Do you want to transform default WooCommerce emails into unique, branded emails?
Email communication is crucial in establishing your brand’s identity and influencing consumer behavior.
About 81% of small and mid-sized businesses rely on emails to acquire customers and 80% to retain them.
For that, you must clearly express your message in personalized emails that align well with your brand.
In this post, you’ll learn how to customize the default WooCommerce emails and list the best WooCommerce email customizer plugins you can use.
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There is no denying that emails are and will always be the best way to reach your target audience and work towards making them your loyal fans.
For every $1 spent on email marketing, there is an associated average ROI of $42 - that’s how powerful emails are!
Not just with your marketing and blast emails, you can get big results with transactional emails too.
If you’re running a WooCommerce store, your transactional emails may be the first point of communication between the user and your brand.
These emails could be about account creation, order confirmations, product returns, order status tracking, new user signups, etc. This means you have plenty of opportunities to get yourself heard.
However, the default WooCommerce emails are simple, plain-text emails that are easy to ignore. It doesn't have visual elements to capture the attention of your users.
Let’s look at a default WooCommerce email sent to a customer for their new order:
While WooCommerce allows you to create your store, add customized products, create deals and coupons, track orders, etc.
It doesn’t allow you to beautify or customize your emails to make them look appealing and modern.
As you can see, the above email lacks a brand identity, has a drab tabular structure, and has no product images and social icons.
Emails with images and graphic elements get a 2.5 times higher click-through rate than simple text-based emails.
That’s because humans process visuals 60,000 times faster than text.
Therefore, marketers prefer sending well-designed emails to their users.
Here are the 5 best WooCommerce email customizer plugins to customize default emails.
FunnelKit Automations (formerly Autonami) is a full-fledged WordPress broadcast and marketing automation CRM solution.
It's an all-in-one plugin that lets you set up automated campaigns, send and schedule email/SMS broadcasts, track sales and conversions for each campaign, etc.
FunnelKit Automations’ built-in visual email builder has a drag-and-drop mechanism to design your emails easily.
The best part is you don’t need to worry about writing custom codes to craft your emails.
After you have designed your emails, you can save them as templates to reuse.
Not just that, it's a complete WordPress-based CRM that allows you to manage your contacts, segment your audience, and connect with other plugins and third-party apps.
Features of FunnelKit Automations:
FunnelKit Automations lets you set up transactional and promotional campaigns to help you engage with your audience. It lets you live preview and test send your emails to see how they appear to the end user.
Overall, it’s the best email customizer for WooCommerce to have on your WordPress website.
The WooCommerce Email Designer plugin from Kadence is a tool from their bundle kit that allows you to customize default WooCommerce emails professionally.
It lets you easily customize the default transactional WooCommerce email templates. You can edit the design of your emails with the native WordPress customizer.
Here are its key features:
You can't include any custom blocks of your own. There is no drag-and-drop feature; it instead works on configuring the limited options to design your email.
The Email Customizer for WooCommerce, also called YayMail Pro, lets you create stylish transactional emails.
Its built-in drag-and-drop builder transforms boring WooCommerce email templates into engaging, branded emails.
Some of the key features include:
Its pricing plan comes at $69 annually.
The Decorator email customizer plugin by WebToffee lets you change the default look of WooCommerce transactional emails.
You can customize emails in WooCommerce by personalizing your email design with pre-built templates.
Here are the core features of this WooCommerce email customizer extension:
This plugin also doesn’t offer the drag-drop designing ability; instead, it lets you customize the options provided there.
This WooCommerce email plugin from ThemeHigh aims to customize WooCommerce emails with its easy-to-customize templates with a professional touch.
It lets you design attractive-looking emails that are easy to create with its drag-and-drop elements.
Let’s look at its features:
FunnelKit Automations is the ultimate WooCommerce email customizer for designing unique, on-brand emails.
Let’s talk about some features that put it on the top:
It’s the best WooCommerce email customizer plugin that will help you design branded emails.
We’ll use FunnelKit Automations to customize default WooCommerce emails.
FunnelKit Automations is a powerful email marketing and automation tool built for WordPress.
With its built-in WooCommerce email customizer, you can send your segmented audience well-designed emails via broadcasts and automations.
In this section, you’ll learn how to customize emails in WooCommerce.
First things first, you need to install FunnelKit Automations.
It’s available in both the free (lite) and the premium versions.
You can use the free version to set up basic automations such as cart abandonment, post-purchase emails, etc.
