How To Customize WooCommerce Checkout Page: The No-Code Solution

Tavleen Kaur
February 7, 2023
How To Customize WooCommerce Checkout Page: The No-Code Solution

Want to customize your WooCommerce checkout page?

ECommerce stores have come a long way. The checkout experience on popular sites is modern and optimized for conversions. 

Take a cue from the masters of conversions, Shopify. The Shopify checkout looks incredible, reassures users of their purchases, and drives sales.

The default WoCommerce checkout page, on the other hand, doesn’t cut and looks drab. 

And that’s why improving your WooCommerce checkout experience is the key! But without installing many plugins or using complex code snippets. 

You wonder if there’s a quick, easy, and out-of-the-box way to do that! 

Well, there is!

In this post, you'll see why the default WooCommerce checkout isn’t optimized for sales.

You'll also learn how to customize WooCommerce checkout using the no-code and easy way!

Keep reading.

What If Your Custom WooCommerce Checkout Looked Modern & Converted 3x More?

LittleData did a study of conversion rates on Shopify and WooCommerce checkout pages. 

They studied 3000+ Shopify stores and 500+ WooCommerce stores. And found an average Shopify checkout converts at 1.4% while that of WooCommerce at 0.3%!

Shocking, isn't it? 

This means a Shopify checkout converts three times higher than that of WooCommerce.

Here’s the checkout page from the Shopify store, Snow Days:

Shopify checkout page example

Here’s what really stands out about this checkout page: 

  • Trust-winning treatment of the page: The treatment of the checkout page is impeccable. The clickable logo is highlighted well on the left-hand side.
  • Express Checkout Options: Apple Pay has 507 million users worldwide and counting. It’s estimated that 12% of the population uses digital wallet apps.
  • Multi-step checkout process: The checkout process is a three-step one and looks easier than a single-step checkout. Also, the step change is smooth and AJAX-based.
  • Thoughtfully arranged checkout fields: Capturing email before everything else is the key. It means even if the user doesn’t complete checkout, you can reach out via abandoned cart recovery emails. 
  • Google Address Autocomplete: Address autocomplete is known to increase conversions by 20-30%. It’s all about providing convenience to the users on the checkout page. 
  • Field Preview on the next step: This feature allows users to preview the fields they filled out on the previous step. The user can hit change if they spot an error and correct it. 
  • Static Order Summary: The users can view the summary at all times during the checkout process. One can view the items in the cart, the quantity of each, shipping charges, and cart total. 

What if your WooCommerce checkout page looked as credible and brilliant as SnowDays’? 

Why not!

Why You Might Want to Customize the Default WooCommerce Checkout Page?

Today's eCommerce customer is discerning, they seek good experiences and want to shop from credible websites. Forbes notes website design, checkout design, payment processing and online support are front and center for today's customers.

They value consistency in branding, payment convenience, and a smooth shopping experience. 

Thanks to top stores like Amazon, Macy’s, and Zappos, you can’t afford to drop the ball at the final step i.e. the checkout page! 

You don’t want to disappoint users by leading them to a checkout that doesn’t win confidence. 

Here’s the default WooCommerce checkout: 

Default WooCommerce checkout page example

Note the major issues with this checkout page:

  • Lacks branding: Branding builds credibility. But the default WooCommerce checkout doesn't have the logo and tagline of the company. It makes the page look run-of-the-mill.
  • Unnecessary fields that are also illogically arranged: Users don’t need those extra fields. Like the one for the street address field, county, company address, and others can be removed. Also note, the email is the very last field in the default checkout.
  • No order summary: Notice on the right-hand side, the order summary isn’t clear and the order items aren’t highlighted.

That’s not all!

There are no Express pay options to enable faster checkout. No Google address autocomplete to minimize address-related errors. Also, notice the checkout process is a single-step one, which looks rather overwhelming.

Having said that, WooCommerce is a self-hosted platform and being open source, gives you full control over your website. It's also a lot cheaper to get started with WooCommerce.

Also, WooCommerce runs on WordPress which powers more than 43% of all websites on the internet.

Thus, it’s important to customize the WooCommerce checkout page and increase conversions. 

But here’s the truth: Customising a WooCommerce checkout page to make it convert higher isn’t a walk in the park! Not at all. 

