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Question 1

What is server-side vs browser-side tracking? Which method should I use for tracking conversions?

Accepted Answer

Browser-side tracking uses JavaScript that runs in the visitor’s browser. When someone views a page, adds a product to the cart, or starts checkout, the pixel fires and sends data directly to platforms like Google Analytics or Meta. Server-side tracking sends events directly from your server to advertising and analytics platforms using their APIs. The browser doesn’t need to execute any tracking code for these events to be sent. We recommend using both methods to track conversions. Browser-side tracking is ideal for early-funnel events such as page views, product views, and add-to-cart actions because it captures user intent in real time. Server-side tracking is best for high-value events, such as purchases, where accuracy matters more than speed.

Question 2

How do I verify my WooCommerce conversion tracking is working correctly?

Accepted Answer

Use platform-specific debugging tools to verify implementation. Google Tag Assistant works for GA4 and Google Ads. Meta Pixel Helper works for Facebook. TikTok Pixel Helper, Pinterest Tag Helper, and Snap Pixel Helper work for their respective platforms. Complete a test purchase in incognito mode and verify that the purchase events appear with the correct revenue values. Compare the conversions reported on each platform with your WooCommerce orders to identify discrepancies.

Question 3

Can I set up WooCommerce conversion tracking without using a plugin?

Accepted Answer

Yes, you can set up WooCommerce conversion tracking without using a plugin, but it requires custom development. You would need to implement data layer variables, add platform-specific JavaScript to appropriate pages, and configure event triggers through Google Tag Manager. This approach requires ongoing maintenance when platforms update their tracking specifications. Most store owners find plugins more practical because they handle updates automatically.

Question 4

Do I need conversion tracking if my store only gets organic traffic?

Accepted Answer

Yes, you need conversion tracking if your WooCommerce store gets only organic traffic. Even without paid advertising, implement Google Analytics 4 to track eCommerce performance, identify top-converting landing pages, and understand the quality of traffic sources. Use UTM tracking for email campaigns, social media posts, and any links you control. Understanding where conversions originate helps you prioritize content creation and SEO efforts.

Question 5

How to Integrate SMS API in WooCommerce?

Accepted Answer

Well, it depends on the SMS provider you want to connect to WooCommerce. If you want to connect the Twilio SMS provider with WooCommerce, you can do that using the FunnelKit Automations and FunnelKit Connector.

Question 6

What is the cost of using WooCommerce SMS?

Accepted Answer

The cost of WooCommerce SMS depends on several factors, including the SMS service provider and WooCommerce plugin you choose, the volume of SMS you plan to send, and whether you want to send SMS or MMS. For example, Twilio charges $0.0083 per message sent or received. Again, BulkGate costs €0.0109 in the USA.

Question 7

Are there any privacy regulations I should consider when sending SMS?

Accepted Answer

Yes, you must follow certain rules depending on the country and region you want to send an SMS to. For example, GDPR is a comprehensive European Union (EU) regulation that protects personal data. If you want to send SMS messages to individuals in the EU, you need to comply with the GDPR. Similarly, in the USA, you need to comply with the CAN-SPAM Act.

Question 8

What's the difference between transactional and promotional SMS?

Accepted Answer

Transactional SMS is a message directly related to a customer's purchase, such as order confirmations, shipping updates, and delivery notifications. These typically don't require explicit marketing consent. Promotional SMS is a marketing message, like sales announcements, discount offers, and product launch alerts. These require explicit opt-in and must include unsubscribe options. Different legal requirements apply to each type.

Question 9

Can I send multimedia messages (MMS)?

Accepted Answer

Yes. With Twillo, you can send MMS right from the WordPress dashboard with the help of FunnelKit Automations. However, only certain locations, such as the USA and Canada, can receive MMS.

Question 10

Can I schedule my SMS messages in advance?

Accepted Answer

Yes, you can schedule your broadcast SMS in advance with FunnelKit Automations.

Question 11

Why are my WooCommerce SMS notifications not sending?

Accepted Answer

If your WooCommerce SMS notifications aren’t sending, first check the API credentials of your SMS gateway (Twilio, BulkGate, or others). Make sure your account has enough balance or SMS credits. Also, ensure that the automation or trigger (e.g., “Order Created” or “Order Completed”) is active and properly configured. If you’re using FunnelKit Automations, verify that the “Send SMS” action is properly configured and that the recipient’s phone number format includes the correct country code.

Question 12

How can I increase sales with WooCommerce SMS marketing?

Accepted Answer

You can use SMS marketing to engage customers in real time and boost conversions. Send personalized offers, cart-recovery reminders, order updates, upsell recommendations, and product restock alerts. With FunnelKit Automations, you can segment your audience, schedule broadcast campaigns, and track performance metrics, such as clicks and revenue, to turn SMS notifications into a sales channel, not just a communication tool.

Question 13

How can I send a test SMS message in WooCommerce?

Accepted Answer

To send a test SMS, go to the settings for your SMS gateway or automation tool (e.g., FunnelKit Automations > Settings > SMS). Add your own phone number, compose a short message, and click “Send Test SMS”. This helps verify your Twilio or BulkGate configuration and ensures messages are delivered successfully before going live.

