WooCommerce Email Customizer: How to Customize Default WooCommerce Emails

Editorial Team
November 2, 2022
WooCommerce Email Customizer: How to Customize Default WooCommerce Emails

Do you want to transform default WooCommerce emails into unique, on-brand emails?

Email communication plays a crucial role in establishing your brand’s identity.

About 81% of small and mid-sized businesses rely on emails to acquire customers and 80% for retaining them.

For that, you need to clearly express your message in personalized emails that align with your brand.

In this post, you’ll learn how to customize the default WooCommerce emails and which plugins you can use to do the job.

Why Customize WooCommerce Emails?

There is no denying that emails are and will always be the best way to reach your target audience and work towards making them your loyal fans.

For every $1 spent on email marketing, there is an associated average ROI of $42 - that’s how powerful emails are!

Not just with your marketing and blast emails, you can get big results with transactional emails as well.

If you’re running a WooCommerce store, your transactional emails may be the first point of communication between the user and your brand.

These emails could be about account creation, order confirmations, product returns, order status tracking, and more - which means plenty of opportunities in getting yourself heard.

However, the default WooCommerce emails are simple, plain-text emails that are easy to ignore. It doesn't have visual elements to capture the attention of your users.

Let’s look at a default WooCommerce email sent for a new order:

Default WooCommerce Emails

While WooCommerce allows you to create your store, add customized products, create deals and coupons, track orders, etc.

It doesn’t give you the ability to beautify your emails or customize them to make them look appealing and modern.

As you can see, the above email lacks a brand identity, has a drab tabular structure, and has no product images and social icons.

Best WooCommerce Email Customizer Plugins (2022)

Emails with images and graphic elements get a 2.5 times higher click-through rate than simple text-based emails.

That’s because humans process visuals 60,000 times faster than text.

Therefore, marketers prefer sending well-designed emails to their users.

Here are the 3 best plugins to customize your WooCommerce emails.

1. FunnelKit Automations

FunnelKit Automations (formerly Autonami) is a full-fledged broadcast and marketing automation solution for WordPress.

It's an all-in-one plugin that not only lets you set up automated campaigns, send and schedule broadcasts emails/SMS but also design them with the built-in email builder.

FunnelKit Automations’ visual email builder has a drag-and-drop mechanism to design your emails easily.

After you have designed your emails, save them as templates to be used again.

Not just that, it's a complete WordPress-based CRM that allows you to manage your contacts, segment your audience, and connect with other plugins and third-party apps.


  • Easy drag and drop feature - Create professional-looking emails with the help of the drag and drop feature to add/customize various content blocks with colors, images, fonts and borders.
  • Personalized merge tags - Personalise your emails with information such as the user’s first name, data submitted on the form, order values, and more.
  • In-depth analytics - Measure not just the open and click rates but also the orders placed, revenue generated, engagement by the day or hour, etc.


  • No separate pricing plan for the Connectors plugin - There is no separate pricing plan for the Connectors plugin that lets you connect with third-party apps. It comes with the premium subscription plan even if you don't want to use the Connectors feature.
Explore FunnelKit Automations Here

2. Kadence WooCommerce Email Designer

This plugin from Kadence is a tool from their bundle kit that allows you to customize default WooCommerce emails professionally.


  • Easy to use interface - A standard WordPress customizer interface that easily allows you to customize different WooCommerce transactional emails.
  • Stock customization options - With various customization options, you can edit the design and style of different elements used in your email.


  • Limited email templates - It includes a total of 11 WooCommerce email templates to be replaced and customized. It just has 3 starter templates to customize the email design.
  • No drag and drop feature - You can't include any custom blocks of your own. There is no drag-and-drop feature, it rather works on configuring the limited options to design your email.
Explore Kadence WooCommerce Email Designer Here

3. YITH WooCommerce Email Templates

This plugin from YITH aims to customize WooCommerce emails with its easy-to-customize templates with a professional touch.


  • Plugin integrations - It’s compatible with YITH plugin catalogs; therefore, you get multiple templates by adding them to your website. However, each plugin comes with an additional price.
  • Advanced customization - Assign the style, title, colors, header and footer, font, etc. to customize your emails.


  • Difficult interface - It does not have a visual email builder to let you visually customize your emails and see changes in real time.
  • Limited layout - You only get 4 preset layouts to customize your WooCommerce transactional emails.
Explore YITH WooCommerce Email Templates Here

Why FunnelKit Automations is the Best Plugin to Customize WooCommerce Emails?

FunnelKit Automations is the ultimate WooCommerce email customizer for designing unique, on-brand emails.

FunnelKit Automations' Drag and Drop Builder - WooCommerce email customizer

Let’s talk about some features that put it on the top:

  • Design your emails with ease - Creating an attractive email in FunnelKit Automations is a breeze. Just drag and drop the blocks onto the workspace and start customizing.
  • Visual block elements - There are various content blocks such as headings, images, buttons, text, menu, HTML, columns, etc. to help you create attractive emails.
  • Personalization merge tags - Use merge tags to bring in dynamic data values and add personalization to your emails.
  • Real-time and live preview - FunnelKit Automations lets you design your emails and see the real-time preview of the customizations you do.
  • Fully responsive - The visual email builder of FunnelKit Automations is fully responsive and lets you design emails for mobile, tablet and of course, desktop.
  • Product recommendations - You can add product recommendations to your emails, giving an excellent opportunity to upsell the products in your WooCommerce store.

