How to Create Custom WooCommerce Thank You Pages that Boost Repeat Purchases [2023]
Editorial Team
July 11, 2023
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Are you looking to swap your default WooCommerce thank you page with a custom thank you page?
For an eCommerce business owner, providing an effortless and personalized shopping experience is crucial for customer satisfaction and brand loyalty.
Most people often overlook the thank you page that appears after a customer successfully completes a purchase.
While an ordinary thank you page is sufficient enough, creating a custom WooCommerce thank you page can significantly help enhance customer satisfaction and boost repeat purchases.
In today’s modern world, a thank you page is not just an order confirmation page to display order details and thank your customers, but actually welcome them onboard your brand.
In this post, we will explore the step-by-step process to create an engaging thank you page in WooCommerce that leaves a lasting impression on your customers.
You’ll learn how to customize the WooCommerce custom thank you page templates and add rules to personalize the buyer journey of each customer.
And that too without writing down any custom codes!
Contents
Even though WooCommerce is a highly extensible platform, it does not offer customization of thank you pages out of the box.
If you look at the default thank you or order confirmation page design, it’s too conventional with a rigid structure that is not easily customizable.
You cannot showcase special offers or add interactive media like images or videos.
This is how the default WooCommerce thank you page looks:
Here are some reasons why it fails to make a mark:
1. Hard to edit
You need to know how to code (PHP, HTML, CSS) to edit the default page. Missing a single line of code or character leads to the malfunctioning of the entire page.
2. Cannot add visual elements
Inserting a video on a thank you page, where you personally thank your customers and welcome them onboard, is a sure way to leave a long-lasting impression.
You can even educate them about the product. Unfortunately, you cannot do so with the default WooCommerce thank you page.
3. Unable to add social media handles
In modern days, social profiles are crucial to a business. However, the default thank you page is missing this.
Getting people to follow you on social platforms lets you keep them posted about your latest launch, upcoming sales, products, and more. Redirect your customers to your social handles or a premium upsell page.
4. No space to add promotional offers
On the thank you page, you don’t have a lead; you have a buyer who still has their credit card in hand.
Thus, it only makes sense to pitch them promotional offers and urge them to buy more. For that, you can display time-bound discount coupons for their next purchase.
Think about an exclusive, limited-time offer that excites your buyers and facilitates a repeat sale.
A thank you page is the last page your customer sees before leaving your WooCommerce store.
This is a great opportunity to leave a lasting impression and boost engagement, enhancing your business revenue.
By setting up a WooCommerce custom thank you page, you can:
Customizing the default thank you page in WooCommerce lets you enhance your customer’s shopping experience and increase the conversion rates in your store.
To create a WooCommerce thank you page, we’ll use the FunnelKit Funnel Builder.
It’s a powerful sales funnel builder plugin for WordPress that lets you create high-converting opt-in pages, beautiful checkouts, sales pages, order bumps, one-click upsells and thank you or order received pages.
FunnelKit offers a free version to create custom thank you pages. It provides the complete flexibility to edit and make the pages you want.
It provides support for creating WooCommerce thank you pages using Gutenberg (WordPress’ native block builder). Also, it deeply integrates with Elementor, Divi, and Oxygen.
You can also customize your WooCommerce thank you pages using shortcodes with page builders like Beaver Builder, Brizy, Thrive Architect, Bricks Builder, and others.
Not just that, with FunnelKit’s Funnel Builder Pro, you can create rule-based thank you pages.
For example, you can show customers a specific thank you page according to the product they bought.
Plus, you can unlock full access to our template library.
So, go ahead and get the FunnelKit Funnel Builder from below:
👉 Check out our guide to install and activate the FunnelKit Funnel Builder on WordPress.
Follow the instructions below to create and customize your custom thank you page in WooCommerce.
Create a store checkout for your WooCommerce store easily. The global or default checkout page shows up independent of what the customer buys.
So you can import a store checkout along with a thank you page.
Go to FunnelKit ⇨ Store Checkout from your WordPress dashboard and hit the ‘Add Store Checkout’ button.
Select the page builder you want to use to create your WooCommerce custom thank you page. Hover over the template you like and click on ‘Preview’.
Preview and import the template that you like. For that, hit the ‘Import This Funnel’ button and name your funnel template.
Clicking on ‘Add’ will import your sales funnel.
We are going to use Elementor today to build our WooCommerce custom thank you page.
Click on the ‘Edit’ button to customize your page. This Store Checkout template has a two-page checkout page and Thank You page. You can edit both of them.
You can customize your checkout page for more conversions easily with FunnelKit templates and Elementor page builder.
Here are a few links that will help you customize your checkout page:
In this post, we will focus on the thank you page. For that, click on ‘Edit’ next to your thank you page.
