Usage Tracking

Thank you for taking the time to learn about FunnelKit usage tracking. We collect non-sensitive, aggregate usage data to improve product quality, prioritize features, and ensure compatibility across a wide range of stores.This data helps us:

Understand how features are used so we can improve them
Prioritize updates based on real usage
Identify compatibility issues early
Improve onboarding and product guidance

We collect this data only when you opt in from your WordPress dashboard.

What we will track (existing data)

These are the data points already collected today:

Site URL
Admin email address
Active payment gateways
Active shipping methods
Activated plugins (list)
MySQL version
PHP version
PHP settings (e.g., max post size, max input vars, Suhosin, cURL/SOAP/fSock enabled)
Theme
Total number of customers
Total number of products
Total number of orders
Total number of active funnels
Total number of initiated funnels
Total number of accepted offers
Total number of rejected offers
Web server software and version
WordPress version
WordPress locale
WordPress memory limit
WooCommerce settings

New data collected (v2 tracking)

We are expanding usage tracking to include richer, still non-sensitive usage data for better insights and product decisions. This new dataset is collected for new installs of:

Funnel Builder 3.14.0+
FunnelKit Automations 3.7.0+

Existing installs continue to send the previous dataset until they are updated to these versions.

Additional data points (examples)

Store & WooCommerce configuration

Store environment settings (version, country/currency, taxes, guest checkout, coupons)
Product and order aggregates (product type totals, order status totals, first/last order dates)
Payment and order source mix (active gateways, gateway usage by currency, order origin/source)

Checkout and cart configuration

Checkout and cart page setup (shortcode vs block usage)
Checkout behavior flags (login reminder, secure checkout, account creation)
Pickup locations and additional checkout fields (counts only)

Funnel Builder configuration & usage

Installation and builder setup (module type, install dates, page builder, permalinks)
Feature usage breadth (funnels/pages, templates, CSS usage, A/B tests, rules, optimizations)
Funnel performance rollups (views/conversions by feature and time window)

Automations configuration & usage

Version and install metadata (lite/pro versions and install dates)
Automations inventory (active/total, events/actions, goals, triggers)
Engagement & messaging usage (broadcast types, transactional email counts)
Data model usage (lists, tags, custom fields, audiences, bulk actions, REST API usage)