Question 14

What happens if a customer replies to an SMS?

Accepted Answer

This depends on your setup. Basic plugins don't handle incoming messages. For example, replies go to your Twilio dashboard but don't appear in WooCommerce. FunnelKit Automations can trigger automations based on SMS replies for two-way communication. You can collect their responses on a spreadsheet, send back a reply, and more.

Question 15

Can I add multiple dropdown fields to my checkout?

Accepted Answer

Yes, you can add multiple dropdowns to your checkout, but it’s best to limit them to one or two. Fewer fields mean fewer drop-offs during checkout. If you need more information, use conditional logic to show fields only when relevant, or collect extra data after purchase using surveys or follow-up emails.

Question 16

Will adding dropdowns slow down my checkout page?

Accepted Answer

No. A basic dropdown has almost no impact on page speed. Problems only occur if the dropdown loads data dynamically (via AJAX) or uses heavy JavaScript for styling. Keep it simple, and your checkout will stay fast.

Question 17

How do I add pricing to dropdown options?

Accepted Answer

With FunnelKit, you can add order bumps and offer add-ons, and the cart total updates automatically when you select them. With custom code, you’ll need to add fees using the woocommerce_cart_calculate_fees hook based on the selected option. This requires PHP and some JavaScript.

Question 18

Do these methods work with WooCommerce Blocks checkout?

Accepted Answer

FunnelKit works with both classic checkout and block-based checkout. For custom code, the woocommerce_checkout_fields hook applies only to the classic checkout. For block checkout, you must use woocommerce_register_additional_checkout_field(). The block checkout uses different syntax and rules.

Question 19

Will dropdown data appear in order emails?

Accepted Answer

By default, no. FunnelKit has a simple 'Enable' option to show fields on order emails and thank-you pages. For custom code, you need to hook into woocommerce_email_after_order_table and output the saved value manually.

Question 20

Can I remove shipping from WooCommerce for free?

Accepted Answer

Yes, you can remove shipping from WooCommerce for free using the default settings. FunnelKit offers a free version that includes the ability to remove the shipping field. Also the custom code is completely free and works with any theme.

Question 21

Will removing shipping affect tax calculations?

Accepted Answer

No, not if you keep billing address fields. WooCommerce calculates tax based on billing address when shipping is disabled. Make sure your tax settings in WooCommerce ⇒ Settings ⇒ Tax are configured correctly for your jurisdiction. Some locations require physical address even for digital goods for tax purposes.

Question 22

Why is WooCommerce still showing shipping after I removed it?

Accepted Answer

Caching or stored sessions may cause old shipping data to appear. Clear your WooCommerce transients, empty cache, and refresh the checkout to verify the updated settings.

Question 23

What happens if I later add physical products to my store?

Accepted Answer

If you used the custom code method to remove shipping entirely, you will need to remove that code and configure WooCommerce shipping zones. If you used FunnelKit, simply re-enable shipping in the checkout editor. Consider using conditional shipping checkout pages.

Question 24

Will this remove shipping from the WooCommerce admin area?

Accepted Answer

No, the methods shown here only affect the customer interface. Your WooCommerce admin dashboard will still show Shipping settings and options. This allows you to configure shipping later if your business needs change without affecting current customers.

Question 25

How do I handle international customers without shipping?

Accepted Answer

For digital products, collect the billing country to ensure tax compliance and restrict sales to specific regions if necessary. Use WooCommerce geolocation or FunnelKit's country-based rules to display different checkout pages based on the customer's location. Some countries require specific information even for digital transactions.

Question 26

How to add custom order status in WooCommerce?

Accepted Answer

You can add custom order statuses in WooCommerce using a plugin or a custom code with the ‘register_custom_order_status’ action to your theme’s functions.php file. We have talked about it in this post in detail.

Question 27

How to change the default order status in WooCommerce?

Accepted Answer

You can change the default order status in WooCommerce using a plugin or custom code with the ‘change_default_order_status’ filter. In addition, you can change the default status according to the payment method. For example, you can change the default status for cash on delivery or bank transfer payments.

Question 28

How do I get all the order statuses in WooCommerce?

Accepted Answer

You can get all the order statuses in WooCommerce by navigating to WooCommerce ⇨ Orders section. You’ll see all the orders placed in your WooCommerce store and their respective status there.

Question 29

How can I manually update WooCommerce order statuses?

Accepted Answer

You can manually update order statuses in WooCommerce by navigating to WooCommerce ⇨ Orders. Click on an order you want to update, and it’ll open a WooCommerce order details page. Click on the status and select the one you want from the dropdown. Once done, hit the ‘Update’ button to save the changes.

Question 30

How many custom order statuses should I create?

Accepted Answer

I recommend a maximum of 2-5 custom statuses. More than that creates complexity without proportional benefit. Ask yourself whether this status triggers a specific action or customer communication that differs from that of adjacent statuses. If not, you don't need it.

FunnelKit Blog

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How to Send WooCommerce SMS Notifications (Step-by-Step)

How to Add a Dropdown Field to WooCommerce Checkout (Step-by-Step)

How to Remove Shipping from WooCommerce Checkout

WooCommerce Order Status: The Complete 2026 Guide to Managing Orders Like a Pro

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