Are you searching for the best WooCommerce email customizer to turn default emails into unique, branded ones?
Default WooCommerce emails get the job done—but let’s face it, they don’t exactly wow your customers.
In today’s competitive market, every email you send is an opportunity to strengthen your brand and build trust.
Imagine transforming those plain, transactional emails into visually stunning, on-brand messages that leave a lasting impression!
Studies show that 81% of small and mid-sized businesses use email to acquire new customers, while 80% rely on it to retain them.
Customizing your emails to reflect your brand’s personality can significantly impact both.
In this guide, we’ll walk you through how to customize WooCommerce emails and introduce you to the best email customizer plugins to elevate your email game.
Watch this video to learn about email customization in WooCommerce:
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The WooCommerce Email Customizer is a tool or plugin that allows you to customize default emails that WooCommerce sends to customers and administrators.
These emails include order confirmation emails, shipping notifications, password resets, and more.
With the email customizer for WooCommerce, you can modify the design, layout and content of these emails to match your brand’s voice or provide additional information to your customers.
This customization helps improve customer experience, brand consistency and boost sales and engagement.
Key features of WooCommerce email customizer:
There is no denying that emails are and will always be the best way to reach your target audience and work towards making them your loyal fans.
For every $1 spent on email marketing, there is an associated average ROI of $42 - that’s how powerful emails are!
You can get big results not just with your marketing and blast emails but also with transactional emails.
If you run a WooCommerce store, your transactional emails may be the first point of communication between users and your brand.
These emails could be about account creation, order confirmations, product returns, order shipment tracking, new user signups, etc. This means you have plenty of opportunities to get yourself heard.
However, the default WooCommerce emails are simple, plain-text emails that are easy to ignore. These emails don’t have visual elements to capture users' attention.
Let’s look at a default WooCommerce email sent to a customer for their new order:
While WooCommerce allows you to create your own store, add customized products, create deals and coupons, track orders, and more.
It doesn’t allow you to beautify or customize your WooCommerce emails to make them look appealing and modern.
As you can see, the above email lacks a brand identity, has a drab tabular structure, and has no product images or social icons.
Here are some benefits of customizing WooCommerce emails:
1. Reinforce your brand identity
Default WooCommerce emails have basic formatting and lack branding elements.
Customizing ensures every email reflects your store’s style, building brand recognition and trust.
2. Enhance customer experience
A personalized, well-designed email leaves a positive impression on customers.
Clean, visually appealing layouts make it easier for customers to read order details, reducing confusion and questions.
3. Increase engagement
Add calls-to-action (CTAs) such as “Shop Again” or “Track Order” to drive traffic back to your store.
Emails with engaging content or product recommendations help boost sales through upsells and cross-sells.
4. Improve email readability
Default emails often lack a modern or responsive design, which may not look great on mobile devices.
However, by using the customizer plugin, you can create custom emails with better spacing, design elements, and responsiveness for an optimum reading experience.
5. Stand out from competitors
Default WooCommerce email templates don’t differentiate your brand from others.
That’s why you should create a unique, branded email design that leaves a lasting impression and makes your store experience memorable.
6. Add personalization
Use dynamic merge tags to bring customer names, order details, and tailored product recommendations to make emails more personal and relevant.
This helps foster a stronger connection with your customers and increases loyalty.
Let’s explore the best email customizers.
Emails with images and graphic elements get a 2.5 times higher click-through rate than simple text-based emails.
That’s because humans process visuals 60,000 times faster than text.
Therefore, marketers prefer sending well-designed emails to their users.
Here are the 5 best WooCommerce email customizer plugins to customize default emails.
FunnelKit Automations is a full-fledged WordPress broadcast and marketing automation CRM solution.
It's an all-in-one plugin that lets you set up automated campaigns, send and schedule email and SMS broadcasts, track sales and conversions for each campaign, etc.
FunnelKit Automations’ built-in visual email builder has a drag-and-drop mechanism to design your emails easily.
The best part is you don’t need to worry about writing custom codes to craft your emails. You get pre-designed email templates that can be customized and ready in a few minutes.
After you have designed your emails, you can save them as templates to reuse.
Not just that, it's a complete WordPress-based CRM that allows you to manage your contacts, segment your audience, and connect with other plugins and third-party apps.
Features of the enhanced visual email builder in FunnelKit Automations:
Price:
FunnelKit Automations has a free version available in the WordPress repository. However, to unlock advanced features, you must upgrade to its premium version, which starts at $99.50 a year.
Reviews:
WordPress.org: 4.9 out of 5 (231 reviews) with 20,000+ active installations.
