FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

Introducing FunnelKit Funnel Builder 3.17: Customer Journey, Attributed Revenue & More

FunnelKit Funnel Builder 3.17 is here, and it brings something every store owner wants, i.e., a clearer picture of where their revenue comes from. Imagine a $186 order lands in your dashboard. That's great, but what led to the sale? Also, which landing page convinced the customer to buy? Which ad brought them in? Did they check your FAQ before placing the order, or head straight to checkout? Until now, your reports could show you that a sale happened. With FunnelKit Funnel Builder 3.17, you can see what happened along the way. Follow a customer's journey page by page, see how much revenue each landing page
Oct 15, 2026 Damanjeet

WooCommerce Discount: 11 Types and How to Set Them Up

A WooCommerce discount lowers what a shopper pays, either through a reduced product price or a code entered at checkout. Out of the box, WooCommerce gives you two ways to do this. You can set a sale price on any product, or create a coupon code with a percentage, fixed cart, or fixed product discount. That covers simple promotions. Offers that apply themselves, like bulk pricing tiers, BOGO deals, wholesale prices for a user role, or a reward once the cart passes a set amount, need a discount rules plugin. In this blog, we'll share all 11 discount types a store can run, which ones work
Oct 9, 2026 Editorial Team

WooCommerce Automation: How It Works, What to Automate and Which Tool to Use

WooCommerce automation can tell you when a product is running low, but it won’t chase up a shopper who left something in their cart. WooCommerce handles things like order emails, stock alerts, and webhooks out of the box. But cart recovery, follow-up emails, and order syncing need an extra tool. For example, say you run a pet supplies store with 300 orders a month. If you spend five minutes copying order details, adding tags, and sending emails for each one, that’s 25 hours of manual work every month. And that doesn’t include the shoppers who leave items in their carts and never hear from you again.
Oct 8, 2026 Editorial Team
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