FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

How to Set Up Google Address Autocomplete in WooCommerce

Tired of losing sales because of a clunky checkout process? More than 70% of online shoppers abandon their carts, and one big reason is the hassle of typing in long, detailed addresses. [Source: Baymard Institute] To make matters worse, address mistakes lead to 41% of delivery delays and 39% of failed shipments, creating headaches for both you and your customers. In our analysis of various checkout sessions, we found that manual address entry is a leading cause of cart abandonment on mobile devices (and even on desktops). The solution? Google Address Autocomplete for WooCommerce. This feature allows customers to fill in their addresses instantly, streamlining the
Aug 7, 2026 Editorial Team

How to Charge WooCommerce Additional Fees on Checkout: Step-by-Step Guide

Discover how to add transparent extra fees at WooCommerce checkout for packaging, handling, or COD, etc, without frustrating your customers. Are you thinking of charging additional fees on your WooCommerce checkout page? Many store owners need to apply extra costs like packaging, handling, or Cash on Delivery (COD) charges to maintain healthy margins. WooCommerce doesn’t support this out of the box, but with the right plugins, you can add dynamic fees based on product price, cart total, shipping method, payment type, and more. However, it’s also crucial to apply these fees transparently. Hidden or surprise charges can frustrate customers, lead to abandoned carts, or damage your
Aug 7, 2026 Editorial Team

WooCommerce Checkout Optimization: 7 High-Impact Fixes (2026)

WooCommerce checkout optimization guides mostly list the same tips without telling you which ones move revenue. This one ranks 7 fixes by impact and effort, so you fix the expensive problems first. The default WooCommerce checkout is functional, but it leaves revenue on the table at every step. Seven out of ten shoppers who reach a checkout leave without paying, per Baymard Institute’s running average of roughly 70% cart abandonment. Most of that loss is self-inflicted with too many fields, forced accounts, hidden costs, and a page that takes four seconds to load. In this playbook, we work through the 7 fixes in order of impact:
Aug 7, 2026 Editorial Team
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