How to Customize WooCommerce Checkout Page without Code (Step-by-Step Guide)

Do you want to customize your WooCommerce checkout page to enhance your store’s user experience?

A seamless checkout process is key to boosting sales and enhancing customer satisfaction. Leading eCommerce sites prioritize sleek, conversion-optimized checkout pages that instill trust and encourage purchases.

While WooCommerce comes with a default checkout page, it isn’t optimized for conversions.

That’s why customizing your WooCommerce checkout page is essential - but without relying on multiple plugins or using complex code snippets!

By replacing the default checkout with a customized design, you can get high conversion rates and generate more sales.

In this post, we’ll demonstrate the easy, step-by-step process of how to customize the WooCommerce checkout page—without writing any custom codes, customizing the CSS, or editing checkout action hooks and filters.

Plus, we’ll share bonus tactics to create a more streamlined and user-friendly checkout process.

Watch this mini masterclass to get 20 proven tips on WooCommerce checkout page customization:

What is the WooCommerce Checkout Page and Why is it Critical for eCommerce Success?

The WooCommerce checkout page is the most crucial step in the shopping journey of your customers.

It’s where shoppers review their carts, provide necessary billing and shipping information, select a payment method, and complete their purchases.

Essentially, this page serves as the gateway between visitor browsing and becoming a paying customer.

The checkout page is more than just a form-filling interface; it’s a decisive point where potential customers can either seal the deal or abandon their cart.

Its importance lies in its ability to convert visitors into buyers, directly impacting your revenue and the success of your WooCommerce store.

Why is the Checkout Page Critical?

• The final step in the buyer’s journey: After putting effort into attracting visitors and showcasing your products, the checkout page is where all your hard work culminates.
  
• Key contributor to conversion rates: 70% of online shoppers abandon their carts and a significant portion of these abandonments occur during the checkout process. A well-optimized checkout page can significantly reduce abandonment by removing barriers to purchase.
  
• Direct impact on customer experience: A seamless checkout process enhances customer satisfaction. Shoppers value ease, speed, and clarity, and delivering this at checkout builds trust and increases the likelihood of repeat purchases.
  
• Brand trust and credibility: Displaying secure payment methods, trust badges, and a professional design assures customers that their personal information is safe and secure. An amateur or complicated checkout page can cause hesitation, even if the rest of the shopping experience is positive.
  
• Boosts average order value (AOV): You can order bumps, upsells, and cross-sells on the checkout page, encouraging customers to add more products or services to their orders.

Limitations of the Default WooCommerce Checkout Page

Today’s eCommerce customers are discerning; they seek good experiences and want to shop from credible websites. Forbes notes website design, checkout design, payment processing and online support are front and center for today’s customers.

They value consistency in branding, payment convenience, and a smooth shopping experience.

Thanks to top stores like Amazon, Macy’s, and Zappos, you can’t afford to drop the ball at the final step, i.e., the checkout page!

You don’t want to disappoint users by leading them to a checkout page that doesn’t win confidence.

Here’s the default WooCommerce checkout page:

Note the major issues with this checkout page:

• Lacks branding - Branding builds credibility. But the default WooCommerce checkout doesn’t have the logo and tagline of the company. It makes the page look run-of-the-mill.
  
• Unnecessary fields that are also illogically arranged - Users don’t need those extra fields. Like the one for the street address field, county, company address, and others can be removed. Also, note the email is the very last field in the default checkout.
  
• Lacks elegant order summary - Notice on the right-hand side that the order summary isn’t clear and the order items aren’t highlighted. In addition, order items don’t have product images too.
  
• No multi-step checkout - The default single-step checkout looks quite overwhelming. If the fields were divided into multiple steps, the checkout process would have been easier to complete.

That’s not all!

There are no express payment options such as Apple Pay and Google Pay to enable faster checkout. No Google address autocomplete to minimize shipping address-related errors.

Having said that, WooCommerce is a self-hosted platform and being open-source gives you full control over your website. It's also a lot cheaper to get started with WooCommerce.

Also, WooCommerce runs on WordPress, which powers more than 43.3% of all websites on the internet.

Thus, it’s important to customize the WooCommerce checkout page and increase conversions.

3 Methods to Customize WooCommerce Checkout Page

There are various ways you can customize your WooCommerce checkout page:

1. Customizing with CSS

CSS (Cascading Style Sheets) allows you to change the appearance of your checkout page without modifying its structure.

