How to Add Trust Badges to WooCommerce Checkout Page​

Have you ever hesitated to enter your credit card details on a website that just didn’t feel right? You’re not alone.

A few months back, I was helping a client who ran a clothing shop.

Their WooCommerce checkout looked clean, everything loaded fast, but people were dropping off right at the payment stage.

After a quick A/B test, one version with trust badges, such as “Secure Checkout” and customer testimonials, boosted conversions by nearly 18% compared to the one that didn’t have any.

That’s when I realized: it’s not the tech that’s broken; it’s the trust that’s missing.

Let me show you exactly how you can add trust badges to your WooCommerce checkout page and win back that confidence.

What are Trust Badges?

Trust badges are small icons or symbols placed on key areas of your website like product pages, the cart, footer, and especially the checkout page, to show that your store is secure and trustworthy.

For example, take a look at this checkout page:

It displays security seals from McAfee and Norton, along with payment method badges. There’s also a section highlighting a money-back guarantee, easy returns, and customer support, each acting as a trust signal.

Even small symbols like these can make a big difference in helping customers feel confident about completing their purchase.

Types of Trust Badges You Can Add to the WooCommerce Checkout Page

Here’s a breakdown of the most common and effective trust badges you can use on your checkout page:

1. Security badges

Shoppers hesitate to enter their personal or payment details if there is no visible sign of security. That’s where security badges come into play.

Security badges include ‘SSL Secure’, ‘McAfee Secure’, ‘Norton Secured’, ‘100% Secure Checkout’, ‘End-to-End Encryption’, etc.

Security badges instantly signal that your checkout page or store is encrypted and regularly scanned for threats.

When people feel safe, they’re more likely to buy from your store.

2. Payment badges

Seeing trusted payment logos reassures shoppers that their preferred methods are accepted and secure.

For example, payment badges like Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay, etc.

To show these badges, enable the corresponding payment gateway plugin. Recognizable logos reinforce a sense of legitimacy, boosting trust in your brand.

3. Money-back guarantee badges

A visible refund policy removes the risk of purchase.

Badges like ‘14-Day Money-Back Guarantee’, ‘Risk-Free Purchase’, etc.

It tells customers that you stand behind your products, and they’ll receive a refund if they're not satisfied. This is especially powerful for first-time buyers or high-ticket items.

4. Free shipping badges

Unexpected shipping costs are one of the top reasons for cart abandonment.

A simple badge like ‘Free Shipping on All Orders’, ‘Free Shipping over $50’, and more.

Free shipping badge sets clear expectations and adds perceived value.

If your store offers free shipping over a certain cart amount, you can insert it on your checkout page. You can get these shipping badges for free on Canva, Freepik, Adobe Stock, etc.

5. Third-Party Certification Badges

These badges show external validation and build authority, especially valuable for newer or lesser-known stores.

For example, ‘Better Business Bureau (BBB) Accredited Business’, ‘TrustedSite Verified’, ‘Google Certified’, and more.

They communicate that your business meets industry standards and has been independently vetted.

6. Customer reviews

About 92% of shoppers read reviews before buying. Review badges offer instant social proof and remove buyer doubt.

Customer review badges serve as social proof, a powerful psychological trigger influencing buyer behavior.

Effective examples include ‘Rated 4.9/5 by 13,000+ Customers’, ‘Over 8,300 Verified 5-Star Reviews’, and more.

These badges show that real people trust your store, and others should, too.

7. Satisfaction guarantee badges

Online shoppers worry about wasting money, especially when trying a new brand. They always ask, ‘What if I hate it?’, ‘What if it doesn’t work for me?’, etc. This fear leads to hesitation in making a purchase or abandoning it altogether.

Satisfaction badges reduce post-purchase anxiety and help people feel confident trying your product.

For example, ‘100% Satisfaction Guaranteed’, ‘Try It Risk-Free’, etc.

They work great in tandem with money-back guarantee badges, especially for high-ticket items, digital products, or courses.

