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WooCommerce Email Customizer: How to Customize Default WooCommerce Emails

Editorial Team
May 15, 2024
WooCommerce Email Customizer: How to Customize Default WooCommerce Emails

Are you looking for the best WooCommerce email customizer that transforms default WooCommerce emails into unique, branded emails?

Email communication is crucial in establishing your brand’s identity and influencing consumer behavior.

About 81% of small and mid-sized businesses rely on emails to acquire customers and 80% to retain them.

For that, you must clearly express your message in personalized emails that align well with your brand.

In this post, you’ll learn how to customize the default WooCommerce emails and list the best WooCommerce email customizer plugins you can use.

Watch this video to learn about email customization in WooCommerce:

WooCommerce Email Customizer: How to Customize Default WooCommerce Emails

What is WooCommerce Email Customizer?

WooCommerce email customizer is a plugin that allows you to customize emails that WooCommerce sends to customers.

These emails include order confirmation emails, shipping notifications, and more.

With the email customizer for WooCommerce, you can modify the design, layout, and content of these emails to match your brand’s voice or to provide additional information to your customers.

This customization helps improve customer experience, brand consistency and boost sales and engagement.

Why Customize WooCommerce Emails?

There is no denying that emails are and will always be the best way to reach your target audience and work towards making them your loyal fans.

For every $1 spent on email marketing, there is an associated average ROI of $42 - that’s how powerful emails are!

You can get big results not just with your marketing and blast emails but also with transactional emails.

If you run a WooCommerce store, your transactional emails may be the first point of communication between users and your brand.

These emails could be about account creation, order confirmations, product returns, order shipment tracking, new user signups, etc. This means you have plenty of opportunities to get yourself heard.

However, the default WooCommerce emails are simple, plain-text emails that are easy to ignore. These emails don't have visual elements to capture users' attention.

Let’s look at a default WooCommerce email sent to a customer for their new order:

Default WooCommerce email for new order purchase

While WooCommerce allows you to create your own store, add customized products, create deals and coupons, track orders, and more. It doesn’t allow you to beautify or customize your WooCommerce emails to make them look appealing and modern.

As you can see, the above email lacks a brand identity, has a drab tabular structure, and has no product images and social icons.

Here are some benefits of customizing WooCommerce emails:

  • Align customers with your brand’s visual identity, ensuring a consistent brand experience
  • Helps create a more personalized experience for customers, increasing engagement and loyalty
  • Include specific information relevant to customers
  • Communicate important information effectively
  • Unique and well-designed emails help stand out in your customer’s inboxes
  • Enhances credibility and professionalism, fostering trust with customers

Let’s explore the best email customizers.

5 Best WooCommerce Email Customizer Plugins

Emails with images and graphic elements get a 2.5 times higher click-through rate than simple text-based emails.

That’s because humans process visuals 60,000 times faster than text.

Therefore, marketers prefer sending well-designed emails to their users.

Here are the 5 best WooCommerce email customizer plugins to customize default emails.

1. FunnelKit Automations

FunnelKit Automations is a full-fledged WordPress broadcast and marketing automation CRM solution.

It's an all-in-one plugin that lets you set up automated campaigns, send and schedule email and SMS broadcasts, track sales and conversions for each campaign, etc.

Number 1 WooCommerce email customizer - FunnelKit Automations

FunnelKit Automations’ built-in visual email builder has a drag-and-drop mechanism to design your emails easily.

The best part is you don’t need to worry about writing custom codes to craft your emails. You get pre-designed email templates which can be customized and made ready in a few minutes.

After you have designed your emails, you can save them as templates to reuse.

Email design with FunnelKit Automations' visual builder

Not just that, it's a complete WordPress-based CRM that allows you to manage your contacts, segment your audience, and connect with other plugins and third-party apps.

