IconicWP's Flux Checkout & Sales Booster: What Happened and What to Do Next

If you recently went looking for the IconicWP product pages and couldn’t find them, you’re not imagining things.

In 2026, Liquid Web restructured its WordPress plugin portfolio, consolidating several products and brands under the Kadence ecosystem.

Flux Checkout is still available on the WooCommerce Marketplace, and Sales Booster's features now live inside Kadence's Shop Kit bundle.

But the storefront, the customer portal, the standalone pricing, and the direct support channels you knew are gone.

If your store still depends on Flux Checkout or Sales Booster, you deserve a straight answer about what changed, what still works, and what could affect your business going forward.

In this blog, we will break down what happened, what it means for existing users, and which alternatives are worth switching to.

First: What Actually Happened to IconicWP?

Back in 2021, Liquid Web acquired IconicWP from founder James Kemp and brought it into its StellarWP portfolio. 

On the surface, nothing really changed. Flux Checkout and Sales Booster For WooCommerce continued to run as normal WooCommerce plugins with their usual branding, pricing, and support.

But behind the scenes, things were gradually shifting.

Here’s the timeline:

• June 2021: Liquid Web acquires IconicWP and folds it into the StellarWP portfolio.
• Late 2025: Restructuring begins across StellarWP, with consolidation of products and teams.
• April 2026: StellarWP is retired as a standalone brand, and everything starts moving into a unified Liquid Web system.
• May 2026: Final consolidation phase. IconicWP is no longer a separate storefront, and its products are absorbed into the Kadence ecosystem.

For Flux Checkout and Sales Booster for WooCommerce, the impact shows up in different ways.

Flux Checkout still exists and can be found through the WooCommerce Marketplace, but it’s no longer treated as a standalone IconicWP product with its own site, pricing page, or brand identity.

Sales Booster no longer appears to be maintained as a standalone product page and seems to have been absorbed into Kadence Shop Kit

So the plugins are still around, they’re just no longer “their own thing” in the way people remember.

The bigger change is what’s been removed around them. The standalone IconicWP storefront, direct product pages, and the simple, direct support structure that used to exist.

Everything now flows through a larger bundled system under Kadence and a centralized Liquid Web platform.

For store owners, the real shift isn’t whether the tools work. It’s how they’re now packaged, supported, and where they sit in the priority stack going forward.

What This Means for Flux Checkout and Sales Booster Users

Does that mean you can no longer use Flux Checkout and Sales Booster for WooCommerce?

No, you can continue using both Flux Checkout and Sales Booster for WooCommerce as normal.

Plugin reshuffles like this usually don’t change how tools work immediately. Most stores will continue running as they are.

What tends to change first is structure, packaging, and long-term direction.

If your store depends on Flux Checkout or Sales Booster for WooCommerce, here’s what typically starts to matter over time.

Here are the concerns store owners using Flux Checkout and Sales Booster should have: 

•  You'll probably pay more for less.

Standalone pricing is gone. When tools bundle together, you end up paying for features you don't need to keep the ones you do.

• Support gets slower and less focused

When a plugin is one of dozens in a bundle, the support team's attention is spread thin. For checkout issues, where even a small bug can kill a sale, that matters.

• Updates slow down

Absorbed products tend to move toward "maintenance mode." New features stop coming. Compatibility with the latest WooCommerce versions becomes less reliable.

• Switching gets harder the longer you wait.

Every month you stay, Flux Checkout or Sales Booster gets more embedded in your store's setup. Migrating now takes an hour. Migrating after a conflict or outage takes a weekend.

Why FunnelKit Funnel Builder Is Becoming the Alternative Most Store Owners Look At

When you look at where WooCommerce stores are going after all these changes around IconicWP, Flux Checkout, and Sales Booster, one name keeps coming up more often than others: FunnelKit Funnel Builder. 

It’s trusted by over 40,000 WooCommerce store owners worldwide and is the highest-rated checkout, customer, and AOV booster plugin on WordPress.org. 

What makes it relevant in this context is simple. It doesn’t just replace one part of what Flux Checkout or Sales Booster were doing.  It covers both and extends beyond them into full-funnel building.

Here's how FunnelKit Funnel Builder compares to what you've been using.

How does it line up with Flux Checkout?

Everything Flux Checkout offered, FunnelKit Funnel Builder covers and then builds on top of it:

Beyond multi-step checkouts, you also get a one-page Shopify-style checkout, A/B testing, built-in analytics, and express pay support, all in one plugin.

How it compares to Sales Booster for WooCommerce?

Sales Booster for WooCommerce was designed to boost your average order value through cross-sells and upsells. FunnelKit Funnel Builder covers the same use cases and adds full funnel-building capabilities on top.

So, with FunnelKit Funnel Builder, you don’t just get upsells or cross-sells. You get a complete funnel builder with full flexibility to maximize conversions. 

Along with a store checkout that supports upsells and cross-sells, you can also create different sales funnels for different audiences and build lead funnels to grow your business with a proper marketing strategy, all in a single plugin.

Why this matters in practice

Flux Checkout and Sales Booster were two separate tools that solved two distinct problems: checkout optimization and revenue boosting.

FunnelKit Funnel Builder brings both of those ideas into one system.

That means fewer moving parts to manage, fewer updates to track, and one setup instead of two separate plugins doing different jobs.

For a lot of store owners, that simplicity is starting to matter more than individual feature differences.

Cost Comparison: Is Switching to FunnelKit Funnel Builder a Good Decision?

When you compare the actual yearly costs, the difference is fairly straightforward.

Flux Checkout is priced as a standalone plugin, while Sales Booster typically sits inside a bundled offering.

Together, they represent two separate subscriptions covering checkout optimization and conversion tools.

FunnelKit Funnel Builder combines those same core areas into a single system with a lower combined entry cost.

Here’s how it looks in simple terms:

• Flux Checkout: $99/year
• Sales Booster bundle: $299/year
• Combined total: $398/year

FunnelKit Funnel Builder: $179.50/year

That’s a difference of $218.50 per year if both tools are being used together.

But the more relevant shift isn’t just cost. 

It’s what you’re paying for structurally: two separate plugins, two update cycles, two support systems versus one unified setup handling the same core functions.

For most store setups, that’s where the comparison actually starts to matter.

Free Migration Support From FunnelKit Team (If You Decide to Switch)

If you decide to switch, we'd like to make the technical move as straightforward as possible.

Our team will handle the migration from Flux Checkout or Sales Booster to FunnelKit Funnel Builder at no cost.

Simply reach out to the FunnelKit support team, mention that you're coming from Flux Checkout or Sales Booster for WooCommerce, and they'll guide you through every step.

Make the Right Decision for Your Store Now 

The worst time to migrate is when something breaks. The worst time to realize your checkout plugin has no support is during a flash sale, a product launch, or your busiest quarter.

The right time to move is now, while you still have control over the timeline, and migrating to FunnelKit costs you nothing.

If you don’t want to use Kadence and are looking for a better checkout customizer, AOV-boosting features, and much more, then FunnelKit Funnel Builder is for you. 

Right now, your store is running fine. That's your safest window to switch. And FunnelKit's team will handle the entire migration for free.

Switch to FunnelKit Funnel Builder. Migrate For Free Today!

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