However, you need to write custom codes, such as changing the appearance of form fields, which will work when you add this CSS:

.woocommerce-checkout input[type="text"], .woocommerce-checkout input[type="email"], .woocommerce-checkout input[type="password"] { border: 1px solid #ccc; padding: 10px; border-radius: 5px; }

Similarly, there are separate CSS for button customization, responsiveness, and more.

Hide the header and footer on your checkout page using CSS:

.page-id-11 #header, #footer{ display:none; }

2. Customizing the WooCommerce checkout page hooks using PHP functions

WooCommerce provides different hooks to insert or modify content at specific points on the checkout page.

Add this code for the fields you want to remove from the checkout page:

add_filter( 'woocommerce_checkout_fields', 'remove_checkout_phone_field' ); function remove_checkout_phone_field( $fields ) { unset( $fields['billing']['billing_phone'] ); return $fields; }

To remove placeholder text, use the following code snippet:

add_filter( 'woocommerce_checkout_fields' , 'override_placeholder_text_checkout_fields', 20, 1 );function override_placeholder_text_checkout_fields( $fields ) {$fields['billing']['billing_email']['placeholder'] = 'Email Address '; $fields['billing']['billing_first_name']['placeholder'] = 'First Name '; $fields['billing']['billing_last_name']['placeholder'] = 'Last Name '; $fields['billing']['billing_postcode']['placeholder'] = 'Postcode '; $fields['billing']['billing_city']['placeholder'] = 'Town/City '; $fields['shipping']['shipping_first_name']['placeholder'] = 'First Name '; $fields['shipping']['shipping_last_name']['placeholder'] = 'Last Name '; $fields['shipping']['shipping_postcode']['placeholder'] = 'Postcode '; $fields['shipping']['shipping_city']['placeholder'] = 'Town/City *';return $fields; }

You can perform different functions using checkout hooks, such as adding custom fields, rearranging checkout form fields, displaying custom messages, etc.

3. Customizing the WooCommerce checkout template with a customizer plugin

There are many WooCommerce checkout customizer plugins with various pre-designed checkout templates that can be imported and customized as per your brand’s theme.

It allows you to customize the design of your checkout page using a page builder like Elementor, Divi, Bricks, Gutenberg, etc., with drag-and-drop content blocks.

In our expert’s opinion, it’s the best checkout page customization method which doesn’t require any custom coding.

We’ll explore this option in the later sections of this post.

Why You Should Customize the WooCommerce Checkout Page?

An optimized and well-tailored checkout page can positively impact your online business.

Do you know the average conversion rate of the default WooCommerce checkout page is 0.3%? This is exactly what could be turning your best people away.

Thus, you should customize your WooCommerce checkout page in WordPress to improve conversions in your store.

Here are some benefits associated with a custom WooCommerce checkout page:

• Improve the user experience: Customizing the WooCommerce checkout page can eliminate unnecessary form fields and streamline the buying process. This leads to high customer satisfaction and an increased probability of making a sale.

• Strengthen your brand identity: Customizing your checkout page lets you maintain brand consistency. You can incorporate your brand’s colors, typography, fonts, and design to ensure that your users feel confident throughout their checkout journey.

• Increase conversion rates: Customizing your WooCommerce checkout helps simplify the purchase journey, reduces distractions by decluttering the page, and showcases security like SSL badges and trust logos to instill confidence. An optimized checkout page can improve conversions by as much as 35%.
  
• Reduce cart abandonment: Cart abandonment is one of the significant challenges for eCommerce businesses. A well-designed custom WooCommerce checkout page can help you minimize distractions, display prominent calls to action, and build trust with secure payment gateways. These elements encourage shoppers to place their orders.
  
• Boost average order value: Add relevant product recommendations as order bumps on the checkout page, one-click upsells and downsells after the checkout page to boost your store’s average order value. Additionally, you can offer discount coupon codes strategically to encourage larger orders.
  
• Cater to unique business requirements: Every business is different, and the checkout page should reflect your unique needs. In the case of digital products, remove shipping fields entirely and focus on email collection. For subscription services, highlight recurring payment details clearly. Add multi-currency options or auto-detect location-based fields for international stores to handle tax and shipping calculations.