Under the Design tab, click on ‘Edit Template’ to start customizing your WooCommerce thank you page template.
Adding your business logo
Do you want to add your business logo? Easy peasy.
Click on the logo, choose an image by inserting the media and done!
Your brand logo is now up and running.
Adding social media sharing icons
The default WooCommerce thank you page gives you no space to add social media icons. But with FunnelKit’s custom thank you page for WooCommerce - you can.
Invite your customers over to your online communities and treat them with the latest offers, share some cool tips and tricks, product recommendations, and more.
Just search for ‘Social Icons’ and drag the widget on the thank you page wherever you want.
You can add a text widget below the buttons and encourage people to hop into your online groups.
Modifying text on the thank you page
Do you wish to modify the thankyou order received text on the page? You can do that in minutes.
Just click on the text you want to edit and add the new text in the Elementor dashboard on the left.
Create a high-converting copy and thank the customer for the purchase. Also, encourage them to take the next step.
Adding visual elements
On the WooCommerce custom thank you page, you can add a personal image or video and engage with your shoppers.
This way, you can build a healthy bond with your customer right from the beginning.
FunnelKit provides two powerful thank you page widgets in WooCommerce - Order Details and Customer Details.
These widgets are available for you - no matter which page builder you use.
Drag these widgets and drop them on your page. This way, your WooCommerce custom thank you page will also serve as an order confirmation page.
Use the Order Details widget to display the details related to your shopper’s order. It displays the total cost, shipping cost, item details, and payment information.
If you provide downloadable items, i.e., digital products, you can even customize settings related to that. Show download preview, show file download column, or show file expiry column.
Use the Customer Details widget to display details about your customer at a glance.
You can easily customize the customer details section and display the information the way you want.
Whatever you want to do - add headings, modify the text, insert media, display socials, add a logo, cross-sell with CTA buttons, change color, and more - you can do it with FunnelKit WooCommerce custom thank you page templates.
One of the biggest turn-offs for any new customer would be a generic thank you page - made for robots, not humans.
That’s why it is crucial that you take the time to personalize your WooCommerce custom thank you page for each new customer.
No, you don’t have to create thank you pages for hundreds of customers. There is an easy way: Personalization Shortcodes.
Check out WooCommerce order received shortcodes available in FunnelKit:
All of the FunnelKit templates come with pre-added personalization shortcodes that fetch dynamic data from checkout form fields - first name, order number, etc.
To maximize the potential of your thank you pages, offering upsells and cross-sells will be your best bet.
Here, you can showcase related products or suggest complementary items based on the customer’s purchase.
Just add the ‘Products’ widget to your space and configure it to create something special:
By leveraging this technique, you can increase the average order value and encourage repeat purchases.
Make sure to customize the call to action (CTA) buttons to drive engagement and conversions.
Some of the commonly used CTAs are: Continue Shopping, Subscribe to Newsletter, Share on Social Media, etc.
It’s crucial for WooCommerce store owners to optimize their thank you pages for mobile devices.
You can test its appearance and functionality on different screen sizes to provide a seamless user experience.
Click on the ‘Responsive Mode’ and choose the mobile device when editing your thank you page:
Make sure to hit ‘Update’ to save all your changes.
Now, it’s time to make your store checkout go live.
For that, go back to the funnel and hit the toggle to ‘Enable Store Checkout’ from there:
That’s it! You have successfully created a custom WooCommerce thank you page.
This is what the preview looks like:
With rule-based WooCommerce custom thank you pages, you can show different thank you pages to different sets of customers.
WooCommerce store owners should take this opportunity to boost their engagement and increase sales.
If you have created a thank you page that offers a makeup kit and moisturizing cream as upsells, you can set up rules on the beauty product category.
There are various rules available in FunnelKit, such as:
You can apply many more rules to your thank you pages, such as product category, payment method, shipping method, guest checkout, coupons used, and more.
To add rules, go to the Rules tab when editing your thank you page.
In this example, we will create a rule-based thank you page for your first-time customers.
For that, select the ‘Customer - Is First Order’ rule.
Next, click on ‘Yes’ and save the changes.
Next, go to the Design tab and customize your thank you page for your first time customers.
You can add a video from the widget to the top of the page; that’s the space that gets the most eyeballs.
Paste your video's YouTube/Vimeo link, or upload a self-hosted video. Toggle the settings on and off as per your preference.
Need inspiration? Look how Dave from Kindlepreneur is doing so.
FunnelKit lets you add multiple rule-based WooCommerce custom thank you pages for your different audiences on the store.
You can import various thank you page templates as per your need and customize them according to the set of audience you want to thank.
Here are simple yet effective ways to encourage brand loyalty and repeat purchases with your custom WooCommerce thank you pages.
