How to Create a High Converting WooCommerce Multi-Step Checkout

Editorial Team
October 20, 2022
How to Create a High Converting WooCommerce Multi-Step Checkout

Do you want to create a WooCommerce multi-step checkout?

A multi-step checkout splits the checkout fields into different steps, making the buying process simpler.

If you sell physical products that require billing and shipping details, a multistep checkout is a sure way to get high conversions.

In this post, we’ll understand the importance of multi-step checkouts and how to create them for your WooCommerce store in a few easy steps.

What is a Multistep Checkout?

A multi-step checkout is a checkout that splits the checkout page into various steps, enabling the user to complete their purchase without getting overwhelmed.

The way a multi-step checkout works is that email, first name, and last name are usually provided at the first step.

Then, the user proceeds to fill in their billing or shipping information in the second step followed by the payment process in the third step.

Since the validation happens in every field, the buyer does not get overwhelmed which considerably reduces the chances of error.

For example, let's look at this multistep checkout page:

WooCommerce multi step checkout example from Xero Shoes

As you can see, this checkout page is divided into three steps:

  • Contact information section
  • Shipping details
  • Payment step

If you notice, fewer checkout fields make the purchasing process much easier.

A multistep checkout comes with various optimizations which we will discuss later in this post.

Why Should You Use Multi-Step Checkout for Your Online Store?

A multi-step checkout attempts to provide a better user experience by breaking down the checkout process into different steps.

It helps reduce the fields on your checkout form by distributing them into multiple steps.

Here are some additional benefits offered by the multistep checkout page:

1. Reduces checkout abandonment

28% of online shoppers abandon their carts due to a long and confusing checkout process.

A multi-step checkout splits one long checkout page into smaller steps.

Introducing multi-step checkouts in your store makes the checkout process less intimidating for users and helps reduce cart abandonment.

2. Removes distractions

A multi-step checkout provides a clean layout along with the CTA buttons to go to the next step or previous step.

Because of this, your checkout page looks minimalistic with a few fields under each step, giving a seamless checkout experience to your users.

A straightforward checkout page is crucial for increasing conversions and sales.

3. Guides the user to complete their order

The multi-step checkout guides the user after each step until they place an order without overwhelming them with too much information to enter on a single page.

It removes all the fluff and bulkiness that seem to be frustrating on a standard checkout page.

The multistep page makes the checkout process easy by giving directions to complete their purchase.

Having said that, let’s jump right into the best plugins that will help you set up WooCommerce multi-step checkout pages.

Best WooCommerce Multistep Checkout Plugins (2022)

Here are the top 3 WooCommerce multistep checkout plugins along with their pros and cons:

1. FunnelKit Checkout

FunnelKit Checkouts is the highest-rated plugin that helps you create optimized checkout pages to let you earn big.

You get 20+ multistep checkout templates that not only let you create two-step checkouts but also three-step checkouts.

These templates are easily customizable and optimized for all types of devices.

Pros

  • Works with every page builder - FunnelKit Checkout integrates with various page builders such as Elementor, Divi, Oxygen, Gutenberg, and many more, making it convenient to edit your checkouts.
  • Checkout optimizations - FunnelKit has some amazing checkout optimization options to give you explosive conversions. From smart payment buttons to Google address autocomplete, it has it all.
  • Built-in A/B testing - This feature lets you split-test every element on your checkout page. You can set up multiple variants, view detailed insights for each and decide yourself which checkout page is best for your store.

Cons

  • Limited lifetime pricing plan - The lifetime subscription to FunnelKit’s Funnel Builder is valid only for the Agency plan. It’s not available for individuals on a single-site plan.
Get FunnelKit's Funnel Builder Now

2. Multistep Checkout for WooCommerce by ThemeHigh 

This plugin customizes the default WooCommerce checkout by making it a multi-step with the help of a checkout wizard builder.

Pros

  • Different checkout layouts - The premium version of this plugin lets you choose different multistep checkout layouts from horizontal box to accordion layout in the same default WooCommerce checkout. 
  • Easy customization options - Although there are only a few customization options available, it’s easy to modify the step buttons, position, colors of active and inactive steps, etc.

