How to Enable WooCommerce Guest Checkout in Your Store?

Editorial Team
February 1, 2024
How to Enable WooCommerce Guest Checkout in Your Store?

Does your online store offer WooCommerce guest checkout?

According to Baymard Institute, 34% of people abandon their carts without completing the checkout process just because they're asked to create an account during checkout.

It means all the work you did to get users to the checkout page doesn't pay off just because they are asked to set up their accounts on your online store. 

Plus, such a significant number of shoppers abandoning their carts without making a purchase results in missing out on valuable sales.

Offering guest checkout in your WooCommerce store can help you solve this issue as it allows users to purchase their items without creating an account.

In this blog, we’ll share how you can enable WooCommerce guest checkout and how to register guest users on checkout in Woocommerce automatically. 

We’ll also share how you can create and optimize the checkout process that enhances your store’s shopping experience. 

So, let’s begin.

Why Should You Enable Guest Checkout in Your WooCommerce Store?

If your WooCommerce store doesn't allow users to check out as guests, they’ll either be prompted to create a new account or log in to their existing one.

disable guest checkout woocommerce

This process can frustrate users and potentially lead them to abandon their shopping carts. 

On the contrary, enabling guest checkout is a valuable feature that contributes to an improved overall shopping experience for your customers, ultimately boosting sales on your website. 

Here are several reasons why incorporating guest checkout into your WooCommerce store is worth considering.

  • User convenience: Guest checkout allows customers to complete their purchases without the need to create an account, offering a quick and convenient option.
  • Reduced cart abandonment: As mentioned earlier, many shoppers abandon their carts when faced with the requirement to create an account. Guest checkout minimizes this barrier, reducing the likelihood of cart abandonment.
  • Increased sales: By catering to users who prefer a more straightforward checkout process, you open the door to potential sales that might otherwise be lost due to account creation hurdles and cart abandonment.
  • Improved user experience: Offering guest checkout enhances the overall user experience on your site. Customers appreciate the flexibility to choose whether to create an account or proceed with a faster guest checkout option.
  • Customer retention: Some users might be deterred from completing a purchase if forced to create an account. Guest checkout provides a positive experience, encouraging repeat business and customer loyalty.

How to Enable WooCommerce Guest Checkout? 

WooCommerce offers a default feature that you can use to enable guest checkout. 

To utilize the feature, from the WordPress dashboard, navigate to WooCommerce ⇒  Settings ⇒  Accounts & Privacy. 

Then, check the option “Allow customers to place orders without an account”.

Finally, click on “Save Changes” to update the settings.

Enable google store checkout

This will enable users to check out your WooCommerce store without having to create an account. 

However, if you sell subscription products on your website, it becomes crucial for users to create an account.

How to Automatically Create an Account During Guest Checkout in WooCommerce?

While enabling guest checkout effectively boosts conversion rates, it's important to encourage users to register on your site. 

Without user accounts, they won't have access to their dashboard and order history on the online store.

To ensure a user account automatically gets created, go to WooCommerce ⇒  Settings ⇒  Accounts & Privacy and enable the following settings under ‘Account Creation’:

  • Allow customers to create an account during checkout
  • When creating an account, automatically generate an account username for the customer based on their name, surname, or email
  • When creating an account, send the new user a link to set their password
How to Automatically Create an Account During Guest Checkout in WooCommerce?

After that, click on ‘Save Changes’ to update these settings. 

Now, when users checkout using the guest checkout option, an account will be created automatically, and the user will receive an email with a link to set the password.

How to Create an Optimized Guest Checkout Process that Converts?

Just offering WooCommerce guest checkout might not be enough to seal maximum conversions on your store. 

