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7 Best WooCommerce Related Products Plugins 

Editorial Team
December 23, 2024
7 Best WooCommerce Related Products Plugins 

Want to boost sales and the average value of your WooCommerce store?

Showing related products is one of the easiest ways to encourage impulse purchases. 

You can show cross-sell, upsell, or both as related products.

However, the default WooCommerce setup can feel limited when showing genuinely working recommendations.

You need a WooCommerce-related product plugin to create a seamless shopping experience that increases Average Order Value (AOV) and customer satisfaction.

In this blog, we will share the top 7 WooCommerce related product plugins and their key features, pros, cons, and prices. 

S,o let’s begin. 

What is a WooCommerce Related Products Plugin?

A WooCommerce related products plugin is a tool designed to show product recommendations relevant to what your customers are browsing or purchasing. These plugins give you greater flexibility to offer more targeted and relevant product recommendations at different stages of a purchase journey. 

This not only improves the customer experience but also helps you to boost the average order value. 

Why WooCommerce Related Product Plugins So important?

With the default WooCommerce, you can show related products on the product page and cart page. You can set the cross-sell and upsell for each product, but there is no other control like showing the product based on customer history, order details, user role, etc. 

With WooCommerce related product plugins, you can show related products in custom places and offer dynamic, targeted recommendations to boost AOV. 

Here are more details : 

  • Customize product placements

With the extra plugin, you can customize the related product placement in your WooCommerce store. For instance, you can offer related products in a mini cart, on the checkout page, after checkout as an order bump, etc, which is not possible with the default options. By placing related products in different places, you increase the chance of boosting the order value. 

  • Dynamic product recommendations 

Many plugins come with dynamic product recommendation options based on different conditions. For instance, you can set rules to offer different related products based on the customer’s cart items, purchase history, user role, shipping address, etc. This helps you offer highly relevant products and thus boosts the order value more effectively. 

  • Boost average order value (AOV)

The WooCommerce related product plugin helps you get the maximum result by offering related products throughout the shopping journey. As a result, you can easily boost your store's average order value. 

  • Track offers and performance

With a related product plugin, you can track how your product recommendations are performing and whether you are able to cater to what your target customers want. This will help you improve your product recommendations strategy. 

  • Enhance customer experience

According to Accenture's recent study, 91% of shoppers are likely to shop with brands that offer relevant recommendations. When people can find what they are looking for without searching, it enhances the shopping experience. Satisfied customers are likely to come back and make repeat purchases. 

  • Reduce cart abandonment

Sometimes, people can come to the store and leave in the middle cause they can’t find everything they need cause they don’t want to pay multiple shipping free by ordering different items from different stores. So, correct recommendations help people find what they want and thus reduce cart abandonment. 

WooCommerce related product plugins combine personalization, analytics, and strategic targeting to elevate your store’s performance and customer satisfaction.

What Are the Key Features to Look for in a WooCommerce Related Products Plugin?

When it comes to choosing the right plugin to show related products, you need to keep some things in mind. 

Here are the key features of a WooCommerce related products plugin that make it a valuable addition to your store:

  • Dynamic product recommendations

The WooCommerce-related products plugin should have the option to offer personalized related products dynamically. This would make the process or product recommendations on autopilot but relevant to your custom audience. 

  • Flexible display options

Option to place related products on multiple products —on product pages, the mini cart, at checkout, or the thank-you page. This flexibility enhances the shopping experience and increases visibility.

  • Analytics and performance tracker

Feature to track how product recommendations are performing, whether order value and sales are increasing or decreasing. Deep actual data helps you to work on your strategy. 

  • Integration with discount and rewards systems

Offering related products along with discounts or rewards can encourage customers to take advantage of the offer. So, check when choosing a WooCommerce related products plugin to see if it has a discount or reward system. 

  • Responsive design

Nowadays, most people shop on mobile devices. So, ensure the product recommendation section is device responsive so it looks good on all devices and users can add products to their carts and checkout easily. 

7 Best WooCommerce Related Products Plugins

Here, we have compiled different WooCommerce-related product plugins with their key features, pros, cons, and prices. Have a look so you can make an informed decision about which plugin to choose.

1.  FunnelKit Funnel Builder

FunnelKit Funnel Builder is a checkout page customizer and sales funnel builder that streamlines the buying process for customers to boost sales. With this WooCommerce-related product plugin, you can extend the opportunity to show related products in WooCommerce by adding them to the checkout page and right after checkout as a one-click upsell. 

Along with product recommendations, you can also optimize your checkout page for conversion with features like Google address auto-complete, inline validation, collapsible fields, etc.  You can also create multi-step checkout pages, not just a single-page checkout. 