Checkout Plugins & Conflicts: Why WooCommerce Checkout Customization Is Hard?

Standing at an average conversion rate of 0.3%, the default WooCommerce checkout page could be turning your best people away. 

So make your checkout page look credible and reassure users of their buying decision. This will in turn help you minimize checkout abandonment. 

But customizing a WooCommerce checkout page isn’t child’s play. A post by Kinsta notes that your comfort level with coding matters when it comes to customizing the WooCommerce checkout.

It may be hard to achieve the desired output, design-wise if you are an expert at coding.

More specifically, here’s what makes the process hard: 

  • Use code snippets to rearrange fields: 

Using code snippets may be a flexible way for modifying the fields but be careful as it can lead to conflicts with other extensions. 

  • Download a separate plugin to add a new field type:

To add a checkbox, multi-select or radio button field on the checkout, you need another plugin. You can use WooCommerce Checkout Add-ons or any other extension. 

  • Get another extension to make your checkout process multi-step:

WooCommerce does not provide out-of-the-box functionality to split the checkout process. If you wish to have a multi-step checkout, there's another extension for that alone. 

  • Brush up your coding skills if you want to skip the cart: 

To direct users straight to the checkout page and rename the ‘add to cart’ button as ‘buy now’, add code snippets to the functions.php file. 

  • Want to set up a per-product checkout?

Get yet another plugin! There’s no out-of-the-box way to create a per-product/one-page checkout. You need a plugin that’ll help you achieve that alone.

How to Customize WooCommerce Checkout for Higher Conversions?

In this section, let's look at how to customize your WooCommerce checkout page. To do that we will be using FunnelKit’s Funnel Builder.

It is a complete solution built to create lead generation and sales funnels using custom templates.

It also allows you to create a dedicated store checkout page in single or multi-step formats. Further, enabling you to activate Google address autocomplete, Express pay options, and more.

So you may use different plugins and play with code snippets or get started with FunnelKit.

 It works right out of the box!

So after installing and activating FunnelKit (here's the guide), follow these steps:

Step 1: Add a new funnel and name it

After activating FunnelKit, add a new funnel and name it. For this post, we will call it the Tripwire Funnel.

Add a new funnel

Step 2: Select the funnel template that you like and import it

We have a bunch of pre-built checkout templates to choose from. Different templates are built to serve different niches and goals.

So whatever your goal may be, we got a funnel template that'll help achieve it!

Select the funnel template and import

Choose your favorite page builder to customize your checkout, thank you, & one-click upsell pages. At the moment, FunnelKit integrates with Elementor, Divi, Gutenberg, and Oxygen.

We'll import the Shoppe template here because it's the one based on Shopify's checkout page, take a look:

Click on import this funnel

You can view every checkout template in our library in one, two or three-step formats.  We've chosen the three-step format for our article. 

From the top, view the mobile-optimized version of your chosen checkout page template. 

Once you click import, you can view the checkout and thank you page templates.

Your checkout and thank you page has been imported

When you're ready to edit, simply hit the 'Edit' button and edit the template you want.

Step 3: Edit the checkout page template

Now that we've imported the 'Shoppe' template, it's time to edit the template. It will be your new WooCommerce store checkout page. 

Click on Edit template to customize Woocommerce checkout page

The template is fully editable. You can open it up in your chosen page builder and customize the mini cart and checkout form.

Customize WooCommerce checkout page - customize the checkout form and mini cart widget

Step 4: Customize the checkout form fields

When you're trying to customize the WooCommerce checkout page, you want to be able to modify the form fields.

Adding, removing, and arranging checkout fields is easy when using FunnelKit. There are sections that contain fields and you can rearrange fields within each section.

The sections too can be re-arranged by using simple drag and drop.

Customize woocommerce checkout page - customizing the checkout form fields

What's more?

To add a field to your checkout, you don't need a separate plugin such as the Flexible Checkout Fields plugin.

FunnelKit lets you add a new field type to your checkout page. You can edit a field, remove it or even re-arrange using simple drag & drop.

Adding a new field type is simple, hit the 'Add new field' button.

Next, fill out the details about the field type, label, its ID and mark it required or optional. Choose field types from checkbox, radio, HTML, paragraph, and more.

Take a look:

Add a field - customize woocommerce checkout page

Step 5: Enable WooCommerce Checkout optimization tactics

With FunnelKit, you can activate a bunch of checkout page optimization hacks.

