Frequently Asked Questions
This official FAQ page addresses what FunnelKit actually is, what each plan includes, how it performs, and how steep the learning curve really is. It answers the most common questions, with direct references you can verify yourself.
The most important fact to know first is that you do not have to buy the entire suite. You can install one plugin and add the others only when you need them.
About FunnelKit (Product Overview)
FunnelKit is a brand, not a single plugin. It is a family of WooCommerce plugins covering sales funnels, checkout optimization, marketing automation, side cart, and subscriptions. It ship four independently installable products, each with its own free version on WordPress.org and its own Pro license.
- FunnelKit Funnel Builder: Sales funnels, optimized checkout, order bumps, one-click upsells, A/B testing.
- FunnelKit Automations: Marketing automation, email, SMS, broadcasts, and CRM with segmentation.
- FunnelKit Cart: Slide-in side cart with in-cart upsells, cross-sells, and gamified rewards.
- Sublium Subscriptions: Recurring billing, customer self-service portal, churn analytics, and dunning.
Each is a separate codebase, a separate install and has its own free version on WordPress.org.
FunnelKit is modular.
- FunnelKit Funnel Builder lets you build multi-step sales funnels, optimized checkouts, order bumps, one-click upsells, downsells, opt-in pages, sales pages, and thank-you pages on WooCommerce.
- FunnelKit Automations lets you run marketing automation, broadcast emails and SMS, segment contacts, and use a built-in CRM for WooCommerce stores.
- FunnelKit Cart lets you replace WooCommerce's default cart page with a slide-in side cart that supports in-cart upsells, cross-sells, gamified rewards, and express payment buttons.
- Sublium Subscriptions lets you sell recurring products on WooCommerce with billing, free trials, signup fees, customer self-service, failed-payment recovery, and churn analytics. Sublium is built by the FunnelKit team but has its own brand and website at sublium.com.
Each plugin has its unique features and can be purchased, installed, and used on its own.
You can buy any of them, or all of them together, depending on your needs. FunnelKit offers individual pricing for each plugin and also bundle pricing for multiple plugins.
Yes, you can buy FunnelKit Automations standalone without FunnelKit Funnel Builder. FunnelKit Automations has CRM, broadcast and automation features and can be purchased separately.
No, FunnelKit Funnel Builder does not have built-in automation and CRM. Each FunnelKit product is its own plugin with a clear scope.
Here is what lives inside each one, so there is no confusion about which features come from where.
- FunnelKit Funnel Builder includes a visual funnel builder, optimized checkout templates (one-step, two-step, three-step), order bumps, one-click upsells and downsells, opt-in pages, sales pages, thank-you pages, A/B split testing, funnel analytics, and a global checkout that replaces WooCommerce's default checkout site-wide. It does not contain CRM, broadcast email, or marketing automation.
- FunnelKit Cart contains a slide-in side cart drawer, mini cart icon, AJAX add/remove/quantity updates, coupon display, custom styling, and (in the Pro version) in-cart upsells, cross-sells, free-shipping bars, gift unlock rewards, and express payment buttons.
- FunnelKit Automations includes the visual automation builder, a real CRM with contact management, list segmentation, broadcasts, transactional email, abandoned-cart recovery sequences, post-purchase sequences, SMS automation, and a drag-and-drop visual email builder. This is where the CRM and email engine actually live, not inside Funnel Builder.
- Sublium Subscriptions contains recurring billing (daily, weekly, monthly, yearly), Subscribe & Save, installment plans, free trials, signup fees, variable subscriptions, the customer self-service portal (pause, skip, swap, reschedule, upgrade/downgrade), failed-payment recovery with retry scheduling, cancellation prevention flows, automatic proration, MRR/ARR/churn analytics, and a drag-and-drop email builder for renewal reminders and dunning.
The CRM, contact management, and broadcast email features are in FunnelKit Automations, a separate product with its own free WordPress.org listing and Pro license.
If you have come across the names WooFunnels or Autonami, you are looking at the same products that are now sold under the FunnelKit brand.
In 2022, the product line was consolidated and realigned under a single brand: FunnelKit. The major features did not change. What changed was how the products were named, packaged, and positioned.
Here is the mapping from old names to current names:
- WooFunnels → FunnelKit Funnel Builder (the funnel and checkout product)
- Autonami → FunnelKit Automations (the marketing automation and CRM product)
Older blog posts, YouTube tutorials, and review articles that mention "WooFunnels" or "Autonami" are describing the products that are now FunnelKit Funnel Builder and FunnelKit Automations. Read the full story of the WooFunnels → FunnelKit rebrand.