FunnelKit funnel builder - best one click popup upsell plugin for WooCommerce, woocommerce related products plugin

Key Features:

  • Offer related products at checkout: Offer related products at checkout as order bumps that users can add to their order with a single click. You can offer multiple order bumps. 
  • Offer one-click upsell: Offer one-click upsell right after checkout so that users can add to their checkout without having to re-enter their payment information. You can also charge extra for the upsell shipping if you want.
  • Dynamic product recommendations: For both order bumps and one-click upsells, you can set different rules based on order details, purchase history, geography, user role, shipping address, etc. 
  • A/B testing: Run an A/B test on both order bumps and one-click upsells to find out what type of related products your customers accept. 
  • Detailed analytics: You get insights like order bump revenue, upsell revenue, average order value, revenue per visit, etc. 

Pros:

  • Multiple places to show related products
  • Powerful funnel and checkout customization options.
  • Easy to use drag-and-drop interface.

Cons:

  • No option to customize related product sections on the product page. 

Pricing:

  • Starts at $99.5 per year for the basic version.

Customer Reviews:

  • WordPress.org: 5 out of 5 stars with 820+ reviews (20,000+ active installations).

2. FunnelKit Cart

FunnelKit Cart is a powerful tool that allows you to seamlessly suggest complementary items on a mini side cart. Users can easily access this cart from anywhere on the site to view cart items, update the cart items, add products to the cart from the in-cart recommendations, and so on. 

This tool also comes with a mile-stone-based reward system that offers different rewards, such as free shipping, discounts, and gifts, to encourage customers to buy more items. 

Funnelkit cart - woocommerce related products plugin

Key Features:

  • Offer related products in sliding cart: You can display related products in the mini-cart. Usually, you can set up to open the side cart the moment someone adds any item to their cart and show them the related products. 
  • Easily customizable: You can customize the look of the mini cart and how the product recommendations appear on it. 
  • Sleek backend to add related products: You can use FunnelKit Cart to add related products as cross-sell or upsell right from cart back-end settings without having to edit each product individually. 
  • AOV boosting reward system: To increase the average order value, you can offer three milestone rewards: free shipping, a discount, and a free gift
  • Compatible with checkout customizer: The premium version of FunnelKit Cart is available with FunnelKit Funnel Builder, the best sales funnel builder that allows you to add a custom conversion-optimized checkout flow to your WooCommerce store. 

Pros:

  • Highly customizable and easy to set up.
  • Increase in AOV with rewards. 
  • Offers related products at always accessible mini cart 

Cons:

  • The premium version is available only with FunnelKit Funnel Builder. 

Pricing:

  •  A free version is available. The premium version starts at $179.5/year and includes FunnelKit Funnel Builder Premium with access to 2 sites. 

Customer Reviews:

  • WordPress.org: 5 out of 5 stars with 62+ reviews (20,000+ active installations).

3. FunnelKit Automations

FunnelKit Automations allows you to design custom WooCommerce emails and send them from your WordPress dashboard. Along with default transnational emails, you can also send related product emails. 

FunnelKit Automations - WooCommerce related product plugin

Key Features:

  • Automated product recommendations: Set up automation to Automatically suggest related products based on customer behaviour, ensuring relevant recommendations.
  • Behavior-based recommendations: You can use conditional content to offer related products based on customer purchase history, order details, etc.  
  • Prebult-related product template: You get beautiful device-responsive emails to share related product recommendations. With its product block, you can choose to share upsell, cross-sell, related items, latest products, etc. 
  • Personalise email: In addition to the conditional content for personalization, you can also use merge tags to add customer information like first name, order details, etc., to make it more personalized. 
  • Analytics: For your product recommendations automation campaign, you can track email open rate, click rate, revenue earned, etc. 

Pros:

  • A complete CRM with email and SMS marketing solutions. 
  • Detailed analytics to check how your campaigns are performing. 

Cons:

  • No such cons. 

Pricing:

  • Starts at $99/year for the basic version.

Customer Reviews:

  • WordPress.org: 4.9 out of 5 stars with 227+ reviews (20,000+ active installations).

4. Related Products for WooCommerce 

Related Products for WooCommerce plugin allows you to assign related products to each product page manually. It gives you control over the relationships without needing to rely on automated suggestions.

With this tool, you can disable the default product section related to WooCommerce if you want. Also, exclude different product categories and out-of-stock products from showing up in the related products section. 

product recommendations for Woocommerce

Key Features:

  • Hand-Picked Related Products: Select exactly which products to display on each product page for a personalized shopping experience.
  • WooCommerce related products shortcode: You can use ([wt-related-products product_id=” xx”])  to display related products on any post or page of your WooCommerce store. 
  • WPML compatibility: By integrating WPML into your WooCommerce store, you can display related products in different languages. 
  • Pre-built recommendation templates: With the premium version, you can show not only related products but also recently viewed bestsellers, top-rated, frequently bought together, new arrivals, and more.

Pros:

  • Disable default-related products and add new ones to make them more effective. 
  • No need for coding knowledge

Cons:

  • All the valuable features are primarily in the premium version. 

Pricing:

  • Free

Customer Reviews:

  • WordPress.org: 4.7  out of 5 stars with 66+ reviews (10,000+ active installations).