Google address autocomplete completes the address, after a user enters the first few letters.

Hence, minimizing the number of address-related errors committed on the checkout page. And of course, no more expensive wrong shipping!

Another brilliant optimization hack that Shopify deploys is multi-step field review. It lets users view some important fields from the previous step on the current step.

You can choose the fields that you'd like them to preview and edit, in case there has been a typo:

Multi-step field preview - customize woocommerce checkout page

Here's how the feature looks when activated, on a multi-step checkout page:

Checkout page preview

That's not all.

Further, you can enable Express checkout buttons by Apple Pay, Google Pay, Amazon Pay & more.

Minimise checkout page errors through email and phone field validation.

Ease anxiety by auto-applying coupon codes and eliminating the need to look for them!

Add Order Bump & Thank You Page to Complete Your WooCommerce Checkout Flow

Who likes customers completing their purchases without adding anything extra to their cart? We're sure you don't.

These missed opportunities can lead to a loss of potential profits. But with order bumps, you can make more dollars per transaction.

FunnelKit offers a complete solution for adding order bumps to the WooCommerce checkout page. You don't need any extra plugins for this.

Cross-sell products such as extended warranty, faster shipping, extra resources, and more.

It's effortless to set up! Select the product to cross-sell, enable discount and choose the item quantity.

Once done, customize the bump styling- you have a range of bump skins to choose from!

WooCommerce checkout doesn’t come with an easy way to add an order bump but FunnelKit does!

Here’s how to set it up:

Add an order bump to complete the checkout flow

Once you've added the order bump component, simply edit it and add a product to cross-sell:

Add the product to cross-sell - offer discounts

Here's how your order bump gets displayed on the checkout page:

Checkout page preview with order bump

Finally, do not forget to add a modern thank you page to your store checkout flow.

A good-looking thank you page or an order confirmation page builds a relationship.

After showing a beautiful checkout, never send users to a bland thank-you page!

Take a look at the thank you page built by FunnelKit:

Thank you page preview

Yes, it’s a breath of fresh air compared to the boxy and old-fashioned WooCommerce thank you page.

Automate Abandoned Cart Recovery Emails to Get More Sales

Why stop at building a conversion-focused checkout when you can also set up abandoned cart follow-ups?

Baymard Institute collated data from 41 different studies and found that the average abandoned cart rate is 69.57%. Mobile users have an even higher abandoned cart rate of 85.65%.

Thus creating an abandoned cart recovery strategy is a very important step!

FunnelKit gives you an end-to-end solution. From building ROI-driven checkout to creating automated cart recovery sequences!

FunnelKit Automations gives you access to a library of pre-built, one-click import workflows.

You're covered for a wide range of use cases including post-purchase follow-ups and win-back campaigns.

Take a look at the library:

Automated recipes

Once you import the abandoned cart recovery workflow, here's how it would look:

Importing the abandoned cart recovery email

Notice, the entire automation is pre-created including time delays and email messaging:

So all you'd need to do is tweak the messages and the delays as per your requirements and go live!

Ready to Customize WooCommerce Checkout Page & Woo Customers?

There you go! In this post, we looked at the ways to customize WooCommerce checkout page. The best part?

We didn't use complex code snippets or had to download different plugins!

We did all with pre-built checkout page and thank you page templates.

You saw our library of beautiful and modern checkout pages that we've built to woo your customers.

What's more?

You saw how easy it is to add, remove, edit and re-arrange the checkout fields using drag & drop. Again no need for extra plugins and adding code snippets to your theme files.

Now that you know, how to make your WooCommerce checkout page look and work like that of Shopify's, why wait?

So go ahead and check out the Funnel Builder by FunnelKit to customize WooCommerce checkout page using the no-code way, today!

Author: Tavleen Kaur
Do you know after Amazon implemented the 1-click buy system, their sales shot up year-on-year hitting $88.9 Billion mark in 2014? Jeff Bezos attributed it to a friction-free & streamlined buying process. At FunnelKit (formerly WooFunnels), we're determined to give you the tools you need to do the same in your business. I am Tavleen and I help you get there faster.
Ready to create revenue-generating funnels in Wordpress?
Click Here

Increase your sales, starting today.

Grab Our Exclusive Bundle