Are you looking to customize WooCommerce emails to make them more personalized?
WooCommerce emails are an important part of your online store. They keep your customers informed about their orders and provide important updates, and can even be used to promote new products and services.
However, the problem is that WooCommerce's default emails are bland, generic, and lack personalization.
According to Campaign Monitor, personalized emails have an open rate of 29% and a click-through rate of 41% compared to those without personalization.
That’s why it becomes crucial to customize your emails to achieve a higher engagement rate and leverage them to boost sales.
In this article, we’ll show you how to customize WooCommerce emails and create WooCommerce email automation to grow your sales.
We will share two ways to customize WooCommerce emails and best practices to follow when creating your emails.
Contents
WooCommerce, by default, sends many transactional emails based on different order statuses.
Some emails are sent to the admin to notify them about store activity, and some are sent to the customers to inform them about their orders.
Here are the default WooCommerce emails:
These were all the default transactional emails that WooCommerce sends to its customers.
However, if you use an additional plugin, you’ll be able to send other emails to your users:
While these emails are not mandatory, they can help you improve customer communication, promote your brand, and contribute to the overall growth of your WooCommerce store.
While WooCommerce, by default, has the option to send emails to customers, they are not the most optimized emails. Usually, the emails are plain and generic.
Have a look at the default WooCommerce email template for new order purchases:
As you can see, the default emails look bland and lack any personality or brand representation.
You can’t tell which brand the email is from, as there is no logo or much brand information. It doesn’t even contain any contact information for customers in case they want to contact the store.
Such bland email will not help you establish your brand. Additionally, these simple emails also limit your ability to offer product recommendations or discount offers to boost sales.
On the contrary, if you customize WooCommerce emails, you can reap numerous advantages and enhance your overall user experience:
Hopefully, now you know how beneficial customizing WooCommerce emails can be for your business.
Now, let’s look at how you can customize email in WooCommerce using the default options.
Here are the simple steps one has to follow to customize the content and style of WooCommerce emails.
From the WordPress dashboard, navigate to WooCommerce ⇒ Settings. Then, move to the “Emails” tab.
Here you will see all the emails WooCommerce sends by default.
Now you need to make sure the email notification is turned on for each email you want WooCommerce to send.
To turn on any email notifications, click the “Manage” option next to it.
For example, we will show the process for the “Completed Order” notification that is sent to users when a product is processed and shipped.
Now, make sure you check the “ Enable this email notification” option.
After enabling the email notification option, you can customize the following:
Make sure to click on “Save Changes” to update the custom content.
🔔 Note: Repeat Steps 2 and 3 to customize each email type in WooCommerce.
Come back to the email templates page and scroll down a bit to set the email sender options:
Scroll down a little further to customize the following style settings:
Finally, click on “Save Changes” to update the WooCommerce email customizations.
Here is how a default email looks with all the customization we made:
As you have seen, WooCommerce's default options don’t give the flexibility to customize the email content or templates.
For instance, you can’t change the layout or add any product recommendations, coupons, etc.
That’s why we recommend choosing a WooCommerce plugin that will give you the maximum flexibility.
Let’s have a look at some of the WooCommerce plugins that provide you with the ability to customize default emails.
Here, we have compiled the top 3 best WooCommerce email customizer plugins with key features and prices. Go through each of them and decide which plugin you want to use to customize WooCommerce emails of your store.
FunnelKit Automations is a comprehensive email customizer plugin that allows you to customize all default WooCommerce emails from the WordPress dashboard easily.
It offers maximum flexibility to personalize emails, allowing you to create stunning email templates using its visual email builder.
Not only can you customize and personalize the default WooCommerce emails, but you can also send other emails based on user interactions, such as abandoned cart recovery emails, birthday emails, winback emails, and more.
You can also send broadcast promotional emails and SMS for multi-channel marketing.
Furthermore, you get access to detailed analytics to track how customers interact with the emails, including open rates, click rates, revenue earned, and more.
Here are some of the main features:
Price: Its free version enables you to customize all default WooCommerce emails. Additionally, it allows you to send abandoned cart reminders and post-purchase sequences and review collections emails.
You can purchase its premium version for features like the visual builder, discount coupons, SMS marketing, etc., for $99.50/year. Please note you can save unlimited contacts and send unlimited emails with this package.
