communities worldwide and offers tools for engagement, customization, and growth.

BuddyBoss focuses on ease, freedom, and ownership, letting creators launch professional platforms without heavy development. Its flexible, all-in-one approach makes it ideal for coaches, educators, brands, and social networks looking to connect and grow their audiences.

Challenges BuddyBoss Was Facing

When BuddyBoss began, they were struggling with high cart abandonment due to an unoptimized checkout experience.

Key challenges included:

• The checkout page wasn’t professional, fast, or smooth
• No way to display testimonials to build trust and drive sales
• Customers couldn’t update items without leaving the checkout page
• Too many extra fields interrupted the checkout flow
• Existing customers needed a simpler, more user-friendly login option
• The checkout process wasn’t optimized for mobile users

"From the very beginning, we were looking for a no-code solution we could trust. One that wouldn’t slow down our website, and FunnelKit has delivered exactly that, helping us streamline checkout and boost conversions." - Founder, BuddyBoss

How FunnelKit Funnel Builder Helped BuddyBoss Solve Their Challenges

BuddyBoss used FunnelKit Funnel Builder to solve their problem and add a conversion-optimized checkout flow to their website:

• A professional checkout without unnecessary fields

BuddyBoss streamlined the checkout by removing extra fields like company name, full billing address, and city, while customizing the design to match their brand.

This created a clean, distraction-free checkout, helping customers complete purchases faster and reducing friction that caused drop-offs.

• Mini cart on checkout for updating quantity

They added a mini cart so customers could adjust quantities directly on the checkout page.

This eliminated a major pain point, reducing cart abandonment and improving conversion rates.

• Clearly display what’s included with each purchase

BuddyBoss packages include multiple products, such as apps, themes, plugin licenses, support, and more.  They customized the checkout page to clearly highlight what’s included in each purchase.

This way, customers could see the full value upfront, increasing trust, confidence, and completed sales.

• Collapsible order summary on mobile

A collapsible order summary was added so mobile users could view items, update quantities, and apply coupons without leaving the page.

Mobile checkout became smoother and more intuitive, boosting conversions.

• User-friendly login and password reset for existing customers

Smart login and password reset pop-ups were added directly on the checkout page.

Returning users could complete purchases without interruption, reducing cart abandonment and improving retention.

In BuddyBoss's Words

"With FunnelKit, we finally have a checkout that’s fast, user-friendly, and optimized for both desktop and mobile. It just works the way it should."

BuddyBoss

Results

• A conversion-optimized checkout is essential for selling digital products
• Don’t include unnecessary fields on the checkout if you don’t need them
• Clearly showing what users will get with their purchase helps close more sales
• Smart login and password reset options make it easier to retain existing customers

BuddyBoss’s Future Plan With FunnelKit

BuddyBoss plans to continue using FunnelKit to enhance the purchase experience for courses, memberships, and community add-ons.

The team values how FunnelKit has simplified checkout and highlighted exactly what members get, helping reduce cart abandonment with a smart login option.

Want to implement a similar strategy and turn your checkout into a conversion machine?

Get started today with FunnelKit.