Are your customers leaving your store with just one product in their cart?
Many WooCommerce store owners face challenges in increasing sales and encouraging customers to buy more.
A wide range of products alone isn’t enough to boost revenue. You need a smart way to suggest additional items customers might want.
Product display can influence online shopping behaviors; around 71% of e-commerce sites offer product recommendations. [Source: Research Fresh Relevance]
The solution is a frequently bought together plugin.
These plugins help recommend related products to customers, increasing their cart value and driving more sales. It’s an easy and effective way to improve the shopping experience and grow revenue.
This guide will explore how a WooCommerce Frequently Bought Together Plugin works, its benefits, and a list of plugins you can choose from to boost your store’s sales.
Table of Contents
WooCommerce frequently bought together is a feature that displays product suggestions on a page based on what other customers have frequently purchased together.
It shows a list of items commonly bought alongside the product the customer sees.
For example, if someone is looking at a smartphone in your online store, the "Frequently Bought Together" section might show related items like a phone case, screen protector, and charger.
This encourages customers to add more items to their cart, increasing the chances of making additional sales.
It's a way to offer personalized product recommendations and boost cross-selling by showing what other shoppers often buy in combination.
The frequently bought together plugin is a tool to help store owners increase sales by displaying or offering customers products often purchased together.
The frequently bought-together plugin offers more flexibility than the default WooCommerce options. It enables tailored recommendations, dynamic bundling, and customizable displays based on purchase data or manual pairing, making it a more effective tool for boosting sales and enhancing the shopping experience.
This means that when a customer views a product, the plugin suggests or recommends other related items commonly bought with it.
As a result, people are encouraged to add more items to their cart, eventually boosting the AOV.
Let’s take an example:
Say you run an online store that sells electronic devices.
A customer is looking at a smartphone. When they view the product page, the Frequently Bought Together section might show a phone case, screen protector, and wireless charger.
These are items that other customers have bought along with the smartphone in the past.
The beauty of this is that it doesn’t require manually selecting which products to recommend. The plugin automatically pairs items based on past purchase behavior or allows you to set up suggestions manually.
Either way, it helps encourage customers to buy more products, making their shopping experience smoother and more personalized.
So, in short, it’s like an automatic sales assistant that helps you cross-sell products to your customers!
Before discussing frequently bought-together plugins in detail, it would be helpful for you to know how they work. This will then help you utilize the plugins in real time.
Let's see the basic workflow of a frequently bought together plugin:
This is how a frequently brought-together plugin suggests products based on the cart items.
Let’s dive deeper into why a frequently bought together plugin is used for a WooCommerce store.
If you're running a WooCommerce store, you’re always looking for ways to boost sales and improve the shopping experience for your customers.
According to a study by Amazon, personalized product recommendations are estimated to account for more than 35% of purchases. A frequently bought together plugin is a powerful tool for achieving this.
But why is it so essential for your store? Let's explore.
1. Increased average order value (AOV)
The primary reason to use a frequently bought together plugin is to increase your store's average order value (AOV).
Suggesting complementary or frequently bought items encourages customers to purchase more. For instance, when a customer buys a laptop, the plugin might suggest related accessories like a mouse, keyboard, or laptop bag.
These suggestions entice customers to add these items to their cart, often resulting in a higher total spend. It's an easy way to boost sales without customers making additional decisions or efforts.
2. Improved cross-selling with minimal effort
Cross-selling is a smart sales strategy, but it often requires manual effort—either setting up bundles or finding the right items to recommend.
A frequently bought-together plugin can automate this process. It analyzes customer behavior and purchase patterns and can suggest items based on past trends.
This means you don’t have to guess which products go well together. The plugin does the heavy lifting, making cross-selling easier and more efficient, so you can focus on growing your business.
3. Enhanced the customer shopping experience
Customers love convenience, and one way to make their shopping experience smoother is by offering relevant product suggestions.
Seeing items they might need or want alongside the product they’re currently viewing creates a more personalized shopping experience.
For example, if someone is buying a camera, showing them accessories like a tripod, camera bag, or memory card can help them make quicker decisions.
It feels like you're anticipating their needs, which improves their overall satisfaction with your store.
4. Hassle-free product selection
A product recommendation plugin simplifies the process of selecting items. The automatic and smart search system allows you to choose the related products for your main product. The built-in algorithms help you complete the task on time.
For instance, if you notice that people are buying smartphones than others, then you can pick the related items like a phone case or screen protector without any errors.
This hassle-free approach saves time and ensures your recommendations stay relevant and effective.
5. Increased conversions
The plugin can boost conversion rates by showing relevant products that customers will likely buy. Customers who see items that fit their needs are more likely to purchase.
For example, if a customer is already interested in a smartphone, showing them related products like a case or screen protector on the product page can increase the chances of conversion.
The plugin helps nudge the customer toward making additional purchases with minimal friction.
6. Reduced cart abandonment
Cart abandonment is a significant problem for online stores. However, by offering relevant suggestions like "frequently bought together" products, you can encourage customers to add more to their cart while engaged with your store.