Decorator – WooCommerce Email Customizer lets you change the look of the default WooCommerce emails. You can personalize the emails and make them align with your brand.
However, the customization options are very basic and are similar to the options WooCommerce provides by default. But the good part is with this plugin, you can check the preview while you customize the email template.
Please note you can only customize the default email templates, you can’t send any custom emails like abandoned cart recovery, winback, etc.
Here are some of the key features:
Price: This plugin is free to use. However, this plugin only offers limited customization options and you can only customize the default transactional emails only.
Email Customizer for WooCommerce by YayCommerce lets you customize WooCommerce email with a drag-and-drop email builder.
With this email customizer, you can give your transactional emails a professional look.
However, keep in mind that this plugin lets you customize only the default WooCommerce emails. You can send other emails like cart abandonment, post-purchase sequence, winback, etc.
Here are some of the key features:
Price: This plugin costs $69/year. While it is effective for customizing basic WooCommerce emails, some may find it slightly expensive, given its limited features.
Among the three plugins, our experts recommend FunnelKit Automations as the best WooCommerce email customizer plugin because it offers maximum flexibility for customizing default WooCommerce emails.
Additionally, it allows you to send other triggered emails, such as cart abandonment, winback campaigns, post-purchase emails, anniversary emails, and birthday emails, enhancing overall customer communication and boosting your store's revenue.
Besides, with this one plugin, you can also run SMS marketing campaigns as well.
Now, let's proceed to the next step to learn how you can customize WooCommerce emails with FunnelKit Automations.
Before we move to the main process, make sure to install FunnelKit Funnel Builder.
You can customize WooCommerce emails using the free version of FunnelKit Funnel Builder.
However, for a more effective and personalized WooCommerce email, we will require both the free and pro versions, as we will utilize some of the pro features.
If you need help with installation, read our installation guide to install and activate FunnelKit Automations.
🔔 Note: Here, we will show you how you can customize the email WooCommerce for the status “Completed order.” This email is sent to customers with the order details when the order is shipped.
This is a great opportunity to promote relevant products and encourage customers to make another purchase with a coupon code that they can use in their next purchase. You can easily do all these with FunnelKit Funnel Builder.
After installing the plugins, follow these next steps:
First, you need to disable the “Completed order” email.
To do so, go to WooCommerce ⇒ Settings ⇒ Emails tab and click on the go to manage option for “Completed Order.”
Now uncheck the “ Enable this email notification” option and click on Save Changes.
This will stop WooCommerce from sending the default email.
We’ll now create a custom email that is automatically sent to the customers when the order gets shipped.
The first step is to create a new automation.
For that, navigate to FunnelKit Automations ⇒ Automations (NextGen) and then click on “Add New Automation”.
Here you will find a lot of prebuilt templates. But we will build an email campaign from scratch. So, click on the ‘Start From Scratch’ option.
After that, provide a name and click on ‘Create’.
The next step is to select a trigger. A trigger is an event that will start the automation and send the email to customers.
To select a trigger, click on “Select Trigger”.
Go to the WooCommerce tab, then under “Order” select “Order Status Changed”. Finally, click on ‘Done’.
Now you need to configure the status change that will trigger this email campaign. For that, click on the event “Order Status Changed” you just selected. Choose “From status” as “Processing” and “To status” as “Completed”. Finally, click on Save.
This email campaign will run once an order status gets updated from processing to completed after shipping.
As we plan to offer a discount coupon on the next purchase, add an action to generate a coupon once the event we set gets triggered.
For that click on the “+” icon and and select the “Action” step.
On the WooCommerce Tab, select “Create Coupon” and click on Done.
Now provide all the coupon details, such as coupon title, discount type, coupon code prefix, coupon expiry period, etc, to create a dynamic coupon.
Here, we will use the merge tag “{{contact_first_name}}” as a Coupon Code Prefix to make the generated coupon code personalized by adding the first name at the beginning of the discount code. Finally, click on Save Changes.
Here, we are creating a coupon that will give 10% off with a validity of 3 days.
⭐ For more details, read our blog on WooCommerce dynamic coupon to know the detailed process of setting up time-bound, personalized coupon codes.
This will create a dynamic coupon that you can embed in the email body.
To set the send email action, click the “+” icon after the Create coupon action.
Now on the Messaging Tab, under email, select “Send Email” and click on Done.
