Wondering what an order bump is?
Imagine ordering a burger and being immediately asked by the waiter if you'd like some fries with it.
That's an order bump in the real world.
Order bumps enhance the customer experience in the offline and online worlds.
So the question is not whether you should pitch a bump or not, but what should your offer be and how you can write a persuasive copy to sell it.
In this post, we'll cover everything in detail about WooCommerce order bumps. So let's dive right in.
Order Bump is a complimentary item pitched on the checkout page that the user can add to their order with a single click.
See how a typical Order Bump looks on a two-step WooCommerce Checkout page.
Many business owners prefer to cross-sell items on the product page, but that's not a great strategy.
The site visitor might still be deciding on their purchase, so yet another pitch can be distracting.
First, let them select the right burger, then show the fries or offer a deal on the two.
Hence, the best place to cross-sell products is on the checkout page. Simply because:
You can pitch some impressive special offers complementary to the item they're about to buy.
I hope you get the answer to your query - 'what does it mean to bump a product?'.
McDonald's uses order bumps. Starbucks does. And so do Subway and many other big retailers you shop from!
And our success stories tell us they're quite a hit in the online world too!
Watch this video to get some ideas on what to cross-sell as an order bump:
Let's look at the two main reasons why order bumps work and convert perfectly.
There are two main reasons why order bumps are so effective in increasing your average order value.
As humans, we like to be consistent with our choices. So if we've taken a decision, we like to use it as a reference point to make related choices.
Let me give you an example here:
So let's say you bought tickets to an event on: "How to speak more confidently in public." Won't you love audio recordings of the event so that you can tune in whenever you want?
For most people who attended the event, this would be a no-brainer.
So the real question is - are you squeezing the most out of every sale or not?
An impulse buy is a brilliant phenomenon that eCommerce store owners can make the most of.
How many times do you think before adding chocolates and gum to your cart in the grocery store?
The decision is fairly spontaneous and doesn't require you to consult anyone. That's why low-dollar order bumps are the easiest to sell.
Now let's look at how you can distinguish between an order bump and a one-click upsell.
Not sure whether your offer should be an order bump or a one-click upsell?
Worry not. This section on order bump vs upsell offer will help you make that distinction.
A one-click upsell is a post-purchase upsell offer. After a user has made the main purchase, their card gets tokenized, and they can accept the upsell offer(s) with a single click.
An order bump, on the other hand, is an offer made on the checkout page when they're filling out their checkout form. It happens before the payment for the main purchase has been deducted.
To decide whether your offer is a one-click upsell or an order bump, follow this golden rule:
If you can explain an offer in just about 4-5 lines, then it's an order bump. But, if you need a dedicated page to explain the details of the offer, then it's a one-click upsell.
The simple mantra for writing the order bump copy is our 4G formula. You can use it to write a persuasive order bump copy in literally a few minutes.
Here's the copy we wrote for a client who recorded a 43% conversion rate on the bump:
Here are the four components of it:
The best way to grab the attention of your prospects is to place the order bump in the right position.
We highly recommend placing your checkout bump offer above the big and bold CTA button because that's where people are the most attentive.
You can do this by asking a rhetorical question. Involve them in your conversation. Don't just share a bunch of facts.
For example, here we say:
"What could be better than learning from other people's mistakes?"
Since you don't have the option to insert a video on order bumps - neither can you insert multiple images - make words your arsenal.
Highlight details about your offer bump product or service that make it desirable.
For example, here we say- "Watch me, over-the-shoulder, as I critique and improve..."
The most powerful way to get action is to tell your prospects about the exclusivity of the offer.
Let them know that the discount you are offering here (on order bumps) is not available elsewhere on the site and make it a limited-time offer.
Including these components will surely create a persuasive order bump copy that urges users to accept the offer.
Let's discuss a few order bump examples that you can use.
Here's an example from Robin Sharma. He's pitching exclusive access to video recordings of a 2-day live masterclass.
Take a look:
You can also offer exclusive content like this on your website.
This order bump is our absolute favorite.
