19 Best Free WooCommerce Plugins to Grow Your Online Store

Discover the list of the best free WooCommerce plugins you can use to streamline your WooCommerce store without spending a penny. 

Launching a WooCommerce store is easy, but scaling it is the real challenge.

Instead of chasing every new plugin, focus on tools that actually move the needle.

A smart way to start is with free plugins: test what works, then upgrade only when needed.

In this guide, we’ve compiled the 19 best free WooCommerce plugins. We’ve also highlighted key features, both free and premium, to help you choose the right ones for your store.

Top 5 WooCommerce Free Plugins for WordPress: Quick Pick

How We Tested and Reviewed WooCommerce Plugins

To identify the best WooCommerce plugins and extensions, we installed and tested each one on a dedicated WordPress staging site. 

Our evaluations covered a full range of features, benefits, and potential drawbacks. Our selection focused on six key factors:

• Ease of use: We prioritized plugins with intuitive interfaces, clear documentation, and smooth onboarding.
  
• Versatility: We tested tools designed for a variety of use cases for product management, conversion optimization, marketing, payment processing, and more.
  
• Customer reviews and support: Only plugins with strong user ratings, active support, and consistent performance in our tests made the cut.
  
• Performance impact: Speed and stability matter. We checked how each plugin affects site performance, loading times, and compatibility with major themes and plugins.

• Update frequency: Plugins that are regularly updated are more secure and compatible with the latest version of WooCommerce, a critical factor for long-term reliability.

• Active installations – A high number of installs often indicates reliability and community trust. However, niche plugins with fewer installs were also considered if they served a specific, high-impact purpose.
  

Now let’s dive into the list of plugins. 

19 Best Free WooCommerce Plugins

We tested over 120+ WooCommerce plugins and shortlisted 19 of the best based on performance, usability, versatility, customer feedback, and compatibility.

Each plugin list includes its core purpose, key free features, premium features, active installations, and customer reviews, to help you choose the right tools for your store.

1. FunnelKit Funnel Builder

Type: Best free WooCommerce plugin to optimize the checkout flow of your store. 

When it comes to WooCommerce, the checkout experience is everything. Unfortunately, the default one-size-fits-all page isn’t built to convert. It lacks structure, style, and flexibility. That’s where FunnelKit Funnel Builder comes in.

FunnelKit Funnel Builder replaces the default WooCommerce checkout with high-converting, beautifully designed templates. 

It lets you build complete sales funnels with checkout pages, thank you pages, upsells, downsells, and more, without touching a single line of code.

With deep integration into popular page builders like Elementor, Bricks, Divi, and Gutenberg, it makes it easy to create high-converting, fully customizable funnels.

Free key features:

• Customizable checkout pages: Replace the default WooCommerce checkout with branded, conversion-optimized pages.
• Free checkout templates: Import professionally designed checkout templates with one click. 
• Compatible with popular page builders:  Fully compatible with Elementor, Divi, Oxygen, and Gutenberg for flexible design options.
• Checkout field editor: Edit, rearrange, hide, or remove checkout fields to simplify the buying process.
• Smart payment buttons: Integrate Google Pay, Apple Pay, PayPal Express, and more, for faster, seamless transactions.
• Auto-apply coupons: Automatically apply discount codes during checkout to boost conversions.
• Visual checkout builder: Build, visualize, and organize your entire funnel journey in an intuitive layout.
• Inline field validation: Real-time checkout form field validation to reduce errors and improve user experience.
• Collapsible optional fields: Optional checkout fields can be collapsed to declutter the form.
• Enhanced phone field: Automatically detects country codes and validates phone numbers.
• Address field validation: Ensures addresses entered are accurate and complete.
• Conversion data tracking: Capture detailed order data, including Order ID, customer name, email, phone, date, and total spent.
• Contact profiles: Access comprehensive customer data such as total spend, average order value (AOV), and order history.
• Lead generation funnels: Build funnels focused on capturing leads to grow your customer base.
  

Active installations and customer reviews: 

• 30,000+ active installs with 900+ five-star reviews on WordPress.org 

Premium features (FunnelKit Funnel Builder Pro): 

• Multi-step checkout pages for a smoother purchase flow
• 40+ premium, conversion-optimized funnel templates
• One-click upsells and downsells to increase post-purchase revenue
• Order bumps on checkout pages to boost average order value
• A/B testing for funnel steps and checkout layouts
• Custom thank you pages with dynamic customer and order data
• Advanced checkout tools like auto-apply coupons and Google address autocomplete
• Built-in funnel analytics to track views, conversions, and revenue

Price: A Free version is available on WordPress.org. The premium version starts at $99.50/year.

