Are you looking to create an effective WordPress lead generation system that generates highly qualified leads?
Generating a consistent stream of qualified leads is the most effective way to drive sales and revenue.
With the right WordPress lead generation plugin, you can effortlessly transform visitors into leads and leads into loyal customers.
In this blog, we will unveil the secrets of WordPress lead generation and how you can generate leads like a pro.
Let's get started!
A lead is any person who expresses interest in a product or service. Lead generation is the process of attracting and capturing the interest of potential customers with the goal of turning them into paying customers.
Usually, lead generation involves various strategies and techniques aimed at capturing the attention of potential leads and convincing them to provide their contact information in exchange for something valuable.
If we break down the process of lead generation, then it starts when a visitor gets to know about your product or service through marketing channels, such as your website, blog, social media, etc.
After that, the user lands on a landing page and provides their contact information in exchange for something the website offers. A website can offer a discount, free how-to guide, email course, etc, as an email opt-in.
The main goal of lead generation is to nurture relationships once they are added to the email list and guide them through the sales funnel until they are ready to make a purchasing decision.
As indicated by HubSpot, businesses that engage in lead nurturing achieve a 50% higher sales volume while reducing costs by 33% compared to leads that are not nurtured.
That’s why lead generation is such a popular email marketing technique. Here are some of the reasons why you should incorporate a lead generation strategy in your business:
Now you know how important lead generation is. But to do lead generation, you will need a plugin. In the next section, we will talk about some of the best WordPress lead-generation plugins.
Here are the 5 most popular WordPress lead generation plugins as per their features and value for money.
FunnelKit is the best-rated WordPress lead generation plugin with multiple prebuilt templates to make the lead generation process super easy. This is WordPress's ultimate sales funnel builder that lets you generate leads and turn them into customers using a sales funnel.
Here are the key features of FunnelKit:
Price: FunnelKit has a free version available. The pro version starts from $99.5/year.
OptinMonster is a powerful lead generation plugin for WordPress. With this tool, you can create beautiful pop-up forms just by drag and drop. Here are the key features of the plugin for WordPress lead generation:
Price: The WordPress lead generation plugin has a free version. The pro version starts at $9/month when billed annually.
WPForms is one of the most popular form builders for WordPress that allows you to create beautiful contact forms, subscription forms, feedback forms, and many other types of forms. Here are some of the key features:
Price: You can find the free version on WordPress.org. The pro version starts at $49.50/Yearly.
MonsterInsights is the most popular Google Analytics plugin for WordPress that lets you keep track of how your lead generation campaign is performing. Here are the key features of this plugin
Price: Free version is available. The pro version starts at $99.50/year.
Popup Maker is another great plugin for creating popups in order to collect leads on your WordPress site. You can create conversion-focused campaigns to grow your revenue and email list. Here are the key features:
Price: Free version available. The premium version starts at $87/year
Here we will show how you can create a lead generation funnel from the WordPress dashboard to collect leads easily.
To create an opt-in funnel, we will use FunnelKit Funnel Builder. This is the ultimate sales Funnel plugin for WordPress that lets you create high-converting sales funnels with opt-in pages, sales pages, custom checkouts, order bumps, one-click upsells, and thank you pages.
Let’s install and activate FunnelKit Funnel Builder before we start the main process.
Firstly, you need to create an opt-in funnel. For that, Go to FunnelKit ⇒ Funnels and click on “Add New Funnel”.
Now choose “Lead Funnels” as type and then your favorite page builder. We are going with Elementor here. After that, hover over the template you like and click on the “Preview” button.
Here we are choosing FunnelKit’s “Charmer” lead generation template. This template offers an online seminar in exchange for the contact name and email address.
With every template, FunnelKit offers two types of opt-in forms: Inline and Popup
We will choose the inline option. Now to import this funnel click on “Import This Funnel,” provide a name, and click on “Add”.
This will import the opt-in funnel with two steps: opt-in landing page and confirmation page.
Now it’s time to customize the opt-in page to reflect the offer you want to make. For that, click on the “Edit” icon next to the opt-in page. After that, click on the “Edit Template option”.
Now you can customize the content according to your needs. To customize any content, click on that element, and on the left-hand side menu; you will find customization options.
For example, you can update the logo.
You can also change the form field width. Moreover, you can alter the CTA text, subtext, and submitting text.
Update the content of all the sections to match your offer and brand.
After making the changes, make sure to click on “Update” to save all the changes.
Here is what the opt-in page looks like
With FunnelKit, you can easily manage how many fields you want your opt in form to have. The template we choose currently has two form fields: first name and email.
This step is optional, we are showing it so you can add more fields according to your needs.
You can send a confirmation email to your subscriber with FunnelKit every time a user fills up and submits the form.
For that, move to the Actions Tab. Here Select “Yes” for the Lead Notification option. After that, you can customize the email subject and body. To personalize the email body content, you can use different shortcodes given below the “Body” option.
You can also enable Admin notification if you want.
After making the changes, make sure to hit “Save Changes” to update.
Like you have customized the opt-in page, you can also customize the opt-in confirmation page.
For that, again, go to the “Edit Template” option to edit the page with your favorite page builder.
And that’s it. Your WordPress lead generation funnel is ready!
Once you collect your leads, you may want to send those leads to your favorite CRM. FunnelKit covers that as well for you.
To do the necessary settings, edit the opt-in page and go to the Actions tab.
After that, move to the CRM tab and choose “yes” for the CRM Integration option.
Now, choose the CRM you want to send contact to from the dropdown. We are choosing ActiveCampaign here.
Now, you need to create a form in your CRM with the same fields you used in your opt-in form. Then copy the form code and paste it here. After that, click on “Continue.”
Map your fields against your opt-in form fields. Here both our forms have two fields - first name and email.
Once done, click on Save Changes.
Well done! You’ve successfully configured your CRM to receive leads from your WordPress funnel.
The main aim of collecting leads is to nurture them to become paying customers. It involves building and maintaining relationships with your leads over time, with the aim of guiding them through the buyer’s process, cultivating trust, and boosting the chances of conversions.
You can send them a series of email drip campaigns to interact and engage with them.
Here are some of the ways you can nurture your leads:
Lead generation can help you gain maximum conversions while giving minimum effort as you get quality leads. Nurturing leads that have actively demonstrated an interest in your product or service is more likely to result in conversions compared to leads that have not shown any interest.
And to help you get the best result when it comes to generating and capturing leads, you need an advanced WordPress lead generation plugin like FunnelKit. This versatile tool empowers you to create effective opt-in funnels with captivating landing pages and custom forms.
Moreover, FunnelKit offers the advantage of A/B testing your Opt-in funnel pages, providing concise analytics to streamline the process.
Are you prepared to kickstart your WordPress lead generation journey with the capabilities of FunnelKit?