Do you want your customers to keep coming back after their first purchase? The key is to make them feel valued and give them a compelling reason to return.
That’s where WooCommerce next order coupon come in.
These coupons are a simple yet powerful way to boost customer loyalty and drive repeat purchases.
By offering a discount or incentive for their next order, you can encourage customers to shop again and increase your store’s revenue.
In this guide, we’ll show you how to use WooCommerce Next Order Coupons effectively and why they’re a must-have tool for e-commerce success.
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A next order coupon is a discount offered to customers after they complete a purchase in a WooCommerce store. It motivates them to return and shop again.
This strategy is often used to build customer loyalty and boost continuous sales. It also encourages customers to visit your store again and lets them be the voice of your brand.
For example:
Suppose a customer buys a jacket from your WooCommerce store. After checkout, they get this message:
"Thank you for your order! Use code NEXT15 to get 15% off your next purchase. This offer is valid for 30 days."
You can also personalize the coupon with your customer’s first name. This will definitely encourage the customer to make another purchase within a limited time, driving repeat business.
That’s how WooCommerce next order coupon works!
Next order coupons are a powerful way to offer something special to your customers while driving repeat business. They’re an effective marketing tool that strengthens customer relationships and boosts sales for eCommerce stores.
Below are five detailed reasons why they are worth using in your WooCommerce store.
Acquiring a new customer is often more expensive than retaining an existing one. Next order coupons give customers a clear incentive to return.
For instance, after buying a product, a coupon offering 10% off their next order can nudge them to shop again sooner.
Offering a little extra after a transaction leaves a positive impression. This simple gesture makes customers feel appreciated, increasing the likelihood that they’ll choose your store over competitors in the future.
A loyal customer base is essential for consistent growth, and next-order coupons can help foster that loyalty.
Customer Lifetime Value measures how much a customer spends at your store over time. Encouraging repeat purchases directly increases this value.
By offering a next order coupon, you incentivize customers to keep returning, significantly boosting your overall revenue and profitability.
Personalized dynamic coupons with an expiration date add urgency, prompting customers to act quickly.
For example, a coupon valid for only 30 days pushes customers to place their next order sooner. This drives quick sales and shortens the time between purchases, keeping your store fresh in their minds.
You can tailor next order coupons to spotlight particular items or collections.
For example, if you’re launching a new product or clearing seasonal inventory, you can customize a coupon that applies only to those items.
This targeted approach moves inventory while delivering value to your customers.
Encouraging repeat purchases is crucial for e-commerce success, and using next order coupons is a proven way to do this.
Here’s a curated list of top WooCommerce plugins that specialize in creating and managing next order coupons and offer additional features to enhance customer engagement.
FunnelKit Automations is more than just a tool for creating next order coupons. It is a comprehensive marketing automation platform for WooCommerce stores.
It enables store owners to craft personalized, trigger-based campaigns that drive customer engagement, increase retention, and grow sales.
While it excels at seamlessly generating and delivering next order coupons, its value extends into other areas of e-commerce marketing.
It allows you to automate your business processes, such as setting up post-purchase workflows to thank customers for their orders, send upsell recommendations, or recover abandoned carts.
Anything else? Here are some more features:
Pricing:
AutomateWoo is a versatile tool that makes managing Next Order Coupons simple and effective. It automates the creation and distribution of these coupons through targeted workflows.
For example, you can trigger a coupon email when a customer completes a purchase or after a specific period of inactivity.
Main features:
Pricing:
Available on WooCommerce.com for $99 per year.
Coupon Referral Program focuses on rewarding customers for referrals but includes features for offering Next Order Coupons.
After a successful referral, both the referrer and the referred customer can receive a coupon, incentivizing further purchases.
Main features:
Pricing:
Starts at $79 per year on WooCommerce.com.
WooCommerce Conditional Discounts allows you to create dynamic coupon rules based on specific conditions.
You can define eligibility criteria for Next Order Coupons, such as purchase amount, customer group, or product categories.
Main features:
Pricing:
Available for $99 per year on WooCommerce.com.
Experts recommend FunnelKit Automations as the best tool for creating and managing next order coupons in WooCommerce.
It simplifies the process and offers advanced features to maximize customer engagement and retention.
Here’s why experts recommend FunnelKit Automations:
Now, we’ll show you how to send coupons for the next order within your WooCommerce store.
To do so, we’ll use FunnelKit Automations.
Before you start, do make sure to install and activate the FunnelKit Automations on your WordPress site.
First, you need to create an automation. To do so, navigate to FunnelKit Automations ⇨ Automations and click on “Create Automation”.
You have the option to import a pre-built recipe or create an automation from scratch. For now, we’re choosing “Start from Scratch.”
Then provide a name for the automation.
Next, you need to create an event. Click on the “Event” button.
