FunnelKit
Damanjeet Singh
FunnelKit Author
Damanjeet Singh
CEO & Co-Founder
Education: Electronics & Communication Engineering

Highlights

  • Co-Founder of FunnelKit (formerly WooFunnels), a leading WooCommerce company that helps stores grow profitably.
  • Trusted by over 38,500 WooCommerce stores to boost conversions, simplify checkout, and increase average order value.
  • Working with WordPress since 2008 and WooCommerce since 2015, with 15+ years of hands-on experience in custom eCommerce development.
  • Led multiple WooCommerce projects, with all plugins now powering over 100k stores worldwide.

About Daman Jeet Singh, CEO of FunnelKit

Hey, I’m Daman, CEO of FunnelKit and a long-time WordPress and WooCommerce enthusiast.

I started freelancing in 2000 and became a full-time entrepreneur in 2011 when I founded Wisetr, a WordPress-focused agency.

My journey with WordPress began in 2008. Its flexibility and potential immediately hooked me. It wasn’t just a tool; it was a way to bring ideas to life.

In 2015, I discovered WooCommerce. Its open-source nature and adaptability were perfect for building custom eCommerce solutions. I dove deep, taking on enterprise-level projects, including one of the most advanced checkout customizations WooCommerce had ever seen.

That experience led to the creation of WooFunnels (Now FunnelKit).

We launched in 2018 as WooFunnels and rebranded to FunnelKit in 2021 as our vision expanded to include the complete eCommerce funnel experience.

Today, FunnelKit powers over 38,500 WooCommerce stores, helping store owners increase average order value, simplify checkout, and drive conversions.

Over the years, I’ve come to realize that conversions are king. Whether it’s through FunnelKit Funnel Builder, FunnelKit Cart, or FunnelKit Automations, our products are designed to boost those conversions and help our customers grow their businesses.

I’ve had the privilege of being featured in publications like Forbes and Inc., but what matters most to me is the impact we’re making on entrepreneurs and their businesses. FunnelKit isn’t just a tool; it’s a partner in your journey to success.

I currently lead product design and marketing at FunnelKit, and while we’re proud of what we’ve built, we’re just getting started.

If you’d like to connect, I’m active in our Facebook group and happy to chat on Twitter or LinkedIn.

Why Trust Me?

With over 15 years of experience in WordPress and WooCommerce, I’ve seen what works and what doesn’t.

I’ve built solutions for some of the world’s largest WooCommerce stores, worked hands-on with entrepreneurs, and led the design and development of tools that are now helping 38,500+ businesses thrive.

Our success isn’t just about building products; it’s about building trust. I’ve spent years refining our products based on real-world experience, not theory.

So when I say that FunnelKit can make a real difference for your store, it’s not just empty words; it’s based on proven results.

Connect with the founder and share your thoughts on FunnelKit!
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Recent Blogs

WooCommerce Direct Checkout: 4 Easy Ways to Set It Up (2026)

Are shoppers adding products to their cart and leaving before they buy? According to Baymard Institute research on checkout usability, 18% of shoppers who abandon their cart do so because the checkout process feels too long or complicated. A cart page that adds an extra click before checkout is often part of that friction. WooCommerce direct checkout removes that step. Instead of sending customers from product page to cart page to checkout, it takes them straight from "add to cart" to checkout, cutting one step out of the path to purchase. This guide covers four ways to set up direct checkout in WooCommerce, from a manual
Jul 7, 2026 Editorial Team

13 Proven Strategies to Increase WooCommerce Sales in 2026 [Actionable Tips]

You’ve built your WooCommerce store, polished your product pages, and invested in marketing, but sales aren’t coming. Visitors browse, some add items to their cart, and most vanish before completing a purchase. Frustrating, right? You’re not alone. In 2025, the global cart abandonment rate hit 75.38% (Baymard Institute). That means for every 100 visitors showing buying intent, about 70 leave without purchasing. The good news is that recovering just 10–20% of abandoned carts, optimizing checkout flows, improving mobile UX, and using strategies like cross-sells, discounts, reviews, SEO, paid ads, and live chat can drastically boost conversions. In this guide, you will discover 13 actionable strategies to
Jul 7, 2026 Editorial Team

WooCommerce Checkout Optimization: The 2026 Playbook for Higher Conversions

Are you looking for WooCommerce checkout optimization hacks to streamline your users' shopping experience? 7 out of 10 shoppers who reach a WooCommerce checkout leave without paying; according to Baymard Institute’s running average, documented cart abandonment is roughly 70%. The fastest fixes include cutting the form to essential fields, enabling guest checkout, placing express payments (Apple Pay, Google Pay) above the form, showing all costs before the payment step, and ensuring the page loads in under two seconds. In this playbook, we'll cover those five first, then 26 more fixes across form design, speed, the new block checkout, trust, mobile, and recovery. Each optimization covers a
Jul 7, 2026 Editorial Team
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