Now it’s time to customize and design the Order Completed email.
Let’s start with the subject line. In the subject line and throughout the email, you can incorporate dynamic information such as customer email using the Merge tag feature of Funnelkit.
To add any merge tag, click on the “{{..}}” icon, then search for the tag you want to use and click on the Copy Icon to add it to your email.
Here, we're incorporating the customer's first name and order ID to enhance the subject line and preview text, making it more personalized and attention-grabbing.
Now, we need to design the email body. You can design emails using Rich Text, Raw HTML, and Visual Builder.
For this blog, we are going to use a drag-and-drop email builder, so choose Visual Builder and click on Start.
Once the visual builder opens, you can select different blocks and then drag and drop content widgets to add them to the blocks in order to create your email.
To create your desired email, FunnelKit Automations offers different content blocks such as Menu, Image, Heading, Product, etc.
🔔 Note: You can use a merge tag to embed dynamic information like order ID, order details, customer name, etc, to personalize the email.
In the Order completed email, you can recommend cross-selling products using the merge tag “{{order_cross_sells}}” or use the Product element to recommend products manually.
You can use the merge tag “{{wc_dynamic_coupon}}” to add the coupon created in the previous action in the email body.
After designing the email, make sure to click on Save Changes.
🔔Note: You can also send a test email to check how the email layout and design will look when a user receives the email in their inbox.
⭐ For more details, read on how to design email using FunnelKit Automation.
Here is the email we designed:
Note: Make sure to mark this email as a transaction email as the order complete status email is transactional. Then click on “Save and Close.”
The final step is to activate the email automation you just created.
To activate the automation, turn on the toggle button on the top right corner.
And that’s it! Your custom WooCommerce email for “Order Completed” status is live!
As we talked about earlier, with FunnelKit Automations, you can go beyond the default WooCommerce emails.
Here are some of the guides you can check:
You must follow some best practices to ensure the custom WooCommerce emails you send will bring you the best results.
Here are some of the things you should follow while customizing WooCommerce emails:
Maintain a cohesive brand identity across email templates by using consistent colors, fonts, and logos.
This way, customers can easily recognize that the email is from their favorite brand and will likely engage with it.
3 out of 5 people tend to open their email on their mobile devices.
So, make sure the email templates you design look good on devices of all sizes and shapes.
Like design, your email content should also represent your brand. Since you know your audience better, ensure that you write content that is likely to engage your users.
Also, make sure your email content is clear and concise for effective communication.
Around 74% of customers experience frustration when their email communication lacks personalization.
The best part about customizing WooCommerce emails is that you can turn generic emails into a more personalized experience.
So, seize this opportunity to personalize emails with customer names, order details, and relevant recommendations to enhance the user experience.
Emails are a great way to get your customers to re-engage with your audience.
So, with every email, make sure to add a distinct call to action, whether it's prompting a purchase, encouraging a review, or directing recipients to visit your website.
However, avoid adding multiple CTAs, as they can be confusing. Always add a single CTA, as adding a single CTA can increase sales by approximately 1,617%.
A/B testing is the practice of sending different variations of an email (subject line, preview text, email body content) to different audience segments to determine which performs better in engagement or conversion.
We strongly recommend you A/B test your emails. This will give you real data on what works for your audience.
These were some of the best practices regarding WooCommerce email customization.
Email customization is the art of tailoring the design and content of emails to reflect your unique vision and brand identity.
Transactional emails are automated messages triggered by user activity or commercial transactions on a WooCommerce store, providing timely and relevant information to users.
Transactional emails include order confirmation, order completion, password reset, etc.
Yes, you can add a company logo to your WooCommerce emails.
You can do that using the header image option of the default WooCommerce email settings or using an additional plugin.
WooCommerce emails are not only essential for customer communication, but they are also an opportunity to establish your brand and increase sales.
However, to achieve optimal results with emails, you need the ability to customize WooCommerce emails.
With the right plugin, like FunnelKit Automations, you can entirely transform the appearance of WooCommerce emails using simple drag-and-drop technology. Moreover, customization becomes a breeze.
The best part is your customer communication is no longer confined to default transactional emails.
With FunnelKit Automations, you can bring back people who abandoned their carts, revive inactive customers who haven't shopped in your store for a while, and so much more.
So, are you ready to customize WooCommerce emails and elevate your communication to maximize sales?