Do you track WooCommerce order attribution to monitor the details of orders and conversions in your store?
Understanding where your sales are coming from is essential for optimizing marketing efforts and boosting conversions. With proper order tracking, you can easily determine which channels, campaigns, and mediums generate revenue.
This is crucial because 80% of marketers believe better attribution is key to understanding ROI and allocating budgets more effectively [Source: HubSpot].
In this blog, you’ll learn everything about WooCommerce order attribution and how you can gather more valuable insights.
Let’s dive in!
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WooCommerce order attribution refers to the process of identifying and analyzing the source of your orders, allowing you to understand how customers are finding and purchasing your products.
Note: This is a default feature of WooCommerce and is accessible for each order.
WooCommerce order attribution helps you understand your audience and use that insight to grow your business. Here’s how:
Attribution allows you to determine which marketing channels are driving the most revenue. By focusing on these high-performing channels, you can maximize your return on investment (ROI) and allocate resources more effectively.
With clear data on which campaigns are most successful, you can refine your marketing strategies. This means investing more in what works and tweaking or dropping underperforming campaigns, leading to better overall results.
Attribution helps you map the entire customer journey, from initial interaction to final purchase. Plus, combined with conversion time data, you can gain deeper insights into customer behavior.
By knowing exactly where your revenue is coming from, you can invest more strategically. This ensures that every marketing penny is spent wisely, increasing profitability and helping your business grow more efficiently.
As mentioned earlier, WooCommerce provides order attribution for all the orders.
To find WooCommerce attribution for any order, go to WooCommerce ⇒ Orders and click on that order ID.
Now, on the right side, you can find a tab named “Order Attribution”.
Initially, this tab displays the origin, device type, and session page views.
Click on “Show Details” to view additional details such as campaign, source, medium, etc.
Along with order attribution, you can also use conversion tracking that gives you information like:
To track conversion and collect WooCommerce attributes, follow these steps:
You can track conversions on your WooCommerce store with FunnelKit Funnel Builder. This is the best sales funnel builder for WordPress and WooCommerce.
With this plugin, you can replace the default checkout with a custom conversion-optimized checkout and also create multiple sales funnels to promote your products and boost conversion.
So, make sure to install and activate FunnelKit Funnel Builder.
To fully utilize them, you can read these resources.
Now navigate to FunnelKit ⇒ Settings and move to the First Party Tracking tab.
Ensure the “Enable First Party Conversion Tracking” option is checked, and click Save.
This will enable conversion tracking on your WooCommerce store.
Now, place a test order with proper UTM values. You can place an order using the store checkout or any sales funnel.
Once the order is placed, go to the order and scroll down to the bottom on the right site to find the tab “Conversion Tracking”.
Here, you can find the funnel/store checkout link that the user used to place the order, first interaction time, conversion time, and other UTM values.
You can also go to the sales funnel with a single click if you want.
Here’s how you can easily track detailed conversion attributes for free.
Follow these best practices to optimize your WooCommerce order attribution:
Don’t limit order attribution to the default WooCommerce settings. For more accurate tracking, it’s recommended to install an additional WooCommerce plugin.
Our experts highly recommend using FunnelKit Funnel Builder, as it helps you collect more comprehensive order attribution information. Plus, it’s completely free.
Experts advise adding UTM parameters to all your marketing campaigns to gather additional data.
UTM parameters allow you to collect more detailed information, such as traffic source, medium, campaign, content, term, etc.
You must regularly audit the order attribution values to gain insights into how your marketing campaigns are performing.
Based on the audit data, you can make adjustments to your marketing campaigns to achieve better results.
UTM parameters are tags added to URLs that help you to track traffic source, medium, campaign, etc., allowing you to better understand your order sources.
You should regularly audit WooCommerce order attribution data every few weeks to ensure your marketing efforts are aligned with your goals.
Yes. WooCommerce, by default, collects WooCommerce order attribution data. However, to collect additional data, you need to install another plugin.
Yes, FunnelKit Funnel Builder is a free plugin that helps you collect additional order attribution information.
With order attribution plugins, you can collect data such as the traffic source, marketing campaign, first interaction, conversion time, device, browser, etc.
As you have seen, WooCommerce attribution—both order attribution and conversion tracking—provides valuable insights into your customers and how they interact with your store and conversions.
Without these insights, it’s like navigating a ship without a compass—you might move forward, but you’ll struggle to find the right direction.
With clear data guiding your decisions, you can optimize every aspect of your marketing efforts.
The result?
More sales, happier customers, and sustained growth for your business.
So, start utilizing WooCommerce attribution data to sharpen your marketing strategy and steer your business toward success.
