FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

FunnelKit vs WPFunnels: Which WooCommerce Funnel Builder Wins in 2026?

If you run a WooCommerce store, the difference between a good funnel builder and a great one shows up directly in your average order value. Your checkout, your bumps, your upsells, and your follow-up emails decide whether a visitor buys once or buys again. FunnelKit and WPFunnels are two of the most popular WordPress sales funnel builders, and they take noticeably different roads to the same destination. FunnelKit is a modular, conversion-first system built around an optimized WooCommerce checkout, a native sliding cart, deep one-click upsells, and a full in-house CRM (FunnelKit Automations). WPFunnels leads with a visual, canvas-first funnel planner, pairs with its own email
Jun 8, 2026 Editorial Team

FunnelKit Launches Sublium: The Revolutionary Subscription Engine WooCommerce Has Been Missing

For fifteen years, I’ve built and sold software in the WordPress and WooCommerce ecosystem. In that time, one category has remained broken longer than any other: subscriptions. The base WooCommerce Subscriptions plugin gets you charging cards on a schedule, but the moment you get serious, the gaps show.  Native dunning exists, but it’s basic and often needs code to do anything sophisticated.  Real analytics, such as MRR, ARR, churn, retention, mean buying a separate reporting tool, because the built-in reports assume every renewal succeeds.  Retention tools like payment retries and cancellation flows barely exist.  So you end up stitching together a stack with the base plugin,
Jun 6, 2026 Damanjeet

How to Customize the WooCommerce Checkout Page (Step-by-Step, 2026)

You can customize the WooCommerce checkout page in four ways: edit it natively in the block editor (free, no plugin), use a free checkout-field plugin, design it with a page builder, or control it with code. The method you pick depends on whether your store uses the modern block checkout or the classic [woocommerce_checkout] shortcode. In this method, we’ll walk you through these steps in simple terms, along with how to optimize the page to reduce cart abandonment and increase completed orders. Watch this mini masterclass to get 20 proven tips on WooCommerce checkout page customization: Quick Answer: Which Method Should You Use? If you just
Jun 3, 2026 Editorial Team
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