Cons

  • No checkout templates or option to create your own - Multistep Checkout for WooCommerce just aims to split the default WooCommerce checkout. Unlike FunnelKit, you don’t get any checkout templates or options to create your own page here.
  • Doesn’t allow checkout form field customization - You cannot make customizations such as adding, editing or rearranging any fields with this plugin. For that, you need to install a separate add-on for $49 (for one website).
Get MultiStep Checkout for WooCommerce

3. YITH WooCommerce Multi-step Checkout

This multistep checkout plugin created by YITH aims to split the checkout process into multiple steps. 

Pros

  • 10+ multistep checkout styles - WooCommerce store owners can choose from 10 various checkout styles for your multi-step checkout. Plus customizing these layouts is quite easy.
  • Impressive customization options - You can customize your multistep checkout by configuring the step transition speed, CTA buttons, step labels, navigation menus, options to skip the login step, and more.

Cons

  • No pre-built checkout design templates - You don’t get pre-designed templates here. All you get is one template with options to make it multistep and style it with different layouts.
  • Lacks in checkout optimization - It’s a basic plugin that just converts your checkout into a multi-step. It doesn’t have any checkout optimization options to enhance conversions and reduce abandonment.
Get YITH WooCommerce Multi-step Checkout

Why FunnelKit Checkout is the Best Choice to Set Up Multistep Checkouts?

FunnelKit Checkout is the ultimate solution to create WooCommerce multi-step checkout pages because of the following reasons:

  • Step validation - It allows the user to move to the next step only after ensuring that all the required fields have been filled.
  • Real-time email validation - It checks whether the email address entered by the user is valid or in the correct format.
  • Smart phone fields with country flags - It lets you display the country flags next to your phone field, giving a modern vibe to your checkout.
  • Multiple layouts - FunnelKit's checkout templates have the option to style your steps into different layouts such as breadcrumbs or tabs.
  • Separate order review and payment steps - You can customize your checkout steps and separate the review order from the payment step.
  • Set coupon position - It lets you position your coupon fields on the checkout page. Plus, the option of including it in the collapsible order summary is also there.
  • Back-to-cart option - You can enable or disable the back-to-cart option as per your requirements for a distraction-free checkout process.
  • Create additional or custom checkout steps - FunnelKit allows you to add an additional checkout step with a single click by adding/modifying fields within it.
  • Compatible with multiple page builders - You can customize any pre-built template or create a multistep checkout from scratch using any page builder.
  • Review step details - The multistep field preview displays the preview of the fields that you entered in the previous step for a quick review.
  • Place order button icons and customization - The FunnelKit checkout form widget lets you not only customize the form but also the button on each step along with adding icons and order prices to it.
  • Responsive layout - All the templates in FunnelKit Checkout are optimized for all types of devices - desktop, tablet, and mobile.
  • Built-in checkout field editor - FunnelKit’s built-in field editor lets you easily modify the fields on your checkout form with a simple drag-and-drop interface.
  • Checkout page optimizations - Optimize your checkout pages with smart payment buttons, Google address autocomplete, auto-apply coupons, and more.
  • Thank you pages included - Upon importing a 2-step funnel, you get the checkout and thank you page with a matching template to maintain consistency.
  • Upsells and order bump to boost AOV - You can create compelling AOV-boosting offers such as order bumps and one-click upsells within a few minutes.

How to Create a WooCommerce Multi-Step Checkout?

You can easily create and customize the single page as well as multi-step checkout pages using FunnelKit's Funnel Builder.

Funnel Builder is one of the highest-rated plugins for WordPress that lets you set up high-converting sales funnels to push sales through your products or services.

FunnelKit is compatible with popular page builders that help you create pages from Opt-in pages to Checkouts to Thank you pages.

So what are you waiting for? Follow the instructions below to create a multi-step checkout page in your WooCommerce store.

Step 1: Install the FunnelKit Funnel Builder

To get things started, you need FunnelKit's Funnel Builder.

The FunnelKit Funnel Builder is available in both the lite (free) version and the premium (pro) version.

You can easily set up opt-in, sales, checkouts and thank you pages with the free version.

However, if you want to set up order bumps, one-click upsells, premium templates, checkout optimizations, and most importantly, multi-step checkouts, you'll need the Pro version.

Click here to learn about its installation.

Step 2: Choose a multi-step checkout template

Here, we will be creating a global multi-step checkout page in our WooCommerce store.

For that, go to 'Store Checkout' and click on the 'Create Store Checkout' button.