5. Product Recommendations for WooCommerce

Product Recommendations for WooCommerce is a simple and effective way to show related products in the form of smarter upsells, cross-sells, and "frequently bought together" recommendations. 

Plus, this is a highly intelligent plugin that generates automated, accurate Frequently Bought Together recommendations. 

Product recommedations for WooCommerce by Woo

Key features:

  • Behavior-Based Suggestions: Automatically display product recommendations based on your customers’ cart/order contents, browsing history, date, or location.
  • Recommend product anywhere: This tool offers you the flexibility to show related products in multiple places like the shop, product, cart, checkout, thank you, etc. 
  • Advanced analytics: Track revenue, conversions, and performance of recommendations with detailed, filterable reports.
  • Tailored merchandising strategies: Customize recommendations with filters and amplifiers to boost sales, inspire loyalty, and encourage impulse buys using social proof and curated offers.

Pros:

  • Intelligent frequently product together section. 
  • Rule-based product recommendations 

Cons:

  • Little pricey.  

Pricing:

  • $99 for one year. 

Customer Reviews:

  • WooCommerce.com: 4.5 out of 5 stars with 14+ reviews (30,000+ active installations).

6. Cart Upsell for WooCommerce

Cart Upsell for WooCommerce is designed to show related products on the cart page based on the conditions you select. This is a great way to offer related products before users make the final decision to go to the checkout page and complete a purchase. 

This tool lets you show the related product as a one-click upsell on the cart page in a box, which is attention-grabbing and makes it more likely for customers to accept the offer. 

cart upsell for WooCommerce by Skrotron

Key Features:

  • Easy installation:  You can easily install it and generate a colour scheme that works with the store's theme. 
  • Multiple conditions: Set multiple conditions using 'AND' to require all conditions to be met or 'OR' to display the offer when any single condition is satisfied.
  • Customization options: Customize the background colour, text colour, and button colour to give you a custom look. 

Pros:

  • Show upsell attractively on the cart page 

Cons:

  • A place to show related products is limited. 

Pricing:

  • $29.00/ annually

7. WPC Custom Related Products for WooCommerce

WPC Custom Related Products for WooCommerce lets you create a custom list of related products you can recommend on the single product page. It’s an effective plugin to boost order value with cross-selling. 

WPC custom related products for WooCommerce - woocommerce related products plugin

Key features: 

  • Beginner-friendly management: Easily search for and add products using keywords, reorder items via drag-and-drop, and set defaults from Up-Sells, Cross-Sells, or both.
  • Flexible search configurations: Fine-tune searches with SKU search, search limits, and exact or sentence-based searches for better accuracy.
  • Compatible with other plugins: This plugin is compatible with the most popular WordPress themes and plugins. 

Pros: 

  • Easy to set up and boost AOV 

Con: 

  • Features are limited. 

Pricing:

  • Free

Experts Recommendation: Best WooCommerce Related Product Plugin 

Experts recommend using the FunnelKit Products together with all the plugins because then you can offer related products throughout the buying journey. 

Right from when your users add an item to their cart, you can offer in-cart recommendations with FunnelKit Cart. This way, users can access the side cart from anywhere, see the related products, and add them to their cart if they like with a single click. 

With FunnelKit Cart, you don’t need the cart page; users can view order details and apply coupons to the cart itself. Plus, they can go directly to the checkout page from the slide cart. 

Now, on the checkout page, you can offer related products as order bumps, and once users successfully check out, you can offer them one-click upsells. 

Even with FunnelKit Automations, you can send them post-purchase product recommendations with related items they haven’t bought yet. 

So, if you get a FunnelKit plan, you can completely utilize the power of related products, and that’s why experts recommend it. 

Frequently Related Questions About WooCommerce Related Products Plugin 

  • Can I increase sales by recommending products based on customer behaviour?

Yes, you can recommend products based on a customer's purchase history by using related product plugins like FunnelKit Funnel Builder. 

  • Can I suggest related products based on product categories?

Absolutely! Many plugins allow you to show related products by specific categories so customers can find complementary items that match their interests.

  • Can I control where related products appear on my product pages?

Yes, most related product plugins let you customize the location of recommendations, whether you want them above or below product descriptions or even on the checkout page.

  • Can I use related product plugins to show different products for different customer segments?

Yes, some plugins enable you to set rules that display customized recommendations based on customer behaviour or geographical location. For instance, with FunnelKit Funnel Builder, you can offer different order bumps or upsells to people with different billing and shipping addresses. 

Maximize the Potential of a Related Product with a Solid Plugin!

Using a WooCommerce related product plugin is essential for any store owner looking to boost customer engagement and increase sales. By offering personalized product recommendations, you create a tailored shopping experience that encourages customers to explore more and purchase additional items.

People who love to shop always look for related items so they can order them together, receive them at once, and save on shipping bills. 

With FunnelKit products, you can show related products at different stages of a purchase and, using the rule engine, make the offers as relevant as they get. This way, you can maximize your sales potential. 

So, get yourself Funnelkit and boost sales with related products. 

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
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