FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Weister, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

How to Optimize WooCommerce Order Pay Page for Better Conversions [Free & No-Code Method]

Not every online order follows the standard checkout process. Sometimes, a customer may request a custom order, need an invoice to finalize payment, or simply want to retry a failed transaction. Forcing them to add items to the cart and go through checkout again creates unnecessary friction, leading to a poor customer experience and potential lost sales. That’s where the WooCommerce order-pay page comes to the rescue. It provides a direct payment link, allowing customers to complete their orders effortlessly. In this blog, we’ll walk you through everything you need to know about the Order Pay Page in WooCommerce, including how to create and share the
Jan 16, 2026 Editorial Team

Introducing WooCommerce Side Cart by FunnelKit: Enable Faster Checkout & Drive More Sales

Tired of customers adding products to their cart only to leave because they have to go to the cart page just to see the total or apply a discount? That frustration often leads to abandoned carts and lost sales! Introducing FunnelKit’s WooCommerce Side Cart, designed to eliminate these roadblocks and make the shopping and checkout process smoother than ever! With this side cart, when users click the cart icon, they’ll see their cart items, total, available rewards, and more, all without leaving the page! This streamlined experience will not only reduce cart abandonment but also encourage higher order values and more completed purchases. We’re excited to
Jan 15, 2026 Editorial Team

What is Downselling & How to Set Up Post-Purchase Downsells in WooCommerce

Post-purchase upsells and downsells are smart ways to maximize revenue in your WooCommerce store.  An upsell encourages customers to add a premium product or upgrade after checkout, but not everyone bites. So, what if a customer says no to the upsell? Is that the end of the road? Not quite. A well-crafted downsell can still drive additional sales. A downsell offers a lower-cost alternative or a more enticing deal when the upsell doesn’t land. Whether it’s a smaller product, a discount, or an exclusive offer, this approach keeps the momentum going. Let’s dive into how post-purchase downsells work, look at real examples, and see how you
Jan 15, 2026 Editorial Team
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