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11 WooCommerce Automations to Boost Sales

Editorial Team
November 21, 2023
11 WooCommerce Automations to Boost Sales

WooCommerce automation can elevate your marketing strategy and effortlessly boost sales. 

Running a woocommerce store requires a strategic and comprehensive approach. This includes effectively managing your customer communication, crafting compelling product recommendations, and executing promotional campaigns.

While these tasks are essential for driving sales and fostering engagement, the repetitive and time-consuming nature of such activities can pose a serious roadblock to achieving success in your WooCommerce business.

To overcome these challenges and make your marketing efforts smoother, the key is to use automation tools and plan strategically.

By implementing WooCommerce automation, you can cut down on manual work and pave the way for a more successful and sustainable business.

Plus, automation enhances communication, enables personalization, and strengthens connections with your customers.

In this blog, we will share the top 11 strategies to automate WooCommerce marketing to increase your store's sales on autopilot. We will also share the plugins you can use to implement those strategies. 

Why You Should Leverage WooCommerce Automation?

Leveraging WooCommerce automations offers several compelling advantages for your online store. Here are a few of them: 

  • Time-saving: Automating routine tasks such as order processing, invoice management, and customer communications saves you time, allowing you to focus on strategic aspects of your business.
  • Enhanced customer experience: Automation enables personalized communication, targeted product recommendations, and efficient order processing, contributing to an improved overall customer experience.
  • Increased sales: With tools like automated upsells, cross-sells, abandoned cart recovery, etc., WooCommerce automation can boost your sales by maximizing each customer interaction.
  • Operational efficiency: Streamlining tasks like inventory updates and order fulfillment reduces the risk of errors and ensures a smoother operational flow, contributing to the overall efficiency of your store.
  • Data-driven decision-making: With automation tools, you get access to valuable insights and analytics that let you make data-driven decisions to optimize your marketing strategies and improve overall performance.

In essence, leveraging WooCommerce automation is a strategic move to optimize business processes, enhance customer satisfaction, and drive increased sales for your online store.

7 Best WooCommerce Automation Plugins 

We have compiled a list of the 7 best WooCommerce automation plugins that you can use to implement sales-boosting strategies with automation on your WooCommerce store. 

We've included their key features and prices, which will allow you to choose the best plugins for your use.

1. FunnelKit Automations 

FunnelKit Automations is the ultimate plugin you will need for automating all kinds of email and SMS marketing campaigns and communication on your WooCommerce store. 

It allows you to send both triggered and broadcast email campaigns to your users. 

You can segment the audience based on demographics according to your needs. You can create unlimited campaigns and send unlimited emails/SMS.

Here are the key features: 

  • Recover abandoned carts with email and SMS marketing.
  • Personalize emails and SMS for better engagement.
  • Triggered campaigns, such as winback campaigns, anniversary campaigns, etc.
  • Promotional email marketing campaigns to promote deals and offers.
  • Offer dynamic discount coupons in email and SMS.
  • 30+ prebuilt ready-to-import email campaigns.
  • Run broadcast email/SMS campaigns.
  • Create email campaigns from scratch.
  • It integrates with popular form builders such as Contact Form 7, WPForms, Divi Forms, etc. 
  • It comes with a drag-and-drop visual email builder to help you create beautiful emails.
  • In-depth analytics to monitor the performance of email and SMS campaigns.

Price: A free version with limited features is available. You can purchase its premium version for $99.50/year.

2. FunnelKit Funnel Builder 

FunnelKit Funnel Builder is the top-rated sales funnel builder that assists in transforming your WooCommerce store into a customer-converting machine with sales funnels. 

This WooCommerce automation plugin provides complete flexibility to construct sales funnels with multiple steps, ensuring your users have the best shopping experience and conversion, ultimately generating increased revenue for your business. 

It also has AOV boosting features like order bumps and one-click upsell. With features like order bumps and one-click upsells, you can scale your business revenue with each order.

