FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

How to Set Up WooCommerce Payment Plans (Step-by-Step Guide)

Want to boost your sales and make your products more affordable for customers? Offering WooCommerce payment plans can help. Studies show that 35% of shoppers are more likely to buy when they can pay in installments. [Splitit] High upfront costs often lead to abandoned carts. By offering payment plans, you can make your products more accessible and increase conversions. Setting this up in WooCommerce may seem tricky, but don’t worry! In this post, we’ll show you how to set up WooCommerce payment plans in simple, easy steps.  What Are WooCommerce Payment Plans? WooCommerce payment plans let you offer different payment options for a single product or
Apr 29, 2026 Editorial Team

WooCommerce ActiveCampaign Integration: How to Connect in 4 Easy Steps (Use Cases Included)

WooCommerce ActiveCampaign integration is one of the most sought-after connections in the WordPress community. ActiveCampaign is a customer experience automation platform. It can help WooCommerce store owners connect and engage with customers through automated emails and broadcasts. By connecting ActiveCampaign with your WooCommerce store, you can effortlessly automate behind-the-scenes marketing, sales, and customer support processes. But setting up WooCommerce ActiveCampaign integration isn’t that straightforward.  Many store owners struggle with technical configurations, API connections, and ensuring seamless data sync between both platforms. That's where this guide will help. In this post, we’ll show how you can integrate ActiveCampaign with your WooCommerce store in a few simple steps.
Apr 29, 2026 Editorial Team

WooCommerce SEO: The Ultimate Guide to Ranking Your Online Store

You can stock the best products in the world, but it doesn't matter. Without solid WooCommerce SEO optimization, Google won't rank your store, and organic buyers will simply never be able to find you. Done right, SEO turns your product pages, category pages, and blog content into consistent sources of free, purchase-ready visitors. With more than 6.5 million active WooCommerce stores, the competition for organic search visibility has become fiercer than ever. For this, you need a good SEO strategy here. Product pages need unique descriptions, structured data, and optimized images. Category pages need proper hierarchy and internal linking. Then there are the hidden technical issues.
Apr 28, 2026 Editorial Team
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