Let’s take a look at a custom WooCommerce checkout page that really stands out from the default one:

Here are some of the elements that make the custom-designed checkout page high-converting:

• Trust-winning treatment of the page: The treatment of the checkout page is impeccable. The clickable logo is highlighted well on the left-hand side, and the SSL secured mark on the right.
  
• Express checkout options: Apple Pay has over 535 million users worldwide. Digital wallets account for more than 49% of global eCommerce transaction value. That’s why integrating one-click express payments into the checkout page is your best bet.
  
• Multi-step checkout process: The checkout process is three steps long and looks easier than a single-step one. Also, the step change is smooth and AJAX-based.
  
• Thoughtfully arranged checkout fields: The key is to capture email before everything else. This means you can reach out to users via abandoned cart recovery emails even if they don’t make a purchase.

• Google autofill address completion: Address autocomplete is known to increase conversions by 20-30%. It’s all about providing convenience to the users on the checkout page.
  
• Field preview on the next step: This feature allows users to preview the fields they filled out in the previous step. If they spot an error, they can hit change to correct it.
  
• Dynamic order summary: Users can view the summary at any time during the checkout process. The summary shows the items in the cart, their quantities, shipping charges, and the cart total.
  
• Social proof: Social proof, such as customer reviews and testimonials, surely influences purchase decisions. Add social proof to the checkout to build credibility and reassure customers of the positive experiences they’ll have with your products or services.
  
• Trust seals and security logos: These elements help build trust and confidence in your shoppers, assuring them that their personal and financial information is secure.

Such elements surely make a custom checkout page highly converting.

Top 3 Best WooCommerce Checkout Page Customization Plugins

In this section, we’ll look at the best WooCommerce checkout page customization plugins that can help you enhance your store’s checkout experience.

Our experts have tried all the WordPress plugins to customize the WooCommerce checkout page and here are the top 3 picks.

1. FunnelKit Funnel Builder

FunnelKit Funnel Builder is the most powerful sales funnel builder plugin designed for WooCommerce and WordPress.

It’s a complete WooCommerce checkout manager plugin built to create lead generation and sales funnels using custom pre-designed templates.

Features of the FunnelKit Funnel Builder:

• Pre-designed checkout template customization: Customize your WooCommerce checkout pages using 20+ pre-designed templates or design them from scratch. Use your favorite page builders, like Elementor, Divi, Bricks, Oxygen, Gutenberg, etc., to customize the way you want.
  
• One-page and multi-step checkout pages: Choose between one-step, two-step, or three-step checkout formats to enhance your conversions and generate more sales.
  
• Drag-and-drop checkout form field editor: This tool lets you customize the checkout form using a drag-and-drop field editor. You can edit, rearrange, or delete the checkout fields and sections as you want. Additionally, it lets you add custom fields to your checkout page.
  
• Collect additional information: Add extra fields such as file uploads, EU VAT number, donation fields, extra fees, terms and conditions checkbox, Google reCAPTCHA, product personalization, etc., to your checkout page.
  
• Checkout page optimizations: Optimize your WooCommerce checkout page for conversions with options such as express checkout, auto-fill address suggestions, smart login, inline field validation, and many more.
  
• A/B test checkout pages: A/B test multiple variants of checkout pages. Test the design, layouts, colors, and more to analyze which variant converts higher for your customers.
  
• Multilingual support: Set up multilingual checkout pages and cater to different audiences in different countries. FunnelKit Funnel Builder extends its compatibility with multilingual plugins like WPML, Polylang, TranslatePress, and more.

Besides this, it helps you set up rule-based product recommendations, detailed analytics, pixel event tracking, thank you pages, and many more.

Pricing plan:

FunnelKit Funnel Builder has a free lite version. You can upgrade to its premium plan, which starts at $99.50 a year, to access more advanced features.

Customer reviews:

5 out of 5 stars with 30,000+ active installations based on 835+ reviews (WordPress.org).

2. WooCommerce Checkout Field Editor

The checkout field editor plugin from WooCommerce lets you add, remove, and edit fields to suit your business requirements.

You can add or remove fields from the billing and shipping sections and rearrange them next to the standard order notes section.

Features of Checkout Field Editor for WooCommerce:

• Customize the checkout page: This plugin lets you customize and personalize your checkout form fields to create a tailored checkout experience.
  