Features of the enhanced visual email builder in FunnelKit Automations:

  • Pre-designed email templates - Customize pre-designed email templates and send beautiful emails to your customers. Inside FunnelKit Automations, you can access both transactional and marketing email templates.
  • Easy drag-and-drop feature - Create professional-looking emails using the drag-and-drop feature to add/customize various content blocks with colors, images, fonts, and borders. You get access to WooCommerce blocks, including order details summary, product, cart item, coupon, and more, to customize default WooCommerce emails.
  • Automated recipes - Import and customize pre-built automation recipes with a single click. FunnelKit Automations has different recipes to help you achieve your use cases by saving you time.
  • Dynamic coupon codes - Create personalized, dynamic coupon codes with limited-time offers to urge your users to shop in your store.
  • Personalized merge tags - Personalise your emails with information such as the user’s first name, data submitted on the form, order values, and more.
  • In-depth analytics - Measure not just the open and click rates but also the orders placed, revenue generated, engagement by the day or hour, etc.


FunnelKit Automations has a free version available in the WordPress repository. However, you must upgrade to its premium version to unlock advanced features, which starts at $99.50 a year. 

Reviews: 5 out of 5 (194 reviews) with 20,000+ active installations.

Experts Recommendation:

FunnelKit Automations is an all-in-one CRM for WooCommerce and WordPress.

It lets you set up transactional and promotional campaigns to help you engage with your audience. It also lets you live preview and test-send your emails to see how they appear to the end user.

Overall, it’s the best email customizer for WooCommerce to have on your WordPress website.

2. Kadence WooCommerce Email Designer

The WooCommerce Email Designer plugin from Kadence is a tool from their bundle kit that allows you to customize default WooCommerce emails professionally.

It lets you easily customize the default transactional WooCommerce email templates. You can edit the design of your emails with the native WordPress customizer.

Number 2 WooCommerce email customizer - Kadence

Features of Kadence WooCommerce Email Designer: 

  • Easy to use interface - A standard WordPress customizer interface that allows you to customize different WooCommerce transactional emails.
  • Stock customization options - With various customization options, you can edit the design and style of different elements used in your email.
  • Email templates - This plugin has 11 WooCommerce email templates that can be used and customized. Plus, it has 3 starter templates to customize your email design.


Kadence WooCommerce Email Designer has a free version. For $219 a year, you can get complete access to its templates, themes, and more.

Reviews: 4.6 out of 5 (137 reviews) with 100,000+ active installations.

Experts Recommendation:

You can't add custom blocks like text or buttons, and there is no drag-and-drop feature; instead, you have to configure the limited options to design your email.

Our experts don’t recommend using this plugin.

3. Email Customizer for WooCommerce by YayCommerce

This email customizer plugin for WooCommerce, also called YayMail Pro, lets you create stylish transactional emails.

Its built-in drag-and-drop builder transforms boring WooCommerce email templates into engaging, branded emails.

Number 3 WooCommerce email customizer - YayCommerce

Features of Email Customizer for WooCommerce:

  • Easy-to-use interface - It uses an interface similar to Gutenberg and Elementor, with the customizer on the left sidebar and the email sample preview on the right.
  • Email builder elements - It comes with 20+ design elements, such as images, buttons, text, social icons, videos, HTML, titles, etc., to help you create attractive emails.
  • Customize default WooCommerce emails—This includes completely customizing 11 WooCommerce email templates, such as new orders, order processing, new accounts, orders on hold, and more.

Pricing plan:

This plugin doesn’t offer any free version. Get this plugin at $69, which is renewed yearly.

Reviews: 4.8 out of 5 (5 reviews) with 600+ active installations.

Experts Recommendation:

You only get email customization options for 11 order statuses. To send any other emails, for example, the shipment tracking emails, you have to unlock the shipment tracking plugin for additional cost to create those specific emails. 

This can be a bit expensive if you want to send attractive emails to your shoppers or customers.

4. Decorator - WooCommerce Email Customizer

The Decorator email customizer plugin by WebToffee lets you change the default look of WooCommerce transactional emails.

You can customize emails in WooCommerce by personalizing your email design with pre-built templates.

Number 4 WooCommerce email customizer - Decorator

Features of Decorator - WooCommerce Email Customizer:

  • Pre-built email templates - You get multiple pre-designed templates that can be used to personalize and transform your WooCommerce default emails.
  • Edit email texts - You can edit and modify your email texts per your preference. To customize your emails, it provides sliders and color pickers that can be implemented in email backgrounds, containers, headers, footers, texts, etc.
  • Customize all WooCommerce email types - You can customize and edit all the default WooCommerce emails for different order statuses. All you have to do is choose an email type and edit it on the go.

