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How to Create an Elementor Sales Funnel in WordPress that Converts

Editorial Team
February 8, 2024
How to Create an Elementor Sales Funnel in WordPress that Converts

If you sell products online, you need to build an Elementor sales funnel to maximize sales.

A sales funnel guide helps you convert visitors into buyers through a well-charted course/well-defined path.

You can create a sales funnel using the most popular page builder, Elementor. It's easy to create different pages for your funnel using the drag-and-drop-based builder.

In this article, we’ll dig deeper and see exactly how you can design your Elementor sales funnels. We will help you build a sales funnel with Elementor that's designed to convert.

In this video tutorial, explore how you can create a WooCommerce sales funnel in WordPress:

How to Create an Elementor Sales Funnel in WordPress that Converts

Why Should You Use Elementor to Build a Sales Funnel?

A sales funnel can help you achieve up to 7% conversion rate.

And you, too, can achieve such high conversion rates when you create modern and beautiful pages. One of the ways is to use the Elementor plugin for WordPress to build them.

The Elementor page builder is a drag-and-drop page builder that empowers you to build a device-responsive sales funnel.  

Moreover, pages built with Elementor load super fast. Page speed matters as every one-second improvement in page load time can increase the conversion rate by 2%.

Furthermore, Elementor comes with 40+ widgets that you can use to create all the important sales funnel pages while having a live preview of what it looks like.

If you want to create a sales funnel in any language other than English, then Elementor’s got you covered with that too! That's because the page builder supports 59+ languages and is RTL-compatible.

We know this has got you super excited about sales funnels and the idea of building one with Elementor.

To learn more, move to the next section.

How to Create an Elementor Sales Funnel that Converts?

In this section, we’ll show you how to create an Elementor sales funnel that helps you increase conversions on your online business site and boost AOV.

For this tutorial, we’ll use the FunnelKit Funnel Builder on our WordPress website. We’re also using the powerful Elementor page builder to create a high-converting, visually appealing sales funnel.

If you want advanced editing capabilities, you can even use Elementor Pro to build the sales funnel in FunnelKit.

Now, if you haven’t done so already, get FunnelKit and install it on your WordPress website.

Then let's get started!

Step 1: Import a funnel template

When you're using a Sales Funnel plugin like FunnelKit, you can quickly import one of the many pre-built templates available for specific sales funnels into WordPress.

For example, you can create an opt-in funnel, free plus shipping sales funnel, or a self-liquidating funnel.

Once that’s done, you can customize them to fit your brand's guidelines by editing them using Elementor.

Here’s what you need to do to set up a sales funnel in FunnelKit:
Go to FunnelKit ⇒ Funnels from the WordPress admin panel and click the Add New Funnel.

Add new sales funnel

Next, select Elementor to view the pre-designed sales funnel templates that are built with the mentioned page builder. Hover on the template you like and click on Preview. Here, we are going with Rosetta.

click on preview rosetta

You can preview the available sales funnel templates and click on the Import This Funnel button to start using the one you like. After that, provide a name for the sales funnel and click on Add.

add name to elementor sales funnel

You’ll notice that a complete sales funnel – with a sales page, checkout page, upsell page, and thank you page – will be imported for you to start working on.

Pre-built templates make it easy to get started quickly. You simply have to modify the template’s design to get a unique look and feel that goes well with your brand.

The next step is to start customizing the sales funnel pages to match your branding. The best part is that you can do all of this using Elementor.

Step 2: Optimize your elementor sales page

First, we will customize the landing page. For that click on the landing page option.

click on landing page Elementor sales funnel

Now you can customize the content and style of the landing page with Elementor. For that click on "Edit Elementor Template" option.

customize landing page with Elementor rosetta

It’s important to have the right elements on the landing page or the sales page of your Elementor sales funnel.

Let’s take a look at some of the elements of a winning landing page to help inspire you:

Unique Selling Proposition

Why should the customers buy from you? How is your product any different from the other competing products?

Use your landing page to highlight your product's or service’s unique selling proposition clearly. You can break it down and showcase the reasons like this on the page:

usp Elementor sales funnel

This helps prospects scan through easily and understand your product before make an informed buying decision.

Benefits of Your Offer

List the benefits of your product or service from the customer’s point of view.

So, instead of saying “Buy our face mask”, you might want to say something like “Get glowing skin with the BeeHive Face Pack”.

