A/B Testing lets you experiment with one item against the other, one page against the other, and so much more.

You can test your opt-in pages, sales pages, checkouts, order bumps, upsells, and thank you pages right inside the Funnel Builder.

Let's get familiar with some of the key terms that we'll be using while we configure the tests.

Original variant: The original variant of the page that you want to test out.

You can create a variant by:

Create duplicate from original: Creating a duplicate variant from the original version.

Select a template from other funnels: Select a template from another funnel

Here's an example of how A/B Testing works.

Let's say you want to test if a VSL-based upsell page converts better or text-based. Then you can A/B test the two variants to find out the answer.

If you're wondering which of the two you should have running on your store, just perform an A/B test to find out which of the two converts better.

After the numbers show up, you can declare a winning variant.