FunnelKit vs CartFlows: Which Sales Funnel Builder Wins in 2025? (Detailed Comparison)

If you manage a WooCommerce store, you understand the significant impact of every click.

Your checkout flow, upsells, and automations make a huge difference between a new customer buying once and a repeat customer buying again and again.

Two names dominate this space: FunnelKit and CartFlows. 

Both offer a similar feature set that helps you boost conversions, simplify your checkout, and grow revenue.

This in-depth comparison guide will help you make a foolproof, well-informed decision to choose which plugin is best for your store.

It provides a complete, head-to-head comparison of FunnelKit and CartFlows, feature by feature, so you can assess which plugin aligns best with your business needs.

Quick Comparison: FunnelKit vs CartFlows

At first glance, FunnelKit and CartFlows seem evenly matched. Both promise high-converting funnels, checkout customization, and user-friendly tools.

But as we dug deeper, subtle differences began to surface, revealing where each tool truly shines (and where it falls short).

Here’s a side-by-side look at the key features, so you can quickly spot the distinctions that could make or break your sales funnel success.

FunnelKit consistently outshines CartFlows with deeper integrations, more flexible customization, built-in marketing automations, and better value for money.

Continue reading to know more.

Which Plugin is Best for WooCommerce Checkout Customization?

FunnelKit offers comprehensive control over every aspect of your checkout page, whereas CartFlows restricts customization options, particularly for fields and design.

Here’s a quick comparison between FunnelKit vs CartFlows checkout:

Let’s look at each one of them.

FunnelKit

FunnelKit gives you full control over every part of the checkout experience, from layouts and fields to trust badges, custom sections, and even the place order button.

Its seamless integration with page builders like Elementor, Divi, Bricks, Gutenberg, Oxygen, and more allows you to fully customize your funnels and checkout pages to stay perfectly on-brand.

Choose your favorite page builder, select the number of checkout steps, and import a professionally designed template you love: it’s that simple.

You’ll find extensive design controls right on the front end, including:

• Checkout step formats (tabs or breadcrumbs)
• Field widths
• Checkout button icons and colors
• Collapsible order summary, and more.

Edit the mini cart or order summary section by enabling product images, quantity switcher, regular and discounted prices, total saving message, and more.

Want to offer product-specific checkouts? You can add multiple products, apply discounts, and create irresistible offers tailored to each funnel.

Plus, you get 14 checkout optimizations like express checkout, auto-fill address, multi-step field previews, auto-apply coupons, and inline validation to speed up checkout and eliminate any errors.

With one click, you can activate FunnelKit’s optimized checkout and instantly replace the default, outdated WooCommerce checkout page with a high-converting, modern alternative.

CartFlows

CartFlows may look flexible at first glance, but you quickly hit roadblocks once you start customizing your checkout.

You need to first select your preferred page builder in the settings.

Only then will the corresponding templates become available to import and customize with that page builder.

Once the template is imported, it offers basic customizations such as selecting layouts and configuring styling for headings, input fields, buttons, payment sections, and other elements.

There are no collapsible order summary sections and product quantities cannot be changed on checkout.

This lack of control hinders your ability to test, optimize, and build checkouts that align with your brand or UX goals.

Which Plugin Offers the Best WooCommerce Checkout Field Editor?

FunnelKit is superior in terms of CartFlows, with checkout field flexibility and the ability to modify or add fields and sections.

Here’s why:

FunnelKit

FunnelKit's drag-and-drop checkout field editor allows you to rearrange any fields, such as billing or shipping, place an email field on top, and add new steps to make it a multi-step checkout page.

You get 13 built-in custom fields to choose from, such as text, checkbox, radio, multi-select, hidden, password, and more.

Once your custom field is ready, you can place it anywhere inside the checkout form.

You can edit and remove unnecessary fields or sections inside the checkout form.

CartFlows

CartFlows has a rigid checkout form layout with a fixed step that doesn’t allow you to choose which fields appear on which step.

