WooCommerce Email Customizer: How to Customize Default WooCommerce Emails

Editorial Team
September 5, 2023
WooCommerce Email Customizer: How to Customize Default WooCommerce Emails

Do you want to transform default WooCommerce emails into unique, branded emails?

Email communication is crucial in establishing your brand’s identity and influencing consumer behavior.

About 81% of small and mid-sized businesses rely on emails to acquire customers and 80% to retain them.

For that, you must clearly express your message in personalized emails that align well with your brand.

In this post, you’ll learn how to customize the default WooCommerce emails and list the best WooCommerce email customizer plugins you can use.

Why Customize WooCommerce Emails?

There is no denying that emails are and will always be the best way to reach your target audience and work towards making them your loyal fans.

For every $1 spent on email marketing, there is an associated average ROI of $42 - that’s how powerful emails are!

Not just with your marketing and blast emails, you can get big results with transactional emails too.

If you’re running a WooCommerce store, your transactional emails may be the first point of communication between the user and your brand.

These emails could be about account creation, order confirmations, product returns, order status tracking, new user signups, etc. This means you have plenty of opportunities to get yourself heard.

However, the default WooCommerce emails are simple, plain-text emails that are easy to ignore. It doesn't have visual elements to capture the attention of your users.

Let’s look at a default WooCommerce email sent to a customer for their new order:

Default WooCommerce email for new order purchase

While WooCommerce allows you to create your store, add customized products, create deals and coupons, track orders, etc.

It doesn’t allow you to beautify or customize your emails to make them look appealing and modern.

As you can see, the above email lacks a brand identity, has a drab tabular structure, and has no product images and social icons.

5 Best WooCommerce Email Customizer Plugins

Emails with images and graphic elements get a 2.5 times higher click-through rate than simple text-based emails.

That’s because humans process visuals 60,000 times faster than text.

Therefore, marketers prefer sending well-designed emails to their users.

Here are the 5 best WooCommerce email customizer plugins to customize default emails.

1. FunnelKit Automations

FunnelKit Automations (formerly Autonami) is a full-fledged WordPress broadcast and marketing automation CRM solution.

It's an all-in-one plugin that lets you set up automated campaigns, send and schedule email/SMS broadcasts, track sales and conversions for each campaign, etc.

Number 1 WooCommerce email customizer - FunnelKit Automations

FunnelKit Automations’ built-in visual email builder has a drag-and-drop mechanism to design your emails easily.

The best part is you don’t need to worry about writing custom codes to craft your emails.

After you have designed your emails, you can save them as templates to reuse.

Email design with FunnelKit Automations' visual builder

Not just that, it's a complete WordPress-based CRM that allows you to manage your contacts, segment your audience, and connect with other plugins and third-party apps.

Features of FunnelKit Automations:

  • Easy drag and drop feature - Create professional-looking emails with the help of the drag and drop feature to add/customize various content blocks with colors, images, fonts and borders.
  • Pre-built automated recipes - Import and customize pre-built automation recipes with a single click. FunnelKit Automations has different recipes to help you achieve your use cases by saving you time.
  • Dynamic coupon codes - Create personalized, dynamic coupon codes with limited-time offers to urgency and encourage your users to shop in your store.
  • Personalized merge tags - Personalise your emails with information such as the user’s first name, data submitted on the form, order values, and more.
  • In-depth analytics - Measure not just the open and click rates but also the orders placed, revenue generated, engagement by the day or hour, etc.

FunnelKit Automations lets you set up transactional and promotional campaigns to help you engage with your audience. It lets you live preview and test send your emails to see how they appear to the end user.

Overall, it’s the best email customizer for WooCommerce to have on your WordPress website.

2. Kadence WooCommerce Email Designer

The WooCommerce Email Designer plugin from Kadence is a tool from their bundle kit that allows you to customize default WooCommerce emails professionally.

It lets you easily customize the default transactional WooCommerce email templates. You can edit the design of your emails with the native WordPress customizer.

Number 2 WooCommerce email customizer - Kadence

Here are its key features:

  • Easy to use interface - A standard WordPress customizer interface that allows you to customize different WooCommerce transactional emails.
  • Stock customization options - With various customization options, you can edit the design and style of different elements used in your email.
  • Email templates - This plugin has 11 WooCommerce email templates that can be used and customized. Plus, it has 3 starter templates to customize your email design.

You can't include any custom blocks of your own. There is no drag-and-drop feature; it instead works on configuring the limited options to design your email.

3. Email Customizer for WooCommerce by YayCommerce

The Email Customizer for WooCommerce, also called YayMail Pro, lets you create stylish transactional emails.

Its built-in drag-and-drop builder transforms boring WooCommerce email templates into engaging, branded emails.