Here are the key features: 

  • Comes with 40+ prebuilt sales funnel templates that can be imported and customized as per your needs.
  • Compatible with popular page builders like Elementor, Divi, Oxygen, Gutenberg, etc. 
  • Replace the default WooCommerce store checkout with a customized one 
  • Offer conditional order bumps and one-click upsells to boost AOV 
  • Create single-page or multi-step checkout pages 
  • Optimize your custom checkout page with inline field validation, Google address autocomplete, etc., to ensure frictionless checkout
  • Add a custom field to the checkout page to collect extra information 
  • Add a mini cart on the checkout page where users can modify the product quantity
  • Offer express payments like Google Pay and Apple Pay checkout buttons

Price:  You can download the free version from The pro version costs $69.5/per year. 

3. FunnelKit Cart 

FunnelKit Cart is a WooCommerce mini cart plugin that adds a modern-looking sliding cart to your online store. 

It helps you to automate the product recommendation and rewards system to boost sales in your WooCommerce store. 

With this WooCommerce automation plugin, you can also allow users to apply coupon codes on the mini cart so they can see how much money they can save from anywhere on the site. This also acts as a motivation factor for users to make a purchase. 


Here are the key features: 

  • Adds a functional mini cart that users can access from anywhere on the website
  • Offer upsell and cross-sell product recommendations on the mini cart 
  • Set up milestone rewards such as free shipping, discounts, and free gifts if users shop worth a certain amount
  • Users can go directly to the checkout page from the mini cart, skipping the cart page
  • Can set up upsell and cross-sell to each product using a sleek interface; no need to edit each product individually
  • Enable express checkout options like Apple Pay and Google Pay inside the shopping cart
  • Many customization options to change the location and look of the mini cart

Price: A free version with limited features is available. You can access the premium features with the FunnelKit Plus or above package, which starts at $149.5/year.

4. OptinMonster 

OptinMonster is the best popup builder plugin for WordPress. It helps you grow your email newsletter list and sales with email popups, exit intent popups, floating bars, and more!

It allows you to create a smart popup that helps you convert visitors into paying customers. Additionally, It lets you automate the process of offering an exit-intent popup to recover abandoned carts by reminding users to complete the purchase. 

optinmonster woocommerce automations

Here are the key features: 

  • Create and customize opt-in forms and popups with a visual builder 
  • Create different types of popups, such as lightbox popups, floating popups, sliding popups, etc. 
  • Infuse a sense of urgency and scarcity into your limited-time offers using countdown timers.
  • Offers hundreds of prebuilt popup templates that you can easily import and use
  • Use exit-intent popups to convert abandoning visitors into subscribers and customers
  • Offer tailored popups by considering customer behavior—what they click, whether they close specific popups, the pages they visit, and more

Price: A free version is available, while the pro version with the cart abandonment popup feature starts at $29 per month.

5. Advanced Shipment Tracking for WooCommerce

Advanced Shipment Tracking is a plugin that allows you to automate the WooCommerce order fulfillment process. 

With this tool, you can easily track shipping information and ensure customer satisfaction by informing them about each step of the product shipping process.

advanced shipment tracking for woocommerce

Here are the key features:

  • You can rename the label of the WooCommerce “Completed” Order Status to “Shipped.”
  • Add custom order status “Partially Shipped” if you plan to ship different products at different times.
  • Provide customers a way to track their orders with a customizable tracking widget.
  • You can split order tracking and attach tracking numbers to order items of the order.
  • Works with 300+ shipping providers worldwide. 

Price:  A free version is available. The pro version costs $129 / year.

6. PDF Invoices & Packing Slips for WooCommerce

PDF Invoices and packing Slips for WooCommerce automatically add a PDF or UBL invoice to the order confirmation emails. Customers can also download invoices from the My Account page. 

pdf invoice and packing slips for woocommerce

Here are the key features: 

  • Automatically generate PDF invoices 
  • Generate invoices in bulk 
  • Comes with customizable HTML/CSS invoice templates
  • Automatically sends packing slips to your printer
  • Available in 18+ countries 

Price: You can use this plugin for free. 

7. TrustPulse

TrustPulse is a simple yet strong app that shows what real users are doing on your site. 

It converts visitors into leads and sales by instilling FOMO through push notifications and showcasing actions such as checking, signing up, buying the product, etc.

trustpulse email automation notification

Here are the key features:

  • Track real-time user activity such as WooCommerce purchases, membership site registrations, email signups, etc. 
  • Display live notifications of user actions, providing immediate social proof to website visitors.
  • Tailor the appearance and placement of TrustPulse notifications
  • Analytics to track views and conversion. 