• Collect specific information: Add custom fields such as text, select, checkboxes, date pickers, etc., to your checkout page to gather essential information.
  
• Simplify the checkout process: By removing unnecessary fields, you can simplify the checkout process for your customers and provide a faster buying experience.

Pricing plan:

Checkout Field Editor for WooCommerce does not offer a free version or free trials. This plugin costs $49 annually, which is a bit costly considering the features it offers.

Customer reviews:

2.7 out of 5 stars with 20,000+ active installations based on 19 reviews (WooCommerce.com).

3. WooCommerce Checkout Add-Ons

The WooCommerce Checkout Add-Ons plugin lets you offer relevant products and services like free shipping and upsells during checkout.

With this WooCommerce add-on, you can accept order tips, offer upsells, or add gift options on the checkout page.

Features of WooCommerce Checkout Add-Ons:

• Custom fields for add-on services: Use custom fields such as radio buttons, checkboxes, etc., to offer services such as accepting tips, gift-wrapping, free shipping, and more.
  
• Conditional add-ons: Create conditional add-ons that are displayed based on factors such as cart subtotal, cart items, etc. You can also add fixed-amount or percentage-based costs based on how customers interact with the field.
  
• Dynamic updates: It dynamically updates the order details and total cost at checkout based on the options selected by the customers. It automatically saves selected options and file uploads, even if customers abandon their carts.

Pricing:

The WooCommerce Checkout Add-Ons costs $79 a year. There is no free version or paid trial.

Reviews:

4.5 out of 5 stars with 9,000+ active installations based on 14 reviews (WooCommerce.com).

Experts Recommendation

Out of these three WooCommerce checkout page customizers, our experts recommend you go for FunnelKit Funnel Builder.

The simple reason is that FunnelKit lets you customize your store’s checkout page using a single plugin.

You can design the checkout page with your preferred page builders, edit your checkout form fields, add custom fields, optimize your checkout for quick purchase, offer checkout add-ons, and more.

With FunnelKit Funnel Builder, you get every customizable option for a WooCommerce checkout page under one plugin, which further makes it value for money.

How to Customize the Checkout Page in WooCommerce? (Step-by-Step)

In this section, let's look at how to customize your WooCommerce checkout page.

To create a custom checkout page in WooCommerce, we will be using the only plugin - FunnelKit Funnel Builder.

You can create your opt-in pages, sales pages, custom checkouts, order bumps, one-click upsells and downsells, thank you pages, and more.

It allows you to create a dedicated store checkout page in single-page or multi-step formats. Further, enabling you to activate Google address autocomplete, express pay options, and more.

The best thing is FunnelKit has both free (lite) and premium versions - which work out of the box with WooCommerce and WordPress as a whole.

Get a copy of the FunnelKit Funnel Builder from the button below:

Check out our complete guide to install and activate the Funnel Builder on WordPress.

Step 1: Add a new store checkout

Here we will add a global or store checkout to replace the default WooCommerce checkout.

Navigate to FunnelKit ⇨ Store Checkout and click on the ‘Create Store Checkout’ button.

You’ll get directed to the FunnelKit templates page.

We have a bunch of pre-built checkout templates to choose from. Different templates are built to serve different niches and goals. So, whatever your goal may be, we have a funnel template to help you achieve it!

FunnelKit works with all page builders, including Elementor, Bricks, Divi, Oxygen, and Gutenberg. You can create your pages using shortcodes if you want to use any other builder.

Choose the page builder and hit ‘Preview’ on the template you like.

You can view every checkout template in our library in one, two, or three-step formats. We’ve chosen the three-step format for our article.

From the top, view the mobile-optimized version of your chosen checkout page template.

Once done, click on ‘Import This Funnel’ and name your store checkout.

Clicking on ‘Done’ will import the funnel to your workspace.

Step 2: Customize the WooCommerce checkout page

This part of the post will cover your 'How do I customize my WooCommerce checkout page?' query in detail.

Hit the name of your WooCommerce checkout page to start customizing it.

You can customize your WooCommerce checkout template from the Design tab.

To do that, click on ‘Edit Elementor Template’.

This template will open up in your preferred page builder. You’ll be able to customize your checkout page template in the same way you design pages in WordPress.

Let’s follow the WooCommerce checkout page customization:

Adding the business logo

Click on the logo and upload your brand’s logo from the left-side menu.