Experts Recommendation:
FunnelKit Automations is an all-in-one CRM for WooCommerce and WordPress.
It lets you set up transactional and promotional campaigns to help you engage with your audience. It also lets you live preview and test-send your emails to see how they appear to the end user.
Overall, it’s the best email creator - WooCommerce email template customizer to have on your WordPress website.
The WooCommerce Email Designer plugin from Kadence is a tool from their bundle kit that allows you to customize default WooCommerce emails professionally.
It lets you easily customize the default transactional WooCommerce email templates. You can edit the design of your emails with the native WordPress customizer.
Features of Kadence WooCommerce Email Designer:
Price:
Kadence WooCommerce Email Designer has a free version. For $219 a year, you can get complete access to its templates, themes, and more.
Reviews:
WordPress.org: 4.5 out of 5 (139 reviews) with 100,000+ active installations.
Experts Recommendation:
You can't add custom blocks like text or buttons, and there is no drag-and-drop feature; instead, you must configure the limited options to design your email.
Our experts don’t recommend using this plugin.
This email customizer plugin for WooCommerce, YayMail Pro, lets you create stylish transactional emails.
Its built-in drag-and-drop builder transforms boring WooCommerce email templates into engaging, branded emails.
Features of Email Customizer for WooCommerce:
Pricing plan:
This plugin doesn’t offer any free version. Get this plugin at $69, which is renewed yearly.
Reviews:
WooCommerce.com: 4.8 out of 5 (6 reviews) with 700+ active installations.
Experts Recommendation:
You only get email customization options for 11 order statuses. To send any other emails, for example, the shipment tracking emails, you have to unlock the shipment tracking plugin for additional cost to create those specific emails.
This can be a bit expensive if you want to send attractive emails to your shoppers or customers.
The Decorator email customizer plugin by WebToffee lets you change the default look of WooCommerce transactional emails.
You can customize emails in WooCommerce by personalizing your email design with pre-built templates.
Features of Decorator - WooCommerce Email Customizer:
Pricing plan:
This is a free WooCommerce email customizer plugin available in the WordPress repository.
Reviews:
WordPress.org: 4.8 out of 5 (48 reviews) with 10,000+ active installations.
Experts Recommendation:
This plugin also doesn’t offer the drag-drop designing ability; instead, it lets you customize the options provided there.
Plus, you get limited email templates with no option to design them from scratch.
This WooCommerce email plugin from ThemeHigh aims to customize WooCommerce emails with its easy-to-customize templates with a professional touch.
It lets you design attractive-looking emails that are easy to create with its drag-and-drop elements.
Features of Email Customizer for WooCommerce:
Pricing plan:
You can try its free version. However, you must upgrade to the premium version to unlock extensive functionalities. The pro version costs $39 a year for single-site use.
Reviews:
WordPress.org: 4.3 out of 5 (43 reviews) with 10,000+ active installations.
FunnelKit Automations is the ultimate WooCommerce email customizer for designing unique, on-brand emails.
Let’s talk about some features that put it on the top:
It’s the best WooCommerce email customizer plugin that will help you design branded, personalized emails.
FunnelKit Automations makes way for designing and managing a wide range of email types to engage customers at every stage of their journey.
Whether sending personalized transactional emails, building automated workflows, or broadcasting updates to your list, FunnelKit Automations provides unparalleled customization options to create stunning, branded emails.
Here are different emails you can customize with FunnelKit Automations:
Broadcasts are one-time emails sent to a segment of your audience for specific promotions, updates, or announcements.
Types of broadcast emails that can be customized with pre-designed templates inside FunnelKit Automations:
You only need to create a new email broadcast inside FunnelKit Automations.
Next, segment your contacts to whom you want to send your email. Using pre-designed email templates, create attractive emails.
You get four options to create your emails:
Instantly send or schedule your email broadcasts to a later time.
Learn how to send email broadcasts with FunnelKit Automations.
Automated emails are triggered by specific customer actions or behaviors, helping you nurture leads and maintain engagement without manual intervention.
Key automation email types:
Select the event trigger, such as cart abandonment, to set up automated email workflows.
You can add delays, conditions, or actions to your sequence.
Next, select the ‘Send Email’ action and design it as you like. Ensure you’ve imported the Cart Abandonment email template with the cart recovery link set up for you, or choose one from the merge tags.
Make sure to turn the automation to active.
When a shopper abandons their cart, they’ll receive this email.
Learn how to send custom automated emails in WooCommerce here.
Transactional emails provide critical order-related updates to customers and are essential for maintaining trust and clarity in eCommerce transactions.
