Are you looking to set up a sales funnel for a physical product to boost sales?
Selling physical products through a typical website format does add to revenue, but it is still a conventional way.
A typical website page doesn't necessarily provide users with the right information they need to purchase. Moreover, information isn't presented compactly on one page.
About 70% of users get distracted and abandon their carts mid-way. As a result, cart abandonment causes over $18 billion loss in sales revenue each year.
A sales funnel can help you minimize such losses as it provides dedicated and distraction-free paths to making users successfully buy. Moreover, Sales funnels are designed to convince users in a seamless way to buy your products.
Wondering how to implement a sales funnel for physical products in WooCommerce?
Well, look no further.
In this blog, we will show you how to set up a sales funnel for physical products using the proven Tripwire Funnel model.
In addition, we will also share some effective tips to make a sales funnel that converts like crazy.
So, let's begin…
A sales funnel is the marketing term used for the journey a prospective customer takes to purchase a product or service. In short, a sales funnel represents the process that converts a visitor into a customer.
Usually, a sales funnel consists of 4 stages :
Not everyone would be interested in buying your product from the get-go. Thus educating them well would be the key. So instead of directing them to a product description page, you can use a sales page.
As opposed to a product page that only has a small description of the item, you can have a whole page with headlines, images, benefit bullets, features, testimonials, and more. Take a look at this sales page doing exactly that :
Therefore, you need to nurture them using a sales funnel to turn them into paying customers.
For example, someone may get to know about your brand from social media. But that doesn't mean they will decide to buy your product.
At this point you need to educate them about your product so they get interested and form a desire to buy your product. And finally, place an order.
To make sure you pitch the right message to the right audience with the right words and tone you need to use the Sales funnel.
Here are some of the benefits of using a sales funnel:
We hope now you understand the importance of using a sales funnel in your marketing strategy.
A sales funnel is important for both physical and digital products. And the best sales funnel for physical products is Tripwire Funnel.
Never heard of it?
No worries, move to the next section to find out more about Tripwire Funnel and why it’s the best fit to sell physical products.
The Tripwire funnel is a marketing strategy that offers customers a smaller purchase with the aim of getting them to make bigger purchases in the future.
So, basically, you make an irresistible offer with low prices so users opt-in to buy the product. After that, you offer them other products as product bumps or upsells to increase the order value.
This way even though it seems like you are making a loss by offering users products at a low price, in the long run, you are gaining a lot.
Some people can be skeptical about buying physical products. Tripwire Funnel is the perfect way to make them purchase those products by offering a much lower price.
Typically, the offer price in a Tripwire funnel should be between $5 to $50. This way even the cold shoppers will be tempted to make a purchase.
A real-life example of a Tripwire funnel is Starbucks 'Picco' size for beverages. It’s the smallest size that they offer to attract customers.
The trick is once they buy a beverage most end up buying sandwiches and brownies to complement their beverage.
Well, more sales and more revenue.
What seemed like a small purchase offer in the beginning actually ended up getting bigger sales.
We hope now you understand why the Tripwire funnel is so popular.
Some of the reasons why you should pick Tripwire Funnel to sell physical products online include:
In short, selling physical products using a sales funnel like Tripwire Funnel has both long and short-term benefits. And it’s what makes it a perfect funnel for selling physical products.
We are going to use a sales funnel builder named FunnelKit Funnel Builder to create a Tripwire sales funnel that will accelerate the sales of physical goods on your site.
FunnelKit Funnel Builder is a plugin that comes with pre pre-built sales funnel to help you enjoy maximum conversion with minimum effort.
Moreover, FunnelKit FunnelBuilder provides deep integration with page builders such as Elementor, DIVI, Oxygen, etc. Therefore, you can create your pages with drag-and-drop technology without any coding.
In addition, you can also add an order bumps and one-click upsells, which helps you increase your AOV. Furthermore, you can provide lucrative discounts on your offers with just a few clicks.
To create a sales funnel go to FunnelKit Funnel Builder ⇒ Funnels and click on “Create New Funnel”.
We are going to use the Utopia template for this tutorial. This sales funnel is built especially for those who want to sell physical products using the Tripwire marketing funnel.
This sales template has four steps:
Click on Preview to view the pages.
Then click on the “Import This Funnel” button. After that, provide a name and click on “Done”.
That’s it. Now you can customize the theme according to your preference.
To edit the landing page, click on the landing page step, and after that click on Edit Elementor Template.
