How To Maximize Your Store's Revenue With WooCommerce Checkout Add-Ons

Editorial Team
January 30, 2023
How To Maximize Your Store's Revenue With WooCommerce Checkout Add-Ons

WooCommerce checkout add-ons like order bumps, upsell offers and cross-sell offers are a great way to boost the average order value in your store.

eCommerce giants like Amazon, eBay, Alibaba, and more make complementary offers on the checkout page to boost AOV. And now YOU can too!

In this article, you will learn how to:

  • Add one-click order bumps 
  • Suggest upsell offers

These powerful add-ons enhance your customer’s checkout experience and increase your AOV at the same time.

Furthermore, we’ll also take a look at some of the great WooCommerce checkout add-on plugins to set up your offers within minutes.

What are WooCommerce Checkout Add-ons?

WooCommerce checkout add-ons are the additional products or services you offer users on the checkout page.

Some common examples of add-ons include extended warranties, handy toolkits, extra batteries, etc.

Here’s an example:

Example of WooCommerce checkout add-ons

Let’s understand this better with a real-life example.

Imagine you're buying a camera to create some content.

As you browse the catalog and find the right one, you add it to the cart.

On moving to the checkout, you see a highly relevant offer for a ring light - that too at 50% OFF! That's an amazing deal!

With one click, you add it to your order and checkout with the camera and the ring light.

These product suggestions are called ORDER BUMPS. These are the pre-checkout offers that help boost your store’s AOV with just one click.

Then there are UPSELL OFFERS - the offers made after the sale is complete. To increase the order value of a sale, you can make various offers to your customers.

Post-purchase upsell offers should perfectly complement the primary purchase, and that is what would make them hard to reject.

For example, let's say you sell courses, and a customer is on their way to buy your "basics of cooking" course.

You can display an upsell offer by nudging them to buy your "masterclass course" which will not only teach them the basics but also how to make a particular cuisine.

Why Do You Need WooCommerce Checkout Add-ons?

As a WooCommerce store owner, you must optimize your WooCommerce checkout page to squeeze more profits from the same sale.

WooCommerce checkout add-ons are tested and proven ways to encourage your customers to spend more at the checkout without being too salesy.

Here are a few reasons why you should add add-ons to your store’s checkout page.

Increase AOV by 10%-30%

Average order value (AOV) is the average amount someone spends on your store every time they make a purchase.

AOV can be used to determine how much you can spend to acquire a customer and still make a profit. Also, it dictates which marketing channels to use.

According to WakeUpData, using relevant order bumps can boost your AOV by 10% – 30%!

On the other hand, a study concluded that 3 out of 4 salespeople who did upsell or cross-sell saw a 30% growth in their revenue. (2022 HubSpot Blog survey)

User’s Attention Span is the Highest at Checkout

When the user is checking out, their attention span is the highest. So, it makes a lot of sense to present them with order bumps and upsell offers.

If the upsell offer or the order bump is declined, you can even present a cross-sell or a downsell offer.

Since the attention is highest, the user will consider the offers seriously and might even add them to their cart.

Enhance the Checkout Experience

WooCommerce checkout add-ons enhance the customer’s checkout experience by suggesting relevant complementary items.

With a camera, it only makes sense to buy ring lights instead of finding out later that your room is dim and even the best of cameras can't cover up for good lights.

So, when you present a solution to the problem that the customer might face when using the primary product - that’s where you present your complimentary offers.

You’re telling them that you might face this problem, and this item can be your savior.

For example, quantity switcher is another nifty WooCommerce checkout add-on. It allows users to adjust the quantity of a product in their shopping cart.

Isn’t this a neat and simple checkout experience?

Quantity Switcher - WooCommerce checkout add-ons

A condition-based, step-by-step checkout process WILL ALWAYS reduce cart abandonment and boost your conversions.

Top 4 WooCommerce Checkout Add-On Plugins

In this section, we have listed the 4 best WooCommerce checkout add-on plugins you can use to maximize your revenue for every order.