Key transactional emails:
Customizing them is easy—just edit the template with FunnelKit Automations visual email builder.
We'll show this process in the next section
We’ll use FunnelKit Automations to customize default WooCommerce emails.
FunnelKit Automations is a powerful email marketing and automation tool built for WordPress.
With its built-in WooCommerce email customizer, you can customize transactional emails and send well-designed emails to your audience via broadcasts and automation.
In this section, you’ll learn how to customize emails in WooCommerce.
First things first, you need to install FunnelKit Automations.
It’s available in free (lite) and premium versions.
The free version allows you to set up basic automation, such as cart abandonment, order confirmation, and post-purchase emails.
However, you'll need the Pro version to set up advanced automated workflows, email broadcasts, visual email builder, and connections with other plugins and apps.
Read our installation guide on how to install and activate FunnelKit Automations.
Navigate to FunnelKit Automations ⇨ Emails and click on the ‘Transactional Emails’ section.
Under the Email Notifications tab, you’ll see 11 transactional emails ready to be customized:
Let’s start customizing the order confirmation email in WooCommerce.
Next, you need to set up your email. Write the subject line and preview text for your email template.
Here, we’ll use FunnelKit Automations’ built-in enhanced WooCommerce email customizer. For that, click ‘Edit’ to customize your email with the visual email builder.
It’ll open a pre-designed order confirmation email.
You can customize this transactional email with the drag-and-drop visual builder.
You'll see the workspace area on the right and the tools section on the left.
Business logo
Let’s add our logo. Change the existing image by clicking on it and uploading the file from your device.
Click on the block and hit 'Upload' to choose the image from here.
Upload a new image or upload it from the media library. Hit 'Select Image' when done.
Email header
Next, we’ll customize the header of this email by entering the customer’s first name.
Now, add the contact's first name merge tag. Hit the ‘Merge Tags’ button.
Copy the “Contact First Name” merge tag.
Next, paste it into the header.
As we can see, there is already an order ID merge tag in the header - so we don’t need to change that.
Order summary
The order summary block layout is already in this email template.
You can customize it further for alignment, font family, line height, preview content, image width, separator style and colour, padding, etc.
Here, we have added the order date and payment method information to be displayed in this email.
Customer details
Customer details are already in the email, thanks to the Customer Address content block under WooCommerce.
You can customize it further from the left sidebar.
Best-selling products
We’ll also add frequently bought items to push upsells through our email.
For that, add the Product block under WooCommerce to your workspace by dragging and dropping.
Let’s divide the section into 3 columns from the right to offer different product choices to your customers.
You can now start adding your WooCommerce products here.
You can customize your product’s title, price and button here.
Coupon
Customize the coupon section here.
You can even apply display rules, such as making this coupon visible only to new users or loyal customers.
For that, go to display conditions and set up those rules there:
Support
Write down your customer support details here.
This section is vital to build relationships with your customers. This way, they can contact you anytime if they have any questions.
Social icons
Add social icons for your business with the help of the Social content block.
Social icons link to your social media accounts, where they can get regular updates about your business and products.
You can modify your email footer, background, padding, and more. You can also optimize your email for devices like desktop and mobile.
Click on ‘Save’ when done.
Hit the ‘Preview and Test’ button to see all the changes, or send a test email to see how it will appear to your customers.
We've created a simple email to give you an idea of how to do it. Feel free to add animations, row background colors, change font styles, etc., to create attractive emails.
Now, it’s time to replace this sequence with your default WooCommerce emails.
Return to the transactional emails section and turn the toggle to 'Active' to make your custom email live.
Well done! You have successfully created your order confirmation email in WooCommerce.
Similarly, you can customize different transactional emails from here. In addition to that, if you want to send separate emails for each order, you can design WooCommerce custom emails per product here.
This is what your order confirmation sequence looks like:
We've created a simple email to give you an idea of how you can go about it. Feel free to add animations, row background colors, change font styles, etc., and create attractive emails.
Now, it’s time to replace this email with your default WooCommerce emails.
You must override the email you created with the default WooCommerce transactional email.
For that, go to WooCommerce settings.
Under the WooCommerce email settings tab, click on ‘Manage’ under New Order.
Under WooCommerce email settings, click on 'Manage' under New Order.
Now, disable this email notification because we already have created the custom notification for this email type.
Click on 'Save changes' once done.
That’s it! You have successfully overridden your default order creation email with the one you created in FunnelKit Automations.
Customizing WooCommerce emails allows you to create branded, functional, and visually appealing communications for your shoppers and customers.