How to Add Trust Badges to the WooCommerce Checkout Page? (No Code)

The simplest way to add trust badges without touching code is by using a checkout customizer plugin.

FunnelKit Funnel Builder makes this easy.

It offers professionally designed checkout templates with pre-installed trust badges, letting you create a highly optimized checkout experience in minutes.

Funnel Builder is available in free (lite) and premium versions. However, we recommend using the Pro version to unlock multi-step checkout templates and various optimization options.

Get a copy of the FunnelKit Funnel Builder below.

Install and activate the FunnelKit Funnel Builder plugin on your WordPress website.

Step 1: Create a store checkout

Navigate to FunnelKit ⇨ Store Checkout and click on the ‘Create Store Checkout’ button.

You’ll get directed to the FunnelKit checkout templates page. These are pre-designed templates that come optimized for all devices.

Choose your page builder, then hover over the store checkout template you like and hit ‘Preview’.

Next, select the number of steps you want on your checkout page and hit the ‘Import This Funnel’ button.

Enter the name of your store checkout.

Clicking on ‘Done’ will import the store checkout funnel.

Step 2: Customize your checkout page in WooCommerce

Click on the checkout page step in your funnel.

On the Design tab, click on the ‘Edit Elementor Template’ button to start customizing your checkout page.

Here, we'll be adding the WooCommerce trust badges.

As you can see, the page has loaded in Elementor (because we had chosen Elementor as our preferred page builder).

Modify your checkout page with steps, adjust the field widths, update your business logo, customize the mini cart section, and more.

Next, let’s add the trust badges.

Step 3: Add trust badges to the WooCommerce checkout page

As you can see, the page already has confidence page elements:

• 30-day satisfaction guarantee
• Fast shipping
• Quality assured products
• Passionate customer service

Feel free to modify them as you see fit.

Let’s add some security badges and a genuine customer review.

To add a badge, add an image below the checkout button:

Insert the security badge you want to have here.

Ensure that you set up these badges on your website before adding the image elements. Obtain your trust badges directly from the actual company and use high-resolution images.

Nicely done! You’ve successfully added the security badge to the checkout page.

Next, let’s add a customer testimonial section below the confidence section on the right side. 

Here, we’ve inserted the heading section to begin our customer testimonial section:

Add the testimonial widget below the heading and customize it as you like.

Here, we’ve edited the testimonial content, image file, resolution, name, title, link, image position, text alignment, and other details.

Hit ‘Publish’ when done. This is how you can add trust badges to the WooCommerce checkout page in just three steps without using any code.

Go back to your store checkout funnel and hit the ‘Enable Store Checkout’ button.

When a shopper adds an item to the cart and heads to the checkout page, they’ll see the trust badges there:

As you can see, the security badges, confidence, and customer testimonials are prominently displayed on the checkout page, making your store appear secure and authentic.

How to Add Trust Badges to the WooCommerce Checkout Page? (Using Code)

If you're a developer or prefer a code-based approach instead of using a plugin, manually insert trust badges into your WooCommerce checkout page.

You just need to add a custom code to your theme’s functions.php file or via a custom snippet plugin.

Step 1: Upload your trust badge image

Go to your WordPress dashboard ⇨ Media ⇨ Add New.

Upload the image of your trust badge and copy the image URL after upload.

Step 2: Add the code to display the trust badge on checkout

You can use checkout hooks into WooCommerce using woocommerce_before_checkout_form or woocommerce_after_checkout_form.

Here’s a sample code snippet to add your trust badge below the checkout form:

add_action('woocommerce_after_checkout_form', 'add_custom_trust_badge_to_checkout');function add_custom_trust_badge_to_checkout() { echo '<div style="text-align: center; margin-top: 20px;">'; echo '<img src="https://yourdomain.com/wp-content/uploads/2025/03/trust-badge.png" alt="Secure Checkout" style="max-width: 120px;" />'; echo '<p style="font-size: 14px; color: #555;">Your payment information is 100% protected</p>'; echo '</div>'; }

Replace the image URL with your actual trust badge image URL.

