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Recent Blogs

The Free Plus Shipping Funnel that Netted $3500 Profits and 500 New Customers: Case Study

A free plus shipping funnel lets you leverage the power of the word “free” in your marketing campaigns to attract more customers. In my years analyzing thousands of funnels built with FunnelKit, I have found this to be the single most incredibly profitable yet misunderstood strategy in eCommerce. Our user, Brian Hazard, a recording artist and founder of Color Theory, got about 500 new customers with his “$0 product and $5 shipping” funnel. If you multiply 500 customers by a $5 offer - it’s $2500. But he actually made $7000 from this funnel! Well, don't start making any calculations yet because you haven't seen his actual

Jan 5, 2026 Editorial Team

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Recent Blogs

WooCommerce ConvertKit Integration: Quick Setup + 9 Must-Have Automations

Are you looking to set up WooCommerce ConvertKit integration for seamless data syncing and automating marketing workflows? As a WooCommerce store owner, you already know your single biggest asset: your email list. But simply pushing an email address from your checkout page to your marketing platform isn’t enough anymore. You need to know what they bought, how much they spent, and when they are likely to buy again. Most store owners settle for lite integrations that leave this vital data behind. They treat Kit (formerly ConvertKit) just as a newsletter tool, rather than the powerful revenue engine it is. Today, we're going to show you how

Jan 2, 2026 Editorial Team

19 Best WooCommerce Checkout Plugins for 2026 (Expert Picks)

Hi, I'm Damanjeet, the co-founder and CEO of FunnelKit. For the last 15 years, my primary focus has been helping WooCommerce stores solve one big, expensive problem: the default checkout. You’re here because you’re likely facing the same issue. You have steady traffic, but your conversion rate is flat. You're not sure which of the dozens of plugins out there actually make a difference. I once worked with a fashion brand stuck at a 1.8% conversion rate, which is quite average. The culprit wasn’t their product; instead, it was the long, clunky, multi-page checkout process that lacked trust and created friction. We fixed it with an

Jan 2, 2026 Damanjeet

Lead Generation Funnel: The Complete 2026 Guide to Capturing and Converting More Leads

Most marketers treat lead generation as a vanity metric by chasing email addresses that never convert. At FunnelKit, we see things differently. After helping store owners build over 100,000 funnels, we’ve learned that a true lead-generation funnel not only captures a contact but also immediately primes them to purchase. Yet most companies still haven’t made this shift. Research from DemandSage (2025) shows that 68% of businesses haven’t clearly defined their funnel stages, and 65% don’t have a proper lead nurturing process in place. That gap represents a massive opportunity for brands willing to approach lead generation more strategically. In this guide, we’ll break down what actually

Dec 29, 2025 Editorial Team

Abandoned Cart Subject Lines: 50+ Proven Examples That Recover Lost Revenue

If you run an eCommerce store, you already know the pain of cart abandonment. Someone adds products to their cart, shows clear buying intent, and then disappears. That’s precisely why abandoned cart emails exist: to bring those shoppers back and recover lost revenue. At FunnelKit, we’ve spent years helping WooCommerce store owners do just that. With over 40,000 stores using our automation tools, we've seen firsthand which abandoned cart emails get opened, which get ignored, and most importantly, what actually drives customers back to checkout. The scale of the problem is hard to ignore. According to Baymard Institute’s 2025 analysis of 50 studies, the average cart

Dec 29, 2025 Editorial Team

Bridge Funnel: The High-Converting Affiliate Marketing Strategy That Boosts Conversions [2026]

The average affiliate marketing conversion rate sits at just 1.20% across all industries, according to FirstPageSage’s 2024-2025 analysis of thousands of campaigns. That means that for every 100 visitors who click your affiliate link, only 1 or 2 will actually complete a purchase. Having helped 39,000+ WordPress and WooCommerce businesses optimize their conversion paths, we have found that cold traffic sent directly to sales pages converts poorly. Visitors need to be warmed up before they’re ready to buy. This is precisely where a bridge funnel transforms affiliate marketing results. Rather than hoping cold prospects will convert on a page you don’t control, a bridge funnel inserts

Dec 26, 2025 Editorial Team

How to Set Up WooCommerce Express Checkout in Your Store?

Your customer finds the perfect product. Adds it to the cart. Reaches checkout and sees a wall of form fields. Name. Email. Address. City. State. Zip. Card number. Expiry. CVV. Not every shopper will abandon at this point, but many will. Baymard Institute found that 18% of cart abandonments happen specifically because the checkout feels too long or complicated. That's not a guarantee you'll lose those customers, but why take the risk when there's a simple fix? WooCommerce Express checkout removes the friction entirely. One tap. Face ID or fingerprint. Done. This guide covers how to add Express Checkout to every touchpoint in your WooCommerce store:

Dec 24, 2025 Editorial Team

How to Enable WooCommerce Bancontact Payment in Your Store

Are you looking for a seamless way of adding Bancontact to your WooCommerce store? Bancontact is Belgium's most popular online payment method, having processed over 2.5 billion payments in 2024. [Source: Bancontact.com] Plus, it’s actively expanding its services into other European countries, such as the Netherlands, Luxembourg, and France. This expansion presents an excellent opportunity for your online store to cater to a broader European audience. At FunnelKit, we've spent years helping WooCommerce store owners optimise their checkout experiences across European markets. By integrating Bancontact across thousands of stores serving Belgian customers, we've observed firsthand how offering this payment method can improve conversion rates and how

Dec 24, 2025 Editorial Team

How to Accept WooCommerce SEPA Direct Debit Payments in Your Store

If you are selling to customers in Europe, offering SEPA Direct Debit often becomes an expectation. In 2024 alone, the euro area processed over 22.4 billion direct debit transactions worth €10.7 trillion, according to the European Central Bank's payment statistics. [Source: European Central Bank] For WooCommerce store owners targeting the European market, SEPA Direct Debit removes the friction of cross-border payments and provides customers with a familiar, bank-based payment method. In our experience optimizing thousands of WooCommerce checkout flows, we have seen that localising payment methods is one of the fastest ways to reduce cart abandonment. SEPA Direct Debit consistently performs well for recurring payments and

Dec 23, 2025 Editorial Team

How To Set Up WooCommerce Google Analytics Integration [2026]

Do you want a reliable WooCommerce Google Analytics integration that tracks real customer behavior (not just page views)? Many WooCommerce stores install Google Analytics but never configure it correctly for eCommerce tracking. Critical events like add-to-cart, checkout start, purchases, and upsells go untracked, leaving store owners blind to what’s actually driving (or blocking) revenue. The impact is real. Without a complete WooCommerce Google Analytics setup, you can’t see where customers drop off or which products and funnels perform best. At FunnelKit, we’ve helped 40,000+ WooCommerce stores, and the pattern is clear: stores with accurate analytics make faster, smarter growth decisions. While tools like Google Site Kit

Dec 22, 2025 Editorial Team

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