Pricing plan:

This is a free WooCommerce email customizer plugin available in the WordPress repository.

Reviews: 4.7 out of 5 (39 reviews) with 10,000+ active installations.

Experts Recommendation:

This plugin also doesn’t offer the drag-drop designing ability; instead, it lets you customize the options provided there.

Plus, you get limited email templates with no option to design them from scratch.

5. Email Customizer for WooCommerce by ThemeHigh

This WooCommerce email plugin from ThemeHigh aims to customize WooCommerce emails with its easy-to-customize templates with a professional touch.

It lets you design attractive-looking emails that are easy to create with its drag-and-drop elements.

Number 5 WooCommerce email customizer - ThemeHigh

Features of Email Customizer for WooCommerce:

  • Ready-made email templates - This plugin offers 11 pre-built email templates to make designing easier. You can customize them on-brand.
  • Advanced customization - Configure the style, title, colors, header, footer, font, add WooCommerce email hooks, etc., including 20+ elements to customize your emails.
  • General and basic WooCommerce elements - It offers essential elements such as text, images, social icons, etc., and basic WooCommerce elements such as header, billing and shipping details, customer and order details to make your emails more professional.

Pricing plan:

You can try its free version. However, you’ll need to upgrade to the premium version to unlock extensive functionalities. The pro version costs $39 a year for single-site use.

Reviews: 4.3 out of 5 (41 reviews) with 10,000+ active installations.

Why FunnelKit Automations is the Best Plugin to Customize WooCommerce Emails?

FunnelKit Automations is the ultimate WooCommerce email customizer for designing unique, on-brand emails.

Let’s talk about some features that put it on the top:

  • Pre-designed email templates - You get many marketing and WooCommerce transactional email templates inside FunnelKit Automations. You can import these templates with one click and customize them per your business requirements.
  • Design your emails easily - Creating an attractive email in FunnelKit Automations is a breeze. Just drag and drop the blocks onto the workspace and start customizing.
  • Visual block elements - Various content blocks, such as headings, images, buttons, text, menu, HTML, columns, etc., help you create attractive emails.
  • WooCommerce blocks - You get access to different WooCommerce blocks such as order summary, coupon, cart items, product, cart link, billing and shipping customer address, and more to transform default WooCommerce emails into modern ones.
  • Personalization merge tags - Use merge tags to bring dynamic data values and personalize your emails.
  • Real-time and live preview - FunnelKit Automations lets you design your emails and see a live preview of the customizations you make.
  • Fully responsive - The visual email builder of FunnelKit Automations is fully responsive and lets you design emails for mobile, tablet, and desktop.
  • Product recommendations - You can add product recommendations to your emails, giving an excellent opportunity to upsell the products in your WooCommerce store.
  • Display rules - Set up rules or conditions to show specific sections of your emails to specific audiences. This helps you personalize your emails to the right people.

It’s the best WooCommerce email customizer plugin that will help you design branded, personalized emails.

WooCommerce Email Customizer: How to Design Beautiful Emails?

We’ll use FunnelKit Automations to customize default WooCommerce emails.

FunnelKit Automations is a powerful email marketing and automation tool built for WordPress.

With its built-in WooCommerce email customizer, you can send your segmented audience well-designed emails via broadcasts and automations.

In this section, you’ll learn how to customize emails in WooCommerce.

Step 1: Install the FunnelKit Automations plugin

First things first, you need to install FunnelKit Automations.

It’s available in both the free (lite) and the premium versions.

The free version allows you to set up basic automations, such as cart abandonment, order confirmation, and post-purchase emails.

However, you'll need the Pro version to set up complex automations, email broadcasts, visual email builder, and connections with other plugins and apps.

Read our installation guide on how to install and activate FunnelKit Automations.

Step 2: Create a new automation

Here, we will create a new order creation email. For that, we will add an automation.

Go to the ‘Automations’ section and click the ‘Create Automation’ button.