However, you'll need the Pro version to set up complex automations, email broadcasts, visual email builder, and connections with other plugins and apps.
Read our installation guide on how to install and activate FunnelKit Automations.
Here, we will create a new order creation email. For that, we will add an automation.
Go to ‘Automations (Next Gen)’ under Campaigns and click the 'Add New Automation' button.
You’ll get directed to the recipes screen.
FunnelKit Automations lets you import pre-built recipes with a single click designed to set your automations easily.
Click on ‘Start from scratch’ and enter the name of your automation.
Hitting ‘Create’ will set up the new automation.
Specify the event trigger for this automation. When the event gets triggered, it'll start to run this automation.
Click on ‘Select Trigger’ and choose the ‘Order Created’ event under WooCommerce.
Configure the trigger by setting the order status and frequency.
Here, we’ve chosen the ‘Processing’ order status and this event to run multiple times with active contacts to enter this automation again.
Click on ‘Save’ when done.
Click on the ‘Add Node (+) icon’ to add the action to your sequence.
Now, hit the ‘Send Email’ action under Messaging.
Click on ‘Done’ to add the email action to your automation workflow.
Next, you need to set up your email. Write the subject line and preview text for your email template.
Here, we’ll use the built-in WooCommerce email customizer. For that, select ‘Visual Builder’ as the template type and click ‘Start’.
It’ll load into the visual email builder of FunnelKit Automations.
You'll see the workspace area on the right and the tools section on the left.
Logo
Let’s add our logo - drag and drop the image block into your workspace.
Click on the block and hit 'Upload Image' to choose the image on your left sidebar.
Upload a new image or upload it from the media library. Hit 'Select Image' when done.
Order number header
Next, drag and drop the heading block and write your title.
Now, add the order ID merge tag. Go to ‘Merge Tags’.
Copy the ‘Order ID’ merge tag.
Next, paste it into the heading.
Subtext
Add a text to your email.
Here, we will thank the customer for placing the order.
Order summary
We’ll bring the order summary layout from the merge tags for our order confirmation email.
So, click on 'Merge Tags' and configure 'Order Items' from there.
There are different types of order summary templates you can choose.
Here, we’ve chosen the WooCommerce order summary layout and copied the merge tag.
Now, add a text block and paste the merge tag there.
Customer details
Here, insert the merge tags for the customer’s name and address.
We have used the columns to divide the section into two.
Best-selling products
We’ll also add frequently bought items to push upsells through our email.
For that, divide the section into three to add the product recommendations.
Next, drag and drop the Products block into the workspace and assign each item there.
You’ll be able to customize your product’s title, description, price and button here.
Support
Write down your customer support details here.
This section is vital to build relationships with your customers. This way, they can contact you anytime if they have any questions.
Social icons
Add social icons for your business with the help of Custom HTML.
Social icons link to your social media accounts, where they can get regular updates about your business and products.
Background color
Make sure to change the background color from the 'Body' tab. Make sure to use colors that match your brand.
We’ve kept it simple with the white color on our email background.
Once done, click on 'Save'.
Hit the 'Preview' button to see all the changes or send a test email to check how it’ll appear to your customers.
On the automation screen, turn the toggle to 'Active' to make your automation live.
Well done! You have successfully created your new order creation sequence.
If you want to send separate emails for each order, you can design WooCommerce custom emails per product here.
This is what your order confirmation sequence looks like:
We've created a simple email to give you an idea of how you can go about it. Feel free to add animations, row background colors, change font styles, etc., and create attractive emails.
Now, it’s time to replace this sequence with your default WooCommerce emails.
You must override the email you created with the default WooCommerce transactional email.
For that, go to WooCommerce settings.
Under the WooCommerce email settings tab, click on ‘Manage’ under New Order.
Under WooCommerce email settings, click on 'Manage' under New Order.
Now, disable this email notification because we already have created the custom notification for this email type.
Click on 'Save changes' once done.
That’s it! You have successfully overridden your default order creation email with the one you created in FunnelKit Automations.
We’re sure you’ll be excited about customizing your default WooCommerce emails by now.
Visual emails get good open rates and click-through rates, so it’s also good to spice up your transactional emails.
Thankfully, FunnelKit Automations is here to design eye-captivating emails for your users.
The built-in drag-and-drop feature, visual content blocks and responsive mode make it easy to customize your WooCommerce emails.
Make sure to create engaging emails and keep the conversation to match your brand.
So, what are you waiting for?