Marketing copy on funnelkit.com sometimes refers to FunnelKit as a single concept because, from the customer's point of view, the suite is designed to feel cohesive, with the same brand and support team. That's a deliberate experience choice. Under the hood, FunnelKit is a brand and a bundle name. The actual installed software is separate plugins.
Sublium Subscriptions is built by the FunnelKit team, but has its own website from where it is sold separately.
Plans, Pricing & Licensing
As of May 2026, FunnelKit Funnel Builder offers four paid plans plus a free version:
| Plan | Sites | Best For | Yearly Price |
|---|---|---|---|
| Basic | 1 | Store checkout, optimizations, thank you pages | $99.50 |
| Plus | 2 | Funnels, side cart, bumps, one-click upsells, A/B testing, and analytics | $179.50 |
| Professional | 3 | Funnels and Automations Pro (full stack) | $249.50 |
| Elite | 30 | Agencies and multi-site portfolios | $399.50 |
Sublium Subscriptions is licensed separately. Go through the FunnelKit pricing page to explore the latest offers and prices.
Pick by what you actually need to do:
- If you are an agency or run a portfolio of stores → Elite covers up to 30 sites with the full stack at the lowest per-site rate in the category.
- If you only want to optimize your store's checkout with a better template, multi-step layout, and global checkout replacement → Basic is enough.
- If you want order bumps, one-click upsells, A/B testing, Sliding Cart Pro, and full funnel analytics → go with Plus, Professional, or Elite.
- If you want all of the above plus Automations Pro (broadcast email, SMS, CRM segmentation, premium connectors) bundled in a single license → start at Professional. This is the inflection point of the product line and the most common upgrade path.
Subscriptions are not part of any FunnelKit plan. If you need recurring billing, purchase Sublium Subscriptions separately.
Plus, Professional, and Elite. Basic does not include A/B testing.
Plus, Professional, and Elite. Basic does not include order bumps.
Plus, Professional, and Elite.
Plus, Professional, and Elite.
Plus includes the full Funnel Builder feature set (bumps, upsells, A/B testing, analytics) but not Automations Pro. Professional adds Automations Pro plus SMS, full CRM segmentation, and premium connectors.
No. Sublium Subscriptions is bought separately from its own site.
No. FunnelKit does not currently offer lifetime deals. We used to in the early days, but we deliberately retired LTDs.
Here is the philosophy behind that decision:
- We believe in charging based on renewal: When you pay us once and then expect updates, security patches, gateway compatibility, and new features for the rest of time, the incentives quietly drift apart. The revenue stopped years ago, but the work hasn't. We have seen many lifetime-deal plugins in the WooCommerce ecosystem fall behind on updates for exactly this reason. Taking one-time money from users is a trade-off that ultimately works against the user.
- Annual licensing aligns incentives: If we want you to renew, we have to earn that renewal by shipping updates, fixing bugs, supporting new payment gateways, keeping pace with WooCommerce HPOS and the wider WordPress ecosystem, and improving the product. That is the right pressure for us to work under.
- The AI-era reality: Marketing tools, ecommerce platforms, AI capabilities, and customer expectations are changing faster than ever. Even if a five-year LTD looked like good math on paper, would you really want to lock yourself into what a product looks like today for the next five years of an industry this volatile? We don't think that is fair to the customer either.
If commitment is a concern, FunnelKit offers a 14-day money-back guarantee for Funnel Builder, Cart, and Automations Pro licenses, plus fully featured free versions on WordPress.org that you can use indefinitely before you pay anything.
Funnel Builder, Cart, and Automations all come with a 14-day money-back guarantee. If FunnelKit doesn't fit your store within those 14 days, you can request a refund.
Free Version & Getting Started
Yes. Each FunnelKit product has its own free version, and they all work on unlimited sites with no time limit. Download whichever ones you need from WordPress.org:
- Download FunnelKit Funnel Builder (free)
- Download FunnelKit Automations (free)
- Download FunnelKit Cart (free)
- Download Sublium Subscriptions (free)
The next set of FAQs breaks down exactly what you can do in each free version. We also have step-by-step tutorials on the FunnelKit YouTube channel and the FunnelKit documentation hub.