Just upload the logo from your system and you’re good to go!

Once you’ve added your logo, you can set its width, height, opacity, CSS filters, border radius, alignment, and more.

Editing the checkout form

Click on the checkout form and you’ll see the customization options in the left-hand menu.

Enable the steps for your multi-step checkout and edit the headings of each. For example, your steps 1, 2 and 3 can be the ‘Customer Details’, ‘Shipping Details’ and ‘Payments’ respectively.

You can even customize the collapsible order summary, information and shipping/billing field widths, coupon section, order summary, and more.

Change the widths of your shipping and billing addresses from here:

By going into the Style tab, customize the button width, alignment, typography, icon color, font size, background color, and more.

Customizing the WooCommerce checkout button

Modify the checkout call to action (CTA) button text, enable the icon and price on the button, and so much more.

Under the Style tab, you can customize the width, alignment, icon, text color, normal and hover color, border radius, padding, etc., of your place order button.

This section has successfully answered your 'How do I customize my WooCommerce checkout button?' query.

Enhancing the mini cart section

The mini cart enables your shoppers to edit the items in their shopping carts, including adjusting the quantities and deleting any items as per their needs.

From the mini cart widget, you can edit the title of your cart, enable or disable product images, quantity switcher, allow item deletion, etc.

Further, you can even enable or disable the coupon section on the checkout, turn on the collapsible format and modify the coupon button text.

Here, the Style tab lets you customize the typography, color and alignment of your headings, products, coupon section, cart total, and more.

Adding customer testimonials to the checkout page

Customer reviews or social proofs are great to encourage new shoppers to trust the brand and nudge for a purchase.

Click on the reviews and customize the text from the left-hand side menu.

Modify the customer photos, ratings, names and content of the testimonial on your WooCommerce checkout page.

Editing the assurance or benefits section

Your benefits or assurance section helps users to place orders without any second thoughts.

Click on the assurance text and edit it as per your need.

Once done, make sure to hit the ‘Update’ button to save all the changes made.

Step 3: Customize the WooCommerce checkout fields

Go back to the ‘Design’ tab to start making changes to the WooCommerce checkout fields.

With FunnelKit Funnel Builder’s built-in checkout field editor for WooCommerce, you can add, edit, rearrange, or delete fields and sections within the checkout form.

Rearranging the order of fields and sections

Add more fields by dragging them from the right-hand section and dropping them onto your form.

Let’s suppose you have to add a phone number to your information field, you can do it with a simple drag and drop.

Rearrange different fields or sections on your form by dragging and dropping them onto your checkout form.

Adding new sections

You can even add and organize different sections by clicking on the ‘Add Section’ button.

Enter the name of your new section in the popup window. Make sure to write the section name clearly because it’ll be visible to your customers.

This will add a new section to your WooCommerce checkout form.

Creating new custom fields

Adding new custom fields to your WooCommerce checkout form is effortless with FunnelKit Funnel Builder.

To do that, click on the ‘Add New Field’ button.

You can choose from the following custom field types:

• Single line text
• Checkbox
• Radio
• HTML
• Dropdown
• Select2
• Multi Select
• Paragraph Text
• Number
• Telephone
• Hidden
• Password
• Email

Specify the label name, field ID (order meta key), options (if required), default value, placeholder, and more.

You can show this extra field on your thank you page and order email. Additionally, you can make this field required by turning the toggle on.

Clicking on ‘Add’ will create a new custom field.

We hope this answers your 'How to add custom field in woocommerce checkout page' query.

Editing the WooCommerce checkout fields

You can edit your checkout fields to customize them as per your needs.

To edit, click on a field on your checkout form. Let’s say you want to edit the ‘Shipping Address’ field.

Now, here you can choose the fields you want to show inside the Shipping Address detail on the checkout page.

You can even edit their label, placeholder and enable or disable the ‘Required field’ criterion.

Once you’re done, scroll down and hit ‘Update’ to save the changes.

Deleting the checkout fields and sections

Hover over the field you want to remove and click on the cross ❌ button. This will delete the checkout fields.

To remove a section, click on the bin icon on that particular section. Once done, hit the ‘Remove’ button when it asks for confirmation to delete that section.

Hit ‘Update’ to lock all your changes made.

Step 4: Optimize the WooCommerce checkout page

FunnelKit Funnel Builder lets you optimize your WooCommerce checkout page for a seamless buying process.