2. FunnelKit Cart 

Type: Best free WooCommerce plugin for slide cart and direct checkout option

A long checkout process can annoy customers and cause them to leave without making a purchase. Skipping the cart page makes buying quick and simple, so more people complete their orders.

FunnelKit Cart introduces a sleek, slide-in cart that allows customers to view and modify their order without leaving the page, from anywhere on the site. 

Additionally, it features a direct checkout button that enables shoppers to proceed directly to checkout, reducing the time it takes to complete the purchase and making your store more sales-friendly. Additionally, you can offer express one-click checkout options directly on the cart, enabling users to complete their purchase quickly. 

Key free features: 

• Slide-out cart: Let customers view and edit their cart without leaving the page.
• Ajax cart updates: Instantly reflect product changes and quantity updates with no reload.
• Cart icon with preview: Show live cart count and product previews in a floating icon.
• One-click coupon field: Let users apply discount codes directly in the cart.
• Express payment buttons: Enable Google Pay and Apple Pay inside the cart drawer.
• Add cart icon in header: Easily display a clickable cart icon on your site’s header.
• Customizable labels and colors: Change button text and colors to match your store branding.
• Mobile responsive design: Optimized cart experience across all screen sizes.
• FunnelKit integration: Works perfectly with FunnelKit’s checkout and funnel pages.

Active installation and customer review: 

• 30,000+ active installations with a total of 80+ five-star reviews. 

Pro features:

• In-cart product recommendations to increase order value.
• Milestone-based rewards, like free gifts, free shipping, or discounts.
• Special add-ons directly inside the cart.

Price: Get the free version from WordPress.org. Premium version is available with FunnelKit Plus and above packages starting from ​​$179.5. 

3. Elementor

Type: Best free drag-and-drop visual page builder for WooCommerce

Great design is crucial for engaging visitors and increasing sales. If you want a no-code solution to create stunning, responsive pages effortlessly, Elementor is the perfect tool for your WooCommerce store.

Elementor is a visual page builder that enables you to create landing pages, about pages, blog posts and archives, contact pages, portfolio pages, and basic WooCommerce product pages. 

This free WordPress plugin is compatible with all the popular WordPress themes and plugins, making it perfect for beginners.

Key free features:

• Drag-and-drop editor: Build and customize pages visually with live preview, no coding needed.
• Basic widgets: Access 40+ essential widgets like text, images, buttons, videos, and dividers.
• Responsive design controls: Ensure your site looks perfect on desktop, tablet, and mobile devices.
• Pre-designed templates: Choose from a library of free page templates and blocks for quick design.
• Global fonts & colors: Maintain consistent branding by setting site-wide fonts and color schemes.
• Basic pop-up builder: Create simple pop-ups for promotions or newsletter signups without extra plugins.
• Theme compatibility: Works seamlessly with most WordPress themes for easy integration.
• Mobile friendly: Fully responsive pages that adjust smoothly across all devices.

Active installation and customer review:

• Over 5 million active installations with 6k+ 5-star ratings on WordPress.org.

Pro features:

• Create custom headers, footers, and archive pages with Theme Builder.
• Build WooCommerce product and shop pages with dedicated widgets.
• Access 90+ advanced widgets including forms, posts, slides, and more.
• Use Popup Builder with advanced targeting, triggers, and animations.

Price: Download the free version from the Elementor site. The pro version starts at $4.99/Monthly (billed annually).

4. FunnelKit Automations CRM

Type: Best free WooCommerce plugin for abandoned cart recovery and marketing automation 

Did you know that over 70% of shoppers abandon their carts before completing a purchase? With the right plugin, you can reach out to them to give a nudge so they return and complete the order. 

FunnelKit Automations is the best abandoned cart recovery plugin that helps you to track cart abandonment and recover with email and SMS automation. 

It includes a visual automation builder, detailed analytics, and prebuilt workflows (called “recipes”) to help you get started quickly.

Along with abandoned cart recovery, you can automate email and SMS campaigns for marketing and customer communication purposes. 