1. FunnelKit Funnel Builder

FunnelKit’s Funnel Builder is the most potent sales funnel builder for WordPress.

With FunnelKit, you can create high-converting sales funnel pages such as opt-ins, opt-in confirmation, sales landing pages, checkouts, one-click upsells, and thank you pages.

For checkout pages, you can customize the pre-built template or create one from scratch with any page builder of your choice.

Its checkout field editor lets you add, modify and customize the fields on your checkout form that help simplify your checkout page.

Furthermore, you can add order bumps and one-click upsell offers to increase your store's average order value and bring in more revenue.

FunnelKit - WooCommerce Checkout Add-ons


  • Pre-built optimized templates - FunnelKit gives you access to both free and premium templates that are highly customizable and optimized for all devices.
  • Checkout field customization - Add, edit, modify or remove the fields on your checkout form that lets you simplify your shopping process and reduces cart abandonment.
  • Checkout page optimization - Give your checkout page a modern look and feel with various optimization options such as express pay buttons, address auto-completion, enhanced phone field, etc.
  • AOV-boosting rule-based offers - Set up compelling rule-based order bumps and one-click upsells/downsells to help boost your store’s AOV.
  • Built-in A/B testing - A/B test the multiple variants of your pages to check the winning variant and direct traffic to it for maximum conversions.

It’s a complete WooCommerce checkout manager tool that is a must for your WordPress website.

Buy FunnelKit >>

2. Advanced Coupons

Advanced Coupons is one of the best WooCommerce checkout add ons for offering special deals to your shoppers.

It lets you set up compelling offers and increase conversions in your store.

WooCommerce checkout addon plugin - Advanced Coupons

Advanced Coupons allows you to:

  • Set up special BOGO deals and offers
  • Add products with auto-applied discount coupons
  • Create loyalty programs to keep your customers coming back to your store
  • Set up shipping discount offers 
  • Create offers based on the cart and product conditions
  • Offer gift cards to your users, and so much more.

It’s available both in free and premium versions.

3. YITH WooCommerce Frequently Bought Together

YITH WooCommerce Frequently Bought Together lets you add item recommendations as upsells by displaying a separate section on the product catalog.

This plugin allows you to offer product recommendations based on multiple conditions based on item tags, categories, cross-sell and upsell items, and more.

WooCommerce Frequently Bought Together from YITH

Features of this plugin:

  • Smart recommendations - Set up rule-based item recommendations based on relevant tags, categories, custom products, upsells, and more.
  • Customization options - Customize the text, product image, label, etc. and create a perfect recommendation section the way you want.
  • Easy configuration - You get plenty of options to configure your upsells and discounts to increase the average order value in your store.

This WooCommerce checkout add-on is available in free as well as premium versions.

4. FunnelKit Stripe Gateway for WooCommerce

FunnelKit Stripe Gateway for WooCommerce offers an integrated solution to accept payments from your customers.

It offers easy onboarding and its easy interface allows you to set up multiple payment methods within minutes, making it one of the best WooCommerce checkout add-ons for secured payment transactions.

FunnelKit Stripe Gateway for WooCommerce checkout add-ons

Here are some features of this plugin:

  • Easy onboarding - Connecting your Stripe account with this plugin lets you automatically sync all the API keys. You don’t have to go back and forth, entering your API keys manually.
  • Multiple payment options - Accepts major credit and debit cards such as Visa, Mastercard, American Express, JCB, Diner, etc. along with local payment options such as Bancontact, P24, iDEAL, SEPA, and more.
  • Apple Pay and Google Pay - Enable one-click express checkout options like Apple Pay and Google Pay for a smooth shopping experience.
  • Automatic webhook creation - It stays one step ahead in syncing all your webhook details from your Stripe account and reduces the need to enter your webhook keys manually.
  • SCA-ensured, 3D secure payments - Provides a two-way secure customer authentication as well as detects spam and fraudulent payments with its 3D secure payment gateway.

The best part is that this WooCommerce add-on is available for free!

How to Add WooCommerce Checkout Add-ons to Your Store?

