How To Maximize Your Store's Revenue With WooCommerce Checkout Add-Ons
Editorial Team
January 30, 2023
WooCommerce checkout add-ons like order bumps, upsell offers and cross-sell offers are a great way to boost the average order value in your store.
eCommerce giants like Amazon, eBay, Alibaba, and more make complementary offers on the checkout page to boost AOV. And now YOU can too!
In this article, you will learn how to:
These powerful add-ons enhance your customer’s checkout experience and increase your AOV at the same time.
Furthermore, we’ll also take a look at some of the great WooCommerce checkout add-on plugins to set up your offers within minutes.
Contents
WooCommerce checkout add-ons are the additional products or services you offer users on the checkout page.
Some common examples of add-ons include extended warranties, handy toolkits, extra batteries, etc.
Here’s an example:
Let’s understand this better with a real-life example.
Imagine you're buying a camera to create some content.
As you browse the catalog and find the right one, you add it to the cart.
On moving to the checkout, you see a highly relevant offer for a ring light - that too at 50% OFF! That's an amazing deal!
With one click, you add it to your order and checkout with the camera and the ring light.
These product suggestions are called ORDER BUMPS. These are the pre-checkout offers that help boost your store’s AOV with just one click.
Then there are UPSELL OFFERS - the offers made after the sale is complete. To increase the order value of a sale, you can make various offers to your customers.
Post-purchase upsell offers should perfectly complement the primary purchase, and that is what would make them hard to reject.
For example, let's say you sell courses, and a customer is on their way to buy your "basics of cooking" course.
You can display an upsell offer by nudging them to buy your "masterclass course" which will not only teach them the basics but also how to make a particular cuisine.
As a WooCommerce store owner, you must optimize your WooCommerce checkout page to squeeze more profits from the same sale.
WooCommerce checkout add-ons are tested and proven ways to encourage your customers to spend more at the checkout without being too salesy.
Here are a few reasons why you should add add-ons to your store’s checkout page.
Average order value (AOV) is the average amount someone spends on your store every time they make a purchase.
AOV can be used to determine how much you can spend to acquire a customer and still make a profit. Also, it dictates which marketing channels to use.
According to WakeUpData, using relevant order bumps can boost your AOV by 10% – 30%!
On the other hand, a study concluded that 3 out of 4 salespeople who did upsell or cross-sell saw a 30% growth in their revenue. (2022 HubSpot Blog survey)
When the user is checking out, their attention span is the highest. So, it makes a lot of sense to present them with order bumps and upsell offers.
If the upsell offer or the order bump is declined, you can even present a cross-sell or a downsell offer.
Since the attention is highest, the user will consider the offers seriously and might even add them to their cart.
WooCommerce checkout add-ons enhance the customer’s checkout experience by suggesting relevant complementary items.
With a camera, it only makes sense to buy ring lights instead of finding out later that your room is dim and even the best of cameras can't cover up for good lights.
So, when you present a solution to the problem that the customer might face when using the primary product - that’s where you present your complimentary offers.
You’re telling them that you might face this problem, and this item can be your savior.
For example, quantity switcher is another nifty WooCommerce checkout add-on. It allows users to adjust the quantity of a product in their shopping cart.
Isn’t this a neat and simple checkout experience?
A condition-based, step-by-step checkout process WILL ALWAYS reduce cart abandonment and boost your conversions.
In this section, we have listed the 4 best WooCommerce checkout add-on plugins you can use to maximize your revenue for every order.
FunnelKit’s Funnel Builder is the most potent sales funnel builder for WordPress.
With FunnelKit, you can create high-converting sales funnel pages such as opt-ins, opt-in confirmation, sales landing pages, checkouts, one-click upsells, and thank you pages.
For checkout pages, you can customize the pre-built template or create one from scratch with any page builder of your choice.
Its checkout field editor lets you add, modify and customize the fields on your checkout form that help simplify your checkout page.
Furthermore, you can add order bumps and one-click upsell offers to increase your store's average order value and bring in more revenue.
Features:
It’s a complete WooCommerce checkout manager tool that is a must for your WordPress website.
Advanced Coupons is one of the best WooCommerce checkout add ons for offering special deals to your shoppers.
It lets you set up compelling offers and increase conversions in your store.
Advanced Coupons allows you to:
It’s available both in free and premium versions.
YITH WooCommerce Frequently Bought Together lets you add item recommendations as upsells by displaying a separate section on the product catalog.
This plugin allows you to offer product recommendations based on multiple conditions based on item tags, categories, cross-sell and upsell items, and more.
Features of this plugin:
This WooCommerce checkout add-on is available in free as well as premium versions.
FunnelKit Stripe Gateway for WooCommerce offers an integrated solution to accept payments from your customers.
It offers easy onboarding and its easy interface allows you to set up multiple payment methods within minutes, making it one of the best WooCommerce checkout add-ons for secured payment transactions.
Here are some features of this plugin:
The best part is that this WooCommerce add-on is available for free!
Today, we'll use FunnelKit Pro to add WooCommerce checkout add-ons to our custom checkout page.
FunnelKit Pro is the most powerful funnel builder for WooCommerce. It has an ever-growing library of pre-built templates for landing pages, sales, opt-in, checkouts, thank you pages, and more.
FunnelKit integrates with your favorite page builders, such as Elementor, Divi, Oxygen, and Gutenberg.
For other page builders, you can use shortcodes and create your sales funnels the way you want.
Today, we are going to import a sales funnel template by FunnelKit and then customize it with the Elementor page builder.
Grab your copy of FunnelKit and install it on your WordPress website.
