FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

How to Set Up WooCommerce Slack Integration for Real-Time Notifications

Managing a WooCommerce store means juggling orders, inventory, refunds, and customer messages across multiple tabs. Your fulfillment team checks the dashboard. Your support team refreshes their inbox. Your marketing team digs through reports. This is quite frustrating for distributed teams that already use Slack as their primary communication tool. WooCommerce Slack integration bridges that gap. You can route specific events, such as failed Stripe payments or low-stock warnings, directly into the channels where your staff already work. No dashboard hopping. No missed orders. No delayed responses. In this guide, we will show you how to integrate WooCommerce with Slack using a WordPress plugin. Furthermore, we'll walk
Apr 10, 2026 Editorial Team

Introducing FunnelKit Automations 3.8.0: AND/OR Contact Filters, Subscription Automations & More

We're thrilled to announce that FunnelKit Automations 3.8.0 is now live! And this one packs some serious firepower. This release turns FunnelKit Automations into a full-fledged CRM-grade targeting engine. You get advanced AND/OR segmentation, behavioral email filters, and deep subscription lifecycle automation, features you'd normally find in platforms charging $300+/month. This release gives you all the tools you need to do it faster, smarter, and without leaving WordPress. Let's take an in-depth look at everything that's new in our video: 1. Redesigned Contact Filters with AND/OR Logic Until now, contact filters worked as flat, single-level queries. You could filter by tag, order value, or by country.
Apr 9, 2026 Editorial Team

How to Customize WooCommerce Transactional Emails: 2 Effective Methods

WooCommerce transactional emails are the automated messages your store sends after a customer takes an action. This includes shipping updates, password resets, and welcome notices. Open rates for these alerts sit at 80-85%, which completely crushes regular marketing campaigns that typically struggle to hit 25%. [Source: Mailgun] Why? Buyers wait for them. That attention makes these functional alerts highly valuable real estate. Customizing these notices does more than confirm a purchase. Instead of relying on the default text that looks identical to that of thousands of other online stores, editing these emails lets you introduce cross-sell recommendations that drive traffic right back to your product pages.
Apr 9, 2026 Editorial Team
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