Key free features:

• Track cart abandonment: Easily track cart abandonment, set wait, cool off, and lost cart period. 
• GDPR consent: Inform customers that their email and cart data are saved to send abandonment reminders.
• Visual automation builder: Create automation with a visual builder, no coding required. 
• Prebuilt cart recovery recipe: Comes with a prebuilt abandoned cart recipe with multiple follow-ups. 
• Automate email and SMS: Send both email and SMS automatically to recover abandoned carts. 
• Delays: Add delays between multiple emails and SMS in abandoned cart recovery automation. 
• Detailed cart data: You get detailed data on recoverable, recovered, and lost carts. 
• Customer profile: Customer profile with all their order history, automation history, and so on. 

Active installation and customer review:

• Over 20,000+ active installations with 280+  4.7-star rating on WordPress.org.

Pro features: 

• Offer a dynamic coupon to ensure cart recovery
• A visual email builder with prebuilt email templates 
• Detailed analytics on email and SMS campaigns 
• Create conditional automation flows based on customer details, cart details, etc. 
• A/B test your automation, abandoned cart email subject, preview, content discount, etc. 

Price: Easily download the free version from WordPress.org. Premium starts at $99.50/year for a single site.

5. Advanced Coupons

Type: Best free WooCommerce plugin to upgrade your store’s coupon and promotion system.

Running effective promotions is key to increasing sales and repeat purchases. But the default WooCommerce coupons are quite limited. If you're looking for a no-code solution to launch better deals and smarter offers, Advanced Coupons is the plugin to get.

Advanced Coupons enhances WooCommerce’s basic coupon system, allowing you to create coupons based on user role, BOGO offers, auto apply coupon URL, etc. Plus, you can refund orders to store credit for future purchases. 

Here are the key free features:

• Buy One Get One (BOGO) deals: Create simple “Buy One, Get One” offers to encourage more purchases.
• Coupon scheduling: Set start and expiry dates for coupons automatically.
• Cart conditions: Apply coupons only when certain products or minimum cart totals are met.
• Coupon usage limits: Restrict coupons by usage count per user or globally.
• Shipping coupons: Offer discounts on shipping costs to incentivize checkout.
• URL coupons: Generate coupon codes that apply automatically when customers visit a special link.
• Coupon bulk import/export: Easily import or export coupons via CSV files for bulk management.
• Role restrictions: Limit coupon use to specific user roles, like subscribers or wholesale customers.

Active installation and customer review:

• 10,000+ active installations with 4.3-star average rating on WordPress.org 

Pro features:

• Create advanced BOGO deals with discounts or free shipping.
• Set coupon usage based on products in cart or customer purchase history.
• Offer shipping deals by zone or method with fine-grained control.
• Schedule coupon “buy one get one” offers by days or times.
• Combine multiple coupons and stack discounts.

Price: The premium version starts at $59.50/year.

6. WooCommerce Tax

Type: Best free WooCommerce plugin to automate tax collection and ensure compliance.

Handling taxes manually can be time-consuming and error-prone, especially when you sell across regions with different tax rules. That’s why you need a plugin that automates the process.

WooCommerce Tax simplifies sales tax management by automatically calculating accurate tax rates at checkout based on customer location. It helps store owners stay compliant with regional tax rules without manual setup. 

Fully integrated with WooCommerce, it’s a plug-and-play solution that saves time and reduces errors in tax collection.

Here are the key features:

• Automatic tax calculation: Calculates sales tax rates automatically using customer's shipping or billing address.
• Supports multiple tax jurisdictions: Handles state, county, and city tax rates for accurate regional taxes.
• Inclusive and exclusive tax options: Set taxes to be included in prices or added at checkout.
• Tax reporting: Provides basic reports to help with filing and accounting.
• Configurable tax classes: Create different tax rates for different products or categories.
• Compatibility: Works smoothly with WooCommerce shipping and payment options.
• Location-based tax rules: Apply tax rules based on customer location and store settings.

Active installation and customer review:

• 700K+ active installations with a 69% 5-star rating on WordPress.org, valued for simplicity and reliability.

Price: Totally free and available on WooCommerce.com pro version. 

7. FunnelKit Payment Gateway for Stripe WooCommerce 

Type: Best free WooCommerce plugin to add multiple payment methods via Stripe.

WooCommerce by default provides only a few basic payment options, like Direct Bank Transfer, Check Payments, and Cash on Delivery. These aren’t enough to meet today’s customers’ expectations, who prefer faster, more convenient methods like credit/debit cards, express checkouts (Google Pay, Apple Pay), Buy Now Pay Later (BNPL), and local payment gateways. 