Additionally, you cannot move shipping above the billing field, create new sections, or freely position the fields as you wish.

Which Plugin Offers the Best WooCommerce Side Cart?

FunnelKit’s side cart offers more features, including gamified rewards, product recommendations, and built-in cart analytics, compared to CartFlows' offering.

Here’s a side-by-side comparison of FunnelKit and CartFlows:

FunnelKit

FunnelKit’s side cart is built for both speed and sales growth. It not only replaces the cart page but also actively boosts average order value with smart, built-in features.

• Gamified rewards: Let shoppers unlock free shipping, discounts, or even free gifts as they add items to the cart.

• Product recommendations: Show upsells, cross-sells, or both inside the cart, fully customizable with multiple layouts.

• One-click purchase: FunnelKit Cart supports express payment buttons such as Apple Pay and Google Pay inside the cart for seamless buying.

• Cart analytics: Get detailed insights into cart upsells, enabling you to track the performance of your product recommendations, rewards, and addons.

Every setting is configurable and you can enable/disable features as per your need.

Extra perks include language translation, a menu cart icon, flexible styling, and more.

The best part? All of this comes included in FunnelKit’s Plus plan, no separate purchase needed.

CartFlows

CartFlows offers a basic side cart and it’s not even included in the core plugin. You’ll need to buy the Modern Cart add-on for $69/year.

It supports a free shipping progress bar and product recommendations (either upsells or cross-sells, but not both).

However, it misses several powerful features:

• No gamified rewards
• No express pay buttons
• No analytics or translation support
• No built-in cart menu icon

The built-in features are quite minimal and mostly focused on basic functionality.

Which Plugin is Best for Offering WooCommerce Order Bumps?

FunnelKit offers greater flexibility and customization for order bumps, enabling multiple bumps and targeted rules, compared to CartFlows.

Let’s look at the comparison between FunnelKit and CartFlows for order bump functionality:

Let’s look in detail.

FunnelKit

FunnelKit’s order bump system is designed to maximize conversions while giving you full creative control.

• More placement options: Place bumps above or below the order summary, under payment methods, inside the mini cart, and in the other 8 proven high-converting spots for desktop and mobile.

• Conversion-focused designs: Choose from 8 modern skins, including button-based layouts and proven templates. Add customizable social proof on hover to build trust without clutter.

• One-click upgrades: Replace a product already in the cart with a higher-value bump offer. It’s perfect for premium versions, memberships, or bundles.

• Smart targeting: Show bumps based on cart total, specific products, user role, location, and 20 total targeting rules. 

Add to that multiple bumps per checkout and built-in analytics, and you’ve got a conversion-focused order bump system built for serious results.

CartFlows

CartFlows supports order bumps for simple and variable products, but with notable limitations:

• Only 4 placement options
• No native one-click product upgrade
• No multiple bumps per checkout
• No social proof features
• Analytics is only available in the Pro plan ($299/year)

Its targeting is quite average, with fewer (just 8 rules) conditional logic options available.

Overall, it lacks the flexibility and conversion tools that store owners often need.

Which Plugin is Best for Offering WooCommerce One-Click Upsells?

FunnelKit offers a robust one-click upsell system with support for multi-product upsells and dynamic shipping, making it more versatile than CartFlows. 

Let’s look at how FunnelKit and CartFlows stack up for one-click upsells:

Let’s dig into it.

FunnelKit

FunnelKit offers the most gateway-compatible one-click upsell solution in WooCommerce, making it usable with a broad range of payment providers like Stripe, PayPal, Braintree, and more.

Plus, it supports many payment methods like credit cards, Apple Pay, Google Pay, SEPA, Affirm, Afterpay, Klarna, P24, Alipay, Mobilepay, and many more.

Let’s review their one-click upsell feature:

• Multiple templates and page builders: FunnelKit offers a beginner-friendly approach to importing pre-designed templates and has deep compatibility with Elementor, Divi, Bricks, Gutenberg, and more to customize your upsell designs.

