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How to Create a Challenge Funnel that Generates Leads and Boosts Revenue
Among all the funnels a marketer can create, challenge funnels are fun and the fastest at converting visitors into buyers. Unlike a standard lead magnet that users download and forget, a challenge demands active participation, turning a cold lead into a raving fan in a short time. As a marketer, I’ve helped thousands of WordPress users build high-converting sales paths. I’ve seen firsthand that the "Challenge" model is a psychological ecosystem that primes your audience to buy. It starts with enrolling people in a challenge that they’re collectively passionate about and ends with achieving their goals. For a marketer or business owner looking to step up
Nov 19, 2025
Editorial Team
How to Add Custom Fields to WooCommerce Checkout (3 Easy Methods)
Do you want to add a custom field to your WooCommerce checkout page? The default WooCommerce checkout offers a one-size-fits-all solution and it cannot be optimized for your unique business needs. You might need a “VAT Number” field for B2B sales, “Delivery Instructions” for your courier, or a “How did you hear about us?” field for your marketing. A few months ago, I was helping a client sell handmade skincare kits and noticed a weird drop in conversions at checkout. Customers were confused about where to add personalization notes, like skin type or preferred scents. The default “Order Notes” field wasn’t enough. So, I added a
Nov 18, 2025
Editorial Team
The Marketer’s Guide to Tripwire Funnels (And How to Build One in WordPress)
A tripwire funnel is one of the most powerful tools in digital marketing, and also one of the most misunderstood. In our experience helping thousands of WordPress businesses build sales funnels, we’ve seen tripwires that instantly cover 100% of ad spend, and others that convert at 0%. The difference is rarely the product, but it’s the strategy. Tripwire sales funnels help you grow your list of buyers by lowering the barrier to entry and making it insanely easy to do business with you! You may be selling physical products or online courses, but tripwire marketing is for everyone. In this post, we’re going to show you
Nov 14, 2025
Editorial Team
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