FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

How to Cross-Sell Products in WooCommerce to Boost Sales and AOV (2026 Guide)

WooCommerce ships with a built-in cross-sell field, but it only fires on the cart page, which covers only a fraction of where shoppers actually decide to add more to their order. This guide closes that gap. You’ll learn what a cross-sell is (and how it differs from an upsell, a related product, and co-selling), how to choose between the native method, a plugin, and custom code, and how to place complementary product offers across six stages of the funnel. There’s a full developer section with hooks, the get_cross_sell_ids() function, a working shortcode, and a way to show recommendations by category, plus a troubleshooting section for when
Jun 26, 2026 Editorial Team

How to Remove the Address Field from WooCommerce Checkout

Removing the address field from WooCommerce checkout means taking out the billing and shipping address lines that your customers do not actually need to fill in. For stores selling digital products, services, or subscriptions, those fields add friction without serving any purpose. In this guide, we will show you how to remove the billing and shipping address from your WooCommerce checkout in four ways: with a WordPress plugin and no code, through the block checkout editor, and with custom PHP for both the classic and the block checkout. We will also show you how to fix the address required error that can block orders after you
Jun 26, 2026 Editorial Team

The 8 Best WooCommerce Payment Gateways in 2026 (Detailed Comparison)

Choosing the right payment gateway is one of the most important decisions for your WooCommerce store because it directly affects your sales, cash flow, and customer trust. I learned this the hard way. At the start of my journey, I set up a WooCommerce store for a supplement brand and picked a gateway without doing much research. It looked fine: easy setup, decent reviews, but the problems surfaced quickly. Payouts were delayed by over a week, which choked our cash flow. Subscription orders had hidden fees that eroded margins, and exchange-rate charges were brutal. Worst of all? The support was slow and ineffective when we needed
Jun 25, 2026 Editorial Team
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