If they buy one product and see something they need alongside it, they might feel more compelled to complete their purchase.
For example, if someone is in the checkout stage for a blender, showing them related items like smoothie recipes or a juicing bottle is the push they need to proceed with the order.
7. Personalized offerings or discounts
Personalization is a key element in today’s eCommerce environment. Using a frequently bought together plugin gives your customers a personalized shopping experience without needing to know their preferences upfront.
The plugin can offer suggestions based on their browsing and purchasing behavior. For a returning customer, it might recommend products they've previously bought or items that complement past purchases. This personal touch can help increase loyalty and encourage repeat business.
8. Enhanced store performance with minimal effort
Unlike other marketing strategies that require a lot of time and resources, implementing a frequently bought together plugin is a relatively quick and easy way to see improvements.
It integrates seamlessly with your existing WooCommerce store and automatically starts showing recommendations.
There's no need to update recommendations or spend extra hours manually creating special offers—the plugin does all the work for you!
Choosing the right frequently bought together plugin for your WooCommerce store can significantly impact your sales and the overall shopping experience. It’s an essential task for a store owner.
There are so many options available in the market. But how do you choose the one that is compatible with all purposes?
Consider some possible things when choosing the right tool. Here’s a guide to help you make the best choice:
The first step in choosing a Frequently Bought Together plugin is to ensure it's compatible with your version of WooCommerce and your store’s theme.
A good product suggestion plugin should be easy to install and set up. You don’t want to spend too much time configuring it, especially if you run a busy store.
Look for plugins that offer easy installation and simple configuration. The plugin should have an intuitive backend interface so you can manage the product pairings, display settings, and other features without needing technical knowledge.
Every WooCommerce store is unique, and you might need to tailor the frequently Bought Together recommendations to fit your store’s style and branding. When choosing a plugin, make sure it allows enough flexibility to customize:
Can you customize the appearance of the "Frequently Bought Together" section to match your store’s design? Look for options like color, text size, button styles, and the placement of the suggestions on the product page.
Some plugins allow you to manually pair specific products, while others automatically suggest frequently bought items based on data. Choose a plugin that allows you to manually or automatically select pairings depending on your needs.
The strength of a frequently bought together plugin lies in how accurately it can recommend complementary products.
Here are a few things to look for:
Some plugins automatically suggest products based on purchase history or browsing behavior. This is ideal if you don’t want to spend too much time pairing items manually.
The plugin should be able to analyze past purchase data and recommend products that are likely to convert. Some plugins also allow you to tweak the algorithm or set custom rules for which products should be recommended.
Even if a plugin provides automatic recommendations, you can manually add or remove product pairings. Choose a plugin that allows both automation and manual control.
Frequently bought together plugins often overlap with cross-sell and upsell functionalities, so check if the plugin offers these features. Upselling is when you suggest a more expensive version of the same product, while cross-selling promotes complementary items.
Therefore, ensure the plugin works seamlessly with your existing cross-sell and upsell strategies. Some plugins also allow you to display discounts for bundled items, boosting conversions.
How and where the recommendations are displayed on the product page is crucial for user experience. The best Frequently bought together plugins give you several options for customizing the placement of the suggestion section:
Can you control where the "Frequently Bought Together" section appears? It should be prominent, like below the product description or near the “Add to Cart” button.
Some plugins can display product recommendations as popups or in a sidebar. This can be helpful if you want to show suggestions without cluttering the product page.
Many shoppers use mobile devices, so the frequently bought together plugin must work seamlessly on smartphones and tablets.
The plugin should automatically adjust to the screen size without affecting the display or functionality.
Ensure that customers can easily add items to their cart from mobile devices. Test the plugin’s mobile functionality before making a final decision.
You’ll want a plugin that provides data and insights on the recommendations' performance. This will help you refine your product pairings and improve conversion rates.
Look for plugins that give you access to reports on conversion rates and overall performance of the "Frequently Bought Together" suggestions.
Some plugins offer A/B testing features, allowing you to experiment with different product recommendations to see what works best.
Good customer support can save you a lot of time when you run into issues with the plugin. Check the following:
Does the plugin offer support via chat, email, or a support forum? Check reviews to see how responsive and helpful the support team is.
Look for detailed user guides, FAQs, and tutorials that help you get the most out of the plugin. Well-documented plugins will be much easier to set up and troubleshoot.
Finally, consider the plugin’s price about the features it offers. Some Frequently Bought Together plugins are free, while others require a premium subscription.
While free plugins can be great for basic functionality, paid plugins often offer more features, customization options, and support.
Determine whether the plugin offers a one-time payment or a subscription model. Compare the pricing with the value and features provided to decide if it’s worth the investment.
By selecting the right frequently bought together plugin, you can boost your sales, improve customer satisfaction, and make your store more efficient in handling cross-selling and upselling automatically.
A frequently Bought Together plugin is a great way to boost sales and improve the customer experience on your WooCommerce store. These plugins suggest related products to increase cross-selling and raise your average order value.