Number 3 WooCommerce email customizer - YayCommerce

Some of the key features include:

  • Easy-to-use interface - It uses an interface similar to Gutenberg and Elementor, with the customizer on the left sidebar and the email sample preview on the right.
  • Email builder elements - It comes with 20+ design elements, such as images, buttons, text, social icons, videos, HTML, titles, etc., to help you create attractive emails.
  • Customize default WooCommerce emails - It includes the complete customization for 11 WooCommerce email templates, such as new order, order processing, new account, order on hold, and more.

Its pricing plan comes at $69 annually.

4. Decorator - WooCommerce Email Customizer

The Decorator email customizer plugin by WebToffee lets you change the default look of WooCommerce transactional emails.

You can customize emails in WooCommerce by personalizing your email design with pre-built templates.

Number 4 WooCommerce email customizer - Decorator

Here are the core features of this WooCommerce email customizer extension:

  • Pre-built email templates - You get multiple pre-designed templates that can be used to personalize and transform your WooCommerce default emails.
  • Edit email texts - You can edit and modify your email texts per your preference. To customize your emails, it provides sliders and color pickers that can be implemented in email backgrounds, containers, headers, footers, texts, etc.
  • Customize all WooCommerce email types - You can customize and edit all the default WooCommerce emails for different order statuses. All you have to do is choose an email type and edit it on the go.

This plugin also doesn’t offer the drag-drop designing ability; instead, it lets you customize the options provided there.

5. Email Customizer for WooCommerce by ThemeHigh

This WooCommerce email plugin from ThemeHigh aims to customize WooCommerce emails with its easy-to-customize templates with a professional touch.

It lets you design attractive-looking emails that are easy to create with its drag-and-drop elements.

Number 5 WooCommerce email customizer - ThemeHigh

Let’s look at its features:

  • Ready-made email templates - This plugin offers 11 pre-built email templates to make designing easier. You can customize them on-brand.
  • Advanced customization - Assign the style, title, colors, header, footer, font, add WooCommerce email hooks, etc., including 20+ elements to customize your emails.
  • Basic and WooCommerce elements - It offers essential elements such as text, images, social icons, etc., and WooCommerce elements such as header, billing and shipping details, customer and order details to make your emails more professional.

Why FunnelKit Automations is the Best Plugin to Customize WooCommerce Emails?

FunnelKit Automations is the ultimate WooCommerce email customizer for designing unique, on-brand emails.

FunnelKit Automations' Drag and Drop Builder - WooCommerce email customizer

Let’s talk about some features that put it on the top:

  • Design your emails easily - Creating an attractive email in FunnelKit Automations is a breeze. Just drag and drop the blocks onto the workspace and start customizing.
  • Visual block elements - Various content blocks, such as headings, images, buttons, text, menu, HTML, columns, etc., help you create attractive emails.
  • Personalization merge tags - Use merge tags to bring dynamic data values and personalize your emails.
  • Real-time and live preview - FunnelKit Automations lets you design your emails and see the real-time preview of the customizations you do.
  • Fully responsive - The visual email builder of FunnelKit Automations is fully responsive and lets you design emails for mobile, tablet, and desktop.
  • Product recommendations - You can add product recommendations to your emails, giving an excellent opportunity to upsell the products in your WooCommerce store.

It’s the best WooCommerce email customizer plugin that will help you design branded emails.

How to Design Beautiful Emails with WooCommerce Email Customizer?

We’ll use FunnelKit Automations to customize default WooCommerce emails.

FunnelKit Automations is a powerful email marketing and automation tool built for WordPress.

With its built-in WooCommerce email customizer, you can send your segmented audience well-designed emails via broadcasts and automations.

In this section, you’ll learn how to customize emails in WooCommerce.

Step 1: Install the FunnelKit Automations plugin

First things first, you need to install FunnelKit Automations.

It’s available in both the free (lite) and the premium versions.

You can use the free version to set up basic automations such as cart abandonment, post-purchase emails, etc.

However, you'll need the Pro version to set up complex automations, email broadcasts, visual email builder, and connections with other plugins and apps.

Read our installation guide on how to install and activate FunnelKit Automations.

Step 2: Create a new automation

Here, we will create a new order creation email. For that, we will add an automation.

Go to ‘Automations (Next Gen)’ under Campaigns and click the 'Add New Automation' button.

Go to Automations and hit the add new automation button in FunnelKit Automations

You’ll get directed to the recipes screen.

FunnelKit Automations lets you import pre-built recipes with a single click designed to set your automations easily.

Click on ‘Start from scratch’ and enter the name of your automation.

Name your automation

Hitting ‘Create’ will set up the new automation.

Step 3: Add the 'Order Created' trigger

Specify the event trigger for this automation. When the event gets triggered, it'll start to run this automation.

Click on ‘Select Trigger’ and choose the ‘Order Created’ event under WooCommerce.

Select the 'Order Created' event trigger for this automation and click done

Configure the trigger by setting the order status and frequency.

Here, we’ve chosen the ‘Processing’ order status and this event to run multiple times with active contacts to enter this automation again.

Configure your event trigger - choose the order status, order contains, automations runs, etc.