It's from our client, Wardee from Traditional Cooking School. Here she pitches a free trial offer to her membership site.
Free stuff always attracts people, so offering a free trial or an additional product at checkout is bound to grab their attention.
Here are a few interesting order bump ideas for you:
Now that you've decided on the product offers to add to a bump, let's set up an order bump on the Checkout page with FunnelKit (formerly WooFunnels).
Setting up an order bump on a checkout cart page is very simple, especially if you've created the checkout with FunnelKit.
FunnelKit Funnel Builder is a WordPress plugin that helps you design beautifully converting sales pages, checkout with order bumps, post-purchase upsells, and thank you pages.
In this section, you'll get answers to your 'how do I make an order bump?' queries.
Let's look at the step-by-step instructions on how to add an order bump:
The first step of adding an order bump is to design a checkout page for your store.
To add a checkout, go to FunnelKit (formerly WooFunnels) > Funnels. There, click on Add New and name the funnel.
Enter the name of your funnel.
After naming the funnel, import a checkout page template from the options provided.
Here we are importing a Two-Step Mentor Checkout Page template in Elementor.
Or you can even import a blank funnel and add the checkout step separately.
You can create a global checkout for your storefront following the steps mentioned in our Global Checkout post.
After you've designed a checkout page, click on + Order Bump and name the bump.
Name your bump offer here.
On the next page select and add the product you want to offer as a bump. Like here we have added a complementary course.
You can add more than one product to the same bump as well.
FunnelKit even has the facility to let you sell variable products as a bump, allowing the customer to choose the variation of the product they wish to buy. For example - the color and size of clothes, etc.
You can also decide the position of your order bump on the checkout page.
Go into the Design tab to select a bump skin for the offer and even customize the content and style of the bump.
You can even edit the content that is displayed on the order bump for better conversion.
And style it too.
Finally, in the settings tab, you can decide the priority of your bump offer.
The priority number assists in deciding which bump to display in case two or more bumps qualify for a particular checkout.
Priority #1 is considered the highest.
Rules are the conditions you set, that only when met would allow the users to view the order bump offer.
If you're creating a product-specific checkout page, the bump will only show up on that product's checkout and not on any other checkout page, so it would be smart to offer a relevant and complementary product.
But if you're designing a global checkout, these rules can be used to regulate the bumps that show up on the checkout page, like:
Among many others.
And that's it. Just save all the changes and your order bump is ready.
To preview the bump and access how it appears on the checkout page, click on the eye icon or the view button next to the checkout page to see how it looks.
When a user lands on the checkout page, this is how it would appear on the page:
The highlighted section is the order bump.
With FunnelKit, you can track the contacts that have entered your funnel along with the breakdown of their purchase behavior, and their total spending.
Apart from that, you can also study the performance of your checkout and bumps in Analytics.
You can track the page's visits, orders, and revenue at a glance at the top of the page. You also have the ability to select the time period for which the data would be displayed.
After the graphical representation of the funnel and its sales, you can study the individual funnel steps and their views, conversions, revenue, and conversion rate.
Then based on this data you can make amendments to your offers and funnel steps designs to get more conversions.
FunnelKit allows you to A/B test the funnel and its individual pages.
A/B testing is a method of comparing two versions of a funnel page or offer, to determine which one performs better.
With FunnelKit's A/B testing feature, you can split test order bumps:
A/B testing takes the guesswork out of the equation, only providing you with clear numbers and facts to base your decisions on.
Split your audience percentage-wise, be it 50-50 or 60-40, or anything else.
For example, In the case of testing Order Bumps, you can send half the traffic to Order Bump A and the other half to Bump B, before judging which results in more conversions.
To learn more about A/B testing, read our documentation on the same.
Order bumps can help boost your store's average order value and get better returns on ad spending.
But creating an enticing offer is important.
Start with a low-dollar, no-brainer offer and pitch it using the 4G formula.
Then work your way up, offering much pricier bumps on the main order.
Explore more about WooCommerce Order Bump here.