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Recent Blogs

Bridge Funnel: The High-Converting Affiliate Marketing Strategy That Boosts Conversions [2026]

The average affiliate marketing conversion rate sits at just 1.20% across all industries, according to FirstPageSage’s 2024-2025 analysis of thousands of campaigns. That means that for every 100 visitors who click your affiliate link, only 1 or 2 will actually complete a purchase. Having helped 39,000+ WordPress and WooCommerce businesses optimize their conversion paths, we have found that cold traffic sent directly to sales pages converts poorly. Visitors need to be warmed up before they’re ready to buy. This is precisely where a bridge funnel transforms affiliate marketing results.  Rather than hoping cold prospects will convert on a page you don’t control, a bridge funnel inserts
Dec 26, 2025 Editorial Team
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Recent Blogs

How to Set Up WooCommerce Express Checkout in Your Store?

Your customer finds the perfect product. Adds it to the cart. Reaches checkout and sees a wall of form fields. Name. Email. Address. City. State. Zip. Card number. Expiry. CVV. Not every shopper will abandon at this point, but many will. Baymard Institute found that 18% of cart abandonments happen specifically because the checkout feels too long or complicated.  That's not a guarantee you'll lose those customers, but why take the risk when there's a simple fix? WooCommerce Express checkout removes the friction entirely. One tap. Face ID or fingerprint. Done. This guide covers how to add Express Checkout to every touchpoint in your WooCommerce store:
Dec 24, 2025 Editorial Team

How to Enable WooCommerce Bancontact Payment in Your Store

Are you looking for a seamless way of adding Bancontact to your WooCommerce store?  Bancontact is Belgium's most popular online payment method, having processed over 2.5 billion payments in 2024. [Source: Bancontact.com] Plus, it’s actively expanding its services into other European countries, such as the Netherlands, Luxembourg, and France. This expansion presents an excellent opportunity for your online store to cater to a broader European audience.  At FunnelKit, we've spent years helping WooCommerce store owners optimise their checkout experiences across European markets. By integrating Bancontact across thousands of stores serving Belgian customers, we've observed firsthand how offering this payment method can improve conversion rates and how
Dec 24, 2025 Editorial Team

How to Accept WooCommerce SEPA Direct Debit Payments in Your Store

If you are selling to customers in Europe, offering SEPA Direct Debit often becomes an expectation. In 2024 alone, the euro area processed over 22.4 billion direct debit transactions worth €10.7 trillion, according to the European Central Bank's payment statistics. [Source: European Central Bank] For WooCommerce store owners targeting the European market, SEPA Direct Debit removes the friction of cross-border payments and provides customers with a familiar, bank-based payment method. In our experience optimizing thousands of WooCommerce checkout flows, we have seen that localising payment methods is one of the fastest ways to reduce cart abandonment. SEPA Direct Debit consistently performs well for recurring payments and
Dec 23, 2025 Editorial Team

Order Bump v/s One-click Upsells: What's The Difference Between The Two?

Order Bump v/s One Click Upsell: Which one to choose? We got this question from a handful of our customers: "What's the difference between a one-click upsell and an order bump? Why use one or the other or both?" Certainly, that's a great question, and it can get a bit confusing. Should you set up order bumps or one-click upsells in your store? In this post, we'll explain the difference between the two and share a framework to help you decide. We bet that once you follow our approach, it'll be a cakewalk for you to decide. Let's start with order bump v/s one-click upsell, and
Dec 17, 2025 Editorial Team

How To Enable Pinterest Conversion Tracking In WooCommerce [2026]

You’ve launched your Pinterest campaigns and the clicks are coming in, but your WooCommerce dashboard and Pinterest Ads Manager tell two completely different stories. This is one of the most common frustrations I see among store owners: sales are happening, but you can’t attribute them to specific pins. Without that data, you aren't optimizing your ads; you’re just guessing. At FunnelKit, we’ve helped hundreds of WooCommerce stores track millions in transactions. From our experience, standard analytics tools often miss critical conversion events, leaving gaps that directly impact ad performance. In this guide, I’ll show you how to set up reliable Pinterest conversion tracking for WooCommerce. This
Dec 17, 2025 Editorial Team

How to Create an Opt-in Page on WordPress that Converts 

Do you want to create an Opt-in page on WordPress that converts more visitors into leads? Most visitors leave your site without buying. In fact, data shows that 76% of traffic isn’t sales-ready on the first visit. If you’re sending that traffic directly to a checkout page, you are leaving money on the table. The solution is a dedicated Opt-in Page, a focused gateway designed to capture emails so you can nurture leads toward a purchase later. But simply throwing up a lead capture form isn’t enough. Through analyzing thousands of funnels at FunnelKit, I’ve learned that design and offer alignment are everything. In this guide,
Dec 12, 2025 Editorial Team

Email Marketing Analytics: What Is It and 7 Metrics You Must Track

Email marketing isn’t just about sending campaigns.  It’s about understanding what happens after you hit send. That’s where email marketing analytics becomes your competitive advantage.  By tracking key metrics like open rates, click-through rates, conversions, and subscriber behavior, you can uncover what’s working, what’s not, and where revenue is leaking.  When you use data to guide your email strategy, every campaign becomes smarter, more targeted, and more profitable.  In this guide, we’ll break down the essential analytics you should monitor, how to interpret them, and the actionable steps you can take to boost performance and drive measurable growth. What is Email Marketing Analytics? Email marketing analytics
Dec 11, 2025 Editorial Team

Best WordPress Black Friday and Cyber Monday Deals 2025 

Black Friday and Cyber Monday are the most anticipated events for WordPress users. It’s the perfect time to grab the WordPress plugins you’ve been eyeing at discounted prices.  In this blog, we’ve compiled the best WordPress Black Friday and Cyber Monday Deals of 2025. Our list includes all the essential plugins, like checkout customizers, marketing automation tools, hosting services, page builders, SEO plugins, and more. So, let’s start.  Exclusive BFCM Deals from FunnelKit: Up to 50% OFF on the Ultimate WooCommerce Marketing Solution! FunnelKit is committed to helping WooCommerce Store owners achieve exponential growth.  Every product by FunnelKit is designed and developed to ensure your customers
Nov 27, 2025 Editorial Team

How to Create a Challenge Funnel that Generates Leads and Boosts Revenue

Among all the funnels a marketer can create, challenge funnels are fun and the fastest at converting visitors into buyers. Unlike a standard lead magnet that users download and forget, a challenge demands active participation, turning a cold lead into a raving fan in a short time. As a marketer, I’ve helped thousands of WordPress users build high-converting sales paths. I’ve seen firsthand that the "Challenge" model is a psychological ecosystem that primes your audience to buy. It starts with enrolling people in a challenge that they’re collectively passionate about and ends with achieving their goals. For a marketer or business owner looking to step up
Nov 19, 2025 Editorial Team
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