Click on Create Store Checkout

You can select any of the templates to set up your store checkout.

Funnel Builder deeply integrates with Elementor, Divi, Oxygen, Gutenberg, and all the page builders of your choice.

Here we have selected ‘Elementor’ as our page builder. Now, we will click on the ‘Preview’ button on the Shoppe checkout page template.

Select the page builder and click on 'Preview' to see the template you want to import

Next, choose the number of steps for your checkout page.

If you want to have a single-page checkout, then select 'One Step'. For WooCommerce multi step checkout, choose the 'Two Step' or 'Three Step'.

Once done, click on 'Import This Template'.

Select the steps on your woocommerce multi step checkout page

Name your store checkout and click on 'Add'.

Enter the name of your store checkout

Your store checkout will successfully get created.

Step 3: Customize the WooCommerce multi store checkout page design

Click on the 'Edit' button next to your checkout page.

Click on 'Edit' to start customizing your woocommerce multi step checkout page

Here you’ll see different tabs that help you customize your checkout page.

Click on 'Edit Template' under the 'Design' tab to start customizing your checkout page design.

Click on Edit Template to customize the design of your woocommerce multi step checkout

As we have selected 'Elementor' as our page builder, this page will load in Elementor. Start customizing the different widgets on this page.

Change the logo by clicking on the image and choosing the file. You can also set its size, alignment, style its CSS, border, and more.

Customize the logo on your WooCommerce multi step checkout

You can change the appearance of your checkout steps.

It's currently set to 'Breadcrumbs', try and change it to 'Tabs'.

Select the step type: Breadcrumbs or Tabs

Enter the headings and subheadings to make your checkout steps clear to users.

Plus, you can even choose the colors of active and inactive steps from the 'Style' tab.

Enter the headings and subheadings of checkout steps

FunnelKit also offers the customization options to edit the mini cart on your checkout page.

Here, enable the collapsible order summary on your mini cart.

Collapsible order summary

Feel free to change the logo, text, fonts, colors, background, buttons, borders, coupon section, etc. of your WooCommerce multi-step checkout.

Learn more about how to customize the design of your WooCommerce checkout pages.

Step 4: Edit the fields of your multi-step checkout form

FunnelKit's checkout field editor lets you customize the fields on your checkout form with simple drag and drop.

You can add, edit, rearrange or delete any fields on your checkout page.

So, if you want to keep the email field first or combine billing and shipping fields in the section, you can do it with just a drag and drop.

Customize the form fields of your woocommerce multi step checkout page

Learn more about the checkout field editor in the FunnelKit Funnel Builder.

Here are three checkout steps that we created:

Make sure to save the changes before proceeding to the next tab.

Step 5: Optimize your checkout page

Funnel Builder lets you optimize your checkout pages for a faster payment process and enhanced shopping experience for your customers.

Here are some of the optimizations that you can do:

  • Smart payment buttons - Complete payments with a single click with smart payment options such as Google Pay, Apple Pay, Paypal Express, etc.
  • Google address autocomplete - Configure Google Address API to suggest the address as your user start typing it on the checkout form, saving them time and effort.
  • Auto-apply coupons - Provide an impeccable user experience by auto-applying the coupon codes when a user directs to the checkout page from any of your campaigns.
  • Multi-step field preview - Show the preview of the user’s entered information at the next step. It can be quite helpful to show a recap of their information and prevent inadvertent errors.
Optimize your woocommerce multi step checkout page

Apart from this, there are many options such as an enhanced phone field, time checkout expiry, auto-fill state from zip code, and more.

Once done, click on 'Save Changes'.

You can even add order bumps and one-click upsells to help boost the average order value in your store. Learn more about setting up your order bumps and upsell offers here.

This is what your WooCommerce multi-step checkout page will look like:

WooCommerce multi step checkout page preview

We hope you've got the answer to your 'how do I create a multi-step checkout in WooCommerce?' query.

Step 6: Customize your thank you page

A thank you page is the last step in your funnel that is meant to show the details of your order confirmation.

Modern marketers add more value to their buyer’s journey and keep the conversation going through their thank you pages.

To start customizing your order confirmation page, click on the ‘Edit’ button.

Click on 'Edit' to start customizing your thank you page

The process of editing will be the same. You can make customizations based on the content, shortcodes, headings, colors, background, and more.

