Utilizing the power of the WooCommerce sales funnel can boost your online sales and revenue.
According to stat, 96% of visitors are not ready to buy. As a result, while many online stores receive a fair amount of traffic, but conversions and sales remain disappointingly low.
The reason most people don’t convert is that they are not greeted with a clear path to purchase. A sales funnel can guide your website and visitors from getting to know about a product to completing a purchase.
And if your online store is built with WooCommerce, you can easily introduce a sales funnel to provide your users with a defined shopping experience.
In this blog, we will share how you can build a WooCommerce sales funnel that will boost your sales and simultaneously increase average order value.
So, let’s begin.
A WooCommerce sales funnel refers to the step-by-step process that a potential customer goes through when making a purchase on a WooCommerce store.
This funnel is designed to guide visitors from the initial awareness of a product or service to the final conversion, where they make a purchase.
After the purchase, users are offered additional offers for retention and additional sales.
The stages of a sales funnel in WooCommerce typically include:
Now that you know how the WooCommerce sales funnel works, let’s look at some reasons why you should leverage this sales technique.
To make the most of your e-commerce business, you need to use a WooCommerce sales funnel. Here are some of the benefits of leveraging a WooCommerce sales funnel:
Hopefully, by now, you can comprehend the importance of using a sales funnel in your WooCommerce store.
Now let’s have a look at 5 of the best WooCommerce sales funnel plugins with their main features and prices:
FunnelKit Funnel Builder is the ultimate solution for creating beautiful sales funnels in WooCommerce.
It’s considered one of the best WooCommerce sales funnel plugins because of its intuitive user interface and extensive functionality that helps you boost sales.
Here are some of the main features:
Price: You can use FunnelKit Funnel Builder for free with limited features. The pro version starts with $99/per year. With a Plus package or above, you get access to the sliding mini cart.
FunnelKit Automations is the best solution for collecting leads and nurturing your audience with pre and post-purchase emails.
Basically, if you want your WooCommerce users to convert through an email marketing funnel, then this plugin should be your number one choice.
Here are some of the key features:
Price: You can get started with FunnelKit Automations for free. The pro version starts from $249/Year.
Thrive suite is an all-in-one solution for creating a website, sales funnel, email list, scarcity campaign, and online course.
It consists of multiple plugins, including Thrive Theme Builder, Thrive Architect, Thrive Leads, Thrive Quiz Builder, and others.
Here are the key features:
Price: Thrive Suite costs $299/year.
Elementor is one of the most popular page builders that you can use to build stunning landing pages.
It also integrates with WooCommerce and allows you to customize its pages, such as the shop, checkout, and thank you pages.
Here are some of the key features:
Price: You can use Elementor for free. The pro version starts at $59/year for a single site.
MonsterInsights is the best WordPress analytics plugin that makes it super easy to track the activity of your WooCommerce website.
It gives you more insights you can use to optimize your funnel and make more sales.
Here are some of the key features:
Price: A free version of this plugin is available. The pro version starts at $99.50/year.
As you can see, FunnelKit Funnel Builder is the most potent tool. With FunnelKit, you get almost everything you need to create and maintain successful sales funnels.
Now, move to the next section to find out how you can create a WooCommerce Sales funnel using FunnelKit Funnel Builder.
Here, we will create a WooCommerce sales funnel page with four steps:
Before moving on to the main process, you must install and activate FunnelKit Funnel Builder.
After activating the plugin, follow these steps to create a sales funnel in WooCommerce.
The first step is to create a sales funnel. We will create a sales funnel using FunnelKit’s prebuilt templates.
Go to FunnelKit ⇒ Funnels from the WordPress admin panel and click “Add New Funnel”.
Now, choose ‘Sales Funnels’ and your favorite page builder. We are going with Elementor here.
After that, hover on the template you like and click on Preview. We are choosing BestTaste here.
To import the template you choose, click on “Import this funnel”, then provide a name and click on ‘Add’.
To customize the landing page, click on the ‘Edit’ option next to the landing page.
After that, click on the “Edit Template" option to edit the sales page with your chosen page builder.
Now click on the section you want to customize. Options to change the content are on the left panel.
Repeat the same for all the content and click on Update to save.
For more details, you can check the blog “How to Create a High-Converting Product Landing Page.”
Like the landing page, you can Customize the Checkout Page by clicking on the ‘Edit’ option.
Next, move to the Products tab to add your main offer. Here, click on the “Add Product” button.
Then, search and select the product you want to offer as a main offer from the dropdown.
Finally, click on “Add New” to add the product to the checkout page.
You can offer a discount on the product if you want. After adding the discount, click on “Save Changes” to update.
To add an order bump, return to the funnel page and click the ‘Add Order Bump’ button below your checkout page.
After that, provide a name and click on Add.
Clicking on ‘Add’ will add the newly created order bump under your checkout page in your sales funnel.
Click on ‘Edit’ to start setting up your perfect bump offer.
Now click on ‘Add Products’ and search for the item you want to add.
Then, add the product and click on Add Products to add your order bump.
You can offer any discounts or set the quantity of your bump offer.
You can also change the title, description, image and how the order bump will look on the checkout page on the design tab.
For more detail, read our blog on “How to offer order bump using FunnelKit”.
Here is what our checkout page with the order bump looks like:
To offer upsell, click on the Edit option next to your upsell page in the funnel.
Now click on ‘Add Products’ and search for the item you want to add. Then add the product and click on Add Products to add one click upsell offer.
On the upsell products too you can offer a discount like order bump.
For more details on one-click upsell, read our blog “WooCommerce One Click Upsell”
Here is how our order bump page looks like:
Note: In case users reject your upsell offer, you can offer a downsell. This way, you can sell additional even if the user rejects the upsell offer.
Like you customized the rest of the page, you can customize the thank you page by clicking on the Edit option.
Here is what our thank you page looks like:
After customizing the thank you page, your WooCommerce sales funnel will be ready to use on different campaigns to spread awareness about your product.
That’s it! This is how you can build a high-converting WooCommerce sales funnel.
You can find the sales funnel link by clicking on the view button.
WooCommerce sales funnels are a game-changing strategy that can transform your online business.
Sales funnels aren't just about directing people to a landing page; they're about nurturing, providing value, and building trust by offering relevant products and a smooth shopping experience.
As you have seen, with FunnelKit, you can easily create a WooCommerce sales funnel optimized to give your users the best shopping experience and thus boost your sales, increasing the average order value.
However, you need to remember that a sales funnel is not a one-size-fits-all solution. It's a dynamic process that requires continuous monitoring, testing, and refinement.
To know which sales funnel works for your audience, you can A/B test all your funnel pages using FunnelKit.
Overall, we can say FunnelKit is the most potent WooCommerce sales funnel builder that allows you to create, optimize, monitor, and refine your sales funnel effortlessly.
So, start building your sales funnel in WooCommerce using the best WordPress funnel builder today!