Go to Automations and hit the add new automation button in FunnelKit Automations

You’ll get directed to the recipes screen.

FunnelKit Automations lets you import pre-built recipes with a single click designed to set your automations easily.

Click on ‘Start from scratch’ and enter the name of your automation.

Name your automation

Hitting ‘Create’ will set up the new automation.

Step 3: Add the 'Order Created' trigger

Specify the event trigger for this automation. When the event gets triggered, it'll start to run this automation.

Click on ‘Select Trigger’ and choose the ‘Order Created’ event under WooCommerce.

Select the 'Order Created' event trigger for this automation and click done

Configure the trigger by setting the order status and frequency.

Here, we’ve chosen the ‘Processing’ order status and this event to run multiple times with active contacts to enter this automation again.

Configure your event trigger - choose the order status, order contains, automations runs, etc.

Click on ‘Save’ when done.

Step 4: Specify the ‘Send Email’ action

Click on the ‘Add Node (+) icon’ to add the action to your sequence.

Add an action node

Now, hit the ‘Send Email’ action under Messaging.

Select the 'Send Email' action under the Messaging tab

Click on ‘Done’ to add the email action to your automation workflow.

Step 5: Design your email

Next, you need to set up your email. Write the subject line and preview text for your email template.

Here, we’ll use FunnelKit Automations’ built-in enhanced WooCommerce email customizer. For that, select ‘Visual Builder (New)’ as the template type and click ‘Edit’.

Select 'Visual Builder (New)' to start designing your custom email with the best woocommerce email customizer. Once done, click on 'Edit'

It’ll load various pre-designed email templates to choose from such as new registration email, upselling and cross-selling, new sale, personalized coupon email, order notification email, and so many more.

Let’s hit the preview button next to Order Notification 2 email template.

Pre-designed email templates available inside the woocommerce email customizer

Here, you can see the full preview of your email template.

If you like its design, click on the ‘Import This Template’ button.

preview the full email template and Import it with a single click

It’ll import your email template into the visual email builder of FunnelKit Automations.

You'll see the workspace area on the right and the tools section on the left.

Business logo

Let’s add our logo - change the existing image by clicking on the image and uploading the file from your device.

WooCommerce Email Customizer - drag and drop the image block to add your business logo

Click on the block and hit 'Upload' to choose the image from here.

Upload a new image or upload it from the media library. Hit 'Select Image' when done.

WooCommerce Email Customizer - Image logo uploaded

Email header

Next, we’ll customize the header of this email by entering the customer’s first name.

Now, add the contact's first name merge tag. Hit the ‘Merge Tags’ button.

WooCommerce Email Customizer - go to Merge Tags

Copy the “Contact First Name” merge tag.

Copy the contact first name merge tag

Next, paste it into the header.

Paste the contact first name merge tag into the email header

As we can see there is already an order ID merge tag in the header - so we don’t need to change that.

Order summary

The order summary block layout is already in this email template.

You can customize it further for alignment, font family, line height, preview content, image width, separator style and color, padding, etc.

WooCommerce Email Customizer - customize the order summary content block

Here, we have added the order date and payment method information to be displayed in this email.

Set the display content of order date, payment method, product images and quantity - woocommerce email customizer

Customer details

Customer details are already in the email, thanks to the Customer Address content block under WooCommerce.

You can customize it further from the left sidebar.

WooCommerce Email Customizer - Add the customer details section to your email

Best-selling products

We’ll also add frequently bought items to push upsells through our email.

For that, add the Product block under WooCommerce to your workspace with the help of dragging and dropping.

WooCommerce Email Customizer - Add the product recommendations block to your email

Let’s divide the section into 3 columns from the right to offer different product choices to your customers.

Set the product columns to 3 to offer different product choices to customers - woocommerce email customizer

You can now start adding your WooCommerce products here.

Add woocommerce products to your email

You’ll be able to customize your product’s title, price and button here.


Customize the coupon section here.

woocommerce email customizer - customize the coupon section within your email

You can even apply display rules, such as making this coupon visible only to new users or your loyal customers.

For that, go to display conditions and set up those rules there:

Set display rules for your coupons to offer them to right customers


Write down your customer support details here.