To do that, go to the Optimizations section in FunnelKit:

Here are some of the optimizations you can implement on your checkout page in WooCommerce:

• Express checkout: Set up one-click express wallet payments such as Apple Pay and Google Pay for effortless order completions.
  
• Google address autocomplete: Suggest and autofill addresses as the customer begins to type it - to minimize shipping delays.
  
• Multi-step field preview: Show a preview of the user's entered information on the next step for cross-verification.
  
• Auto-apply coupons: Encourage your shoppers by incentivizing their purchase with automatically applied discount coupon codes on the checkout page.
  
• Enhanced phone field: Add international phone number fields and validate them for an enhanced shopping experience.
  
• Smart login: Enhance your store’s customer account login experience with overlay and inline options to save time and easy convenience.

Click on ‘Save’ once done.

👉 Learn our 23 WooCommerce checkout optimization tactics to boost your conversions here.

Step 5: Customize the WooCommerce thank you page

A thank you or order confirmation page is the last step of your customer’s buying process. So it becomes important to stand out and seal the deal on a higher note.

It’s important to express gratitude to your customers for their purchases.

Not just that, you also need to punch up a notch by offering exclusive discounts on your customer’s next purchase, presenting relevant product recommendations, sharing your social media accounts, and so much more.

👉 Read our complete post on creating custom WooCommerce thank you pages here.

Step 6: Activate the store checkout

Return to your store checkout funnel.

Turn on the toggle next to Enable Store Checkout to activate your custom WooCommerce checkout page on your store.

That's it! This is how you can customize the WooCommerce checkout page for a seamless buying experience.

Testing and Measuring Analytics for Your Customized WooCommerce Checkout Page

Customizing your WooCommerce checkout page is an ever-improving process. It requires consistent testing and measuring to enhance your checkout page for better conversions overall.

Testing your checkout page

It’s crucial to test your checkout pages by going through the entire checkout process and making test transactions. This ensures that everything works properly.

You can test your checkout page by enabling the test gateway from FunnelKit.

Go to FunnelKit Settings ⇨ One Click Upsells. Under the Payment Gateways, enable Test Gateway by FunnelKit.

Now do a real test of the store checkout flow in your store.

Go through the traditional flow by going to the products page, adding an item to your cart, moving to the cart page and then heading to the checkout.

If you want, you can skip your WooCommerce cart pages directly.

On the custom checkout page, complete the transaction using the test gateway to ensure everything works smoothly.

Once everything works, you can activate it to go live.

Viewing analytics of your checkout page

As your checkout page goes live and shoppers start making their purchases, you can track its performance in real time.

Go to your store checkout funnel.

From there, visit the Conversions section. Here, you can see the details of the contacts entered your funnel along with the total purchase value.

You can view their contact details in expanded view as you click on it.

Here, you can see their conversion journey and the total money they spent on each step of your funnel.

Next, return to the funnel and go to the Analytics section.

Here, you can carefully analyze the performance of your WooCommerce checkout page:

Our checkout funnel doesn't have order bumps and upsells; that's why it's not reflecting any stats here.

If you have set up order bumps and upsells, you’ll be able to see their metrics as well.

Here you can view each of these stats:

• Visits
• Contacts
• Orders
• Order Bumps
• Upsells
• Total Revenue
• Average Order Value
• Revenue Per Visit

You can even set a date range and see your conversions at any given point in time.

Furthermore, FunnelKit Funnel Builder gives you the ability to view the conversion stats broken down into each step:

See total views, conversions, revenues and conversion rates for each step of your funnel.

9 Best Practices to Follow for Customizing the WooCommerce Checkout Page

A custom WooCommerce checkout page enhances the user experience, boosts conversions, and aligns the design of the checkout page with your brand.

Here are some best practices to follow when customizing the WooCommerce checkout page:

1. Simplify the checkout process

Keeping the checkout process simple and user-friendly can help you get high conversions.

It’s important to minimize the number of checkout steps and fields that help you to reduce friction.

You can split the checkout into multiple steps to keep everything light.

2. Check your WordPress theme and page load speed

It’s important to check the WordPress theme on which your WooCommerce store pages are built.

Start by compressing the images, leveraging browser caching, and optimizing your website’s code to ensure fast loading speed.

If your whole website is functioning smoothly, landing on the checkout page and placing orders quickly will be easier.

