How To Customize WooCommerce Checkout Page For Max Conversions (No Coding Required)

Editorial Team
August 9, 2022
How To Customize WooCommerce Checkout Page For Max Conversions (No Coding Required)

Do you want to customize your WooCommerce checkout page for maximum conversions?

Let’s be honest, the default WooCommerce checkout page is not optimized for conversions.

It’s only designed to ask for payments when the prospect is fully ready to swipe their card.

But in order to increase conversions and make more sales, you need a Checkout page that reassures people of their purchase and quells last-minute doubts.

You want a checkout page that guides people to the buy button and clarifies all sales-crushing objections!

In this post, we’ll show you a simple, step-by-step process to customize WooCommerce checkout page without writing custom code.

Why the Default WooCommerce Checkout Page doesn't Convert?

You can’t rely on the default WooCommerce checkout page to give an enriching shopping experience or enhance conversions.

Let’s take a good look at the current WooCommerce checkout page:

Default WooCommerce checkout page

As you can see, this page isn’t optimized for conversions.

Here’s why the default checkout page just doesn’t cut anymore:

  • You can’t add custom fields and re-order fields easily
  • There is no option to divide the checkout form into multiple steps
  • You can’t embed the checkout form on your landing page (one-page checkouts)
  • It doesn’t allow you to insert the satisfaction guarantee and trust seals
  • There is no room for deal-sealing testimonials

You need a checkout page that looks modern and is optimized for more conversions. A page that even helps close sales at a higher order value.

Why Customize WooCommerce Checkout Page for Your Store?

Let’s look at some points why it’s better to customize your checkout page:

1. An attractive checkout page enhances credibility

75% of the website's credibility comes from design.

Therefore, you should rely on a checkout page that looks sleek and gets your user’s attention.

2. Google address autocomplete slashes errors

Enabling Google Address Autocomplete lets users fill their forms 30% faster.

Think of all the cart abandonment you’re going to reduce with this feature once you customize your WooCommerce checkout page.

3. Express pay options enable faster checkout

30% of online shoppers abandon their carts if they have to re-enter their payment information.

The best way is to enable the express smart pay option for a faster checkout process.

4. Trust seals and guarantee section boosts trust

75% of shoppers trust a brand when they see trust logos and guarantee seals.

Therefore, it’s best to include trust/guarantee seals on your customized WooCommerce checkout page.

5. Mini cart removes scope for confusion

Keeping the customer’s cart accessible while browsing is one of the best practices to reduce abandoned carts.

Adding a mini cart on your checkout page makes the shopping experience seamless.

Customers can easily add/remove the items and review their carts without going to a new page.

How to Customize Your WooCommerce Checkout Page?

This section is all about answering your 'How do I customize my checkout page in WooCommerce?' query.

To customize your WooCommerce checkout page, we recommend you use the FunnelKit (formerly WooFunnels) Funnel Builder.

Funnel Builder by FunnelKit lets you build high-converting sales funnels for your website.

It allows you to create and customize opt-in pages, opt-in confirmations, sales/landing pages, checkouts, one-click upsells, and thank you pages.

FunnelKit integrates with your favorite page builders to create a beautiful page the way you want.

Let’s look at the step-by-step instructions on how to customize your WooCommerce checkout page.

Step 1: Install and activate the Funnel Builder

Get a copy of the FunnelKit Funnel Builder here.

Please note that the Funnel Builder also has a Lite (free) version, but we will be using the Pro version to use premium templates and advanced features.

Once you’ve purchased the Funnel Builder, go to the FunnelKit account and download the zip files:

1. FunnelKit Funnel Builder

2. FunnelKit Funnel Builder Pro

From your FunnelKit (formerly WooFunnels) account, download the Funnel Builder zip files

Install and activate both plugins by uploading them onto your WordPress website.

Next, go back to your account and copy the activation code.

Paste the license and activate the plugin from the FunnelKit settings page.

Paste the license code of Funnel Builder Pro to activate it

That’s it! You’re now ready to use the FunnelKit Funnel Builder.

Step 2: Add a new funnel

Go to Funnels and click on 'Add New'.

Add a new sales funnel

You'll be directed to the templates area. All of the FunnelKit templates can be easily customized and are optimized for all types of devices.

FunnelKit deeply integrates with your favorite page builders such as Elementor, Divi, Oxygen, Gutenberg, and others using shortcodes.

Here we will select ‘Elementor’ and import the ‘Rosetta’ template.

Customize WooComerce checkout page: Import the checkout page to your funnel

You'll be able to preview your template here.

Once you're satisfied with everything, click on 'Import This Funnel'.

Enter the name of your funnel.

Name your funnel

Your sales funnel will get added.

Step 3: Customize WooCommerce Checkout Page

Click on the checkout page step to start editing.

Click on the checkout page step to start editing

The ‘Design’ tab lets you customize your WooCommerce checkout page design and layout.

Click on ‘Edit Template’ to load this page in Elementor. This will help you customize your WooCommerce checkout page with Elementor.

Click on ‘Edit Template’ that will let you customize your WooCommerce checkout page

Please note that all of FunnelKit templates are easily customizable and come pre-optimized for all types of devices.

Feel free to change the logo by clicking on it and choosing the image from the left sidebar.