Price: A free version is available. The premium version costs $5/month. 

So, these were the best WooCommerce automation plugins. Now let’s have a look at how you can utilize these plugins to implement WooCommerce automation. 

11 Powerful Strategies to Automate WooCommerce Marketing

Here are the 11 WooCommerce automations you can leverage to increase the sales of your store: 

1. Automate abandoned cart recovery 

According to Baymard Institute, 70% of users add products to their cart but abandon the cart without completing the checkout process.  However, you can recover almost 7% of these lost carts with email marketing.

You can automate the abandoned cart recovery process with email notifications by reminding shoppers to come back to the store and complete the process.  

You can send strategic reminders and discount coupons to encourage them to complete their purchase.

Use FunnelKit Automations to recover abandoned carts by sending users a meticulously designed sequence of email notifications. 

FunnelKit Automations provides an abandoned cart event that you can use to trigger the email campaign. You can then personalize your emails with cart items and customer information. You can also offer dynamic discount coupons with the emails. 

FunnelKit Automations comes with two prebuilt abandoned cart recovery email campaign recipes that you can simply import and use. 

cart abdonedmnet workflow woocommerce automations

If you want, you can create automation from scratch as well. You need to choose the action trigger “Cart Abandoned,” and then you can also add “Delay” if you want. 

abandoenc art from scratch

You can create an all-text email or one using a visual builder. To personalize the email and add order-related details, use the merge tag. 

merge tag WooCommerce automation

For a detailed guide on how to set up automation to recover abandoned carts, read the blog “WooCommerce Cart Abandonment Recovery”.

You can also check the video below:

11 WooCommerce Automations to Boost Sales

2. Automate exit intent popup to reduce cart abandonment

Want to prevent people from leaving your online store without completing placing the order once they have the product in their cart? 

You can use exit popups to gently remind users to finish their checkout when they're thinking about leaving. 

You can sweeten the deal by offering a discount or free shipping to motivate them to complete their purchase. It's a simple way to turn potential bounces into happy customers!

You can use OptinMonster to create an exit-intent popup that reminds users to complete the purchase. 

It comes with a drag-and-drop campaign builder, is very easy to use, and lets you customize your popup the way you want. 

You also have the option to choose the devices on which the popup will be displayed and choose the exit intended sensitivity level. 

optin monster exit intend settings

You can offer dynamic discounts as well. 

exit intend popup

 3. Automate winback campaign 

Did you know that repeat customers generate 5 to 7 times the revenue per visit compared to one-time shoppers? 

In case your customers are not coming back to make repeat purchases, you can reach out and remind them of your presence. You can reignite their interest and encourage them to make repeat purchases.

Using FunnelKit Automations, you can automate the process of bringing customers back by creating an effective winback campaign. You can create a winback campaign with and without a coupon code to bring them back. 

Depending on your strategy, you can set winback campaigns to trigger after three months, six months, one year, etc. 

FunnelKit Automations offers two prebuilt email recipes for your winback campaigns, one with a coupon code and another one without a coupon. 

You need to select the trigger “Customer winback” and also set the period of inactivity.

set up winback campaign

You can personalize the email subject line and text body with customer information. 

In your winback email, you can try to find out the reason behind the user’s inactivity or offer a discount to come back and shop. 

winback email WooCOmmerce automation

For more details on how to run an automated winback campaign, read the blog “How to Create a Successful Customer Winback Campaign in WooCommerce

4. Use automation to personalize email automation 

Statistics show that 96% of businesses acknowledge the positive impact of personalization on email marketing success. Furthermore, companies that invest in personalization outperform their competitors, earning 40% more revenue.

As WooCommerce doesn’t allow you to personalize email marketing, you need an extra WooCommerce automation plugin. We recommend using FunnelKit Automations to personalize emails. 

With this tool, you can personalize the email subject line, preview text, and the email body using the merge tag feature of FunnelKit. 

You can personalize the WooCommerce default emails as well. To learn more details about how you can personalize the default emails, check out our blog, “How to Customize and Personalize Default WooCommerce Emails.”

Here is a default failed order email personalized with the FunnelKit’s merge tag. 

