FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

How to Use WooCommerce Geolocation To Optimize Your Store?

Expanding your WooCommerce store to a global audience is exciting, but delivering a truly seamless shopping experience across regions is not always simple. Shipping rates, taxes, and payment options often vary by location. Confusion or extra steps in pricing can lead to cart abandonment and lost sales.  Without precise location-based adjustments, you risk losing customer satisfaction and potential revenue. That’s where WooCommerce’s geolocation feature is here to streamline everything!  With this powerful tool, your store can automatically detect a user’s location and adjust shipping, taxes, payment options, and product recommendations accordingly, making it easier to attract, convert, and retain a global audience.  In this guide, we'll
Feb 27, 2026 Editorial Team

How to Set and Display WooCommerce Featured Products (Step-by-Step)

WooCommerce featured products let you handpick items from your catalog and showcase them prominently across your store, making them easier for shoppers to find. You can highlight your best-selling items on your homepage, promote seasonal products in a sidebar, or draw attention to new arrivals on the checkout. WooCommerce, by default, does not feature anything for you automatically. Every product starts with equal visibility, which means your highest-margin items sit right next to products that barely sell. To change that, you need to manually flag products as 'Featured' in the dashboard and then choose where to display them on the front end. In this post, we
Feb 27, 2026 Editorial Team

How to Send WooCommerce Order SMS Notifications in Your Store

Ever had a customer ask, “Where’s my order?” even after you sent an email update? The reality is simple: emails often go unread, but text messages are seen within minutes. With a 98% open rate, SMS notifications instantly inform customers when their order is confirmed, shipped, or delivered. For WooCommerce stores, timely updates are essential. Without real-time communication, customers may assume something went wrongor even cancel their order. Store owners also need instant alerts to make sure no order is missed. SMS notifications solve this by delivering fast, direct updates to both you and your customers, reducing confusion and support requests. In this guide, we’ll show
Feb 26, 2026 Editorial Team
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