Such words excite the prospects about the product and its end results.

benifits  elementor sales funnel

Social Proof

You can add social proof to landing pages on your Elementor sales funnel to build trust among the users.


These social proofs can be testimonials, product reviews, or star ratings.

It’s also a good idea to display customer photos with their reviews to put a face to the name and make your brand human.

Call to Action

Make sure your landing page has a clear call to action button that tells the visitor exactly what they need to do next.

CTA Elementor sales funnel

If you sell products, this button could direct them to the checkout page. And if you sell services, the call to action could lead them to a registration form.

Step 3: customize the checkout page to maximize conversions

To customize the Checkout page, click on the Checkout page. After that click on "Edit Elementor Template" to customize the checkout page.

elementor checkout page customization

For example, you can choose to show or hide the product image on the mini cart. Moreover, you can also add a coupon section and change the style of that coupon section.

edit mini cart by Funnelkit

For more details on read our blog on how to customize checkout page.

Step 4: Add product to checkout

Head over to the Products tab and click the Add Product button. Then, search and select the product you want to add. After that click on Add.

add main product to checkout elementor sales funnel

You can offer discount on the main offer as well.

add discount to main offer moisturizing face mask

Step 5: Add a pre-purchase order bump to the checkout page

One notable advantage of an Elementor sales funnel is the ability to present tailored offers to customers at various stages of their buying journey.

providing an additional low-dollar offer on the checkout page, effectively enhancing your Average Order Value (AOV).

Order bumps are perfect when you want to show complementary product offers on the checkout page in your sales funnel.

Customers can add them to their cart with one click. For example, if you sell face masks then under-eye patches make for an excellent order bump offer.

To offer an order bump first you need to create the step. For that click on Order Bump, provide a name and click on Add.

create order bump face sheet

Now choose a order bump skin.

choose order bump skin for face sheet

Select the product. Here we are choosing a Face Sheet as order bump.

add face sheet to order bump

Here you can add the call to action, description that will show up on the checkout page. You can also add a Exclusive Offer text.

content tab face sheet

Move to the Style tab, here you can choose the position of the order bump offer on the checkout page.

style tab oder bump face sheet

Here is what the checkout page with the pre-purchase order bump offer looks like:

elementor sales funnel with face pack and face sheet as order bump

Step 6: Add post-purchase one-click upsells offer to increase AOV

WooCommerce Upsells are perfect for when you want the customers to explore and purchase other relevant items you have to offer in your post-purchase offers.

For example, if you’re selling face masks, you can offer an under-eye patch.

The Elementor sales funnel creates an upsell page for you.  Click on the Offer option.

click on offer to add face sheet as order bump

Click the "Add Product" button to add the product you’d like to upsell. You can add as many products as you’d like to each upsell offer you create.

add under eye as upsell offer

Here is how the post-purchase offer looks like:

under eye patch one click upsell preview

After customizing the upsell page, you can customize the thank you page as well.

Once done, your Elementor sales funnel will be ready to go!

Frequently Asked Questions

Here are some of the frequently asked questions about the Elementor sales funnel with answers.

How do I create a sales funnel in Elementor?

Yes. You can build a sales funnel in Elementor. You can easily import sales funnel templates to create a sales funnel in WordPress. All you need to do for this is install FunnelKit Funnel Builder and import the sales funnel.

Can you build funnels with Elementor?

Yes, of course. You can create different sales funnel pages using Elementor to build your sales funnel. If you are looking for a one-click solution, then you can install FunnelKit Funnel Builder. This plugin offers many ready-to-use sales funnel templates.

Can you make a sales funnel with WordPress?

Yes. You can create different sale funnels such as Optin funnel, Tripwire funnel, and so on easily on WordPress using FunnelKit Funnel Builder. This WordPress plugin offers multiple pre-built sales funnels that you can easily import and customize to fit your needs.

How do I create a sales page in Elementor?

Yes. You can create beautiful landing pages in Elementor with drag and drop without coding.

Create Your Elementor Sales Funnel Today!

Using FunnelKit and Elementor, you can create high-converting, visually appealing sales funnels for your WooCommerce store in no time. It’s perfect for selling both physical and digital products and services.

The FunnelKit Funnel Builder plugin makes it easy for store owners to increase conversions. In addition, it also helps to boost AOV by creating a one-page checkout experience and setting up one-click order bumps and upsell offers.

Wish to create an Elementor sales funnel for your online store as well? Create one with the FunnelKit Funnel Builder plugin.

Get your hands on FunnelKit today and start designing!

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.