To offer these modern options in your store, you can integrate Stripe with WooCommerce using the free FunnelKit Payment Gateway plugin.

This plugin is easy to set up, featuring a quick onboarding process and automatic webhook creation, making Stripe integration seamless and hassle-free.

Here are the free key features: 

• Quick stripe onboarding: Connect your Stripe account instantly, no need to manually enter API keys or webhooks.

• Apple Pay and Google Pay Integration: Offer one-click express checkout with major digital wallets, built right into the cart and checkout flow.

• Automatic webhook syncing: Automatically fetch and configure webhooks from Stripe to ensure seamless communication with your store.

• Supports all major cards: Accept Visa, MasterCard, AmEx, Discover, Diners Club, JCB, and more—securely and globally.

• Buy now, pay later support: Offer flexible BNPL options, including Affirm, Klarna, and Afterpay, to increase order value and conversions.

• 3D secure payments and SCA compliance: Enable fraud protection with Strong Customer Authentication (SCA) and 3D Secure.

• Live/test mode toggle: Switch between test and live Stripe environments without affecting your live store setup. You also get admin-only test mode. 

• Subscription-ready: Compatible with subscription plugins to support recurring payments.

Active installation and customer review:

• 20,000+ active installations with a 40+ 5-star rating on WordPress.org.

Price: Totally free. 

8. WooCommerce PayPal Payments

Type: Best free plugin to offer PayPal payments in WooCommerce

Paypal is a popular payment method and can help you better cater to your customers’ payment method needs. With WooCommerce PayPal Payments, you can seamlessly integrate PayPal into your WooCommerce. 

Here are the key features: 

• Multiple payment methods: Offer different payment options like PayPal, Venmo (US), Pay Later options, credit, and debit cards.
• Subscription payment:  This plugin is compatible with WooCommerce Subscriptions or PayPal Subscriptions. So, manage recurring payments through PayPal easily. 
• Add a PayPal button to custom pages: Add PayPal and Paylater buttons on different pages like product, cart, and checkout pages. 

Active installation and customer review:

• 700,000+ active installations with a 130+ 5-star rating on WordPress.org.

Price: Free.

9. WP Forms 

Type: Best free form builder plugin for WooCommerce 

Whether it’s signing up for newsletters, submitting support requests, or providing custom order details, having a form builder is essential. Without one, you risk losing valuable leads and customer messages in a cluttered inbox or missing them altogether.

WPForms enables you to create forms, feedback forms, subscription forms, and other types of forms for your website in minutes with just a few clicks! It also comes with pre-built form templates, such as subscription forms and contact forms. 

Here are the free features: 

• Drag and drop builder: Create forms just by dragging and dropping elements. 
• Prebuilt forms: The free version offers limited form templates. 
• Responsive forms: Create forms that look nice on all devices, irrespective of size and shape. 
• Spam protection: Includes CAPTCHA and honeypot anti-spam measures.
• Embed in a page: Embed any form built with WPForms in a page with a shortcode.
• Email notifications: Notifications are sent when a form is submitted.

Active installation and customer review:

• 6+ million active installations with 13326+ 5-star ratings on WordPress.org.

Pro features:

• Advanced fields like file uploads, date/time pickers, and website URLs
• Payment fields like PayPal Commerce integration
• A wide range of prebuilt form templates 
• Detailed form entries management for each individual form

Price: The premium pricing starts at $49.50/ year

10. WooCommerce Stock Manager 

Type: Best free WooCommerce plugin for efficient stock management.

Manually updating stock levels, SKUs, or prices, especially across a large number of products or variations, can be frustrating, slow, and prone to errors. Stock Manager for WooCommerce offers a clean, spreadsheet-style interface that allows you to manage inventory in bulk directly from your dashboard. 

With this free plugin, you can easily edit and manage product stock status, quantity, prices, SKU, and taxes. etc., apply quick filters and view stock history, import and export stock data to CSV. It’s a great choice if you want straightforward inventory control without incurring additional costs.

Here are the free key features:

• Bulk inventory management: View and manage stock status, prices, SKUs, and backorders for all products from one screen.
• Variation support: Easily manage variable products and their variations.
• CSV Import/Export: Quickly update stock using CSV files for managing large inventories.
• Filtering options: Filter products by name, stock status, category, and more.
• Custom columns: Show or hide the columns you need for a focused view.
  