Many options are available, but choosing the right one can be challenging. Here are the top 10 frequently bought together plugins to help you find the best fit for your store.
Let’s take a look!
FunnelKit Funnel Builder is a versatile plugin designed to create high-converting sales funnels for your WooCommerce store.
It offers the ability to display "Frequently Bought Together" product recommendations on and after the checkout.
Integrating upsell opportunities at key customer journey stages helps boost conversions through personalized and strategic product suggestions.
This seamless integration with WooCommerce ensures a smooth and effective way to increase sales and average order value.
Key features:
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Pricing: FunnelKit offers a free version with limited features. The premium version starts at $99.5/year.
FunnelKit Cart allows you to create an optimized checkout process and add "Frequently Bought Together" offers directly to the cart.
This plugin streamlines the upselling process and helps convert abandoned carts into sales with personalized recommendations.
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Pricing: A free version is available, but the premium one starts at $99/year, which includes the FunnelKit Funnel Builder.
FunnelKit Automations is designed to automate your marketing processes and create targeted product recommendations.
It integrates with WooCommerce, automating follow-ups and product suggestions, including frequently bought items.
Key features:
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Pricing: The free version is available; premium plans start at $99.50/year.
WPC Frequently Bought Together is a user-friendly plugin that allows you to display recommended products on WooCommerce product pages.
It uses customer behavior data to suggest complementary products, increasing cross-sells and upsells.
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Pricing: Free version available. The premium version starts at $29/year.
Frequently bought together for WooCommerce allows you to create product bundles by suggesting frequently bought items on the product page.
It’s designed for simplicity and ease of use, allowing you to quickly increase your average order value by displaying related products.
Key features:
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Pricing: Available for $49/year.
WooCommerce Product Bundles is a powerful plugin that allows you to create product bundles and offer them as a package.
You can use it for "Frequently Bought Together" offers, boosting your sales by suggesting products that complement each other.
Key features:
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Pricing: Starts at $79/year.
Bought together for WooCommerce allows you to show relevant product recommendations directly on your product pages.
It is simple, effective, and perfect for increasing sales by showcasing items customers will likely purchase together.
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Pricing: $29/year.
WooCommerce recommendations is a comprehensive plugin that offers product recommendations based on customer behavior, including frequently bought-together items. It’s designed to increase conversion rates and boost sales with intelligent product suggestions.
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Pricing: Starts at $99/year.
Custom Product Boxes lets you create bundles with multiple product options.
It is perfect for creating tailored "Frequently Bought Together" suggestions based on customer preferences, boosting the likelihood of larger cart values.
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Pricing: $79/year.
WooCommerce dynamic pricing & discounts allow you to create discounts based on conditions like product quantities and bundle purchases.
This plugin can be used for "Frequently Bought Together" offers, providing automatic discounts on paired products.
Key features:
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Pricing:
Free version available, with premium plans starting at $16.5/year.
Experts recommend FunnelKit Funnel Builder, FunnelKit Automations, and FunnelKit Cart as the ultimate tools for leveraging "Frequently Bought Together" strategies.
Therefore, together, these tools offer a seamless, robust solution to maximize sales and enhance the shopping experience.
A Frequently Bought Together plugin can significantly boost your WooCommerce store's sales, but simply installing the plugin isn’t enough.
To get the most out of it, you need to optimize its usage to ensure the recommendations resonate with your customers.
Following these best practices will help maximize the plugin’s potential, enhance customer experience, and increase conversions.
Ensure that the products suggested as "frequently bought together" are genuinely relevant to the main product. Irrelevant pairings can frustrate customers and reduce trust in your recommendations.
Pair a laptop with accessories like a laptop bag, a mouse, or an extended warranty—not with unrelated items like headphones unless they complement the use case.
Offer discounts on items purchased together to incentivize customers to add them to their cart. A small discount can create a perception of value and encourage more significant purchases.
For example, you can provide a 10% discount when a phone case and a screen protector are purchased with a smartphone.
Experiment with manual and automatic pairings to determine what works best for your store. Use your knowledge of customer behavior to manually suggest bundles while leveraging the plugin's algorithms for broader patterns.
A clothing store can manually pair jeans with belts but rely on the plugin’s automatic suggestions to recommend shoes or other apparel based on customer trends.
Review the plugin's analytics regularly to monitor the performance of your recommendations. Identify which pairings are driving the most sales and refine your strategy accordingly.
If customers often purchase a particular pair of products together, make that pairing a featured recommendation to boost conversions further.
Therefore, by following these best practices, you can turn your frequently bought together plugin into a powerful tool for increasing sales while offering your customers a personalized and seamless shopping experience.
The WooCommerce Frequently Bought Together plugin is more than just a sales tool. It helps create a personalized shopping experience for your customers while boosting revenue through relevant product suggestions, bundling, and data-driven insights.
FunnelKit Funnel Builder, FunnelKit Automations, and FunnelKit Cart are ideal for the best results.
Therefoe, start using these tools to enhance your store's performance, boost average order value, and improve customer satisfaction. With FunnelKit, impressive results are within your reach.