Next, under the WooCommerce section, select the “Order Created” event and click the “Done” button.
Next, choose the order status “Processing.” Set the order contains to specific or any products.
We’re planning to provide a special discount to those who will buy “iPhone 15 Pro Max”. You can run it once or multiple times. And then save it.
Next, you need to create a coupon. For that, click on the + icon and then select action.
Then select “Create Coupon” under the WooCommerce tab and hit Done.
Provide a name for the coupon and discount type, and set the fixed amount, and expiry date.
You can also use the dynamic coupon code in the coupon code prefix. Copy the code and paste it into the coupon code prefix area.
Here, you can learn more details about WooCommerce dynamic coupons. This guide will give you a complete idea of dynamic coupons and how you can utilize them to increase your store's revenues.
On the Restrictions tab, you can set the minimum spent amount to avail of the coupon, set who can use the coupon, and do other stuff as per your requirements.
On the Limits tab, set the limitations for coupon usage and per user coupon use limit.
Once everything is done, hit the save button.
Let’s create another event. To do so, click on the + icon, select “Send Email” under the messaging section, and hit the “Done” button.
Next, add a subject line and a preview text. Remember to keep it simple and relevant.
You can use some merge tags to trigger the personalized codes that bring in dynamic data values.
To do so, click on the “{{..}}” button to choose your preferred merge tag.
Then, you’ll get a list of all merge tags. Just choose the one that you need and copy-paste it into the section.
Now, you will need to choose a template to customize the email. We’re choosing the “Visual Builder.” Then click on the “Edit” button.
Then choose the email template. We’re using the “Personalized Coupon” template.
After checking it, click on the “Import Template” button.
Here on the left side, you’ll get the widgets to customize the template.
Logo customization
Click on the logo and you can change it as per your needs.
After changing the logo, you can access the widgets on the left side. Here, you can position the logo, width, border style, radius, and padding.
Heading customization
Now, click on the heading to customize it. You can change the text, colour, font size, alignment, and other stuff.
You can add the text widget to the template by drag-drop.
After adding, you’ll get the option to customize it.
Customize the coupon
Next, customize the coupon. Click on it, and you’ll get the widgets to edit the coupon.
Choose the coupon type to Automation and select the coupon we created earlier, “New Order Coupon”. This will bring your dynamic personalized coupon to the email template.
Now step-by-step, customize the coupon section to make your offering more elegant.
Once everything is done, click on the “Save” button.
Check out the guide to learn how to customize and send WooCommerce order notification emails. It will help you understand more about customizing an email with an different dimension.
Next, enable the automation.
If your customer purchases the “iPhone 15 Pro Max,” you’ll receive the new order coupon email from your WooCommerce store.
Using Next Order Coupons effectively requires a strategic approach to maximize their impact.
Here are five essential tips to ensure your coupons drive customer engagement and increase repeat sales.
Before sending out a next order coupon, identify your goal. Are you trying to encourage repeat purchases, clear inventory, or promote a new product?
Setting clear objectives will help you design the coupon terms, such as the discount value, validity period, or applicable products, ensuring it aligns with your business strategy.
Personalized coupons based on purchase history or browsing behavior significantly boost effectiveness. For example, if a customer buys winter wear, offer a discount on matching accessories to make the offer relevant and increase redemptions.
With FunnelKit Automations, you can easily personalize coupons using merge tags, such as adding the customer’s first name or specific purchase details. This adds a personal touch that drives engagement and loyalty.
Adding a time limit creates urgency and encourages customers to act quickly. For example, a coupon valid for only 15 days will push customers to make a decision sooner.
However, ensure the expiry date is reasonable to give customers enough time to plan their next purchase.
The way you deliver the coupon matters. Use multiple touchpoints such as thank-you pages, order confirmation emails, or follow-up messages. Ensure the coupon code is prominently displayed and the terms are clear.
For example: “Thank you for your purchase! Use code SAVE10 to get 10% off your next order. Valid for 30 days!”
Monitor the usage of your next order coupons to understand their effectiveness. Track key metrics like redemption rates, average order value (AOV), and customer retention.
Use this data to refine your coupon strategies, such as adjusting the discount amount or testing different delivery methods.
Next order coupons are more than discounts—they’re a way to build lasting relationships with your customers.
By giving shoppers a compelling reason to return, you can boost sales, enhance customer satisfaction, and foster loyalty.
If you’re ready to elevate your marketing efforts, FunnelKit Automations is the ultimate solution you need.
With its ability to automate coupon creation, deliver them via multiple channels, and track performance, it takes the guesswork out of marketing.
It’s an expert-recommended solution for any WooCommerce store looking to grow. So, why wait? Start turning one-time shoppers into lifelong customers today with FunnelKit Automations!
