Want to customize your WooCommerce checkout page?
ECommerce stores have come a long way. The checkout experience on popular sites is modern and optimized for conversions.
Take a cue from the masters of conversions, Shopify. The Shopify checkout looks incredible, reassures users of their purchases, and drives sales.
The default WoCommerce checkout page, on the other hand, doesn’t cut and looks drab.
And that’s why improving your WooCommerce checkout experience is the key! But without installing many plugins or using complex code snippets.
You wonder if there’s a quick, easy, and out-of-the-box way to do that!
Well, there is!
In this post, you'll see why the default WooCommerce checkout isn’t optimized for sales.
You'll also learn how to customize WooCommerce checkout using the no-code and easy way!
LittleData did a study of conversion rates on Shopify and WooCommerce checkout pages.
They studied 3000+ Shopify stores and 500+ WooCommerce stores. And found an average Shopify checkout converts at 1.4% while that of WooCommerce at 0.3%!
Shocking, isn't it?
This means a Shopify checkout converts three times higher than that of WooCommerce.
Here’s the checkout page from the Shopify store, Snow Days:
Here’s what really stands out about this checkout page:
What if your WooCommerce checkout page looked as credible and brilliant as SnowDays’?
Today's eCommerce customer is discerning, they seek good experiences and want to shop from credible websites. Forbes notes website design, checkout design, payment processing and online support are front and center for today's customers.
They value consistency in branding, payment convenience, and a smooth shopping experience.
Thanks to top stores like Amazon, Macy’s, and Zappos, you can’t afford to drop the ball at the final step i.e. the checkout page!
You don’t want to disappoint users by leading them to a checkout that doesn’t win confidence.
Here’s the default WooCommerce checkout:
Note the major issues with this checkout page:
That’s not all!
There are no Express pay options to enable faster checkout. No Google address autocomplete to minimize address-related errors. Also, notice the checkout process is a single-step one, which looks rather overwhelming.
Having said that, WooCommerce is a self-hosted platform and being open source, gives you full control over your website. It's also a lot cheaper to get started with WooCommerce.
Also, WooCommerce runs on WordPress which powers more than 43% of all websites on the internet.
Thus, it’s important to customize the WooCommerce checkout page and increase conversions.
But here’s the truth: Customising a WooCommerce checkout page to make it convert higher isn’t a walk in the park! Not at all.
Standing at an average conversion rate of 0.3%, the default WooCommerce checkout page could be turning your best people away.
So make your checkout page look credible and reassure users of their buying decision. This will in turn help you minimize checkout abandonment.
But customizing a WooCommerce checkout page isn’t child’s play. A post by Kinsta notes that your comfort level with coding matters when it comes to customizing the WooCommerce checkout.
It may be hard to achieve the desired output, design-wise if you are an expert at coding.
More specifically, here’s what makes the process hard:
Using code snippets may be a flexible way for modifying the fields but be careful as it can lead to conflicts with other extensions.
To add a checkbox, multi-select or radio button field on the checkout, you need another plugin. You can use WooCommerce Checkout Add-ons or any other extension.
WooCommerce does not provide out-of-the-box functionality to split the checkout process. If you wish to have a multi-step checkout, there's another extension for that alone.
To direct users straight to the checkout page and rename the ‘add to cart’ button as ‘buy now’, add code snippets to the functions.php file.
Get yet another plugin! There’s no out-of-the-box way to create a per-product/one-page checkout. You need a plugin that’ll help you achieve that alone.
In this section, let's look at how to customize your WooCommerce checkout page. To do that we will be using FunnelKit’s Funnel Builder.
It is a complete solution built to create lead generation and sales funnels using custom templates.
It also allows you to create a dedicated store checkout page in single or multi-step formats. Further, enabling you to activate Google address autocomplete, Express pay options, and more.
So you may use different plugins and play with code snippets or get started with FunnelKit.
It works right out of the box!
So after installing and activating FunnelKit (here's the guide), follow these steps:
After activating FunnelKit, add a new funnel and name it. For this post, we will call it the Tripwire Funnel.
We have a bunch of pre-built checkout templates to choose from. Different templates are built to serve different niches and goals.
So whatever your goal may be, we got a funnel template that'll help achieve it!
Choose your favorite page builder to customize your checkout, thank you, & one-click upsell pages. At the moment, FunnelKit integrates with Elementor, Divi, Gutenberg, and Oxygen.
We'll import the Shoppe template here because it's the one based on Shopify's checkout page, take a look:
You can view every checkout template in our library in one, two or three-step formats. We've chosen the three-step format for our article.