Click on ‘Save’ when done.

Step 4: Specify the 'Send Email' action

Click on the ‘Add Node (+) icon’ to add the action to your sequence.

Add an action node

Now, hit the ‘Send Email’ action under Messaging.

Select the 'Send Email' action under the Messaging tab

Click on ‘Done’ to add the email action to your automation workflow.

Step 5: Design your email

Next, you need to set up your email. Write the subject line and preview text for your email template.

Here, we’ll use the built-in WooCommerce email customizer. For that, select ‘Visual Builder’ as the template type and click ‘Start’.

Select 'Visual Builder' to start designing your custom email. Once done, click on 'Start'

It’ll load into the visual email builder of FunnelKit Automations.

You'll see the workspace area on the right and the tools section on the left.


Let’s add our logo - drag and drop the image block into your workspace.

WooCommerce Email Customizer - drag and drop the image block to add your business logo

Click on the block and hit 'Upload Image' to choose the image on your left sidebar.

Upload a new image or upload it from the media library. Hit 'Select Image' when done.

WooCommerce Email Customizer - Image logo uploaded

Order number header

Next, drag and drop the heading block and write your title.

Now, add the order ID merge tag. Go to ‘Merge Tags’.

WooCommerce Email Customizer - go to Merge Tags

Copy the ‘Order ID’ merge tag.

Copy the Order ID merge tag

Next, paste it into the heading.

Paste the Order ID merge tag into the heading


Add a text to your email.

Here, we will thank the customer for placing the order.

WooCommerce Email Customizer - Add the text block and customize it

Order summary

We’ll bring the order summary layout from the merge tags for our order confirmation email.

So, click on 'Merge Tags' and configure 'Order Items' from there.

WooCommerce Email Customizer - Configure 'Order Items' merge tag

There are different types of order summary templates you can choose. 

Here, we’ve chosen the WooCommerce order summary layout and copied the merge tag.

Select the template - WooCommerce order summary layout and copy the merge tag

Now, add a text block and paste the merge tag there.

WooCommerce Email Customizer - Paste the order items merge tag to add the order summary to your email

Customer details

Here, insert the merge tags for the customer’s name and address.

We have used the columns to divide the section into two.

WooCommerce Email Customizer - Add the customer details section to your email

Best-selling products

We’ll also add frequently bought items to push upsells through our email.

For that, divide the section into three to add the product recommendations.

Next, drag and drop the Products block into the workspace and assign each item there.

WooCommerce Email Customizer - Add the product recommendations block to your email

You’ll be able to customize your product’s title, description, price and button here.


Write down your customer support details here.

This section is vital to build relationships with your customers. This way, they can contact you anytime if they have any questions.

WooCommerce Email Customizer - Add the support section through text content block to your email

Social icons

Add social icons for your business with the help of Custom HTML.

Social icons link to your social media accounts, where they can get regular updates about your business and products.

WooCommerce Email Customizer - Add the social media icons with custom HTML blocks

Background color

Make sure to change the background color from the 'Body' tab. Make sure to use colors that match your brand.

We’ve kept it simple with the white color on our email background.

WooCommerce Email Customizer - Change the body background of your email

Once done, click on 'Save'.

Hit the 'Preview' button to see all the changes or send a test email to check how it’ll appear to your customers.

Step 6: Activate the automation

On the automation screen, turn the toggle to 'Active' to make your automation live.

Activate your automation

Well done! You have successfully created your new order creation sequence.

If you want to send separate emails for each order, you can design WooCommerce custom emails per product here.

This is what your order confirmation sequence looks like:

Order confirmation email sequence built using drag and drop visual email builder in FunnelKit Automations

We've created a simple email to give you an idea of how you can go about it. Feel free to add animations, row background colors, change font styles, etc., and create attractive emails.

Now, it’s time to replace this sequence with your default WooCommerce emails.

How to Override the Default WooCommerce Email with FunnelKit Automations?

You must override the email you created with the default WooCommerce transactional email.

For that, go to WooCommerce settings.

Under the WooCommerce email settings tab, click on ‘Manage’ under New Order.

Under WooCommerce email settings, click on 'Manage' under New Order.

Click on 'Manage' next to New order emails

Now, disable this email notification because we already have created the custom notification for this email type.

Click on 'Save changes' once done.

Disable the default WooCommerce email notifications

That’s it! You have successfully overridden your default order creation email with the one you created in FunnelKit Automations.

Design Attractive Emails with the FunnelKit Automations’ WooCommerce Email Customizer

We’re sure you’ll be excited about customizing your default WooCommerce emails by now.

Visual emails get good open rates and click-through rates, so it’s also good to spice up your transactional emails.

Thankfully, FunnelKit Automations is here to design eye-captivating emails for your users.

The built-in drag-and-drop feature, visual content blocks and responsive mode make it easy to customize your WooCommerce emails.

Make sure to create engaging emails and keep the conversation to match your brand.

So, what are you waiting for?

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.

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