How f.64 Elite Academy Increased Membership Signups & Course Sales with FunnelKit
f.64 Elite Academy had built a loyal community of photographers through YouTube, but wanted a smarter way to grow both recurring memberships and premium course sales through WooCommerce.
Because the brand sold memberships, training programs, and educational resources together, they needed a checkout experience that could present relevant offers without disrupting the buying journey.
With conversion-optimized checkout by FunnelKit Funnel Builder, f.64 Elite Academy introduced streamlined checkout for all product types they sell, including training and membership. Plus, it started offering one-click add-ons on the checkout page to effectively boost average order value.
The result was higher membership signups, stronger course add-on acceptance rates, and increased revenue.
About f.64 Elite Academy
f.64 Elite Academy helps photographers improve their creative and post-processing skills through structured training, membership programs, and advanced learning resources.
Built by veteran photographer and educator Blake Rudis, the platform focuses on practical learning, artistic growth, and community-driven improvement.
To scale its online operations, the brand adopted WooCommerce and FunnelKit to streamline checkout, increase membership conversions, and drive more course sales through optimized buying experiences.
Business Challenges Of f.64 Elite Academy
When f.64 Elite Academy chose WooCommerce to build its online store, they quickly realized that while WooCommerce is a powerful infrastructure, the checkout experience needed some improvement.
However, a few challenges stood in the way:
- Limited customization options for the WooCommerce checkout page
- Lack of a no-code solution to easily add testimonials or trust badges
- Limited options to display additional offers on the checkout page to increase order value
How FunnelKit Funnel Builder Solved f.64 Elite Academy Challenges
f.64 Elite Academy was using WooCommerce to run their store, but the checkout experience needed improvement, especially since they were selling memberships and courses together in one flow.
FunnelKit Funnel Builder helped them turn the checkout into something clearer, more trustworthy, and easier to complete.
- A cleaner checkout for both memberships and courses
Instead of separating everything, they combined memberships and one-time course purchases into a single checkout experience.
The order summary now clearly explains what the customer is getting. It shows membership details like recurring billing and renewal dates, along with course pricing.
This made the whole process easier to follow and reduced confusion at the final step.
- Adding trust right where it matters most
They added a “Why Buy From f.64 Elite” section directly on the checkout page to reduce hesitation at the point of decision. It highlights key trust signals such as being a US veteran-owned business, secure, encrypted payments, and unique course content.
Alongside this, they included real customer testimonials, a 4.9-star rating mention, and clear support contact details so customers feel supported if they need help.
Nothing overly complex, just simple reassurance cues placed at the exact moment customers are about to purchase.
- Increasing order value with a smart order bump
An order bump was placed right above the payment options to increase average order value.
It highlights an additional course with a clear discount and time-limited offer. The goal is simple. Make it easy for customers to add it without overthinking.
With FunnelKit Funnel Builder, the checkout became simpler, clearer, and more conversion-focused. It reduced confusion, built trust at key points, and also helped increase order value through a well-placed offer.
In f.64 Elite Academy’s Words
With FunnelKit, I’m always focused on maximizing profit instead of losing revenue to expensive platforms charging hundreds per month. As my funnels grew more complex, WooCommerce alone wasn’t enough, and FunnelKit made the entire process seamless. The support has been phenomenal, fast, responsive, and genuinely customer-focused. FunnelKit has earned a customer for life.
Blake Rudis, Founder, f.64 Elite Academy
Results
A smooth checkout experience is especially important when selling a mix of memberships and courses. From f.64 Elite Academy’s implementation, a few key improvements stood out:
- Reducing unnecessary checkout complexity helped make the buying process faster and easier to complete
- Clearly showing membership details, course contents, and pricing improved transparency and reduced hesitation
- Adding trust elements like testimonials, secure checkout messaging, and support details helped increase buyer confidence
- Introducing a well-placed order bump helped increase average order value without disrupting the checkout flow
f.64 Elite Academy’s Future Plan With FunnelKit
f.64 Elite Academy plans to continue optimizing its checkout experience as they expand their courses and membership offerings.
They value how FunnelKit Funnel Builder makes it easy to present subscriptions, one-time courses, and additional offers in a single streamlined flow, while also improving trust and reducing drop-offs.
Want to create a high-converting checkout experience for your digital products? Get started with FunnelKit Funnel Builder today.