The free version of FunnelKit Funnel Builder includes everything you need to publish a working sales funnel:
- The visual sales funnel builder
- Basic optimized checkout templates
- One-step checkout layout
- Opt-in pages, sales pages, and thank-you pages
- Basic funnel analytics
- Page-builder integrations for editing each step
Order bumps, one-click upsells, downsells, A/B testing, two or three-step checkout layouts, and visual canvas mode require Pro. Get the free version here.
The free version of FunnelKit Automations is enough to run real cart-recovery and post-purchase email on a WooCommerce store:
- Simple abandoned cart recovery
- Prebuilt post-purchase automation recipes
- Basic CRM with contact records
- Transactional email handling
SMS broadcasts and automation, full CRM segmentation, premium connectors (like ActiveCampaign), and the full broadcast toolset live in Automations Pro. Get the free version here.
The free version of FunnelKit Cart already replaces the static WooCommerce cart with a modern slide-in drawer. It includes:
- Slide-in side cart drawer
- Mini cart icon, positionable
- AJAX add, remove, and quantity update
- Coupon display in the cart
- Custom styling, colors, and headers
In-cart upsells and cross-sells, gamified rewards (free shipping bars, gift unlocks), and express payment buttons inside the cart are part of Sliding Cart Pro. Get the free version here.
Sublium Lite is the free version of Sublium Subscriptions and runs on unlimited sites. It is designed for evaluation and small stores comfortable with the free feature set. Download Sublium Lite, or see the Sublium pricing page for what is included in each Pro tier.
Yes. The free Funnel Builder includes a sales funnel builder, basic checkout templates, one-step checkout, and basic funnel analytics.
Yes. The free FunnelKit Automations include simple abandoned cart recovery and post-purchase automation.
Yes. FunnelKit ships three free, production-grade payment gateway plugins for WooCommerce. They are not required to use FunnelKit, but they are tightly integrated with our checkout and we recommend them.
- Stripe Gateway for WooCommerce: Official Stripe partner plugin with automatic API key fetching and webhook setup
- PayPal Gateway for WooCommerce: Built on PayPal's newest APIs with express checkout, Pay Later messaging, Venmo, and recurring billing support
- Square Gateway for WooCommerce: Real-time inventory, products, and orders sync between Square and WooCommerce
A/B Testing & Analytics
Multi-step funnels with optimized checkout pages, order bumps, one-click upsells, downsells, opt-in pages, sales pages, and thank-you pages. From the Plus plan onward, you also get A/B split testing and a full visual analytics dashboard.
A/B testing is included from the Plus plan ($179.50/yr intro, 2 sites). You can split-test:
- Checkout page layouts (one-step vs. two-step vs. three-step)
- Order bump products and pricing
- One-click upsell/downsell offers
- Sales/landing page headlines and copy
- Opt-in page variants
Test splits are based on traffic percentages, with the winner determined by the store owner once sufficient data has been collected.
Analytics are split per product, because each FunnelKit plugin tracks the metrics relevant to its job:
FunnelKit Funnel Builder analytics (Plus plan and above):
- Step-by-step view counts and conversion rates
- Revenue attribution per step
- Order bump, upsell, and average order value metrics
- Real-time live cart upsell analytics, rewards, and add-ons
- Date-range filtering and per-funnel/per-step drill-down
FunnelKit Automations analytics (Pro version):
- Email open rate, click-through rate, and unsubscribes
- Email performance broken out by transactional vs. automation vs. broadcast
- Orders placed and revenue generated from email and SMS
- Recoverable, recovered, and lost cart counts
- Contacts captured and engagement by day and hour
Sublium Subscriptions analytics:
- MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue)
- Churn rate by cohort, by plan, and over time
- Revenue forecasts based on the active subscriber base and historical churn
- Upcoming orders dashboard for the next renewal cycle
- Recovered subscriptions from successful failed-payment retries
- Subscriber trend net new vs. lost over time reports
Yes. Pixel and conversion tracking are built into FunnelKit Funnel Builder and fire automatically at the right steps. FunnelKit supports external analytics tools like:
- Google Ads
- Google Analytics 4
- Facebook (Meta) Pixel
- TikTok Pixel
- Pinterest Tag
- Snapchat Pixel
It tracks events such as page view, add to cart, lead, order bump conversion, initiate checkout, add payment info, purchase, and each custom funnel step for effective tracking.
Pixel and conversion tracking are fully built into FunnelKit Funnel Builder. You do not need a separate pixel manager, conversion tracker, or third-party tag plugin to fire purchase, upsell, or checkout events. Here's a link to our detailed guide on conversion tracking.