• Multi-Product Upsells: Offer bundles, tiered pricing, or multiple-choice upsell products.

• Dynamic shipping and taxes: Automatically recalculates shipping costs after an upsell, ensuring compliance with correct order totals and avoiding inconsistencies.

Not only that, but FunnelKit has smart rules to display the right upselling and downselling offers to the right users at the right time.

The system is designed with real-world store rules in mind, using a virtual cart that mirrors WooCommerce’s native checkout logic.

This prevents issues like overcharging for shipping or applying incorrect taxes after upsells.

CartFlows

CartFlows offers one-click upsells with pre-designed templates that can be customized using compatible page builders.

When compared with FunnelKit, here are a few limitations that we noticed:

• Few supported gateways: Works with popular payment gateways such as Stripe, PayPal, etc., but has fewer compatible gateways than FunnelKit.
• No multi-product upsells: Restricted to a single product per upsell or downsell.
• Static shipping rates: No dynamic recalculation after upsells, which can cause compliance issues in certain regions.

CartFlows allows you to set up basic upsells/downsell pages, but it lacks a multi-product for choice selection, targeting flexibility, and payment options that support tokenized upsells. 

Which Plugin is Best for WooCommerce Email Automations & CRM?

FunnelKit leads in email automation and CRM integration, offering a visual automation builder, multi-channel marketing, and deep integration with WooCommerce.

Let’s look at which plugin is best for automations and CRM with a quick summary:

FunnelKit

You can set up basic cart abandonment recovery and post-purchase emails for free using the FunnelKit Automations plugin.

However, if you want to take advantage of the full-fledged CRM and automation suite for WooCommerce, FunnelKit Automations is the tool to go for.

You get a visual automation builder where you can design complete customer journeys triggered by almost any store event, cart abandonment, order status changes, first purchase, high-value orders, subscription renewals, and more.

Every contact gets a full profile with purchase history, location, tags, and lists. 

You can segment and personalize emails with dynamic merge tags, run A/B tests to optimize campaigns, and go beyond email with SMS, WhatsApp, and push notifications, all under one roof.

On top of that, FunnelKit lets you design beautiful transactional emails (order confirmations, shipping updates, refunds, and more) that turn routine notifications into branding opportunities. 

The built-in visual email builder has no match in the market. You get blocks, columns, layouts, etc., to design a personalized, branded email without writing any CSS or custom code.

CartFlows

CartFlows doesn’t include its own automation or CRM system.

To enable even basic automations, you need to purchase and connect OttoKit. And even then, you won’t get features like contact profiles, multi-channel marketing, or advanced workflows.

Here are the areas CartFlows lacks:

• No contact profiles
• No visual email builder 
• Lacks transactional emails
• Limited WooCommerce events and actions
• No time-bound dynamic coupons

In short, even with OttoKit, you’re still limited to a few basic workflows. There’s really not much to compare here: FunnelKit is in a completely different category for WooCommerce email automations.

Which Plugin Offers the Best Funnel Templates and Library?

FunnelKit offers high-converting, customizable templates, while CartFlows has a broader optimized design library. The result is a tie.

Here’s why:

FunnelKit

FunnelKit doesn’t try to overwhelm you with hundreds of filler templates. Instead, it focuses on a curated selection of 20+ high-converting designs, each one battle-tested and built using proven conversion principles.

You get templates for landing pages, opt-in pages, checkouts, one-click upsells, and thank you pages for every use case, like digital products, webinars, physical goods, and more.

Every template is fully responsive, customizable, and crafted with sales psychology in mind, including trust elements like:

• Security and payment badges
• Customer testimonials
• Benefits section, and more

They’re compatible with all major page builders: Elementor, Divi, Bricks, Oxygen, and Gutenberg, so you can fine-tune every element without touching code.

