Want to get the most out of your TikTok ads? Installing the WooCommerce TikTok Pixel on your store is the way to go.
With the TikTok pixel, you can monitor user activity, track sales, and fine-tune your ads to reach your ideal audience—all while gaining valuable insights to boost your campaign performance.
It’s a must-have tool if you use TikTok or are considering using this platform to attract visitors and track events on your website.
In this article, we’ll guide you through setting up TikTok ads pixel on WooCommerce and enabling event-based conversion tracking on your website.
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A TikTok Pixel is a powerful tracking tool that measures the effectiveness of your ad campaigns by monitoring users' actions on your website.
Originally a short-form video-sharing platform, TikTok has now evolved as a business services platform, outpacing Facebook and Instagram in popularity.
With a massive user base and high engagement, businesses use TikTok advertising to promote their products and services.
According to an official survey, about 58% of TikTok users discover new products and services through targeted ads on the platform.
Therefore, setting up TikTok Pixel on your website is necessary to optimize your ad campaigns, retarget them to different user bases, and track conversions.
For WooCommerce store owners, this feature allows you to track key events such as completed purchases, new signups, abandoned carts, and more.
By following this article, you’ll learn how to add WooCommerce TikTok Pixel to your store and track and test your event-based conversions on your website.
Integrating the TikTok Pixel with WooCommerce can be powerful for businesses looking to maximize their marketing impact on TikTok.
Here are some key benefits:
TikTok Pixel tracks user behavior on your WooCommerce store, such as page visits, product views, and completed purchases.
This data allows you to create custom and lookalike audiences on TikTok, enabling highly targeted ads tailored to users who have shown their interest in your products.
TikTok Pixel lets you allocate your ad budget quite effectively by tracking user interactions and conversions.
You can focus on high-performing campaigns, minimizing costs associated with less effective ads while improving your return on ad spend (ROAS).
TikTok pixel captures detailed conversion data, enabling you to see the number of sales, leads, or other valuable actions directly attributed to your TikTok ads.
This data insight is key for assessing the effectiveness of your ad campaigns while identifying areas for improvement.
TikTok pixel allows you to target potential customers who visited your WooCommerce store but didn’t make a purchase.
By retargeting, you can re-engage these users with reminders, discounts, or promotions, increasing the likelihood of conversion.
The TikTok pixel deeply explains how users interact with your WooCommerce site.
It helps you identify the most popular products, users’ buying behavior, and potential obstacles they face.
These valuable insights for improving the customer experience and optimizing your site.
To set up WooCommerce TikTok Pixel on your store, we will use the following free tools:
Let’s look at how to install them.
We recommend you use the Funnel Builder by FunnelKit to set up the WooCommerce TikTok pixel on your website.
It lets you set up beautiful, high-converting checkout pages, opt-ins, upsell offers, and more, and it is deeply integrated with TikTok Pixel.
You don’t need extra plugins, such as TikTok for WooCommerce, to track pixel events on your website.
Instead, FunnelKit Funnel Builder takes care of TikTok tracking pixels entirely.
Installation
To install the FunnelKit Funnel Builder, go to the dashboard of your WordPress website.
Click on Plugins > Add New.
Search for the FunnelKit Funnel Builder there and click 'Install Now.'
It’s a lite version and absolutely free to all users.
Now the plugin will get installed on your website.
Once done, click on the 'Activate' button.
Now, the FunnelKit Funnel Builder is ready to set up WooCommerce TikTok Pixel on your store.
Well done! This is how you can install and make the Funnel Builder active on your website.
The TikTok Pixel Helper is a Google Chrome extension that helps you test and troubleshoot pixel installation on your website.
It gives you conversion-related information along with real-time feedback.
With this extension, you can explore troubleshooting your pixel installation in greater depth. You will receive real-time information about detailed diagnostics and parameter-level implementations.
Installation
Click on this TikTok Pixel Helper link on your Google Chrome browser.
Hit the 'Add to Chrome' button.
It’ll ask you for your confirmation to install this extension.
Confirm the installation by clicking on 'Add Extension'.
TikTok Pixel Helper will be installed on your Chrome browser now.
You can now use it to check whether the conversion events are triggering.
Here are some events that you can track with WooCommerce TikTok Pixel on your store with the help of FunnelKit Funnel Builder:
You can also track the events site-wide using the Funnel Builder. It eliminates the need for an extra plugin or app to track events on your website.
In this section, we will demonstrate an easy, step-by-step process on how to install TikTok Pixel on WordPress.
Further, we’ll enable event-based tracking on our WooCommerce website.
Go to TikTok Business Manager and log into your account.
Next, click on Events under Tools.
Hit Get Started to start the process.
This option will track events that happen on your website by installing TikTok Pixel for WooCommerce.
Next, click Web to connect your website to share events.
Click Next.
Enter the URL of your website.
Next, choose the type of pixel installation you want on your WooCommerce website.
Here, we will select Manual setup.
