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A/B Experiments

Review Stats & Declare a Winner

As we already ran the A/B test on our funnel (in the previous documentation), it’s time to track the analytics and see which variant is the winner.

You can measure the analytics in form of:

  • Views
  • Conversions
  • Revenue per Visit
  • Conversion Rate
  • Revenue

Here are the results of our A/B test:

Result of the A/B test

Declare the Winner

Once you’ve analyzed the results, mark the winning variant.

To do this, click on the Declare Winner button.

Once you’ve analyzed the results, mark the winning variant by clicking on the Declare Winner button

It'll ask you for confirmation.

Click on the Winner button next to the variant name that performed the best.

Declare winner confirmation

As you can see, you'd be able to see a small trophy right next to the declared winner:

As you can see, you'd be able to see a small trophy right next to the declared winner

Declaring a variant as the winner will transfer 100% of the future traffic to it. Thereby, improving the conversion rate of this page with a tried-and-tested split test.

This is how you can declare the winning variant.

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