A/B testing allows you to split test different funnel components and improve your conversions right inside the Funnel Builder.

Using FunnelKit (formerly WooFunnels), you can test your opt-in pages, checkout pages, order bumps and one-click upsells.

You can duplicate the original variant or create a new one from scratch. Set the traffic distribution percentages to direct traffic in a configured proportion.

The Analytics section allows you to see which of the two variants clocked a higher conversion rate.

Based on the results, you can declare the winner and it will start to get 100% of the traffic.

Click on Getting Started to know more.