FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Weister, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

How to Create a Custom Add to Cart Link in WooCommerce

Did you know your customers could add products to their cart with just one click? Yes, it’s possible! With a custom WooCommerce add-to-cart link, you can let customers instantly add products or bundles to their cart, simplifying their shopping experience. This powerful tool promotes exclusive deals, boosts impulse buys, and drives sales through social media or email campaigns.  Yet, many WooCommerce store owners miss out because they find creating these links challenging. This blog will show you how to create custom add-to-cart links for your WooCommerce store effortlessly.  It’s time to make shopping easier for your customers and supercharge your conversions! Let’s begin. Short on time?
Jan 13, 2026 Editorial Team

9 Best WooCommerce Cart Plugins for 2026 (Tried & Tested)

Trying to improve your WooCommerce cart experience, but not sure which plugin will help? I’ve been there. One of my clients’ stores had customers frequently abandon their carts at checkout. I initially thought it was the speed, so we optimized the site speed with some custom tweaks. But it turned out that the real culprit was the default cart, which still felt outdated and clunky. To fix it, I started testing a few cart-enhancing plugins. What finally worked was a clean, slide-in cart with cart items, smart upsells, and free shipping rewards. And within days, abandonments dropped, and average order value (AOV) went up. The client thought it
Jan 13, 2026 Editorial Team

8 Best WooCommerce Currency Switcher Plugins To Boost Conversions in 2026 (Expert’s Pick)

Selling internationally with WooCommerce can unlock huge growth opportunities, but managing multi-currency functionality is essential for a seamless customer experience. One question I hear all the time from store owners is: “How do I show the right price if I’m selling both in the U.S. and abroad?” That’s where WooCommerce currency switcher plugins come in. A currency switcher plugin is a WooCommerce extension that automatically detects a shopper’s location and displays prices in their local currency, eliminating the need to recalculate prices in their preferred currency. The result? A smoother checkout experience and a competitive edge in global markets. To save you hours of research, I’ve
Jan 13, 2026 Editorial Team
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