WooCOmmerce automation personalization

 Here is how the users will receive the email in their inbox.

personalization merge tag

5. Automate rewards system to boost sales and AOV 

According to research, 77% of shoppers say rewards or discounts can influence where they shop, and 48% say they can speed up the decision. 

So, if you want to increase sales, you can automate the process of offering discounts as rewards on your WooCommerce store. 

To automate the process of offering rewards, you can use FunnelKit Cart. With this WooCommerce plugin, you can add a mini cart to your store where you can offer different milestone-based rewards such as free shipping, discounts, and rewards in case users shop for products worth a certain amount. 

set up 3 rewards

At the front end, users will see a message indicating the amount they need to add to their cart to qualify for the rewards. 

Once they have added enough, they will see a congratulations message that you can set up in the back end.

reward system preview

To learn more about how you can automate a reward system on your WooCommerce store to boost sales, read the blog “WooCommerce Cart Upsell: Effective Way to Improve Average Order Value

You can also watch the video below:

11 WooCommerce Automations to Boost Sales

6. Automate product recommendations to boost average order value

According to Salesforce, shoppers who clicked on recommendations were 4.5x more likely to add items to their cart and complete their purchase. So, you can imagine the power of product recommendations. 

You can use multiple plugins to automate the process of product recommendation in WooCommerce. 

For pre and post-purchase product recommendations, you can use FunnelKit Funnel Builder. 

You can offer an order bump as a low-dollar pre-purchase product recommendation on the checkout page. 

You can offer a discount on the order bump and customize how the offer will appear on the checkout page. 

order bump desgin page

Users can easily add the order bump to their cart with a single click.

order bump coffee beans

Similarly, you can offer a post-purchase one-click upsell with FunnelKit Funnel Builder. 

You have the option to choose the template and also provide a discount on the offer.

add discount to upsell

Users can purchase the post-purchase upsell with a single click without re-entering their payment details. FunnelKit tokenizes the payment information and automatically deducts the amount of the upsell offer.

one click upsell automation

As mentioned earlier, you can offer product recommendations in a sliding mini cart with a FunnelKit Cart.  

This plugin has a sleek interface that you can use to set up product recommendations such as upsell and cross-sell, without the need to edit each product page individually. 

FunnelKit does the job of increasing order total with in-cart product recommendations where users can add products to their cart with just one click from the cart itself. 

add product recommendations

You can automatically recommend products after they leave your website with email automation. 

With FunnelKit Automations, you can recommend products in post-purchase follow-up emails. The tool offers {{order_related_products}} merge tags to add product recommendations in the email body dynamically. 

product recommendation email

And of course, you also get the visual email builder that you can utilize to create stunning product recommendation emails. 

For more details on how to automate product recommendations, read our blog “How to Set Up WooCommerce Product Recommendations: 6 Different Methods.

7. Automate sales funnel to boost conversion

A WooCommerce sales funnel represents the journey users take from landing on your website to finally making a purchase. Typically, many visitors to a website don't actually end up making a purchase. In fact, e-commerce conversion rates generally range from 1.84% to 3.71%.

One of the factors contributing to this low conversion rate is that users are not guided through their buying journey. You can address this issue by incorporating a sales funnel on your website.

A sales funnel not only directs users to purchase the product they're interested in but also assists you in promoting additional products along the way.

To introduce WooCommerce sales Funnel Automations, you can use FunnelKit Funnel Builder. This plugin comes with many prebuilt templates to create a multi-step sales funnel that provides your users with a guided purchase journey.

For example, once users land on the website, you can introduce them to the main offer. After they add the item to the cart, you can offer a relevant product as an order bump on the checkout page, which users can add to their order with a single click.

sales funnel checkout page

Once users complete the checkout process, you can offer them a post-purchase upsell. 

Users can buy the post-purchase upsell with a single click without providing their payment details again. FunnelKit uses tokenization to save the payment details and deducts the additional amount if users choose to add the one-click upsell to their order.

one click upsell

So, basically, with FunnelKit, you can not only ensure users convert but also make sure they buy additional products, increasing the average order value.

To learn more about process of automating the WooCommerce sales funnel, read our blog “How to create a sales funnel in WordPress

Or watch the video below:

11 WooCommerce Automations to Boost Sales

9. Utilize form submissions with smart automations 

One of the ways you can automate your WooCommerce store is to utilize form submissions. 

