Z Grills Australia transformed its checkout page into a conversion machine, boosting sales and AOV with order bumps using FunnelKit.

How Z Grills Boosted Conversions & AOV with FunnelKit

Z Grills Australia, a premium wood pellet smoker brand, wanted to expand its online presence and create an automated system to sell more grills along with relevant add-ons.

After thorough research, they chose FunnelKit to pair with their WooCommerce store to deliver a seamless checkout experience with one-click order bumps for add-ons.

This combination transformed their already successful business into an online success story, enabling them to sell more products and add-ons effortlessly, without the need for a salesperson to pitch manually. 

About Z Grills Australia

Z Grills Australia delivers premium wood pellet smokers nationwide, from compact portables to full-size flagships, making it easy to enjoy authentic wood-fired flavor at home.

Founded in 2017, the brand draws on decades of expertise in design, manufacturing, and service.

To expand online, Z Grills chose WooCommerce and FunnelKit to boost sales and grow both locally and globally.

We sat down with one of the founders to learn how FunnelKit helped them launch a successful, profitable online store.

Business Challenges Of Z Grills Australia

Z Grills Australia had an initial setup ready to sell online with WooCommerce that provided them with the flexibility to manage inventory and scale efficiently.

But a few obstacles were holding them back:

• No quick order summary: Customers had to go to the cart page to see an order overview or update cart items.

• No automation for recommendations: Frequently bought together items weren’t suggested automatically.

• Lengthy checkout: Too many fields made the checkout process frustrating.

• No add-on on checkout: Important addons like warranties couldn’t be offered at checkout right when users are about to complete their purchase.

• No shipping info on checkout: Shipping policies were hard to communicate, critical for physical products.

We could have tried to fix these issues with custom code, but the WooCommerce experts we consulted warned us it's not a reliable long-term solution. So, we looked for something that just worked, right out of the box," - Founder, Z Grills Australia

That’s how the team came across FunnelKit, which promised to solve pretty much all the problems they were facing. 

The founder mentioned that hundreds of positive reviews online about FunnelKit gave them the confidence to go for this plugin.

How FunnelKit Solved Z Grills' Challenges 

Z Grills utilized multiple FunnelKit features to solve the problems they encountered.

Have a look at the features they used and how they used them: 

FunnelKit Cart: Slide cart with in-cart product recommendations

Z Grills used FunnelKit Cart to provide a quick order summary and automated product recommendations. 

Here is how it worked for them

• Always-accessible order summary on the slide cart

By adding an always-accessible slide-out cart with FunnelKit, Z Grills Australia instantly modernized its store.

With easy customization options, they were able to align the cart seamlessly with their brand without any coding.

Customers can now view their order summary and update items from anywhere on the site with a single click, improving the user experience and driving higher conversions.

• Smart in-cart “frequently bought together” section

Z Grills utilized FunnelKit Cart’s in-cart recommendation feature to create a “frequently bought together” section, automatically suggesting relevant items.

This boosted average order value and made recommending the right products effortless.

FunnelKit Checkout: Optimize checkout page for conversion

Z Grills optimized their checkout strategy with FunnelKit, turning it into a smoother, more conversion-friendly experience:

• Custom store checkout

By choosing a minimalist template and tailoring it to their brand, they created a clean, distraction-free checkout that kept customers focused on completing their purchase.

• Auto address complete to collect an accurate address

Using Google Address Autocomplete ensured addresses were correct, minimizing delivery errors and creating a reliable customer experience.

• Remove the unnecessary fields

They removed billing address, company fields, and the country field for domestic shipping, speeding up the process and making checkout frictionless for customers.

• Building trust with badges and testimonials

Adding trust badges and real customer testimonials increased buyer confidence, reducing hesitation and cart abandonment.

• Transparent shipping policy

Displaying FAQs directly on the checkout page proactively answered common questions, reducing confusion, which supported higher conversions.

FunnelKit Order Bump: Boost AOV with one-click offers on the checkout

Z Grills offers a 3-year Gold Warranty with all their grills, and wanted a way to seamlessly integrate it into the sales process automatically and without feeling pushy.

FunnelKit’s one-click order bump on the checkout was the perfect solution for this. 

Here is how they used it: 

• Placed the 3-year warranty as an order bump inside the mini cart to grab attention
• Briefly share what the warranty has to offer so customers know enough to make a decision
• Added a limited deal badge to create FOMO and highlighted the sale price
• Leveraged FunnelKit’s advanced feature to auto-add the warranty to the cart, while still allowing users to uncheck if they didn’t want it

Result?

Most customers opted in, making it a consistent win for increasing average order value without interrupting the checkout flow.

What Z Grills Has to Say About FunnelKit

"We signed up for the 15-day money-back guarantee, thinking we’d test it out, but we’ve completely fallen in love. FunnelKit has helped us sell more products, increase conversions with order bumps and in-cart recommendations, and their support team is amazing whenever we need any help."

Founder

Results

• A cleaner, smoother checkout with minimal fields drives higher conversions.
• In-cart suggestions help customers discover more products effortlessly.
• Order bumps are an instant win for offering relevant add-ons like product warranties.
• Real testimonials build customer trust and confidence.
• Adding shipping details on checkout reduces confusion and post-purchase queries.

Z Grills Australia’s Journey With FunnelKit Continues

Z Grills Australia has been using FunnelKit for over 7 years and plans to continue leveraging its conversion-optimized features to expand its business.

Over the years, FunnelKit has helped them streamline checkout, boost sales with in-cart recommendations and order bumps, and provide a seamless shopping experience for customers.

The team looks forward to using FunnelKit’s ongoing updates and support to grow even further.

If you sell similar products and want to replicate the strategies that worked for Z Grills Australia, all you need is FunnelKit.