Now you can edit any part of the landing page using the Elementor panel on the left. For example, we are showing how to change the price here.
⭐ For more details read our blog on the WooCommerce landing page.
On the checkout, you need to add products that will be added to the cart. For that click on the checkout step to edit it.
Now you can edit the checkout page template with your favorite page builder.
Scroll down to the Checkout Form Fileds section to add, edit, rearrange, or delete any fields just by dragging and dropping.
Now move to the Products tab and click on “Add Product”. Then search and add the products and click on “Add” to add the products.
You can add a discount to the products on the checkout page if you want. After adding the discount, click on Save to update.
Order bump is the practice of offering relevant low-priced add-ons on the checkout page. This can help you to increase the average order value in your store.
To add an order bump, click on the ‘Add Order Bump’ button. Then provide a name and click on Add.
After that choose an order bump skin by clicking on the Import button.
Now, search for the product, and add it.
For more details read our blog on WooCommerce order bump.
Here is how the checkout page will look like:
Upselling is the practice of offering products of higher value to the users. To add upsell products using FunnelKit click on the Offer step.
You can customize the upsell template like you customized the landing page and checkout page.
To add the upsell offer, move to the Products tab. Search and add the upsell offer.
Again, if you want you can add discounts to upsell products as well.
The thank you page in WooCommerce is essential for confirming transactions, offering order details, and optimizing post-purchase engagement with customers. You can customize the thank you page as well.
And that’s it. Your Tripwire sales funnel to sell physical products is ready. Click on the View option on the Funnels page to get the URL.
Now you can use this URL on social media, paid ads etc and boost physical product’s sales using a sales funnel.
In the next step we will talk about some of the useful tips to create an effective sales funnel for physical products.
Some people take too much stress trying to build a perfect sales funnel. But the thing is, the sales funnel doesn't have to be perfect. However, you must remember certain things while creating a sales funnel.
Here are some of the tips our experts recommend to craft a perfect sales funnel that will help their business grow
Photos and videos are equally crucial for physical products as digital products. That's because, in both cases, they decide on buying the product before receiving it just based on the photos and videos you provide. So, ensure you provide good-quality photos and videos highlighting your product's features.
According to research, 80% of people read the headline only, while only 20% read the copy. So you can understand the importance of powerful headlines. That doesn't mean you shouldn't write good copies. But make sure you come up with attractive headlines that catch the user's attention.
Social proof goes a long way in convincing first-time buyers to purchase. Because people value people's opinions about your products, especially from those who used your products before. So, make sure you add authentic social proof to your sales funnel.
Never assume people will figure out what your product is all about. Your duty is to educate the audience about your products and tell them why they should buy them. So, make sure to highlight all the quality that makes your products unique and worth buying.
The whole point of the Tripwire marketing funnel is to make sure once users put inside to buy something from your store, you offer them more products, so they make a bigger purchase. And the best way to do this is to offer order bumps and upsell products. However, make sure you provide the right products in your order bump and upsell, so users are tempted to make a bigger purchase.
A/B testing is showing a different version of the same web page to people and then figuring out which one works best based on data. You should A/B test your sales funnel pages to find out what brings in the best result for you. FunnelKit offers the option of A/B testing each page of a sales funnel.
How do you create a sales funnel for a physical product?
You can easily create a sales funnel for physical products using FunnelKit Funnel builder. This WordPress plugin has many prebuilt sales funnels that you can just import in a few steps to sell physical products. Moreover, you can also customize them according to your needs.
How do you market a physical product?
You can create a sales funnel for your physical products and then market them on social media. You can market organically or using paid ads such as Facebook ads, youtube ads, etc.
What are sales funnels for products?
Sales funnels are a proven way of marketing and selling your products. Usually, a sales funnel takes users through 4 steps; Attention, Interest, Desire, and Action to convince them to buy a product.
A sales funnel gets you the results you dream of because it pitches the right message to the right audience at the right time. Especially if you use a Tripwire sales funnel, you increase the chance of achieving greater revenue as you target a broader audience.
However, you need to create an efficient Tripwire sales funnel to sell your physical product. If you use Funnelkit’s Utopia pre-built template, then you can cut down the hard part of creating a sales funnel.
The best part about FunnelKit’s sales funnel is they are easy to customize and mobile responsive. In Fact.the pre built templates are optimized for all devices. Moreover, FunnelKit also makes adding order bumps and upsells a piece of cake.
So, are you ready to use FunnelKit’s sale funnel for physical products?