This section is vital to build relationships with your customers. This way, they can contact you anytime if they have any questions.

WooCommerce Email Customizer - Add the support section through text content block to your email

Social icons

Add social icons for your business with the help of the Social content block.

Social icons link to your social media accounts, where they can get regular updates about your business and products.

WooCommerce Email Customizer - Add the social media icons with Social block

You can modify your email footer, background, padding, and more. You can also optimize your email for devices like desktop and mobile.

Click on ‘Save’ when done.

Hit the ‘Preview and Test’ button to see all the changes, or send a test email to check how it’ll appear to your customers.

woocommerce email customizer - preview and test your custom emails

We've created a simple email to give you an idea of how to do it. Feel free to add animations, row background colors, change font styles, etc., to create attractive emails.

Now, it’s time to replace this sequence with your default WooCommerce emails.

Step 6: Activate the automation

On the automation screen, turn the toggle to 'Active' to make your automation live.

Activate your automation

Well done! You have successfully created your new order creation sequence.

If you want to send separate emails for each order, you can design WooCommerce custom emails per product here.

This is what your order confirmation sequence looks like:

Order confirmation email sequence built using visual email builder with drag and drop builder in FunnelKit Automations

We've created a simple email to give you an idea of how you can go about it. Feel free to add animations, row background colors, change font styles, etc., and create attractive emails.

It’s time to replace this sequence with your default WooCommerce emails.

How to Override the Default WooCommerce Emails?

You must override the email you created with the default WooCommerce transactional email.

For that, go to WooCommerce settings.

Under the WooCommerce email settings tab, click on ‘Manage’ under New Order.

Under WooCommerce email settings, click on 'Manage' under New Order.

Click on 'Manage' next to New order emails

Now, disable this email notification because we already have created the custom notification for this email type.

Click on 'Save changes' once done.

Disable the default WooCommerce email notifications

That’s it! You have successfully overridden your default order creation email with the one you created in FunnelKit Automations.

Frequently Asked Questions (FAQs)

In this section, we've answered some commonly asked questions from users regarding WooCommerce email customizer.

1. How do I customize my WooCommerce email content?

You can customize your WooCommerce email content by editing pre-designed email templates or designing them from scratch inside FunnelKit Automations.

You get different general and WooCommerce content blocks to design top-notch emails per your needs.

2. Can I add my logo and brand colors to WooCommerce emails?

Yes, you can easily add your logo, customize colors and choose fonts to align emails with your brand using FunnelKit Automations.

3. Do I need coding skills to use a WooCommerce email customizer?

No, you don't need any coding skills to use FunnelKit Automations - the best WooCommerce email customizer plugin.

It's a simple drag-and-drop email editor that helps you design beautiful emails within a few minutes.

4. How do I test my customized WooCommerce emails?

You can test your custom WooCommerce emails by clicking on the 'Preview and Test' button inside FunnelKit Automations.

You can see the full preview of your custom-designed email and send test emails to yourself or other admins to see if it displays properly on different screens.

5. What should I do if my customized emails are not sending?

The send-email issue occurs because your WooCommerce settings are not properly configured. Ensure you've properly set them up.

While other times, this happens because of how WordPress sends emails with the wp_mail() function. Most WordPress hosting servers cannot use PHP mail, that's why our experts recommend you to use a SMTP plugin to send your emails and deliver them to your recipient's inbox.

6. How can I troubleshoot formatting issues in my customized emails?

Make sure to test send your emails with FunnelKit Automations using the Preview and Test section. Also, we recommend you enable Text/HTML format inside your SMTP plugin before sending your emails.

Design Attractive Emails with the WooCommerce Email Customizer

We’re sure you’ll be excited about customizing your default WooCommerce emails by now.

Visual emails get good open rates and click-through rates, so it’s also good to spice up your transactional emails.

Thankfully, FunnelKit Automations is here to design eye-captivating emails for your users.

The built-in drag-and-drop feature, visual content blocks and responsive mode make it easy to customize your WooCommerce emails.

Make sure to create engaging emails and keep the conversation to match your brand.

So, what are you waiting for?

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.