Do you want to transform default WooCommerce emails into unique, on-brand emails?
Email communication plays a crucial role in establishing your brand’s identity.
About 81% of small and mid-sized businesses rely on emails to acquire customers and 80% for retaining them.
For that, you need to clearly express your message in personalized emails that align with your brand.
In this post, you’ll learn how to customize the default WooCommerce emails and which plugins you can use to do the job.
There is no denying that emails are and will always be the best way to reach your target audience and work towards making them your loyal fans.
For every $1 spent on email marketing, there is an associated average ROI of $42 - that’s how powerful emails are!
Not just with your marketing and blast emails, you can get big results with transactional emails as well.
If you’re running a WooCommerce store, your transactional emails may be the first point of communication between the user and your brand.
These emails could be about account creation, order confirmations, product returns, order status tracking, and more - which means plenty of opportunities in getting yourself heard.
However, the default WooCommerce emails are simple, plain-text emails that are easy to ignore. It doesn't have visual elements to capture the attention of your users.
Let’s look at a default WooCommerce email sent for a new order:
While WooCommerce allows you to create your store, add customized products, create deals and coupons, track orders, etc.
It doesn’t give you the ability to beautify your emails or customize them to make them look appealing and modern.
As you can see, the above email lacks a brand identity, has a drab tabular structure, and has no product images and social icons.
Emails with images and graphic elements get a 2.5 times higher click-through rate than simple text-based emails.
That’s because humans process visuals 60,000 times faster than text.
Therefore, marketers prefer sending well-designed emails to their users.
Here are the 3 best plugins to customize your WooCommerce emails.
FunnelKit Automations (formerly Autonami) is a full-fledged broadcast and marketing automation solution for WordPress.
It's an all-in-one plugin that not only lets you set up automated campaigns, send and schedule broadcasts emails/SMS but also design them with the built-in email builder.
FunnelKit Automations’ visual email builder has a drag-and-drop mechanism to design your emails easily.
After you have designed your emails, save them as templates to be used again.
Not just that, it's a complete WordPress-based CRM that allows you to manage your contacts, segment your audience, and connect with other plugins and third-party apps.
This plugin from Kadence is a tool from their bundle kit that allows you to customize default WooCommerce emails professionally.
This plugin from YITH aims to customize WooCommerce emails with its easy-to-customize templates with a professional touch.
FunnelKit Automations is the ultimate WooCommerce email customizer for designing unique, on-brand emails.
Let’s talk about some features that put it on the top:
FunnelKit Automations is a powerful email marketing and automation tool built for WordPress.
With its built-in WooCommerce email customizer, you can send well-designed emails via broadcasts and automations to your segmented audience.
In this section, you’ll learn how to customize emails in WooCommerce.
First things first, you need to install FunnelKit Automations.
It’s available in both the free version as well as the premium version.
For setting up basic automations such as cart abandonment, post-purchase, etc., you can use the free version.
However, you'll need the Pro version for complex automations, email broadcasts, visual email builder, and connections with other plugins and apps.
Click here on how to install the FunnelKit Automations.
Here, we will create a new order creation email. For that, we will add an automation.
Go to Automations (Next-Gen) under Campaigns and click on 'Add New Automation'.
You’ll get directed to the recipes screen.
FunnelKit Automations lets you import pre-built recipes with a single click that are designed for you to easily set your automations.
Click on 'Start from scratch' and enter the name of your automation.
Your automation will get created.
Specify the trigger for this automation.
Click on 'Select Trigger'.
Choose the 'Order Created' under WooCommerce.
Configure the trigger by setting the status and frequency.
Click on 'Save' when done.
Click on the 'Add Node (+)' icon to add the Action to your sequence.
Now, hit the 'Send Email' action under Messaging.
Click on 'Done' to add the email action.
Write the subject line and preview text for your email template.
Once done, select 'Visual Builder' as the template type and click on 'Start'.
It’ll load into the Visual email builder of FunnelKit Automations.
Let’s add our logo - drag and drop the image block into your workspace.
Click on the block to choose the image on your left sidebar.
Upload a new image or upload it from the media library. Hit 'Select Image' when done.
Order number header
Next, drag and drop the heading block and write your title.
Now, add the order ID merge tag. Go to 'Merge Tags'.
Copy the 'Order ID' merge tag.
Next, paste it into the heading.
Add a text to your email.
We will thank the customer for placing the order.
Click on 'Merge Tags' and configure 'Order Items' from there.
Choose the 'Product Rows' layout and copy the merge tag.
Now, add a text block and paste it there.
Here, insert the merge tags for the customer’s name and address.
We have used the columns to divide the section into two.
Divide the section into three to add the product recommendations.
Write down your customer support details here.
Add social icons for your business with the help of Custom HTML.
Make sure to change the background color from the 'Body' tab.
Once done, click on 'Save'.
Hit the 'Preview' button to see all the changes or send a test email to yourself to find out how it’ll appear to your customers.
On the automation screen, turn the toggle to 'Active' to make your automation live.
Well done! You have successfully created your new order creation sequence.
Now it’s time to override this sequence to your default WooCommerce emails.
You need to override the email you just created with the default WooCommerce transactional email.
For that, go to WooCommerce settings.
Under Emails, click on 'Manage' under New Order.
Now, disable this email notification.
Click on 'Save changes' once done.
That’s it! You have successfully overridden your default order creation email with the one you created in FunnelKit Automations.
We’re sure that you’ll be excited about customizing your default WooCommerce emails by now.
Visual emails get good open rates and click-through rates, which is why it’s good to spice up your transactional emails as well.
Thankfully, FunnelKit Automations is here to design eye-captivating emails for your users.
The built-in drag-and-drop feature, visual content blocks and responsive mode make it possible to customize your WooCommerce emails with ease.
So, what are you waiting for?