From the top, view the mobile-optimized version of your chosen checkout page template.
Once you click import, you can view the checkout and thank you page templates.
When you're ready to edit, simply hit the 'Edit' button and edit the template you want.
Now that we've imported the 'Shoppe' template, it's time to edit the template. It will be your new WooCommerce store checkout page.
The template is fully editable. You can open it up in your chosen page builder and customize the mini cart and checkout form.
When you're trying to customize the WooCommerce checkout page, you want to be able to modify the form fields.
Adding, removing, and arranging checkout fields is easy when using FunnelKit. There are sections that contain fields and you can rearrange fields within each section.
The sections too can be re-arranged by using simple drag and drop.
To add a field to your checkout, you don't need a separate plugin such as the Flexible Checkout Fields plugin.
FunnelKit lets you add a new field type to your checkout page. You can edit a field, remove it or even re-arrange using simple drag & drop.
Adding a new field type is simple, hit the 'Add new field' button.
Next, fill out the details about the field type, label, its ID and mark it required or optional. Choose field types from checkbox, radio, HTML, paragraph, and more.
Take a look:
With FunnelKit, you can activate a bunch of checkout page optimization hacks.
Google address autocomplete completes the address, after a user enters the first few letters.
Hence, minimizing the number of address-related errors committed on the checkout page. And of course, no more expensive wrong shipping!
Another brilliant optimization hack that Shopify deploys is multi-step field review. It lets users view some important fields from the previous step on the current step.
You can choose the fields that you'd like them to preview and edit, in case there has been a typo:
Here's how the feature looks when activated, on a multi-step checkout page:
That's not all.
Further, you can enable Express checkout buttons by Apple Pay, Google Pay, Amazon Pay & more.
Minimise checkout page errors through email and phone field validation.
Ease anxiety by auto-applying coupon codes and eliminating the need to look for them!
Who likes customers completing their purchases without adding anything extra to their cart? We're sure you don't.
These missed opportunities can lead to a loss of potential profits. But with order bumps, you can make more dollars per transaction.
FunnelKit offers a complete solution for adding order bumps to the WooCommerce checkout page. You don't need any extra plugins for this.
Cross-sell products such as extended warranty, faster shipping, extra resources, and more.
It's effortless to set up! Select the product to cross-sell, enable discount and choose the item quantity.
Once done, customize the bump styling- you have a range of bump skins to choose from!
WooCommerce checkout doesn’t come with an easy way to add an order bump but FunnelKit does!
Here’s how to set it up:
Once you've added the order bump component, simply edit it and add a product to cross-sell:
Here's how your order bump gets displayed on the checkout page:
Finally, do not forget to add a modern thank you page to your store checkout flow.
A good-looking thank you page or an order confirmation page builds a relationship.
After showing a beautiful checkout, never send users to a bland thank-you page!
Take a look at the thank you page built by FunnelKit:
Yes, it’s a breath of fresh air compared to the boxy and old-fashioned WooCommerce thank you page.
Why stop at building a conversion-focused checkout when you can also set up abandoned cart follow-ups?
Baymard Institute collated data from 41 different studies and found that the average abandoned cart rate is 69.57%. Mobile users have an even higher abandoned cart rate of 85.65%.
Thus creating an abandoned cart recovery strategy is a very important step!
FunnelKit gives you an end-to-end solution. From building ROI-driven checkout to creating automated cart recovery sequences!
FunnelKit Automations gives you access to a library of pre-built, one-click import workflows.
You're covered for a wide range of use cases including post-purchase follow-ups and win-back campaigns.
Take a look at the library:
Once you import the abandoned cart recovery workflow, here's how it would look:
Notice, the entire automation is pre-created including time delays and email messaging:
So all you'd need to do is tweak the messages and the delays as per your requirements and go live!
There you go! In this post, we looked at the ways to customize WooCommerce checkout page. The best part?
We didn't use complex code snippets or had to download different plugins!
We did all with pre-built checkout page and thank you page templates.
You saw our library of beautiful and modern checkout pages that we've built to woo your customers.
You saw how easy it is to add, remove, edit and re-arrange the checkout fields using drag & drop. Again no need for extra plugins and adding code snippets to your theme files.
Now that you know, how to make your WooCommerce checkout page look and work like that of Shopify's, why wait?
So go ahead and check out the Funnel Builder by FunnelKit to customize WooCommerce checkout page using the no-code way, today!