Here are the most popular types of emails to design with FunnelKit Automations - the best WooCommerce email customizer:
An order confirmation email confirms that the customer has successfully placed their order.
FunnelKit Automations lets you add a personal greeting, provide a clear order summary, include dynamic elements, and add a powerful CTA button.
It builds trust and provides customers with all important details, reducing queries and potential disputes.
The shipping confirmation email informs the customer that their order has been shipped and provides tracking information.
FunnelKit Automations is compatible with various shipment tracking plugins, such as WooCommerce Shipment Tracking and Advanced Shipment Tracking for WooCommerce.
You can include tracking links, shipping status, estimated delivery time, etc., to keep customers informed and reassured about their order’s progress.
Abandoned cart recovery emails encourage abandoned shoppers to return to your store and complete their purchases.
FunnelKit Automations lets you create personalized cart recovery links, which allow shoppers to retrieve items from their carts and place orders.
You can offer discount incentives that help increase conversions by reminding customers of their intent to buy.
A customer win-back email is a targeted message designed to re-engage lapsed customers who have not interacted with your business for a while.
FunnelKit Automations lets you configure a win-back event trigger for several days and design smart workflows to rekindle interest, restore loyalty, and boost sales.
A subscription renewal reminder email notifies customers about upcoming renewals, helping reduce churn and ensure a smooth process.
FunnelKit Automations integrates with subscription plugins to display renewal dates and associated charges.
You can even include links to manage or update their subscription within your subscription emails.
In this section, we've answered some commonly asked questions from users regarding WooCommerce email customizer.
1. How do I customize my WooCommerce email content?
You can customize your WooCommerce email content by editing pre-designed email templates or designing them from scratch inside FunnelKit Automations.
You get different general and WooCommerce content blocks to design top-notch emails per your needs.
2. Can I add my logo and brand colors to WooCommerce emails?
Yes, using FunnelKit Automations, you can easily add your logo, customize colors, and choose fonts to align emails with your brand.
3. Do I need coding skills to use a WooCommerce email customizer?
No, you don't need any coding skills to use FunnelKit Automations - the best WooCommerce email customizer plugin.
A simple drag-and-drop email editor helps you design beautiful emails within a few minutes.
4. How do I test my customized WooCommerce emails?
You can test your custom WooCommerce emails by clicking on the 'Preview and Test' button inside FunnelKit Automations.
You can see the full preview of your custom-designed email and send test emails to yourself or other admins to see if it displays properly on different screens.
5. What should I do if my customized emails are not sending?
The send-email issue occurs because your WooCommerce settings are not properly configured. Ensure you've properly set them up.
Other times, this happens because of how WordPress sends emails with the wp_mail() function. Most WordPress hosting servers cannot use PHP mail, that's why our experts recommend you to use a SMTP plugin to send your emails and deliver them to your recipient's inbox.
6. How can I troubleshoot formatting issues in my customized emails?
Make sure to test-send your emails with FunnelKit Automations using the Preview and Test section. Also, we recommend that you enable Text/HTML format inside your SMTP plugin before sending your emails.
7. Can you add custom CSS styles to default WooCommerce emails?
Yes, you can add custom CSS code styles to customize default WooCommerce emails. However, adding custom CSS requires technical expertise.
If you’re unfamiliar with coding or CSS, it’s best to avoid making such changes directly. Mistakes in the code can break the functionality of your emails or cause display issues.
That’s why experts recommend a user-friendly WooCommerce email customizer tool like FunnelKit Automations.
8. How can you send WooCommerce emails in multiple languages?
Yes, you can send WooCommerce emails in multiple languages. FunnelKit Automations is compatible with multilingual plugins like WPML, Weglot, TranslatePress, and Polylang.
Once you’ve set up a language in your plugin, FunnelKit Automations automatically brings it up to customize your transactional emails:
You can make changes to your email and activate it.
The system will automatically detect the user from a particular location and will send that multilingual email based on their country.
By now, you’ve seen the power and potential of customizing your WooCommerce emails.
Eye-catching and visually appealing emails aren’t just aesthetics—they’re key to driving higher open rates, click-through rates, and customer engagement.
With FunnelKit Automations, creating emails that captivate your audience is easier than ever.
The intuitive drag-and-drop builder, flexible visual content blocks, and responsive design options allow you to effortlessly craft professional, on-brand emails.
Take this opportunity to transform your transactional and marketing emails into memorable customer experiences.
Whether welcoming a new customer, recovering abandoned carts, or upselling products, FunnelKit Automations ensures every email leaves a lasting impression.
So why wait? Start creating high-converting WooCommerce emails today!