Active installation and customer review:

• 20,000+ active users and over 80+ 5-star reviews. 

Price: Totally free. 

11. Advanced Shipment Tracking 

Type: Best free WooCommerce plugin to add shipment tracking details and keep customers informed.

Keeping customers informed about their order status is key to building trust and reducing support questions. Without clear tracking information, customers often become anxious or frustrated, leading to increased calls and emails to your support team.

Advanced Shipment Tracking lets WooCommerce store owners add shipment tracking details directly to orders. This improves customer satisfaction by providing clear, timely updates on their deliveries, reducing support queries, and building trust.

Here are the free features:

• Add tracking info to orders: Enter tracking numbers and carrier details easily in the order admin panel.
• Customer notifications: Automatically send tracking info via email so customers stay informed.
• Multiple carrier support: Supports hundreds of popular carriers worldwide for seamless integration.
• Tracking display on my Account: Customers can view shipment status directly in their account page.
• Customizable tracking links: Link tracking numbers to carrier websites for easy order status checks.

Active installation and customer review:

• 60,000+ active installations with over 280 5-star reviews. 

Pro features: 

• Bulk import tracking numbers for faster processing
• Advanced tracking reports and analytics
• Custom email templates for shipment notifications
• SMS tracking notifications
• Integration with WooCommerce Subscriptions for recurring orders

Price: The basic version is available for free. The premium version starts at $129.00. 

12. WooCommerce PDF Invoices & Packing Slips

Type: Best free WooCommerce plugin to generate and send professional PDF invoices and packing slips automatically.

Managing invoices and packing slips manually can be time-consuming and prone to errors. WooCommerce PDF Invoices & Packing Slips automatically adds PDF invoices or UBL invoices to the order confirmation emails sent to your customers.

This freemium plugin includes a basic template and allows you to modify or create your own templates. Additionally, you can download or print invoices and packing slips from the WooCommerce order admin.

Here are the free key features: 

• Automatic PDF generation: Automatically generate PDF invoices and packing slips for each order.
• Email attachments: Attach the generated PDFs to WooCommerce emails of your choice, such as order confirmation emails.
• Download and print: Download or print invoices and packing slips directly from the WooCommerce order admin page
• Bulk generation: Generate PDF invoices and packing slips in bulk for multiple orders.
• Customizable templates: Fully customizable HTML/CSS invoice templates to match your branding.
• Sequential invoice numbers: Assign sequential invoice numbers with custom formatting.
• Multi-language Support: Available in multiple languages, including English, Spanish, French, German, Italian, Dutch, and more.

Active installation and customer review:

• 300,000++ active installations with 1750+ 5-star reviews. 

Pro features:

• Create and email proforma invoices and credit notes for refunds.
• Automatically upload invoices to Dropbox for easy storage and access.
• Access to additional premium templates and advanced customization options.
• Automatically send new orders or packing slips to your printer as soon as the customer orders.

Price: The basic version is totally free. The premium version starts at €69.00.

13. Customer Reviews for WooCommerce

Type: Best free WooCommerce plugin to gather authentic customer reviews with photos and videos.

Over 55% of online shoppers read at least four online reviews before making a purchase. Customer reviews build trust and drive more sales, but getting them can be tough.

Customer Reviews for WooCommerce is a free plugin that helps stores easily collect authentic reviews. Key features include automated email reminders, photo and video reviews, and a combined review form. Unique perks, such as WhatsApp invites and discount rewards, boost review volume, all without a paid version.

Here are the free key features: 

• Automated review reminders: Send customizable email requests to customers after purchase, encouraging reviews.
• Photo and video reviews: Allow customers to upload images and videos with their reviews to add credibility.
• Aggregated review form: Let customers review all their purchased products in a single form for convenience.
• WhatsApp review invitations: Manually send review invites via WhatsApp ‘click to chat’ links.
• Discount incentives: Offer discounts or coupons as a reward for leaving reviews.
• Google shopping integration: Boost your product visibility by integrating reviews with Google Shopping.
• Q&A feature: Enable customers to ask and answer questions on product pages, fostering engagement.
• Review import/export: Easily import or export reviews for management or migration.

Active installation and customer review:

• 80,000+ active installations with 1350+ 5-star reviews. 

Price: Free. 