For example, if someone opts in using a form, then you can send them an email with a discount code that they can use on their first purchase in your store. 

Or, you can create a form to ask users about their preferences or product reviews and request them to fill out an email to gather real data about your customers and products.

You can use FunnelKit Automations to communicate with the users. 

For creating the smart form and data collection, you can use any popular form builder, as this tool integrates with all the popular form builders such as Contact Form 7, Divi Forms, Elementor Forms, Fluent Forms, Formidable Forms, Gravity Forms, and so on.

To integrate forms with FunnelKit Automations, select the trigger form submitted. Then, depending on the form, you can specify the action you want your users to take. 

For example, if someone submits an opt-in form, you can send them follow-up emails using FunnelKit Automations to persuade them to make purchases.

form submits follow up recipe

To learn how to create an optin form, read our blog “How to Create an Opt-in Page that Converts in WordPress”.

Another example could be adding a tag to categorize your newly generated leads into different customer groups. This information can be used later for customer communication and promotional events.

form submits action

9. Automate order and shipment tracking updates to ensure smooth communication

Sending order shipping notifications via email and SMS can help establish transparency and keep your customers informed about the status of their orders. Most store owners don’t send such notifications, leaving customers in anxiety. 

If you want to outperform your competitors in customer satisfaction, then you should send order and shipment tracking updates to your customers. 

You can use Advanced Shipment Tracking for WooCommerce - to generate order shipment tracking information and FunnelKit Automations  to send email and SMS notifications. 

You can easily configure Advanced Shipment Tracking for WooCommerce to set up custom shipment statuses. 

shipment tracking settings

While creating automation with FunnelKit Automations, choose the event “Order status changed”. 

order status changed

You can include shipment tracking information using a merge tag in the email body. 

shipment tracking email body

Here is a beautiful shipment tracking email designed with FunnelKit Auomations’s visual builder.

WooCommerce automations

To learn more about shipment tracking emails, read our blog “How to Send WooCommerce Shipment Tracking Emails to Customers

10. Automate invoice and payment process to keep transparency. 

Sending invoices ensures a professional and organized record of transactions, detailing products or services, costs, and payment terms for clarity. 

Additionally, it serves as a legally sound document, offering protection in case of future queries or disputes.

Unfortunately, WooCommerce doesn't create invoices by default. Plus, manually generating invoices for all orders is quite impractical, especially for large businesses. 

For that,you can utilize PDF Invoices & Packing Slips for WooCommerce to automate invoice creation and leverage FunnelKit Automations for sending the invoices.

invoice plugin

You can set up when the invoice should be generated and attached with the email and other relation options such as display shipping address, number format, when users can download the invoice from my account, etc. 

invoice settings

11. Automated store activity notification to boost sales

Automated store activity notifications, such as showcasing the latest product purchases, can generate FOMO (fear of missing out) among users. 

It's a popular marketing technique that creates a sense of urgency, encouraging users to make faster purchasing decisions.

Besides, when people see other people have also bought the same product, it makes them feel confident that the product is worth spending money on.

You can use TrustPulse to show store activity notifications to users automatically, like recent purchases. 

trust pulse example

Setting up TrustPulse is extremely easy. You need to pick a campaign, set the design, and define the rules for displaying notifications.

trust pulse settings

Frequently Asked Questions About WooCommerce Automations 

How can I measure the success of my WooCommerce Automations?

Most WooCommerce Automation plugins come with an analytics feature that you can use to measure the success of the automation you set on your WooCommerce store. 

What is the impact of WooCommerce automations on customer trust?

Well-executed WooCommerce automation enhances order processing, communication, and personalization. This can positively impact customer trust through improved efficiency, transparency, and a personalized shopping experience.

Ready to Utilize WooCommerce Automation to Boost Sales?

Embracing WooCommerce automation is a smart move to improve your sales. By using automation, you can make things easier, work more efficiently, and increase your sales for a better online store experience.

As you've seen, all the plugins we discussed have their ways of automating different parts of your WooCommerce store. Start using each plugin one by one. When used correctly, all the plugins can help you multiply your sales.

All the plugins have a free version available. You can start with the free versions, and once you start seeing some results, then you can switch to the pro version.

Now, which plugin will you use first to automate your WooCommerce store?

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.