Social communities are a great asset for your business. They are more likely to buy from you time and again. Also, they will spread good word of mouth about your products and services too.
Who doesn’t want free marketing?
In exchange, you can exclusively share discount coupons, festive deals, and more with them.
So, it’s a win-win for both. So, display social media handles on your WooCommerce custom thank you page and invite the customers to join.
Invite your customers to join your online communities on Facebook, YouTube, Twitter, Pinterest, and more.
Displaying a simple, all-text thank you page seems too old and boring.
It’s the new era of digital presence, and in this era, you need to have captivating media (images/video/gif) to grasp your customer’s attention for a little longer.
As we discussed above, you can record yourself greeting your customers and welcoming them onboard your brand.
Or, you can display a walkthrough video where you unbox the item and show them how to use it.
This one cool hack can significantly boost your WooCommerce custom thank you page conversions.
Who doesn’t like discount coupons?
In fact, according to Statista, 92% of shoppers used discount coupons while buying something last year.
So, if you give people what they love - discount coupons.
Create static discount coupons inside WooCommerce and paste the code on your thank you page. Create a rule-based thank you page, and you are good to go.
This strategy works really well with first-time buyers. They get a good discount, and you get a repeat sale.
Remember when we said that thank you page is not just about thanking your customers and confirming their order details?
This is what we meant - promote cross-sell offers on your thank you page and boost sales.
Some businesses even promote their high-ticket products on the thank you page and generate higher revenue from the same lead.
You can create multiple rule-based thank you pages, and display frequently bought together items according to the product the customer has purchased.
Here are some excellent thank you page examples from the experts that improve customer retention and boost conversions:
1. Conduct surveys to find your customers’ preferences
Conducting surveys in the form of asking questions on the thank you page helps you know the preferences of your customers.
Here’s an example done right from Harry’s:
Harry’s has done a great job of finding their customers' likes. It covers a basic question with four options and includes a submit CTA button.
This lets them pitch their products based on their customer’s preferences. They have also provided their social sharing buttons to urge them to send their purchases to friends and family.
2. Educate customers with an instructions guide
Educating the customers on how to use your product right is crucial. This helps them get the most out of your products.
Look at this example from Scott Oldford:
Scott has laid out the process of what the buyer has to do next. It also lists credibility markers to demonstrate his authority on the subject.
3. Offer a discount coupon to encourage repeat purchases
Providing discounts to your customers on the thank you page surely helps encourage future purchases.
Take a look:
They have gone generous with their offer by offering a 20% discount code which the customer can avail of on their next purchase.
4. Provide relevant items as upsells and cross-sells
Showing relevant product recommendations in the form of upsells and cross-sells works in your favor. It helps your customers to explore more items in your store and boosts sales in the process.
Here’s a classic thank you page example from Backcountry:
They have added a personalized item recommendation section where they have listed relevant items based on their customer’s purchases.
In this section, we have answered some of the commonly asked questions related to the WooCommerce thank you page.
Where is the default WooCommerce thank you page?
The default WooCommerce thank you page is the last page of your sales funnel. The page acts as an order confirmation page-cum-thank you page. To access it, go to WooCommerce > Settings > Advanced. Under checkout endpoints, you can find the order received URL there:
Is the thank you page necessary?
Yes, it is. Most marketers underestimate the potential of a thank you page. Thank you pages are not just to show order confirmation messages.
With FunnelKit’s modern thank you page, you can pitch after-sale upsell offers, add visual elements, engage with customers, and encourage buyers to join your online communities.
How do I make a thank you page in WooCommerce?
You make a thank you page in WooCommerce with FunnelKit. Import one of the WooCommerce custom thank you page templates available in FunnelKit with just one click. Then, customize the template with page builders like Elementor, Divi, Oxygen, Gutenberg, and more.
How can I show different thank you pages for specific products in WooCommerce?
You can show different WooCommerce thank you pages for specific products with the rules feature in FunnelKit. All you have to do is go to the Rules tab and assign the product you want. Now this thank you page will show up if that specific product was purchased by the customer.
How do I change the custom thank you page URL in WooCommerce?
You can change the custom thank you page URL in WooCommerce when editing your page in FunnelKit. On the top, click on the dropdown and hit edit next to the name of your order confirmation page.
Here, you can change your WooCommerce thank you page name and URL slug.
Once done, hit 'Update' to save your changes.
A thank you page is the last page of your sales funnel, and it only makes sense to give special attention to the buyer who has come all the way through the funnel and completed the purchase.
A custom thank you page in WooCommerce allows you to add media, display coupon codes, optimize on-brand, and more.
FunnelKit, with its deep integration with popular page builders, lets you do all this with a simple drag-and-drop interface.
So, what are you waiting for?
Go ahead and design a high-converting WooCommerce thank you page with FunnelKit Funnel Builder now!