Done? Let’s add your checkout add-ons.
On the FunnelKit dashboard, go to Store Checkout and click on Create Store Checkout.
On the next page, you will have premium store checkout templates that you can import with just one click and edit with your favorite page builder.
Let’s import the Courselog template.
This is a three-page sales funnel - a landing page, upsell page, and a thank you page.
Click on Import and assign a name to your store checkout.
This is how the newly imported store checkout will look like:
In the store checkout dashboard, you can do all the edits that you want. You can revamp the entire checkout experience or edit a specific page, your choice!
Here, we will add an order bump as our WooCommerce checkout add-on.
Click on the 'Add Order Bump' button and assign a name to it.
Now click on Order Bump to start customizing it.
Click on the 'Add Product' button and search for the product that you want to add as an order bump.
After selecting your order bump, you can decide on the display position too.
Here, we'll display the order bump below the order summary.
This is how the one-click order bump will be displayed on your checkout page.
You can add multiple WooCommerce checkout add-ons here.
Furthermore, you can even change the skin of the order bump, add a custom description, change the highlight colors, and make it on-brand.
Click 'Edit' on the store checkout dashboard and head to the Design tab.
You can import any new skin that you want and customize your order bump to look the way you want.
Come back to the Store Checkout dashboard and now add an upsell offer.
Click on the Upsell page to edit it.
Add your upsell product.
Additionally, you can tick a few advanced settings to make the upsell offer a smooth experience to navigate through.
We are ticking two:
Click on Save Changes to lock in all the changes you have made in setting up add-ons on your WooCommerce checkout page.
You are all set to take your new and modern WooCommerce store checkout live.
This is how your upsell offer will be displayed.
FunnelKit allows you to add rules to your order bumps and upsell offers.
This gives you the power to target customers with relevant offers and boost conversions like never before.
Do you have 3 upsell offers and want to present them on 3 separate products?
Or maybe you want to display a particular upsell offer only to first-time customers?
With FunnelKit, you got it all.
To add rules to the Order Bump, click on Edit.
Go to the Rules tab.
Here, we want to display our order bump only if the cart total is more than $75.
So, we are going to set that.
Once done, click on Save Changes.
To add rules to your upsell page - come to your store checkout dashboard, and click on 'Edit'.
You can customize your upsell offers using target products or advanced rules in the Rules tab.
Let’s say you want to display a particular upsell offer when the customer buys a particular product.
This is how you can do it.
Click on Target Product and select Products.
Select the product you want to display the upsell offer on and click on 'Save Changes'.
You can even set some advanced rules like displaying this upsell offer when it is the customer’s first order, or the order total is more than $100.
You can set any rules from the given list below.
Once done, click on Save Changes.
The most common WooCommerce add-ons related to order bumps (pre-checkout offers) are physical products.
So, let’s say a shopper is buying shoes from your store. You can insert an order bump and ask them if they want to buy a pair of socks or shoe polish with it.
This will give you more sales and more profits, and the customer gets the convenience of adding complementary products to their carts with just one click.
A lot of eCommerce sellers sell digital products such as eBooks, courses, posters, pre-made social media templates, etc.
So, you can add an order bump or an upsell offer as WooCommerce checkout add ons where you suggest your digital products to the purchasing customers.
In Order Bumps, you can target a specific product in checkout and replace it with a higher-value add-on.
For instance, you can offer a 12-month membership if a person buys a monthly one. When the order bump is clicked, it will replace the original product with a high-value one.
You can easily do this under the Order Bump settings in your FunnelKit dashboard.
Did you ever notice when you buy something expensive like a car or a mobile phone, they instantly ask you to get the items insured?
Presenting insurance services at the checkout is a great way - either as an order bump or an upsell offer.
See how Apple sells its AppleCare protection services whenever customers buy their products.
If you run a gift shop, you have many options to add order bumps, like wrapping the gift, adding a handwritten note, and more.
This is a popular way of increasing the AOV, and many gift shops use it to squeeze more money from the same sale.
Just go to Starbucks' website and try to order a Cappuccino.
You will notice how they will encourage you to buy an upsell with it like they will show you which sandwiches taste the best with Cappuccino.
They will show you their popular choices, and chances are that you will end up buying a cappuccino and a double chocolate chip cookie. A successful upsell!
You can even sell BOGO offers - buy one t-shirt, get one free.
Higher AOV, higher profits.
In this section, we have answered some of the most common questions related to WooCommerce checkout addon plugins.
1. Which WooCommerce checkout add-on to use in adding custom fields to the checkout page?
You can use FunnelKit Funnel Builder to add custom fields to your checkout page. With its checkout field editor, you can add any field including text, number, radio button, checkbox, HTML, telephone, password, email, and more.
2. How do I offer a Buy 1 Get 1 deal as an add-on on my WooCommerce checkout page?
You can use Advanced Coupons to create attractive BOGO deals and offer them to your shoppers as add-ons on your WooCommerce checkout page.
3. How can I offer upsells and downsells after my checkout page?
You can use FunnelKit Funnel Builder to offer post-purchase upsells and downsells to your customers. All you need to do is import and customize a template, add a product, offer some discount and you’re ready to go!
WooCommerce checkout add-ons open up a whole new way of squeezing more money from the same sale.
Many eCommerce giants have been doing it for years, and with FunnelKit, you can do it too!
Optimize your WooCommerce checkout page with one-click order bumps, and add premium upsell/downsell offers.
Also, allow your shoppers to adjust their shopping cart right on the checkout page.
Install FunnelKit today and boost your AOV now with compelling WooCommerce checkout add-ons.