FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

WooCommerce Push Notifications: How to Set Them Up (Step-by-Step)

WooCommerce push notifications are basically a tap on the shoulder when a shopper leaves without buying. Picture a shopper adding a jacket to their cart, getting almost to checkout, and then disappearing. You could wait a few days and send an email hoping they come back. But by then, they may have forgotten about the jacket completely. That's the problem with relying on abandoned cart emails alone. They have to open their inbox, notice your message, and still care enough to come back. Push notifications work differently. If the shopper has opted in, you can reach them directly on their device, often within seconds of the
Sep 14, 2026 Editorial Team

How to Change Currency at WooCommerce Checkout

Changing currency at WooCommerce checkout is easier to explain with a simple example: a shopper in Munich sees €169 instead of $184 for the same jacket. Nothing about the product changed. Your margin didn't change either. You've just shown the price in the currency your customer expects. That small change can remove a surprising amount of friction. When the shopper sees $184, they have to figure out what that will cost in euros, whether their bank will add a conversion fee, and what happens if they need a refund. So they open another tab to check the exchange rate. Once they leave your checkout, they may
Sep 14, 2026 Editorial Team

WooCommerce Gift Wrap: How to Add a Gift Wrapping Option to Your Store

WooCommerce gift wrap might be the easiest extra money your store can make, yet most stores never offer it. Think about a department store in December. You buy a candle, and before you even put your card away, someone asks, "Would you like that gift wrapped?" It costs $4. You say yes because, honestly, you'd probably do a worse job wrapping it yourself. That small question can add up quickly. On a $38 candle, the store just made another $4 without spending anything on marketing or offering a discount. The paper and labor might cost around a dollar. If one out of every eight customers takes
Sep 11, 2026 Editorial Team
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