14. MonsterInsights

Type: Best free WooCommerce plugin for easy Google Analytics integration and insightful reporting.

Understanding how visitors interact with your WooCommerce store is crucial for growth. Google Analytics is the best tool for this, but switching between Google Analytics and your WooCommerce dashboard can be tedious and confusing.

MonsterInsights is a popular free plugin that solves this by bringing key analytics data right into your WordPress dashboard. It helps you track essential store metrics like visitor behavior, sales performance, and conversion rates directly from your WordPress dashboard, no coding needed.

Here are the key free features: 

• Simple Google Analytics setup: Connect your store to Google Analytics with just a few clicks.
• Enhanced tracking: Track session, page view, bounce rate, new vs. Returning Visitors, etc. 
• Audience insights: Get data on user demographics like top countries, devices used, etc. 
• Top posts/pages: Get a report on the most popular pages and posts. 
• Mobile-friendly reports: Access your analytics from any device via the WordPress dashboard.

Active installation and customer review:

• 2+ million active users and over 2600 5-star reviews. 

Pro features: 

• Access advanced reports for traffic, conversions, forms, coupons, and more. 
• Integrate with other WooCommerce plugins, such as Easy Digital Downloads, WPForms, and PPC Ad Tracking.
• Advanced analytics include form conversion rate, logged-in user reports, and popular content types, among others. 

Price: A Free version is available on WordPress.org. The premium version starts at $99.60/ year. 

15. All in One SEO (AIOSEO)

Type: Best free WooCommerce SEO plugin to improve search visibility and drive organic traffic.

If you want your WooCommerce store to attract more customers, strong SEO is essential. Without proper optimization, your products can get lost in the crowd. All in One SEO (AIOSEO) makes SEO simple by helping you improve your site’s ranking on Google and other search engines.

This plugin helps WooCommerce stores enhance their search engine rankings with powerful on-page SEO tools, XML sitemaps, and social media integration, all without requiring technical expertise. It includes easy setup wizards, meta tag management, and advanced schema markup support.

Here are the free features: 

• Easy SEO setup wizard: Quick configuration for your site and WooCommerce products.
• Meta title and description: Customize SEO titles and descriptions for products and pages.
• XML sitemap generation: Automatically generate sitemaps for better search engine indexing.
• Schema markup support: Add rich snippets to enhance search listings.
• Social media integration: Optimize how your products appear when shared on social platforms.
• Robots.txt and .htaccess editor: Manage site crawling and indexing rules easily.
  

Active installation and customer review:

• 3+ million active users and over 4,000+ 5-star reviews. 

Pro features: 

• Create comprehensive sitemaps, including video and news, for better indexing.
• Optimize content for inclusion in Google News.
• Manage 301/302 redirects and fix broken links.
• Monitor and resolve broken pages easily.
• Automatically detect and handle redirect changes.

Price: The premium version starts at $49.60/year.

16. Wordfence Security

Type: Best free WooCommerce plugin for website security, malware protection, and real-time threat monitoring.

If you’re running an online store, keeping it safe from hackers and malware is non-negotiable. Wordfence Security is a leading free WordPress security plugin that helps protect your WooCommerce store from malware, brute force attacks, and hacking attempts. 

Whether it's blocking malicious traffic or alerting you to suspicious activity, Wordfence offers the protection your store needs to stay secure and compliant.

Here are the free key features:

• Web application firewall: Blocks malicious traffic before it reaches your site.
• Malware scanner: Scans core files, plugins, themes, and posts for malware signatures.
• Live traffic monitoring: View real-time visits, bot activity, and login attempts.
• Login security: Protects against brute-force attacks with CAPTCHA and two-factor authentication (2FA).
• File change detection: Alerts when plugins, themes, or core files are modified unexpectedly
• Rate limiting and IP blocking: Set rules to throttle or block users and bots quickly.
• Security alerts: Receive email notifications for suspicious activity
• Wordfence central support: Manage multiple sites from a centralized dashboard

Active installation and customer review:

• 5+ million active users and over 4,000+ 5-star reviews. 

Here are the pro features:

• Real-time updates to firewall rules and malware signatures for immediate protection
• Premium IP Blocklist that blocks over 40,000 known malicious IP addresses 
• Country blocking to restrict access from specific regions
• Access to the security Audit Log and premium support from the Wordfence team 

Price: Download the free version from the official site or WordPress.org. The pro version starts at $149 per year.

