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Introducing Dynamic Upsell Offer Paths

Tavleen Kaur
October 26, 2019
Introducing Dynamic Upsell Offer Paths

We're super excited to reveal that UpStroke 2.1 is finally out and available for download. In this post, I am going to take you behind the scenes and show you everything that is new in the latest version.

Version 2.1 sets the foundation for dynamic funnels and breaks the patterns of linearity.

Let's dive right in.

The Story so far...

Since we released UpStroke on June 18th, 2018 - there have been several version upgrades, here's the timeline plotted with the major milestones: 

The journey of UpStoke so far

In between these milestones, there have been several fixes, improvements, and additions that we could not cover here.

But thanks to your support, we've come quite far since the time we launched UpStroke!

UpStroke 2.0 Introduced Buyer-Behavior-Based Funnels

UpStroke 2.0 was a major milestone for us. We rolled out deep integration with Elementor- giving you the capability to roll out gorgeous upsell pages using pre-built template and UpStroke powered widgets.

There was one request that repeatedly came from our users.

They wanted UpStroke to become smarter and skip offer if the product was purchased by the user in the past. Yes, ever in the past.

That feature request really aligned with our DNA at the core of being buyer-behavior centric. And that’s why we rolled out the indexing feature.

It allows you to: 

  1. Make upsell offers based on what customers have purchased in the past
  2. Skip the offer if the customer has already purchased it in the past

Now we're furthering our mission and strengthening our DNA, by making upsell funnels even more behavior-based - that's the UpStroke version 2.1. 

UpStroke 2.1 Carries the Legacy Forward

Let's look at what changes with the introduction of the latest version.

The Dynamic Offer Paths Lets You Build Flexible Funnels

What if I told you… you could direct people to a sequence of offers based on their response to the first upsell offer?

Because, their acceptance/rejection of the offer, tells you a lot about their preferences (what they want and what they don’t).

First, let’s just step back and understand what you can do right now: 

Here's what's possible now (pre V2.1 release)

If they accept the upsell, you can send them to upsell offer #2 and if they reject it then you can send them to downsell offer #1.

Then, whether they accept or reject the downsell offer #1, you can only send them to the next offer in the pipeline, which is U2 in this case. The downsell cannot have it's own upsell(s) and downsell(s). 

Though you can have more upsell and downsell offers structured in this way or even terminate the funnel at any step, but the flow is still very linear here. 

Well….that’s not the case anymore! Take a look at what you can do now: 

You can establish connections between various offers after installing V2.1

You can now direct customers to two independent paths (with its own upsells and downsells) based on whether they’ve accepted or rejected the first upsell offer.

It’s more like an offer tree with its own branches.

Also, you can terminate the funnel at any step and send them to the Thank You page right off the bat. It’s all about establishing connections between different offers. 

Example of what you can do with dynamic offer paths

To set this up, go into the offer section and you'll see the option to set the dynamic offer paths.

So here, you can decide the next offer that should show up when they accept this offer and when then reject it.

Take a look:

The backend interface of UpStroke

Follow these steps to set up your first dynamic upsell funnel using UpStroke: 

Step #1: Add  all the offers at once between checkout page and thank you page

Step #2: Go to each of the offers and establish the connection (what do you want to show on its acceptance and rejection)

Here's the 'Strategy call' offer which leads to the thank you page in both the cases:

There are also subtle UI changes in 2.1

Before I jump in to show you the demo, there are some UI changes that have been made to the UpStroke's interface. Take a look: 

The new user interface of UpStroke post the update

#1: Earlier, the ‘Rules’, ‘Products’, ‘Design’, ‘Settings’ tab were set vertically, and now they’re presented horizontally.

#2: Everything is now within the WordPress interface – so you’ll always see the top bar and the sidebar. 

The decision was taken to maintain our brand consistency and give you better user experience

Get Ready to Build Even More Targeted Buyer-Behavior-Based Funnels

With the rule builder, you already have the ability to create buyer-behavior-based upsell funnels but now with dynamic offer paths - you can make your funnels even more targeted.

By establishing connections between different offers, you can get more relevant.

So get ready to put dynamic offer paths into play to start increasing your upsell conversions and average order value.

Download the latest version from your dashboard, and if you still don't have UpStroke - get it here. 

Author: Tavleen Kaur
Do you know after Amazon implemented the 1-click buy system, their sales shot up year-on-year hitting $88.9 Billion mark in 2014? Jeff Bezos attributed it to a friction-free & streamlined buying process. At FunnelKit (formerly WooFunnels), we're determined to give you the tools you need to do the same in your business. I am Tavleen and I help you get there faster.