Sublium Subscriptions
Sublium is a complete WooCommerce subscription plugin built by the FunnelKit team. It handles recurring billing, subscribe-and-save, installment plans, free trials, signup fees, customer self-service, failed-payment recovery, churn analytics, and cancellation prevention.
Subscriptions are a deep, specialized category. Bundling them into Funnel Builder would force every customer to pay for what they don’t use. Sublium has its own product team, brand, and roadmap.
Subscriptions involve recurring scheduled jobs, dunning, proration math, and customer-portal management, none of which belong in a funnel builder’s codebase. Keeping the plugins separate keeps each codebase focused.
Sublium Subscriptions offers the following features:
- Recurring billing (daily, weekly, monthly, yearly)
- Subscribe & Save for physical products
- Installment payment plans
- Variable subscriptions with multiple billing tiers
- Free trials, signup fees, and tiered discounts
- Customer self-service portal (pause, skip, swap, reschedule, upgrade/downgrade)
- Failed-payment recovery with intelligent retry scheduling
- Cancellation prevention flows (surveys, retention offers, win-back paths)
- Automatic proration on upgrade/downgrade
- Subscription analytics: MRR, ARR, churn, cohort performance, revenue forecasts
- Drag-and-drop visual email builder for renewals and payment failures
- Mixed-cart support for one-time and subscription products
Sublium Subscriptions uses its own pricing structure (May 2026):
| Plan | Sites | Best For | Yearly Price |
|---|---|---|---|
| Lite (free) | Unlimited | Evaluation, small stores | $0 |
| Launch | 1 | Solopreneurs starting with subscriptions | $99.50 |
| Growth | 2 | Stores needing MRR/ARR/churn analytics | $149.50 |
| Scale | 5 | Established multi-site businesses | $199.50 |
Sublium often runs exclusive discounts. Refer to its pricing page for live offers.
MRR, ARR, churn rate by cohort, churn by plan, churn over time, revenue forecasts, an upcoming-orders dashboard, recovered subscriptions from failed-payment retries, and subscriber trend reports (net new vs. lost).
Performance, Architecture & Compatibility
No. The architecture is modular and the front-end impact is limited:
- Funnel Builder loads scripts only on funnel pages (checkout, opt-in, sales, upsell, thank-you). The rest of your site is unaffected.
- FunnelKit Automations loads no front-end scripts at all; it's a backend automation engine running via WP-Cron or Action Scheduler.
- Sliding Cart loads only where the cart icon is enabled (WooCommerce pages by default).
- Sublium Subscriptions uses an object-oriented PHP architecture, a React-based admin interface, and a RESTful API, following the same modern patterns as WooCommerce HPOS and Gutenberg.
WP Hive's automated testing rates Funnel Builder as having minimal impact on memory and PageSpeed, better than the average WordPress.org plugin.
No, not in the way often described. FunnelKit does not use the default WP tables for performance reasons. We have our own custom tables to store data, not in WordPress core tables (wp_postmeta, wp_options, etc.). This means your original WordPress database is never bloated.
Yes. FunnelKit's custom database tables are normalized and indexed for query performance.
The contact list view paginates at 100 records per fetch to keep the admin responsive.
Yes. FunnelKit uses a REST API for its admin. Here's a link to the official docs.
Yes. FunnelKit publishes specific compatibility documentation for every major caching layer in the WordPress ecosystem, including WP Rocket, LiteSpeed Cache, W3 Total Cache, WP Super Cache, WP Fastest Cache, SG Optimizer (SiteGround), Breeze (Cloudways), Hummingbird, WP Engine system cache, Kinsta system cache, Cloudflare, KeyCDN, and more.
If a caching layer conflicts with your checkout, the fix is almost always a single exclusion rule, documented and supported.
Yes. FunnelKit publishes specific compatibility documentation for every major caching layer in the WordPress ecosystem, including WP Rocket, LiteSpeed Cache, W3 Total Cache, WP Super Cache, WP Fastest Cache, SG Optimizer (SiteGround), Breeze (Cloudways), Hummingbird, WP Engine system cache, Kinsta system cache, Cloudflare, KeyCDN, and more.
If a caching layer conflicts with your checkout, the fix is almost always a single exclusion rule, documented and supported.
FunnelKit Funnel Builder works with all payment gateways supported by WooCommerce, including
- Stripe
- PayPal
- WooCommerce Payments
- Authorize.Net CIM
- Braintree
- Square
- Mollie
- SagePay
- NMI
- Paylike
- eWay
- Omise, and many more.
