FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Weister, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

19 Best WooCommerce Checkout Plugins for 2025 (Expert Picks)

Trying to boost your WooCommerce checkout conversions but unsure which plugins actually make a difference? I once worked on a fashion brand’s WooCommerce store that had a steady flow of traffic, yet barely 1.8% of visitors converted. The culprit? The default checkout process was too long and lacked essential conversion features. After testing a few checkout plugins, we implemented an optimized one page checkout with address auto-fill, express payments, and order bumps. This significantly improved their conversions and the client was thrilled. And it's not just a one-off case. One of our users, Jake McCluskey, implemented the same funnel strategy for a client's 4th of July
Oct 28, 2025 Editorial Team

How to Create a Direct WooCommerce Checkout URL: 2 Different Methods

Imagine having a simple link that takes your customers directly to the checkout page, with their products already in the cart. This is exactly what a WooCommerce checkout URL allows you to do. By creating a direct checkout URL, you can streamline the buying process, eliminating the need for customers to navigate through multiple pages. Whether you're running a promotion, recovering abandoned carts, or sharing a product link on social media, a direct WooCommerce checkout URL can simplify the user experience and drive more conversions. In this guide, we will show you how to create checkout URLs for simple, variable, and grouped products, along with tips
Oct 28, 2025 Editorial Team

How to Enable Ajax Add to Cart in WooCommerce

A slow shopping experience can quietly kill your WooCommerce sales. Imagine this: a shopper finds a product they love, clicks “Add to Cart,” and boom, the entire page reloads. It’s frustrating, clunky, and often, the moment you lose them. That’s where WooCommerce Ajax add to cart changes everything. Ajax (Asynchronous JavaScript and XML) allows products to be added to the cart instantly without any page reloads. The result? A smoother, faster, and more modern shopping experience that keeps customers engaged and buying more. In this expert guide, you’ll learn three simple ways to enable Ajax Add to Cart in WooCommerce: With the best WooCommerce Ajax add
Oct 27, 2025 Editorial Team
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