How to Customize WooCommerce Emails?

FunnelKit Automations is a powerful email marketing and automation tool built for WordPress.

With its built-in WooCommerce email customizer, you can send well-designed emails via broadcasts and automations to your segmented audience.

In this section, you’ll learn how to customize emails in WooCommerce.

Step 1: Install the FunnelKit Automations plugin

First things first, you need to install FunnelKit Automations.

It’s available in both the free version as well as the premium version.

For setting up basic automations such as cart abandonment, post-purchase, etc., you can use the free version.

However, you'll need the Pro version for complex automations, email broadcasts, visual email builder, and connections with other plugins and apps.

Click here on how to install the FunnelKit Automations.

Step 2: Create a new automation

Here, we will create a new order creation email. For that, we will add an automation.

Go to Automations (Next-Gen) under Campaigns and click on 'Add New Automation'.

Add a new automation

You’ll get directed to the recipes screen.

FunnelKit Automations lets you import pre-built recipes with a single click that are designed for you to easily set your automations. 

Click on 'Start from scratch' and enter the name of your automation.

Name your automation

Your automation will get created.

Step 3: Add the 'Order Created' trigger

Specify the trigger for this automation.

Click on 'Select Trigger'.

Click on 'Select Trigger'

Choose the 'Order Created' under WooCommerce.

Configure the trigger by setting the status and frequency.

Click on 'Save' when done.

Step 4: Specify the 'Send Email' action

Click on the 'Add Node (+)' icon to add the Action to your sequence.

Add an action node

Now, hit the 'Send Email' action under Messaging.

Select the 'Send Email' action under Messaging

Click on 'Done' to add the email action.

Step 5: Design your email

Write the subject line and preview text for your email template.

Once done, select 'Visual Builder' as the template type and click on 'Start'.

Select 'Visual Builder' and click on 'Start'

It’ll load into the Visual email builder of FunnelKit Automations.


Let’s add our logo - drag and drop the image block into your workspace.

WooCommerce Email Customizer - drag and drop the image block

Click on the block to choose the image on your left sidebar.

Upload a new image or upload it from the media library. Hit 'Select Image' when done.

WooCommerce Email Customizer - Image logo uploaded

Order number header

Next, drag and drop the heading block and write your title.

Now, add the order ID merge tag. Go to 'Merge Tags'.

WooCommerce Email Customizer - go to Merge Tags

Copy the 'Order ID' merge tag.

Copy the Order ID merge tag

Next, paste it into the heading.

Paste the Order ID merge tag into the heading


Add a text to your email. 

We will thank the customer for placing the order.

WooCommerce Email Customizer - Add the text block and customize it

Order summary

Click on 'Merge Tags' and configure 'Order Items' from there.

WooCommerce Email Customizer - Configure 'Order Items' merge tag

Choose the 'Product Rows' layout and copy the merge tag.

Select the template - Product Rows and copy the merge tag

Now, add a text block and paste it there.

WooCommerce Email Customizer - Paste the order items merge tag to add the order summary to your email

Customer details

Here, insert the merge tags for the customer’s name and address.

We have used the columns to divide the section into two.

WooCommerce Email Customizer - Add the customer details section to your email

Best-selling products

Divide the section into three to add the product recommendations.

WooCommerce Email Customizer - Add the product recommendations block to your email


Write down your customer support details here.

WooCommerce Email Customizer - Add the support section through text content block to your email

Social icons

Add social icons for your business with the help of Custom HTML.

WooCommerce Email Customizer - Add the social media icons with custom HTML blocks

Make sure to change the background color from the 'Body' tab.

WooCommerce Email Customizer - Change the body background of your email

Once done, click on 'Save'.

Hit the 'Preview' button to see all the changes or send a test email to yourself to find out how it’ll appear to your customers.

Step 6: Activate the automation

On the automation screen, turn the toggle to 'Active' to make your automation live.

Activate your automation

Well done! You have successfully created your new order creation sequence.

Now it’s time to override this sequence to your default WooCommerce emails.

How to Override the Default WooCommerce Email with FunnelKit Automations?

You need to override the email you just created with the default WooCommerce transactional email.

For that, go to WooCommerce settings.

Go to WooCommerce settings

Under Emails, click on 'Manage' under New Order.

Click on 'Manage' next to New order emails

Now, disable this email notification.

Click on 'Save changes' once done.

Disable the default WooCommerce email notifications

That’s it! You have successfully overridden your default order creation email with the one you created in FunnelKit Automations.

Design Attractive Emails with the FunnelKit Automations’ WooCommerce Email Customizer

We’re sure that you’ll be excited about customizing your default WooCommerce emails by now.

Visual emails get good open rates and click-through rates, which is why it’s good to spice up your transactional emails as well.

Thankfully, FunnelKit Automations is here to design eye-captivating emails for your users.

The built-in drag-and-drop feature, visual content blocks and responsive mode make it possible to customize your WooCommerce emails with ease.

So, what are you waiting for?

Get FunnelKit Automations Today >>

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
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