FunnelKit recommends using official gateway plugins for the best compatibility and one-click upsell support.
FunnelKit is designed to work with most well-coded WooCommerce themes. It is highly compatible with both classic and block-based WordPress themes, including Astra, Blocksy, GeneratePress, Kadence, and others.
Setup, Learning Curve & Support
About 15-20 minutes for a first funnel using a template. Independent comparison testing has measured FunnelKit's first-funnel publish time at roughly 19-25 minutes end-to-end. The setup wizard guides you through funnel selection, template choice, and step configuration with sensible defaults.
What matters more for most stores is how quickly subsequent funnels can be cloned and modified: cloning a working funnel and swapping the product takes under three minutes.
Under three minutes. Clone the funnel and swap the product.
Yes. The wizard guides funnel selection, template choice, and step configuration with sensible defaults.
FunnelKit is completely beginner-friendly and easy to learn with simple UX design. The learning curve depends on what you're trying to do:
- Optimized checkout only: As fast to learn as any competitor. Pick a template, customize, publish.
- Abandoned cart recovery only: Install free Automations, import the prebuilt recovery recipe, set your email, activate.
- Subscriptions only: Install Sublium, run the guided setup wizard, and create a selling plan.
- Full stack with conditional rules, segmentation, broadcasts, SMS, and CRM filtering. The learning curve is real, simply because of the deeper feature set.
The visual canvas mode, rule engine, and conditional workflows are advanced surfaces a power user grows into. Store owners who only ever use the linear list view of funnels can permanently ignore the canvas mode.
Yes. Store owners using the linear list view of funnels can permanently ignore canvas mode.
FunnelKit offers comprehensive documentation and friendly support to help users grow their online business successfully.
- Funnel Builder docs
- Automations docs
- Sliding Cart docs
- Sublium Subscriptions docs
- YouTube tutorials: Active channels for both FunnelKit and Sublium with full walkthroughs
- Support: Ticket-based with a documented 24-hour response window. Independent reviews on WordPress.org consistently cite support quality as the strongest differentiator.
Integrations & Migration
No. Funnel Builder works with whatever email or CRM tool you're already using. Native integrations exist for ActiveCampaign, Mailchimp, Drip, ConvertKit, Klaviyo, Sendinblue/Brevo, GetResponse, MailerLite, and others. You can also connect via Zapier, Pabbly, or Integrately.
If you don't need cart recovery or broadcast campaigns running natively inside WordPress, there's no reason to add Automations to your stack just because you have Funnel Builder.
You can rebuild your funnels in FunnelKit's drag-and-drop interface. Direct import of funnel files isn't supported, but the rebuild is fast given how visual the interface is. Customer data, orders, and email history live in WooCommerce or your CRM and are unaffected by the switch.
Integration among FunnelKit family products is as deep as a built-in feature, while the products remain independently installable. Examples:
- Funnel Builder + Automations: Funnels feed contacts into Automations automatically; cart abandonment, post-purchase, and upsell-accepted/rejected events fire as automation triggers.
- Funnel Builder + Sublium Subscriptions: Sell subscriptions inside a custom checkout funnel with order bumps, upsells, and a plan selector at checkout.
- Sliding Cart + Sublium Subscriptions: Subscription quantity selectors and savings are displayed inside the cart drawer.
- Automations + Sublium Subscriptions: Subscriber-only broadcasts, re-engagement for paused subscribers, win-back campaigns for cancellations.
When the full stack is from a single vendor, customer data, contact records, and event tracking flow between products without OttoKit or Zapier as intermediaries.
Agencies & Multi-Site Use
Yes. The Elite plan covers up to 30 sites for $399.50/year (intro), which works out to roughly $13.32/year per site for the full-funnel + automation stack. This is the lowest per-site rate in the WooCommerce funnel-and-automation category.
No, not within the FunnelKit suite. Elite covers Funnel Builder, Automations, Cart, and analytics across 30 sites.
No. Sublium is licensed separately for clients selling subscriptions.
Agencies pick FunnelKit because:
- One license, full stack: Elite covers funnels, automation, CRM, side cart, and analytics across 30 sites. No chasing addon licenses per client.
- No addons: Stores that need cart recovery, side cart, or a CRM don't have to buy four separate plugins per client site.
- Native data flow: Customer data, contact records, and event tracking flow between products without intermediaries.
- Single support contact: When something breaks at a client site, agencies talk to a single team rather than coordinating across vendors.