Advanced Coupons was looking to simplify checkout, implement smart order bumps, and minimize cart abandonment. FunnelKit helped them achieve higher conversions and larger order value.

About Advanced Coupons

Founded in 2012, Advanced Coupons has become a trusted name in the WooCommerce ecosystem.

With 25,000+ active users worldwide, their plugin empowers online stores to run advanced promotions like BOGO deals, loyalty programs, gift cards, and store credits.

Their mission is to help merchants drive repeat sales and customer engagement without relying on just basic coupon codes.

The Challenge

When Advanced Coupons was preparing to launch their site, they hit some roadblocks with WooCommerce’s default checkout:

• Too many unnecessary fields, slowing down customers.
• No option to ensure the accuracy of phone numbers.
• No clean way to showcase relevant add-ons at checkout.
• Limited space for showing testimonials, terms, or guarantees key element for building trust.

“As a WooCommerce plugin company, we knew custom coding could fix it, but that’s not scalable or reliable. We needed a plugin that just worked,” their founder explained.

That’s when trusted peers recommended FunnelKit. After testing, the team quickly saw how much it could simplify and optimize checkout.

The Solution FunnelKit Provided

To overcome their obstacles, Advanced Coupons implemented multiple FunnelKit features.

Let’s see which features made a difference.

FunnelKit Checkout: Optimize checkout for selling plugins

• Only collect information necessary to sell the plugin

Advanced Coupons made the checkout form as short, smooth, and error-free as possible.

Since they sell digital plugins, collecting a full billing address wasn’t necessary, nor was a detailed address for billing.

Just knowing the customer’s country was enough. Neither was the billing address. Using FunnelKit’s Shoppe template, they removed unnecessary checkout fields.

As a result, the checkout process now allows users to complete purchases quickly and effortlessly, reducing friction and boosting conversions.

• Collect accurate numbers with an enhanced phone field to

Advanced Coupons needed accurate phone numbers for SMS updates and customer support.

FunnelKit provided a smart phone field that automatically applies country codes and minimizes errors.

As a result, phone data is accurate, reducing failed messages and improving customer communication.

• Encourage customers towards purchase with trust badges and testimonials

Advanced Coupons added key trust elements to their checkout, including a money-back guarantee, a store owner verification badge, and mentioning that over 25,000 users already trust the brand, etc.

These elements build customer confidence, reduce hesitation, and encourage more users to complete their purchases.

FunnelKit Order Bump: Sell bundle as one-click addons on the checkout

Advanced Coupons combines coupons, loyalty programs, and gift cards to provide customers with more value.

They wanted a way to bundle product checkout, and FunnelKit’s order bump made this possible.

Advanced Coupons set up their bundle product as an order bump, allowing users to add it to their cart with a single click.

To maximize acceptance, they used clever tactics like

• Highlighted current savings clearly
• Showed how much more customers could save
• Used bright colors to draw attention to the sale price

With this simple setup, they saw a significant increase in bundle sales.

Results After Switching to FunnelKit

By upgrading their checkout with FunnelKit, Advanced Coupons achieved:

• Boost in overall conversions (reduced cart abandonment)
• Higher average order value through order bumps
• Better mobile checkout experience for global buyers
• Improved customer trust and satisfaction

In Advanced Coupons’ Words

FunnelKit has transformed how our customers experience checkout. By simplifying the process, offering smart order bumps, and keeping mobile users in mind, we’ve seen higher conversions and happier customers. It’s an essential part of how we grow our business globally.

Josh Kohlbach

Results

• Streamlined checkout ensured fewer drop-offs.
• Order bumps can directly grow revenue without feeling pushy.
• Social proof plus transparency builds trust right at the conversion point.

Future Plan With FunnelKit

Advanced Coupons continues to use FunnelKit to grow sales and expand its global reach.

With every new feature, they’re finding fresh ways to keep checkout simple, transparent, and conversion-focused.

If you are a WooCommerce plugin owner looking to boost sales and AOV, like Advanced Coupons, you can achieve the same results.

Setting up a conversion-optimized checkout and order bump takes just 10 minutes.

Get started today with FunnelKit!