Customize WooComerce checkout page: change the logo

Change the width, height, and opacity of your logo from the ‘Style’ tab.

You can customize your logo by applying the CSS filters and border radius.

Customize WooComerce checkout page: change the logo width

FunnelKit provides two Elementor widgets to customize your WooCommerce checkout page:

1. Checkout Form

2. Mini Cart

Let’s discuss both the widgets in detail.

Checkout Form Widget

Click on the checkout form to activate the options on the sidebar.

Change the step type, content the heading/subheading, resize the fields on your checkout form, the text of the payment gateways, enable the collapsible order summary, coupon section, and more.

Customize WooComerce checkout page design - checkout form content settings

On the ‘Style’ tab, you’ll be able to customize the typography, text color, background color, tab border color, radius, etc. of the heading, field, section, product switcher, buttons, coupon, and more.

Customize WooComerce checkout page design - style form content settings

Mini Cart Widget

To customize the mini cart on your WooCommerce checkout page, click on the widget.

The ‘Content’ tab lets you edit the title of your heading, enable/disable the items’ image, quantity switcher, allow deletion, coupons, collapsible order summary, etc.

Customize WooComerce checkout page design - mini cart content settings

On the ‘Style’ tab, edit the typography, color, alignment of the heading, cart, coupon, and font settings.

Customize WooComerce checkout page design - mini cart style settings

Click on ‘Update’ once you’re satisfied with the design.

This is how you can customize the WooCommerce checkout page design.

You can further add an item to validate this page as the product-specific checkout page. Else, for global checkouts, you need to create a store checkout.

How to Customize Checkout Fields on Your WooCommerce Checkout Page?

The checkout field editor within the FunnelKit Funnel Builder lets you customize your fields on your checkout form.

It lets you add, remove and rearrange the fields/sections simply using the drag and drop feature.

You don’t have to install any other plugin - you can do this from the Funnel Builder.

To customize the fields on your WooCommerce checkout page form, go to the ‘Fields’ tab.

go to the fields tab to customize woocommerce checkout page form

Adding a new field

Let’s add a custom field of how they get to know about our website.

So, click on 'Add New Field'.

Enter the field type, label, field ID, and a few other settings.

Adding a new field

Click on ‘Add Field’ when done.

Your new field will get created.

Your new field will get created

Adding a new section

Next, we will create a new section to place our new field on our Checkout page.

Click on ‘Add Section’ and enter the section name, subheading, and classes.

Add a new section

Now drag and drop the field you created to this section.

New section is created - you can drag and drop the fields into it

Customizing the form fields of your WooCommerce checkout page

You can further edit and delete the fields on your checkout form.

To edit a field, click on it.

Edit the field on your WooCommerce checkout page

As an example, we have clicked on the ‘Billing Address’ field.

Here you can enable or disable the different parameters of this field here.

Here you can enable or disable the different parameters of this field here

Rearranging the checkout form fields

You can rearrange the fields on your checkout form by simply dragging and dropping.

Bring the phone number field to the checkout form.

Rearrange the checkout form fields

Click on the ‘Save Changes’ button when done.

How to Optimize your WooCommerce Checkout Page for Quick Conversions?

As per research, 7 out of 10 shoppers abandon their carts without completing the purchase online.

It costs the store owners hundreds of billion dollars in sales. 

That’s why eCommerce business owners need to optimize their checkout pages.

Checkout page optimization simply means including elements for a faster checkout process that significantly reduces cart abandonment.

The FunnelKit Funnel Builder has built-in options that let you optimize your checkout page for quick conversions.

Go to the ‘Optimizations’ tab to apply optimization techniques to your Checkout page.

Optimize your WooCommerce checkout page with the FunnelKit Funnel Builder

Here are some of the optimizations that you can do while considering customizing your WooCommerce checkout page:

  • Google Address Autocomplete - The Google Address Autocomplete API automatically pulls out a complete billing or shipping address when the user starts typing.
  • Time checkout expiry - Placing urgency or time-bound checkouts gives you quick conversions and more sales.
  • Smart payment options - Take advantage of one-step payment options such as Apple Pay, Google Pay, Amazon Pay, Paypal Express, etc. with a single click.
  • Auto apply coupons - Automatically applying the discount coupon codes makes the checkout process easier and more convenient for your customers.

And many more.

Click on 'Save Changes' to lock all the optimizations you made.

Additionally, add a thank you page to enhance your customers' checkout experience with the order confirmation details.

That’s it! This is how you can customize and optimize your WooCommerce checkout page for maximum conversions.

Ready to Customize WooCommerce Checkout Page for Maximum Conversions?

The secret to high conversion rates lies in how smooth the checkout process is in your eCommerce store.

Shoppers tend to make the purchase if they find your product credible and resonate with your sales copy.

Therefore, customizing your WooCommerce checkout page is a real deal!

For that, we have the most perfect tool for you - FunnelKit Funnel Builder.

It lets you create profitable funnels for your business, A/B test and enhance the performance of your pages.

Funnel Builder is the most potent tool that helps you customize your WooCommerce Checkout pages and turn them into conversion-optimized beasts!

So what are you waiting for?

Get the FunnelKit Funnel Builder now and try it for yourself >>

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
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