This is what your thank you page will look like:

Thank you page preview

That's it! You have successfully created the WooCommerce multi-step checkout page.

Examples of WooCommerce Multi-Step Checkouts Built With FunnelKit

In this section, we will look at and dissect some of the multi-step checkouts offered by FunnelKit.

Shopify-style multistep checkout

Shopify-style checkout page example

Here are some of our observations:

  • Three steps - The checkout page is divided into three steps: Information, Shipping and Payment section
  • Minimalist design - The checkout page looks clean and the fewer fields don't look overwhelming at all
  • Smart CTA - It smartly conveys the step name to proceed to the next or previous step, guiding the users to complete their purchase

Two-step order form

Two-step order form - multi-step checkout page example from ReadyDog

Here are some of the pointers that we noticed:

  • Two-step format - The checkout page is split into two steps: The information and payment section
  • No distraction - There is not any option provided for the user to go back, making it a distraction-free shopping experience
  • Guest checkout - They have provided the option to guest checkout for users to ease the purchasing process

Three-step checkout form

Three-step checkout form - multi-step checkout page template

Here's what we noticed:

  • Brand awareness - The 'Shop With Confidence' section is a highlighting part to build trust and loyalty
  • Clean design - The overall page looks clean with impressive smart pay buttons and eye-capturing CTA

Membership Trial Landing Page with Embedded Checkout Form

Here's a FunnelKit user, Apollonia Ponti using a two-step checkout form embedded in her Men's Mastery 7-day trial membership landing page:

Membership Trial Landing Page with Embedded Checkout Form - Apollonia Ponti

Let's look at its unique points:

  • Highlighted the membership inclusions well - Apollonia has well-highlighted what the user will get once they enroll in her free trial membership plan
  • Minimal form fields with security badges - The checkout form looks brilliant with just three basic fields which will take seconds to fill information in

One-Page Checkout vs Multi-step Checkout: Which is Better?

If you’re still stuck at questions like 'Should I use a single page or multipage checkout?' or 'Is one page checkout better than multi-step?'

We should tell you that choosing either of these options has its own pros and cons but more importantly, it all depends on your requirements.

But we have a solution to find out which one will work best for your store.

FunnelKit's Funnel Builder lets you A/B test your multi-step checkouts with single-step to help you find which one is best for your business.

You don't have to install an additional plugin or addon - you can do it right where you're setting up your checkout page!

All you have to do is click on 'A/B Test' next to your checkout page.

Click on A/B Test next to your WooCommerce multi step checkout page

Next, click on 'Add Variant' to add your checkout page variant for A/B testing.

Choose the option to select your single page checkout template from other funnel in FunnelKit.

Select the variant from any other funnel in FunnelKit

Select the template of your one-page checkout from your funnel.

Choose the template you want to pick your checkout variant

Click on the 'Traffic Distribution' and allocate 50-50 traffic to both of these variants.

Once done, hit 'Confirm'.

Set traffic distribution to both of your checkout variants

Click on 'Start' to run your A/B test.

Start the A/B Test now

Let the A/B tests run and accumulate the analytics.

Detailed analytics of the A/B test run

Once the results are out, you can declare a variant as the winner.

That will transfer all the 100% traffic to your winning variant.

Declare a variant as the winner to transfer 100% of the future traffic to it

Performing A/B tests is a sure-shot way to know which checkout page is best for you.

If you want tips or profit-boosting ideas, we suggest you join our Facebook group for interesting conversations. Also, if you love learning from video tutorials, head over to our YouTube channel and give a big subscribe!

Create a Conversion Smashing WooCommerce Multi Step Checkout Page with the Funnel Builder

We’re sure you’re excited to set up highly-optimized checkout pages and boost conversions in your store.

It’s all about including the right elements and making your checkout experience frictionless.

While it depends on your requirements on whether you want to create a single page or multi-step checkouts, you can easily create both of them using the Funnel Builder.

The Funnel Builder by FunnelKit (formerly WooFunnels) lets you create conversion-smashing sales funnels for your store.

Its deep integration with various page builders makes customization like a piece of cake without any custom coding.

It helps you set up fascinating WooCommerce multistep checkout pages in minutes!

So why wait for long? Get the FunnelKit Funnel Builder now >>

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
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