How to Send Custom WooCommerce Per Product Emails?

Editorial Team
December 4, 2023
How to Send Custom WooCommerce Per Product Emails?

Are you looking for a way to send WooCommerce per product emails?

In fact, 74% of marketers said that targeted personalization increases customer engagement. (DemandGen)

Sending custom WooCommerce per product emails can let you tailor your emails according to the product purchased by the customer.

You can send how-to-use tutorials, complementary product recommendations, styling videos, and more.

This personalization builds your reputation as a brand that cares and not just sells.

Furthermore, these emails help minimize buyers' remorse and reduce refunds as well.

In this article, you’ll learn how to customize your WooCommerce emails according to the products purchased and time them right to perfection!

So, let’s begin.

What are WooCommerce Per Product Emails?

Emails sent to the buyers based on items purchased are called WooCommerce per product emails.

You are vying for the customer’s attention in their inbox, then why not make the conversation about the product they just bought?

Personalization is the KEY here!

For example, you sell styling products for men. A customer buys beard oil from your store. 

You can send them a sequence of emails that tell them how to use the beard oil, complementary products that go with it, mistakes to avoid, etc.

These emails will get more opens and higher engagement than other emails and position your brand as a customer-centric business.

How to Send WooCommerce Per Product Emails?

WooCommerce provides a few native options to reach out to your customers. But those options are very limited.

For example, you CANNOT:

  • Send per product emails
  • Make them look on-brand
  • Add additional conditions or discount coupons

With FunnelKit Automations, all these problems stand solved.

The most powerful WordPress marketing tool that can handle all your CRM needs - build automated workflows in minutes using an ever-growing library of pre-built automations, get real-time insights, do advanced customization, and so much more.

Step 1: Install and activate FunnelKit Automations

FunnelKit Automations comes in two versions - Free and Pro.

The Free version comes with an ever-growing library of pre-built automations such as abandoned cart recovery, post-purchase email sequence, winback campaigns, and more.

Install FunnelKit Pro to unlock more pre-built automations and advanced customization options - and send WooCommerce per product emails.

Step 2: Set up WooCommerce Per Product Emails

Once FunnelKit Automations is installed, add a new automation for sending your custom WooCommerce per product emails.

Head to Campaigns > Automations (Next-Gen), and then click on 'Add New Automation'.

adding a new automation

We have already created a WooCommerce post-purchase email sequence that lets you get in touch with customers when they buy a specific product.

All you have to do is just Import. As simple as that.

importing a new automation

You can see a preview of the automation. Here just click on Import and then add a name to your automation.

naming the automation

This is how the imported automation will look.

how the imported automation look like

But wait, you still need to tweak it a bit to acclimatize your needs.

Step 3: Customize the WooCommerce Per Product Emails

Now, we will customize the imported WooCommerce email sequence.

Click on the WooCommerce event - Order Created and set when this sequence should run.

Select order created event trigger

Since we want to do this after a purchase is made, we will tick the Completed or Processing.

When the order is completed, i.e., when the customer receives the order in their hands, the automation will be triggered.

Selecting the order statuses for WooCommerce per product emails

Click on Save once done.

Now, we'll customize the delay. You can set the delay in minutes, hours, days, weeks, and months.

But for this WooCommerce per product email sequence, we will keep it at 30 minutes. So, 30 minutes after the order is delivered - the automation will be triggered.

customizing the delay

Click on 'Save' when done.

Step 4: Add Conditions to Send Specific Emails Per Product

Now, let’s tweak the conditions. Click on Condition and add the product(s) that you want to run your per product email sequence on.

You can choose any one of the three conditions:

  • Matches any of
  • Matches exactly
  • Matches none of

Now, add the product. After adding the product, click on Save.

adding a conditional product

Further, you need to define what happens when the condition is met and when the condition is not met.

This WooCommerce per product email sequence will run only when the product defined is purchased. Otherwise, you can set it as Exit.

If the condition is met, you can add an Action.

Step 5: Create a Product-Specific Email

creating a product-specific email

After clicking on Action, under Messaging, click on Send Email.

adding an email

Since you will be sending this email 30 minutes after the product is delivered to the customer, draft the email copy adhering to that.

Appreciate the customer’s purchase choice. Send them a video tutorial about how to unbox the item and things to remember before the first use.

Or, you can even send them a cross-selling email and recommend products they might like.

With FunnelKit Automations Pro, you get a visual builder - a drag-and-drop email builder - to create beautiful product-specific emails.

Just drag and drop the elements that you want - headings, text, images, videos, and more. You can even add logos, change background color, and more to make your emails look on-brand.

cross selling woocommerce per product emails

Hit 'Save' when done and activate your automation on your WooCommerce website.

This is how you can send WooCommerce per product emails to your customers.

How to Send WooCommerce Per Product Category Emails to Customers?

Send per product category emails to your WooCommerce customers to offer product recommendations, custom order confirmation emails, and more.

Let's look at how you can send emails for a specific product category:

Step 1: Add the Product Category Condition

Once you've selected the 'Order Created' event, add the 'Ordered Products Categories' condition.

Add the ordered products categories section

Next, put the category name in the value field.

Specify the product category

Hit 'Save' once you're done.

Step 2: Write a Custom WooCommerce Per Product Category Email

Under the If-Yes condition, add the 'Send Email' action.

Add the send email action

Now, you can write your custom email for a specific product category.

Click on Save when done.

This is how you can send WooCommerce per product category emails to your customers.

What Kinds of Per Product WooCommerce Emails You Can Send?

There are different types of post-purchase product-specific emails that you can send. Some of the most popular ones are:

Educational Emails

Some products need to be handled with care when first used. 

That’s why, in such cases, you can send an email educating the customer about how to unbox the item properly and how to set it up for the best use.

For example - table lamps, razors, beard trimmers, etc.

Review Collection Emails

Reviews and testimonials act as a trust seal for prospective buyers when they are considering buying something.

In fact, 93% of buyers have confirmed that reviews and testimonials are a convincing factor in their buying decisions. (Globe Newswire)

Set up a review collection email sequence and ask - what they like, what they don’t like, whether the product matches their expectations, and more.

Winback Emails

If you sell consumable products, it is crucial that you implement a WooCommerce per-product email sequence.

Because there are high chances that your customers will forget about the products, and might need a push to buy from you again.

This is where a winback campaign can work wonders.

Cross-selling Emails

You can cross-sell your products to customers who've recently purchased something from your store.

For example, if someone has bought shoes, you can set up a product recommendation email sequence for cross-selling shoe polish, socks, etc.

You can further customize these cross-selling emails by sending dynamic discount coupons for their next purchase.

But this is just the tip of the iceberg, you can do much more WooCommerce per product email sequences with FunnelKit Automations.

So, Are You Ready to Boost Your Sales with WooCommerce Per Product Emails?

Sending personalized emails - especially per product emails - can give you better email engagement and help you build a good relationship with your customers.

You can even create dynamic discount coupons for premium product buyers and encourage repeat purchases.

With FunnelKit Automations, you do it all - create WooCommerce per product email sequences for more of your products, offer discounts, collect reviews, add new orders to Google Sheets to track them, and so much more.

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.

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