FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Weister, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

11 Best WordPress Newsletter Plugins of 2025 (Expert Picks)

Many store owners either ignore or don’t focus much on email newsletters. I get it. Newsletters can feel old-school, and setting them up often seems like extra work.  But over the years, I’ve seen stores that use email newsletters consistently always outperform those that don’t. The key is choosing the right tool, one that’s easy to use and offers essential features like customer segmentation, visual email builder, ready-to-use templates, and performance analytics.  I’ve tested a wide range of options from simple email list builders to full-featured automation platforms.   Based on my experience and the outcome of each plugin, I've compiled a list of the 11 best
Aug 26, 2025 Editorial Team

18 Best WooCommerce Checkout Plugins for 2025 (Expert Picks)

Trying to boost your WooCommerce checkout conversions but unsure which plugins actually make a difference? I once worked on a fashion brand’s WooCommerce store that had a steady flow of traffic, but barely 1.8% were converting. The culprit? The default checkout process was too long and lacked essential conversion features. After testing a few checkout plugins, we implemented an optimized one page checkout with address auto-fill, express payments, and order bumps. This significantly improved their conversions and the client was thrilled. And it's not just a one-off case. One of our users, Jake McCluskey, implemented the same funnel strategy for a client on their 4th of
Aug 23, 2025 Editorial Team

10 Best WooCommerce Coupon Plugins in 2025 (Most Are Free)

Many eCommerce stores struggle to stay profitable when offering discount coupons. And honestly, it’s because they’re not being strategic about it. From what I’ve seen over the years, handing out coupons to everyone is the fastest way to lose money and erode profitability. But with the right approach, coupons can actually help you sell more, keep customers coming back, and grow your profits. For instance, offering BOGO deals for low-moving items to clear inventory, using tiered discounts to increase average order value, and auto-applying coupons at checkout reduce friction and improve conversions. To help you implement these smart discount coupon campaigns, here’s my handpicked list of
Aug 14, 2025 Editorial Team
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