3. Optimize for mobile devices

According to Statista, smartphones accounted for around 74% of global retail traffic in the first quarter of 2023.

Therefore, it becomes crucial to ensure your checkout page is fully mobile-responsive to provide a seamless shopping experience to your users.

While customizing your WooCommerce checkout page in FunnelKit, you can test your checkout page on different devices from the responsive option.

4. Give clear call-to-action buttons

Use compelling messages when editing the text on your call-to-action (CTA) or buy now buttons.

Phrases such as “Buy Now”, “Proceed to Checkout”, and “Place Order Now” prompt shoppers to take immediate action.

Prominently position the checkout buttons on the page to avoid any kind of confusion and enhance conversions.

5. Add order bumps and one-click upsell offers

Customizing your checkout page helps you take advantage of the opportunities to boost sales through upselling and cross-selling by adding related products.

Add product recommendations as order bumps on the checkout page.

While one-click upsells are the post-purchase offers presented after the checkout page and before the thank you page.

These recommendations help entice your shoppers for additional purchase that assists in increasing your store's revenue.

👉 Check our post to present irresistible order bumps and upsell offers to enhance your store’s order value.

6. Add trust and security seals

You should prioritize security compliance with data protection regulations.

Even though your website can handle sensitive customer data, it’s important to showcase it on your checkout page.

You can use images and by putting the security seals below the checkout button. It’ll help you to build your customer’s trust and confidence.

7. Offer multiple payment options

Different users have a preferred mode to make payments online. That’s why you should offer multiple payment methods, catering to a wide audience for increased conversions.

Offer multiple payment methods such as: 

• Credit and debit cards that support Visa, Master Card, American Express, Discover, Diners Club, JCB, etc.
• Express checkout options like Google Pay and Apple Pay
• Buy now pay later gateways with Affirm, Klarna, and Afterpay
• Local payments or bank redirects include SEPA, P24, iDEAL, Bancontact, etc.

For that, you can use the free Stripe Payment Gateway for WooCommerce plugin to set up such payment options in your store.

8. Set up cart abandonment recovery automation

Baymard Institute collated data from 49 different studies and found that the average abandoned cart rate is 70.19%. Mobile users have an even higher abandoned cart rate of 85.65%.

Thus, creating an abandoned cart recovery strategy is a very important step!

FunnelKit gives you an end-to-end solution. From building ROI-driven checkout to creating automated cart recovery sequences!

FunnelKit Automations gives you access to a library of pre-built, one-click import workflows.

You're covered for a wide range of use cases, including post-purchase follow-ups, win-back campaigns, and more.

Just go to the Automations tab and activate FunnelKit Automations for free.

Once you import the abandoned cart recovery workflow, here’s how it will look:

Notice the entire automation is pre-created, including time delays and email messaging.

So, all you'd need to do is tweak the messages and the delays as per your requirements and go live!

9. Perform A/B testing

It’s important to experiment and optimize your WooCommerce checkout page consistently.

FunnelKit has built-in A/B testing functionality that allows you to conduct A/B tests to compare multiple variations of your checkout pages with different elements and designs.

By measuring the A/B testing stats, you can identify which variant works best for your store.

Join our Facebook group and watch video tutorials on our YouTube channel for amazing tips to enhance your WooCommerce store.

Frequently Asked Questions (FAQs)

Our experts have answered some of the common questions related to WooCommerce checkout page customization.

1. How do I customize my WooCommerce checkout page?

You can customize your WooCommerce checkout page by installing and activating the FunnelKit Funnel Builder plugin on your WordPress website.

It offers a wide range of pre-designed checkout templates, which you can import and customize using your favorite page builders.

Make customizations and see the changes in real time to make sure you create the best checkout experience for your customers.

2. How do I customize the WooCommerce checkout page without the plugin?

You can customize your WooCommerce checkout page without the plugin by writing down custom CSS codes in the child’s theme function.php file. 

In addition to that, you can even use checkout hooks to add or modify elements on your checkout page.

3. How do I optimize my WooCommerce checkout page?

You can optimize your WooCommerce checkout page by enabling options to speed up the buying journey.

You can enable express checkout payments like Apple Pay and Google Pay, auto-fill address completion for shipping fields, smart login options, multi-step field preview, auto-apply coupons, and many more.

