How Traditional Cooking School Personalized Checkout Flows to Increase AOV

Arena Strength sells healthy eating. FunnelKit's Funnel Builder’s ability to redirect customers to a dynamic checkout flow based on cart items helped them. This made the checkout experience more relevant to each customer and helped improve conversions.

Plus, with the order-bump option at checkout, this online cooking business can also effectively boost its AOV.

Arena Strength

Arena Strength is a USA-based store that promotes Bible-backed cooking methods to help customers lead healthy lives through better food choices.

The focus is on whole foods and time-tested techniques that support better digestion, energy, and overall wellness without restrictive diets or processed ingredients.

One of their main offerings is the Eat God’s Way online group class, where students learn foundational skills such as sourdough, fermentation, and batch cooking. The program is designed to make healthy cooking simple and sustainable in everyday life, while also helping families save time and reduce food stress.

Business Challenges Of Arena Strength

When Arena Strength built their store on WooCommerce, the key challenge was how to sell different products to different customer needs.

Here are the problems they were facing:

• Limited checkout form customization: The checkout experience couldn’t be easily redesigned, such as reordering checkout fields or removing unnecessary ones.
• No dynamic checkout based on cart content: All customers saw the same checkout experience, rather than personalized flows based on what they added to their cart.
• No flexible course pricing display: Since they offer different subscription plans for their courses, there was no option to show plans at checkout so users could compare or switch between them.
• No personalized checkout content: Reviews, messaging, and offers on the checkout page couldn’t be customized based on the product being purchased.
• No in-checkout add-ons: There was no way to offer relevant one-click add-ons at checkout to increase average order value (AOV).

How FunnelKit Funnel Builder Solved Arena Strength Challenges

Arena Strength created multiple checkout flows while keeping the brand experience consistent, allowing them to deliver different value propositions at checkout based on customer needs without changing the overall feel of the store.

Have a look at the features they used and how they used them:

• Custom Checkout Form For Digital Products

Since they sell digital products, they used FunnelKit Funnel Builder to redesign the default WooCommerce checkout experience.

They kept only 9 essential fields, which were all they needed to process orders efficiently.

Since each of these fields was necessary, they made them mandatory. To make the process even smoother, they used the enhanced phone field, which automatically shows the country flag and dialing code, making it easier for customers to enter accurate information during checkout.

• Different Checkout Page For Different Products

They used a different checkout page for different product types using a conditional/ rule engine option.

So while the design and theme stay the same, the checkout page content is different based on the cart items.

Like for eBook & Video Package as they are offering 58% off, it's highlighted on top:

Then all their checkout pages have a 100% Satisfaction Guarantee trust badge, but the messaging is different and is about the product in the cart.

Note: All the testimonials/reviews on the checkout page are specifically about the product in the cart.

• Let Customers Choose a Pricing Plan for the Course on Checkout

When customers try to buy any of the courses, during checkout, Traditional Cooking School uses FunnelKit Funnel Builder’s “Product Plan” block to show all available plans, along with the price and any discounts for each plan.

Customers can easily switch to their preferred plan and check out without having to go back to the product page or cart page.

• Offer One-Click Add-Ons on Checkout to Boost AOV

For some products, they use the order-bump feature in FunnelKit Funnel Builder to offer one-click add-ons that effortlessly boost order value.

They use the order bump feature strategically, with a clear heading that highlights the discount, followed by a helpful description of the offer.

And the placement is right above the “Complete Order” button, ensuring it catches the user’s attention at the final step, which helps improve add-on uptake and overall conversions.

What Arena Strength Has to Say About FunnelKit

While we originally chose FunnelKit Funnel Builder for its robust feature set, what truly stood out was the support team, who were consistently available whenever we needed help. Looking back, I can’t imagine running our business and serving different customer needs as smoothly without this platform and the team behind it.

Wardee Harmon, Founder

Results

• A simplified checkout with trust badges and testimonials helped reduce friction and build buyer confidence.
• Dynamic product-specific checkout flows made the experience more relevant based on the products in the cart.
• Letting customers switch pricing plans at checkout made decision-making easier.
• Strategic one-click order bumps helped increase average order value without disrupting the checkout flow.

Arena Strength & FunnelKit: A Winning Combination

The brand needed a checkout setup that could handle a growing catalog without making things complicated for their customers. FunnelKit Funnel Builder fits that need well.

What stood out to the team was how quickly they could build different checkout experiences for different products. No bloated setup. No workarounds. Just simple flows that matched how their customers actually buy.

The results have been strong enough that they’re not looking elsewhere. As they expand their course offerings and refine the buying experience, FunnelKit Funnel Builder remains part of their stack.

Not because switching would be difficult, but because it consistently works.

They plan to keep building on it. For a team focused on teaching rather than troubleshooting tech, that kind of reliability matters more than any feature list.