You can further style it with margins or text alignment using CSS.

That’s it! You’ve successfully added trust badges to your WooCommerce checkout page using code.

BONUS: 5 Proven Tips to Effectively Use Trust Badges on Your WooCommerce Checkout Page

Trust badges only work when placed and presented smartly.

Follow these five tips to boost conversions without cluttering your checkout.

1. Place the trust badges in high-action areas

The best position for trust badges on the checkout page is right below the “Place Order” button, where shoppers experience last-minute hesitation.

We also recommend adding badges to your website footer.

If you’re using a custom checkout page using FunnelKit Funnel Builder, you can add different badges below the mini cart section, too.

2. Use recognizable, high-authority badges 

Stick to well-known badges such as security badges (Norton Secured, McAfee Secure, etc.).

You can use satisfaction badges and customer testimonials to build shoppers’ trust in your brand.

However, avoid overloading your checkout page with too many or low-quality badges.

3. Optimize for mobile view

With over 60% of mobile traffic directed to e-commerce sites, ensure your trust badges are well-sized and clearly visible on smaller screens.

Use FunnelKit Funnel Builder and your favorite page builder to adjust placement for mobile devices.

4. A/B test the badge placements

However, we recommend that you A/B test your placements to determine which badge position converts best for you. 

Performing A/B tests is quick and easy with FunnelKit Funnel Builder, allowing you to test badge placement, design, messaging, and more to track their effectiveness in your WooCommerce store.

5. Optimize page speed

Many users ask whether adding external images, such as badges, can impact page load times. 

To solve this, you can use optimized images. We’ve noticed SVGs are more lightweight and scalable than PNG or other image types. If necessary, implement lazy loading for multiple badges in your WooCommerce store.

Frequently Asked Questions (FAQs) on Adding Trust Badges to WooCommerce Checkout

1. What are the best WooCommerce trust badge plugins?

Some of the most popular and effective trust badge plugins for WooCommerce include:

• FunnelKit Funnel Builder: Offers high-converting checkout templates with built-in trust badges and customization options.
  
• TrustPulse: Adds real-time activity notifications and social proof alongside trust badges.
  
• WPC Badge Management for WooCommerce: Provides a library of pre-designed badges for secure payments, satisfaction guarantees, and more.

These plugins vary in features, so choose one that aligns with your branding, ease of use, and pricing value.

2. Will adding trust badges slow down my WooCommerce checkout page?

No, trust badges will not slow down your checkout if implemented correctly. Lightweight, optimized images (ideally in WebP or compressed PNG format) have minimal impact on loading speed.

Always test your checkout page speed using tools like Google PageSpeed Insights or GTmetrix after adding trust badges.

3. How can I troubleshoot WooCommerce trust badge display issues?

If your trust badges aren't showing up correctly, here are a few things to look for:

• Image URL: Make sure the image link is correct and publicly accessible.
  
• CSS conflicts: Your theme or other plugins might override display styles, disable conflicting plugins, or use custom CSS.
  
• Caching issues: Exclude the checkout page URLs from caching (especially if using a caching plugin).
  
• Plugin conflicts: Temporarily disable other plugins to identify conflicts.
  
• Responsive view: Verify that the badges are visible on mobile and tablet views, as they may be hidden due to media queries.

Ready to Instill Confidence in Your Buyers with Trust Badges?

Trust badges help create a secure, credible shopping experience right when it matters most: at checkout.

With FunnelKit Funnel Builder, adding trust signals is simple.

Just drag and drop badges below the "Place Order" button, near payment icons, or anywhere else that helps reduce hesitation.

You can even fine-tune placement specifically for mobile devices.

Don’t let uncertainty cost you sales. Build trust, reinforce credibility, and lead your shoppers confidently to conversion.

Start transforming your checkout today with FunnelKit Funnel Builder and give your customers the peace of mind they need to buy.

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