All of these checkout optimization options are available inside the FunnelKit Funnel Builder.

4. What is the best checkout plugin for WooCommerce?

FunnelKit Funnel Builder is the best checkout plugin for WooCommerce. It’s the most complete checkout manager plugin for enhancing and optimizing the buying process in your WooCommerce store.

Check out the complete details in our WooCommerce checkout manager article.

5. How do I customize my cart page in WooCommerce?

You can customize your cart page in WooCommerce using many WordPress plugins available in the repository.

But the experts suggest replacing it with a beautiful, sliding cart that shows up your cart items and lets you modify them from the shopping cart itself.

Not just that, you can offer upsells and set up smart rewards inside the shopping cart.

Read our detailed post on setting up a WooCommerce slide-out cart here.

6. How do I change the default checkout page in WooCommerce?

You can change the default checkout page in WooCommerce by creating a beautiful custom checkout with FunnelKit Funnel Builder.

All you have to do is create a store checkout, import a template, customize it the way you want and you’re done!

7. What are checkout add-ons and how do they improve customer satisfaction?

Checkout add-ons are optional services or related products offered to customers during checkout, increasing the average order value.

It improves customer satisfaction for several reasons:

• Personalization options: Offering services like engraving or personalized notes make customers feel valued, creating a memorable shopping experience.
• Convenience: Add-ons like gift wrapping and special messages streamline the gifting process, saving your customers time and effort.
• Increased trust: Options like shipping insurance assure customers that their purchases are protected.
• Enhanced experience: Services like rush processing cater to urgent needs, demonstrating flexibility and a customer-centric approach.

8. What are the potential risks associated with disabling core fields on the checkout page?

Disabling core fields on your checkout page introduces several challenges impacting functionality and compatibility. Challenges such as checkout disruption, plugin conflicts, data integrity, security concerns, and can confuse customers, resulting in frustration and cart abandonment.

9. How can I subscribe customers to marketing channels like email or SMS during checkout?

You can subscribe customers to marketing channels during checkout by integrating an opt-in checkbox.

FunnelKit Funnel Builder integrates with FunnelKit Automations, ActiveCampaign, Mailchimp, GetResponse, Klaviyo, MailerLite, etc. that allows shoppers to opt-in to marketing newsletter emails using a simple opt-in checkbox directly on the checkout page.

For SMS campaigns, you can add a simple phone number field to communicate urgent offers and order notifications.

10. How can I offer multiple shipping and delivery options in WooCommerce?

You can offer multiple shipping and delivery options in WooCommerce by adding additional shipping methods and implementing an extra date picker field to select their preferred delivery date, time selection, additional fees, and restrictions.

11. How to pre-fill saved customer information and allow guest checkout in WooCommerce?

You can pre-fill saved customer information and allow guest checkout in WooCommerce easily. 

First, encouraging users to create an account offers seamless future transactions. From here, you can use the auto-fill features of browsers, such as Google Chrome, Safari, Firefox, etc., to prefill saved customer information.

While account creation offers benefits, you can also enable guest checkout from WooCommerce privacy and account settings.

You can also offer express checkout payments like Apple Pay and Google Pay, which auto-fills saved customer, shipping, and payment information from your Apple or Google accounts, respectively.

12. How do I meet specific business or legal requirements on the WooCommerce checkout page?

To meet specific business or legal requirements on the WooCommerce checkout page, customization is the key.

You can customize your checkout page in WooCommerce with shipping schedules and delivery expectations, write conditional policies if you cater to customers in the EU or related regions, and organize the order of the fields for a streamlined checkout process.

Ready to Customize WooCommerce Checkout Page & Woo Customers?

There you go! In this post, we looked at the ways to customize the WooCommerce checkout page. 

The best part? We didn't use complex code snippets or had to download different plugins!

We did all with pre-built checkout page and thank you page templates.

You saw our template library of beautiful and modern checkout pages that we've built to woo your customers.

What's more?

You saw how easy it is to add, remove, edit, and re-arrange the checkout fields using drag-and-drop and how editing the WooCommerce checkout page template was so simple in FunnelKit!

Again, we used no extra plugins and added no code snippets to your theme files.

Now that you know how to make your WooCommerce checkout page look and convert higher.

So go ahead and check out the Funnel Builder by FunnelKit to customize WooCommerce checkout page using the no-code way today!

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