Does your online store offer WooCommerce guest checkout?
According to Baymard Institute, 34% of people abandon their carts without completing the checkout process just because they're asked to create an account during checkout.
It means all the work you did to get users to the checkout page doesn't pay off just because they are asked to set up their accounts on your online store.
Plus, such a significant number of shoppers abandoning their carts without making a purchase results in missing out on valuable sales.
Offering guest checkout in your WooCommerce store can help you solve this issue as it allows users to purchase their items without creating an account.
In this blog, we’ll share how you can enable WooCommerce guest checkout and how to register guest users on checkout in Woocommerce automatically.
We’ll also share how you can create and optimize the checkout process that enhances your store’s shopping experience.
So, let’s begin.
If your WooCommerce store doesn't allow users to check out as guests, they’ll either be prompted to create a new account or log in to their existing one.
This process can frustrate users and potentially lead them to abandon their shopping carts.
On the contrary, enabling guest checkout is a valuable feature that contributes to an improved overall shopping experience for your customers, ultimately boosting sales on your website.
Here are several reasons why incorporating guest checkout into your WooCommerce store is worth considering.
WooCommerce offers a default feature that you can use to enable guest checkout.
To utilize the feature, from the WordPress dashboard, navigate to WooCommerce ⇒ Settings ⇒ Accounts & Privacy.
Then, check the option “Allow customers to place orders without an account”.
Finally, click on “Save Changes” to update the settings.
This will enable users to check out your WooCommerce store without having to create an account.
However, if you sell subscription products on your website, it becomes crucial for users to create an account.
While enabling guest checkout effectively boosts conversion rates, it's important to encourage users to register on your site.
Without user accounts, they won't have access to their dashboard and order history on the online store.
To ensure a user account automatically gets created, go to WooCommerce ⇒ Settings ⇒ Accounts & Privacy and enable the following settings under ‘Account Creation’:
After that, click on ‘Save Changes’ to update these settings.
Now, when users checkout using the guest checkout option, an account will be created automatically, and the user will receive an email with a link to set the password.
Just offering WooCommerce guest checkout might not be enough to seal maximum conversions on your store.
You must optimize the checkout process to ensure your users complete the purchase. Some of the optimization options you can implement include:
Now, we will share how you can implement everything we discussed above to turn your default checkout into a machine that generates sales effectively.
All these optimization tips can be implemented with FunnelKit Funnel Builder.
Before, you move to the main process, you need to install and activate both:
After activating the plugins, follow these steps:
Firstly, we need to create a store checkout that will replace the default WooCommerce checkout page.
For that, navigate to FunnelKit ⇒ Store Checkout and click on the ‘Create Store Checkout’ button.
After that, Select your page favorite page builder and choose a template from the list of prebuilt checkout templates FunnelKit provides.
To select one, hover on the template you like and click on Preview.
Now, choose a multi-page checkout; you can choose a 2-step or 3-step checkout.
After that, click on “Import This Funnel,” provide a name, and hit the Add button to import your store checkout funnel.
Your store checkout funnel with three steps—checkout, one-click upsells, and thank you—will get imported now.
To customize the checkout page template, click on the “Edit” option.
Here, you can customize the design and content of the checkout page with the selected page builder. For that, click on the “Edit Template” option.
Here, you can customize many options, such as enabling “Collapsible Order Summary,” which can be useful for more users.
For more details on how to customize the checkout page, read our blog “How to Customize WooCommerce Checkout Page without Code.”
Scroll down to the "Checkout Form Fields". Here, you can add/remove or reorganize the order of the checkout fields. You can use FunnelKit only to add important fields for your business.
For example, the default checkout page has a company field; if you are a B2C company and don’t need your customers to require that field, you can exclude that using FunnelKit Funnel Builder.
If you want, you can also add a custom field to your checkout form.
To optimize your checkout page for conversion, move to the Optimization tab. Here you can:
The final step is to activate the store checkout. For that, enable the “Enable Store Checkout” option.
Here is what the checkout page looks like on the front end:
By default, WooCommerce does not create an account for customers using guest checkout. However, it still saves necessary order information associated with the guest's email address.
This allows for order tracking and communication related to the specific purchase. While guest checkout doesn't create a full customer account, it retains essential transactional data.
WooCommerce Guest Checkout provides a quick and hassle-free option for customers, significantly improving conversion rates.
Our expert strongly recommends using this feature to prevent sales loss resulting from cart abandonment due to mandatory account creation.
Moreover, to further streamline the checkout process and achieve optimal results, consider fine-tuning the checkout page through the optimization options provided options we shared in the blog using FunnelKit Funnel Builder.
This strategic optimization can yield maximum effectiveness in facilitating a seamless checkout process.
Are you ready to offer WooCommerce guest checkout in your online store?