17. WP Fastest Cache

Types:  Best free WooCommerce caching plugin 

Site speed plays a huge role in conversion rates and SEO. With a caching plugin, you can speed up your store’s performance, especially on shared hosting. 

WP Fastest Cache is a lightweight plugin that helps speed up your site by creating static HTML versions of your pages. You can see the results in Google PageSpeed, Core Web Vitals, GTmetrix, and Pingdom scores. 

Here are the free features: 

• Automatic cache clearing:All cache files are deleted automatically whenever a post or page is published or updated.
• Manual cache control: Admins can easily delete all cached files or just the minified CSS/JS directly from the options page.
• User control: Enable or disable caching separately for mobile devices and logged-in users to ensure dynamic content remains fresh.
• Shortcode-based exclusions: Block caching for specific pages or posts using a simple shortcode when needed.
• Scheduled cache expiry: Set a global timeout for cached files, or define specific cache durations for individual pages.
• CDN & Cloudflare support: Supports popular CDNs like Cloudflare and BunnyCDN, with automatic cache purge syncing via API when using Cloudflare.

Active installation and customer review:

• 1+ million active users and over 3,900+ 5-star reviews. 

Pro feature:

• Cache for mobile devices and widgets 
• Minify and combine HTML, CSS, and JavaScript for faster load times
• Optimize and convert images to WebP 
• Clean up database junk like post revisions, spam comments, and transients
• Lazy load images to reduce initial page load 

Price: Starts at $49.

18. Facebook for WooCommerce

Type:  A free WooCommerce plugin for official integration by Meta for syncing WooCommerce products with Facebook and Instagram.

Connecting your WooCommerce store to Facebook and Instagram enables you to reach a broader audience, run targeted ads, and manage your product catalog seamlessly across both platforms. 

Facebook for WooCommerce lets you connect your existing Facebook page, Meta Business Manager, and Meta Pixel to WooCommerce or create new business assets in a few easy steps. 

Plus, you can sync your WooCommerce products to simplify catalog management, easily add product tags, and quickly create ads.

Here are the free features:

• Product catalog sync: Automatically sync your WooCommerce products to your Facebook Shop for easy browsing and shopping.
• Meta Pixel integration: Track conversions and optimize ads with Meta Pixel.
  
• Ad creation and management: Run Facebook and Instagram ads directly from WooCommerce.
  
• Dynamic product ads: Show personalized product ads to interested customers automatically.
• Mobile-friendly shopping: Provide a seamless shopping experience on Facebook and Instagram for mobile users.

Active installation and customer review:

• 500K+ active users and over 30+ 5-star reviews. [WooCommerce.com]

Price: Free. 

19. WP Mail SMTP

Type: Best free email deliverability plugin for WordPress and WooCommerce

Email marketing can only bring results if it lands in the user’s inbox. For this, you need to ensure email deliverability with a plugin like WP Mail SMTP. 

This plugin enables the use of the SMTP protocol to bridge email clients and servers, ensuring that emails are transferred securely from the sender to the recipient. 

Here are the key features: 

• SMTP configuration: Connect with SMTP providers like Gmail, SendGrid, SendLayer, or any custom SMTP server to improve email deliverability.
• Easy to set up: Setting up SMTP on your WordPress site is extremely easy. 
• Email log: Email history with subject, opened, clicked, sent date, etc. 
• Email reports: Email reports include total emails sent, failed, opened, clicked, etc. 

Active installation and customer review:

• Over 4 million active users and more than 4,500 5-star reviews.

Pro features: 

• Conditional logic to send emails through different providers.
• Automatic weekly email summaries
• Control which email notifications your WordPress site sends.

Price:  The pricing starts at $49.00/year.

Ready to Streamline Your WooCommerce Store With Free Plugins?

One of the reasons WooCommerce is so popular is its wide range of free plugins that enhance your store’s functionality and make running your business easier.

In this blog, we’ve shared a list of the best free WooCommerce plugins for various purposes, including website design, growing your email list, streamlining the checkout process, SEO optimization, social media marketing, and more.

While we recommend all the listed plugins, each serves a different purpose, so you don’t need to use them all at once. Select the options that best suit your store’s needs. And if you like a plugin’s free version, you can always upgrade to the premium version later.

If you’re just getting started, we recommend using the FunnelKit funnel builder to streamline your checkout process, as this is the most crucial step in the buying journey.

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