Today, we'll use FunnelKit Pro to add WooCommerce checkout add-ons to our custom checkout page.

FunnelKit Pro is the most powerful funnel builder for WooCommerce. It has an ever-growing library of pre-built templates for landing pages, sales, opt-in, checkouts, thank you pages, and more.

FunnelKit integrates with your favorite page builders, such as Elementor, Divi, Oxygen, and Gutenberg.

For other page builders, you can use shortcodes and create your sales funnels the way you want.

Today, we are going to import a sales funnel template by FunnelKit and then customize it with the Elementor page builder.

Grab your copy of FunnelKit and install it on your WordPress website.

Done? Let’s add your checkout add-ons.

Step 1: Create a New Store Checkout

On the FunnelKit dashboard, go to Store Checkout and click on Create Store Checkout.

creating a new store checkout

On the next page, you will have premium store checkout templates that you can import with just one click and edit with your favorite page builder.

Let’s import the Courselog template.

importing a new store checkout template

This is a three-page sales funnel - a landing page, upsell page, and a thank you page.

Click on Import and assign a name to your store checkout.

naming the new store checkout template

This is how the newly imported store checkout will look like:

Full checkout page preview

In the store checkout dashboard, you can do all the edits that you want. You can revamp the entire checkout experience or edit a specific page, your choice!

Step 2: Adding an Order Bump

Here, we will add an order bump as our WooCommerce checkout add-on.

Click on the 'Add Order Bump' button and assign a name to it.

Click on 'Add order bump' button

Now click on Order Bump to start customizing it.

adding products to order bumps

Click on the 'Add Product' button and search for the product that you want to add as an order bump.

searching for the order bump products

After selecting your order bump, you can decide on the display position too.

Here, we'll display the order bump below the order summary.

adjusting the display position of the order bump

This is how the one-click order bump will be displayed on your checkout page.

Order bump preview - woocommerce checkout add-ons

You can add multiple WooCommerce checkout add-ons here.

Furthermore, you can even change the skin of the order bump, add a custom description, change the highlight colors, and make it on-brand.

Click 'Edit' on the store checkout dashboard and head to the Design tab.

Go to Order Bump design tab to customize your WooCommerce checkout add-on

You can import any new skin that you want and customize your order bump to look the way you want.

Order bump skins

Step 3: Adding an Upsell Offer

Come back to the Store Checkout dashboard and now add an upsell offer.

Click on the Upsell page to edit it.

adding products to upsell

Add your upsell product.

adding upsell offers products as woocommerce checkout add-ons

Additionally, you can tick a few advanced settings to make the upsell offer a smooth experience to navigate through.

advanced settings for the upsell offer

We are ticking two:

  • Skip offer if the product exists in the parent order
  • Terminate this funnel if the offer is accepted

Click on Save Changes to lock in all the changes you have made in setting up add-ons on your WooCommerce checkout page.

You are all set to take your new and modern WooCommerce store checkout live.

taking the new store checkout live

This is how your upsell offer will be displayed.

Woocommerce checkout add-ons - upsell page demo

Creating Rule-based Order Bumps and Upsells (Optional)

FunnelKit allows you to add rules to your order bumps and upsell offers.

This gives you the power to target customers with relevant offers and boost conversions like never before.

Do you have 3 upsell offers and want to present them on 3 separate products?

Or maybe you want to display a particular upsell offer only to first-time customers?

With FunnelKit, you got it all.

To add rules to the Order Bump, click on Edit.

Click on edit next to your order bump - woocommerce checkout add-ons

Go to the Rules tab.

configuring the rules for order bumps

Here, we want to display our order bump only if the cart total is more than $75.

So, we are going to set that.

Assign the rule of cart total to your order bump

Once done, click on Save Changes.

To add rules to your upsell page - come to your store checkout dashboard, and click on 'Edit'.

Click on edit next to your upsell offer - woocommerce checkout add-ons

You can customize your upsell offers using target products or advanced rules in the Rules tab.

configuring rules for upsell pages

Let’s say you want to display a particular upsell offer when the customer buys a particular product.