🔔 Note: You don't need to copy and paste any code into your website. FunnelKit takes care of your WooCommerce TikTok pixel integration.
Choose the connection method. It basically means how you want your WooCommerce website to send data to TikTok.
Select TikTok Pixel + Events API and hit the ‘Next’ button.
Click Next when done.
Enter the name of the TikTok Pixel you want to create for your WooCommerce website.
Click on Create.
Next, here is the WooCommerce TikTok pixel setup guide for copying and installing the base code on your website.
But you don’t have to worry about it because FunnelKit takes care of it. You just need to generate the Pixel ID and paste it into FunnelKit settings.
You can enable Automatic Advanced Matching. This helps you improve your ad targeting by more effectively capturing key visitor information.
When enabled, AAM captures the email addresses and phone numbers of visitors who interact with your WooCommerce website.
Here are some of its benefits:
You’ll be asked to set up events using the TikTok Event Builder.
🔔 Note: You don't have to add any code or set up events anywhere here. FunnelKit automatically manages everything related to your WooCommerce TikTok pixel integration.
Hit Next once done.
Now, you’ll be asked to verify your pixel setup. Go to the Test Events to see your TikTok Pixel ID generated.
Your TikTok Pixel will be successfully created.
Copy this TikTok Pixel ID from here.
Go to the ‘Settings’ section under the FunnelKit Funnel Builder.
Under TikTok, paste the Pixel ID.
That’s it! You have successfully added the TikTok Pixel to WooCommerce using FunnelKit. This is how you can successfully configure TikTok for WooCommerce integration.
Enable the events that you want to track with your TikTok pixel.
Funnel Builder gives you various events such as:
Site-wide events
Sales Page events
Optin Page events
Order Bump events
Checkout events
Purchase Events
Advanced
Click on ‘Save’ once done.
That’s it! This is how you can set up WooCommerce TikTok Pixel and enable event-based tracking on your online store.
Follow the method below to check Pixel installation and test the events on your WooCommerce store. You can even test browser and server-side events from the TikTok pixel dashboard.
We will use TikTok Pixel Helper (Google Chrome extension) to test the events on our website. Test the firing of events by navigating to our product catalog in your WooCommerce store.
Here, the TikTok Pixel Helper will notify you of the number of pixels running on a specific page.
Here, you’ll see the 'PageView' event being fired.
Next, click on any product.
The 'Page View' and 'View Content' events are on the extension.
Next, add this item to your cart and start the checkout process.
Here, you’ll see the 'Page View,' 'Add to Cart,' and 'Initiate Checkout' events.
After you complete the purchase, you will see the ‘Place an Order’ and ‘Page View’ events.
Since all the events were reflected in the extension, it means the events are being fired correctly. Your WooCommerce TikTok Pixel installation has been done.
That’s it! This is how you can check the TikTok Pixel implementation and test the events on your WooCommerce website.
Here, we have answered the top questions asked by users related to WooCommerce TikTok integration:
1. What is the pixel for TikTok?
The TikTok pixel is Javascript code that needs to be installed on your website. This pixel code helps you track and capture users' actions on your website, such as adding an item to their cart or placing an order. These events further help you build custom audiences and optimize your ad campaigns.
2. How do I connect TikTok pixel to WooCommerce?
You can connect TikTok pixel to WooCommerce with the help of FunnelKit. First, you need to create a TikTok pixel ID from the TikTok Ads Manager account. Then, enter the pixel ID into FunnelKit and enable the events you want to track. That's it, you're all set!
3. Where can I view the TikTok pixel for campaign performance?
You can view TikTok pixels for campaign performance inside your TikTok Ads Manager account. Click on 'Reporting' to view how your ad campaigns are performing. It can also automate the generation of your report in XLSX or CSV format. Therefore, you can view all the details about your TikTok ads campaign performance tracking here.
4. Can I add TikTok pixels to my WordPress website?
Yes, you can add TikTok pixels to your WordPress website with FunnelKit. The process is the same as we have shown here in this post.
5. How do I fire purchase events with multiple TikTok Pixels?
In case of firing events for multiple TikTok Pixels, add both your IDs separated by comma(s). Here's the screenshot for your reference:
As a WooCommerce store owner, your goal should be to reach out to new audiences on different platforms.
Therefore, you must get your hands on TikTok, the world's most popular social media platform, and its advertising tools.
Amplifying your TikTok advertising campaigns should be the first step toward taking your business to the next level.
To do so, you must set up a WooCommerce TikTok Pixel on your store to track the ROI of your ad campaigns.
With tons of guides and plugins available to do just that, it isn’t really a solution!
But thanks to the FunnelKit Funnel Builder! It’s an all-around solution for setting up your sales funnels, and its deep integration with TikTok helps you track conversions on your website.
It also has site-wide event tracking, eliminating the need for extra plugins that take up unnecessary space on WordPress.
FunnelKit is really a full-fledged solution for your TikTok campaign performance tracking needs.
Explore more about the Funnel Builder here >>