You must optimize the checkout process to ensure your users complete the purchase. Some of the optimization options you can implement include:

  • Offer a multi-step checkout process: 28% of online shoppers abandon their carts due to a long and confusing checkout process. A multi-step checkout can solve this problem by splitting the checkout fields into different steps, simplifying the buying process.
  • Inline validation: Inline validation on the checkout page enhances user experience by providing real-time feedback on form inputs. This helps in reducing errors and streamlining the process.
  • Google Address autocomplete: Google Address Autocomplete provides real-time suggestions, reducing errors, ensuring accuracy, and speeding up checkout. Besides, incorrect addresses cause 41% of delays and 39% of delivery failures, which Google address autocomplete can easily solve.
  • Collapsible optional fields: Making the optional field collapsible shortens the form. As a result, it reduces visual overload and boosts checkout efficiency for improved conversion.
  • Auto apply coupons: Automatically applying coupons at checkout makes things smoother, helping people buy faster. It's like a shortcut that makes the checkout page friendlier and boosts the chances of more people completing their purchases.
  • Express checkout: Offering express checkout makes it faster and easier for people to pay with complete one-click checkout. It encourages users to complete the purchase. 

Now, we will share how you can implement everything we discussed above to turn your default checkout into a machine that generates sales effectively.

All these optimization tips can be implemented with FunnelKit Funnel Builder.

Before, you move to the main process,  you need to install and activate both:

After activating the plugins, follow these steps: 

Step 1: Create a store checkout 

Firstly, we need to create a store checkout that will replace the default WooCommerce checkout page. 

For that, navigate to FunnelKit ⇒ Store Checkout and click on the ‘Create Store Checkout’ button.

create store checkout

After that, Select your page favorite page builder and choose a template from the list of prebuilt checkout templates FunnelKit provides. 

To select one, hover on the template you like and click on Preview.

click on store checkout template preview

Now, choose a multi-page checkout; you can choose a 2-step or 3-step checkout.  

After that, click on “Import This Funnel,” provide a name, and hit the  Add button to import your store checkout funnel.

import 2 step store checkout with minimalist

Your store checkout funnel with three steps—checkout, one-click upsells, and thank you—will get imported now.

Step 2: Customize the checkout page 

To customize the checkout page template, click on the “Edit” option. 

edit checkout page

Here, you can customize the design and content of the checkout page with the selected page builder.  For that, click on the “Edit Template” option.

edit checkout page with page builder

Here, you can customize many options, such as enabling “Collapsible Order Summary,” which can be useful for more users. 

edit content checkout page

For more details on how to customize the checkout page, read our blog “How to Customize WooCommerce Checkout Page without Code.”

Step 3: Manage the checkout fields

Scroll down to the "Checkout Form Fields". Here, you can add/remove or reorganize the order of the checkout fields. You can use FunnelKit only to add important fields for your business. 

For example, the default checkout page has a company field; if you are a B2C company and don’t need your customers to require that field, you can exclude that using FunnelKit Funnel Builder. 

If you want, you can also add a custom field to your checkout form. 

fields tab

Step 4: Optimize the checkout page for conversion 

To optimize your checkout page for conversion, move to the Optimization tab. Here you can:

optimization line funnelkit store checout

Note: You can add an order bump on the checkout page and also customize the upsell, and the thank you page with FunnelKit’s Funnel Builder.

Step 5: Activate the store checkout 

The final step is to activate the store checkout. For that, enable the “Enable Store Checkout” option.

activate global checkout

Here is what the checkout page looks like on the front end:

woocommerce guest checkout

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Frequently Asked Questions About WooCommerce Guest Checkout:

Does woocommerce save customer data if guest checkout is used?

By default, WooCommerce does not create an account for customers using guest checkout. However, it still saves necessary order information associated with the guest's email address.

This allows for order tracking and communication related to the specific purchase. While guest checkout doesn't create a full customer account, it retains essential transactional data.

How do we recover if users abandon the checkout process in the middle? 

You can use an abandoned cart recovery plugin like FunnelKit Automation. You can easily track cart abandonment and create WooCommerce abandoned cart campaigns to recover the lost revenue.

Are You Ready to Offer WooCommerce Guest Checkout and Boost Sales in Your Store?

WooCommerce Guest Checkout provides a quick and hassle-free option for customers, significantly improving conversion rates. 

Our expert strongly recommends using this feature to prevent sales loss resulting from cart abandonment due to mandatory account creation. 

Moreover, to further streamline the checkout process and achieve optimal results, consider fine-tuning the checkout page through the optimization options provided options we shared in the blog using FunnelKit Funnel Builder. 

This strategic optimization can yield maximum effectiveness in facilitating a seamless checkout process.

Are you ready to offer WooCommerce guest checkout in your online store?

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.

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