f.64 Elite Academy had built a loyal community of photographers through YouTube, but wanted a smarter way to grow both recurring memberships and premium course sales through WooCommerce.

With memberships, training programs, and educational resources, they needed a checkout experience that could present relevant offers without disrupting the buying journey.

With conversion-optimized checkout by FunnelKit Funnel Builder, f.64 Elite Academy introduced streamlined checkout for all product types they sell, including training and membership. Plus, it started offering one-click add-ons on the checkout page to effectively boost average order value.

The result was higher membership signups, stronger course add-on acceptance rates, which resulted in better revenue.

About f.64 Elite Academy

f.64 Elite Academy helps photographers improve their creative and post-processing skills through structured training, membership programs, and advanced learning resources.

Built by veteran photographer and educator Blake Rudis, the platform focuses on practical learning, artistic growth, and community-driven improvement.

To scale its online operations, the brand adopted WooCommerce and FunnelKit to streamline checkout, increase membership conversions, and drive more course sales through optimized buying experiences.

Business Challenges Of f.64 Elite Academy

When f.64 Elite Academy chose WooCommerce to build their online store, they quickly realized that while WooCommerce is a powerful infrastructure, the checkout experience needed some improvement.

However, a few challenges stood in the way:

• Limited customization options for the WooCommerce checkout page
• Lack of a no-code solution to easily add testimonials or trust badges
• Limited options to display additional offers on the checkout page to increase order value

How FunnelKit Funnel Builder  Solved f.64 Elite Academy Challenges

f.64 Elite Academy was using WooCommerce to run their store, but the checkout experience needed improvement, especially since they were selling memberships and courses together in one flow.

FunnelKit Funnel Builder helped them turn the checkout into something clearer, more trustworthy, and easier to complete.

• A cleaner checkout for both memberships and courses

Instead of separating everything, they combined memberships and one-time course purchases into a single checkout experience.

The order summary now clearly explains what the customer is getting. It shows membership details like recurring billing and renewal dates along with course pricing.

This made the whole process easier to follow and reduced confusion at the final step.

• Adding trust right where it matters most

They added a “Why Buy From f.64 Elite” section directly on the checkout page to reduce hesitation.

It includes simple trust signals like being a US veteran-owned business, secure encrypted payments, and unique course content. They also added real customer testimonials and visible support contact details so customers feel supported if they need help.

• Small trust signals and customer support details that improve confidence

Along with testimonials, they added subtle reassurance like “4.9 stars and counting” and clear security messaging.

Nothing complicated, just simple cues that help people feel safe at the moment of decision. Plus, they added customer support email so if anyone has any questions, they can simply contact.

• Increasing order value with a smart order bump

An order bump was placed right above the payment options to increase average order value.

It highlights an additional course with a clear discount and time-limited offer. The goal is simple. Make it easy for customers to add it without overthinking.

With FunnelKit Funnel Builder, the checkout became simpler, clearer, and more conversion-focused. It reduced confusion, built trust at key points, and also helped increase order value through a well-placed offer.

In f.64 Elite Academy’s Words

With FunnelKit, we were finally able to improve our checkout experience in a way that feels clean, fast, and easy for our customers. Everything now flows the way it should.

Blake Rudis

Results

A smooth checkout experience is especially important when selling a mix of memberships and courses. From the f.64 Elite Academy’s implementation, a few key improvements stood out:

• Reducing unnecessary checkout complexity helped make the buying process faster and easier to complete
• Clearly showing membership details, course contents, and pricing improved transparency and reduced hesitation
• Adding trust elements like testimonials, secure checkout messaging, and support details helped increase buyer confidence
• Introducing a well-placed order bump helped increase average order value without disrupting the checkout flow

f.64 Elite Academy’s Future Plan With FunnelKit

f.64 Elite Academy plans to continue optimizing its checkout experience as they expand their courses and membership offerings.

They value how FunnelKit Funnel builder makes it easy to present subscriptions, one-time courses, and additional offers in a single streamlined flow, while also improving trust and reducing drop-offs.

If you want to create a high-converting checkout experience for your own digital products, FunnelKit Funnel Builder can help you build a simpler and more optimized buying journey.

Get started today with FunnelKit Funnel Builder.