Discover how customizing the WooCommerce “Place Order” button can boost conversions and reduce cart abandonment with one simple tweak.
Want to increase conversions on your WooCommerce checkout?
One simple yet overlooked technique is customizing the checkout's place order button.
Contrasting colors, bigger sizes, and clear call-to-action text are proven to increase click-through rates.
When a buyer sees a well-customized place order button, it draws attention and gives a subliminal message to complete the purchases, thereby reducing cart abandonment rates.
Let us explore how you can customize this button. Before that, let's understand the importance of customizing a checkout page and the place order button!
Table of Contents
Customizing the WooCommerce "Place Order" button may look like a simple task, but it significantly impacts your store's success.
It represents the final step in your customer's shopping journey—the point where they decide whether to complete their purchase or abandon their cart.
Apart from reducing cart abandonment rates and increasing conversions, it can:
With many online stores, a unique and eye-catching place order button helps your store deliver uniqueness that makes your site appealing to customers.
A well-optimized checkout place order button means it looks great and functions well on all devices, especially mobile devices.
A customized checkout place order button matches the brand's color combination tone, style, and fonts.
A well-designed button can guide your customers through a smooth checkout process. People can quickly complete their purchases without hesitation if it's easy to spot.
So, saying that the place-order button is more than just a design choice—it's a smart business move. Let's get into how you can make it happen.
It’s time to show how you can easily customize the Place Order button in your WooCommerce store.
To do so, we’ll use FunnelKit Funnel Builder, a WordPress funnel builder, to customize your store’s Place Order button.
This plugin helps you create a high-converting checkout page easily. It offers a range of customizable templates and powerful tools to help optimize the buying process, leading to more sales and conversions.
Therefore, ensure that you install and activate FunnelKit on your WordPress site.
First, navigate to the FunnelKit page and then Store Checkout. Here, you’ll get a button to create a “Store Checkout.”
You need to choose your preferred template for your store’s checkout page. Here, you can see that different page builders are available at the top, like Elementor, Divi, Oxygen, Bricks, Gutenberg and Others using shortcodes.
We'll start with the "Shoppe" template.
Here, you can see other pages related to this template. Check them one by one. Also, you can select how many steps you want in the checkout form.
Then, set the same on your store at checkout.
After adding the template, you can see that the pages inside the funnel are listed here.
Now, click on the “Checkout” page to design the page.
Click the “Edit Elementor Template” button to edit the checkout page.
Once you open the Elementor editing panel, you’ll get all the details to customize your checkout page.
You can edit two things in the editing panel: the Checkout form and the Mini Cart.
If you click on the pen-like icon, you'll get the customization options on the editing panel (left side).
So, check each option one by one and customize your checkout page. However, we have a dedicated post on how to customize the checkout page of a WooCommerce store.
👉 Alternatively, you can check out the video tutorial to unlock more information and ideas about creating a checkout page.
Let’s come to our main topic: customizing the WooCommerce place order button.
Scroll down, and you’ll find the “Place Order” button. Also, on the left side, you’ll find the related options to customize the button.
Expand the collapsed option and check the possibilities.
Here, you can customize the:
Let’s set the button:
Once you finish the content part, click the style icon to stylize the button.
Expand it and apply the options one by one.
Here are some of the options to stylize your WooCommerce place order button.
For example,
Once you’re happy with the design, hit the “Update” button.
Now, you need to enable and publish your checkout page. To do that, click on the “Enable Store Checkout” button.
Now, test by adding items to the cart and proceeding to the checkout page.
You can see the WooCommerce place order button is working perfectly, along with other options.
This is how you can customize the WooCommerce 'Place Order' button on your checkout page.
Once you've customized everything, you can make a few more tweaks to your checkout page. FunnelKit lets you handle all the customization details to get the most out of your setup.
Let’s check them out.
Tap on the optimizations. Here, you will find several options to optimize your checkout page.
Let’s highlight some of the cool features. You can add cool features to your checkout page, like:
FunnelKit Funnel Builder allows you to A/B test different sections of your checkout page to determine which one performs best. Just click on the A/B test button.
Here, you can split the checkout page into two variants and start the test.
After running the test, you can declare the winner here.
This way, you can check which checkout page is generating conversions. And depending on it, you can declare the winner.
FunnelKit offers another excellent option to provide a comprehensive view of your store’s analytics.
You can track visitors, contacts, orders, total revenue, upsells, and order bumps. Plus, you can see which pages bring in the most money, helping you decide which ones might need an A/B test to boost sales.
In the settings, you can add tracking IDs to further analyze your stores. You can add Facebook Pixels, Google Analytics ID, Pinterest Tag ID, TikTok Pixel ID, etc.
Here are some additional features you can utilize with FunnelKit for your checkout page.
Customizing the Place Order button in WooCommerce can significantly impact your conversion rates.
A well-designed button can guide your customers smoothly through the checkout process, making it clear and enticing for them to complete their purchases.
Here are some best practices to help you get the most out of your “Place Order” button:
1. How can I change the text on the place order button?
There are several ways that you can do it. You can either follow a manual coding process or update the text. To do this, add a small code snippet to your theme’s functions.php file.
You can also install a page builder plugin like Elementor. Customize the page to fit your needs and requirements.
2. What color should I choose for my place order button?
It depends on your brand colors, website theme, and taste. But we recommend you pick a design that matches your purpose and brand color.
For example, your brand logo is a mixture of green and white. Depending on it, your website will also be designed. So, you should use the green-white color combination for your checkout button.
3. Can I add icons or images to the place order button?
You can add icons or images to the Place Order button by modifying the button’s HTML and CSS. Also, different checkout optimization tools like FunnelKit offer the option to add an icon to the button. However, adding an image is not ideal for a button.
4. How do I test if my place order button customization is effective?
Use A/B testing tools to try different designs and track conversion rates to determine the most effective version. Track the conversion rates for each version to see which performs the best, making the checkout process smoother for your customers.
The article has come to an end. We hope you find this guide helpful for customizing the place order button on the checkout page.
Customizing this button is a simple yet powerful way to enhance your online store. By making it more appealing and user-friendly, you can enhance the shopping experience, decrease cart abandonment, and ultimately boost sales.
Tools like FunnelKit Funnel Builder simplify the customization process, offering many options to match your brand's identity.
So, don't hesitate to make these tweaks. A slight change can greatly affect how your customers interact with your store.
Happy customizing, and may your sales soar with the WordPress funnel builder FunnelKit.
Editorial Team
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