This is how you can do it.

Click on Target Product and select Products.

adding product rules to upsell offers

Select the product you want to display the upsell offer on and click on 'Save Changes'.

Select the product rule to trigger your woocommerce checkout add-ons (upsell offer)

You can even set some advanced rules like displaying this upsell offer when it is the customer’s first order, or the order total is more than $100.

You can set any rules from the given list below.

Additional advanced rules for upsell page

Once done, click on Save Changes.

6 Scenarios Where You Can Use WooCommerce Checkout Add-ons

Physical Order Bumps

The most common WooCommerce add-ons related to order bumps (pre-checkout offers) are physical products.

So, let’s say a shopper is buying shoes from your store. You can insert an order bump and ask them if they want to buy a pair of socks or shoe polish with it.

physical order bump example

This will give you more sales and more profits, and the customer gets the convenience of adding complementary products to their carts with just one click.

Digital Order Bumps

A lot of eCommerce sellers sell digital products such as eBooks, courses, posters, pre-made social media templates, etc.

Digital order bumps as woocommerce checkout add-ons

So, you can add an order bump or an upsell offer as WooCommerce checkout add ons where you suggest your digital products to the purchasing customers.

Replace the Main Product with a Higher-Value Product 

In Order Bumps, you can target a specific product in checkout and replace it with a higher-value add-on.

For instance, you can offer a 12-month membership if a person buys a monthly one. When the order bump is clicked, it will replace the original product with a high-value one.

You can easily do this under the Order Bump settings in your FunnelKit dashboard.

replacing the cart product with a premium product

Sell Insurance Services

Did you ever notice when you buy something expensive like a car or a mobile phone, they instantly ask you to get the items insured?

Presenting insurance services at the checkout is a great way - either as an order bump or an upsell offer.

See how Apple sells its AppleCare protection services whenever customers buy their products.

Offer insurance services as woocommerce checkout add-ons

Additional Services (gift wrap, handwritten notes, etc)

If you run a gift shop, you have many options to add order bumps, like wrapping the gift, adding a handwritten note, and more.

This is a popular way of increasing the AOV, and many gift shops use it to squeeze more money from the same sale.

Premium Upsell Offers

Just go to Starbucks' website and try to order a Cappuccino.

You will notice how they will encourage you to buy an upsell with it like they will show you which sandwiches taste the best with Cappuccino.

They will show you their popular choices, and chances are that you will end up buying a cappuccino and a double chocolate chip cookie. A successful upsell!

You can even sell BOGO offers - buy one t-shirt, get one free.

Higher AOV, higher profits.

Frequently Asked Questions (FAQs) Related to WooCommerce Checkout Add-ons

In this section, we have answered some of the most common questions related to WooCommerce checkout addon plugins.

1. Which WooCommerce checkout add-on to use in adding custom fields to the checkout page?

You can use FunnelKit Funnel Builder to add custom fields to your checkout page. With its checkout field editor, you can add any field including text, number, radio button, checkbox, HTML, telephone, password, email, and more.

2. How do I offer a Buy 1 Get 1 deal as an add-on on my WooCommerce checkout page?

You can use Advanced Coupons to create attractive BOGO deals and offer them to your shoppers as add-ons on your WooCommerce checkout page.

3. How can I offer upsells and downsells after my checkout page?

You can use FunnelKit Funnel Builder to offer post-purchase upsells and downsells to your customers. All you need to do is import and customize a template, add a product, offer some discount and you’re ready to go!

Are You Ready to Add WooCommerce Checkout Add-ons to Your Checkout Page?

WooCommerce checkout add-ons open up a whole new way of squeezing more money from the same sale.

Many eCommerce giants have been doing it for years, and with FunnelKit, you can do it too!

Optimize your WooCommerce checkout page with one-click order bumps, and add premium upsell/downsell offers.

Also, allow your shoppers to adjust their shopping cart right on the checkout page.

Install FunnelKit today and boost your AOV now with compelling WooCommerce checkout add-ons.

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
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