Our strategy is simple: fewer templates, maximum impact. 

Each design undergoes rigorous testing to ensure it functions across various industries and devices. 

For example, our Shoppe template (Shopify-style checkout) is a consistent top performer, and thousands of stores are using it to gain impressive conversion lifts because it’s built for speed, clarity, and persuasion.

And because FunnelKit isn’t tied to rigid layouts, creating niche-specific funnels and checkout experiences becomes easy.

CartFlows

CartFlows offers 25+ customizable templates for all funnel pages. They’re clean and functional.

While they have variety, many templates aren’t deeply optimized for conversions out of the box, and the limited customization flexibility means creating unique, high-performing layouts like FunnelKit’s isn’t possible without heavy workarounds.

Template updates also come frequently, meaning you may find yourself working on new designs to stay with modern eCommerce trends.

FunnelKit vs CartFlows: Which Plugin is Best for A/B Testing?

A/B testing is essential for refining your funnels, like tweaking headlines, layouts, offers, or even button styles, which meaningfully uplift conversion rates.

Both FunnelKit and CartFlows offer built-in A/B testing across all funnel pages and are easier to set up. The result is a tie when comparing them for the split testing feature.

Let’s review each plugin:

FunnelKit

FunnelKit provides built-in A/B testing directly inside the Funnel Builder without any external tools.

You can test everything from opt-in pages, landing pages, checkouts, order bumps, one-click upsells, and thank-you pages.

You can A/B test one page checkout vs multi-step checkout, different upsell offers, CTA buttons, page designs, etc.

Tests are simple to set up: create a duplicate variant or new version, split traffic, and view results in real time.

When you’re ready, declare a winner with one click and funnel all traffic to that variant.

CartFlows

CartFlows also offers robust built-in A/B split testing functionality for steps within your funnel, such as landing pages, checkout pages, upsells, and more.

You can enable split testing per step, duplicate variants, set traffic distribution, go live, and monitor performance via an analytics dashboard.

Once done, choose the winning variant with a single click.

Which Plugin Offers the Best Detailed Analytics and Reporting?

FunnelKit provides detailed, actionable analytics, including revenue attribution, funnel performance, and cart analytics, which CartFlows lacks.

Here’s why:

Let’s dive into it.

FunnelKit

With FunnelKit, analytics isn’t an afterthought. It’s built to give you a 360-degree view of your store’s performance. 

You get UTM reports, referral source reports, cart & upsell performance reports, funnel reports, and even a conversion profile that shows exactly where your buyers are coming from.

Track checkout drop-offs step-by-step, attribute revenue to specific campaigns, and filter by traffic sources to uncover which marketing channels are really working.

The built-in referrers analytics provides the sources from which your customers are coming. You can track revenues from Direct sources, Facebook, Google, and more.

UTM campaigns give insights on UTM campaigns, including orders, opt-ins, and revenues placed through them.

All of this is included in every plan, so even small store owners get enterprise-level analytics from day one.

CartFlows

CartFlows offers basic reporting. It includes funnel sales, orders, and conversion rates for each step in the funnel.

Detailed behavioral tracking, UTM breakdowns, and conversion-specific reports are missing.

What’s more, analytics is bundled only in their Pro plan, which costs $299/year for up to 30 sites. 

If you’re running just 1-2 sites, you’re paying for extra licenses you don’t need and still not getting the depth of reporting FunnelKit offers. 

Which Plugin is Best for Opt-in Lead Generation?

FunnelKit offers better value for money with its all-inclusive plans, providing advanced features at lower costs compared to CartFlows' more expensive tiers.

Let’s compare two plugins to see which one is best for lead generation.

FunnelKit

FunnelKit gives you everything you need to capture and convert leads without extra add-ons. 

Create opt-in landing pages with embedded or pop-up forms, all designed to convert visitors into leads. Just import a template, customize, and you’re ready to go!

With advanced targeting, you can show personalized offers to the right visitors at the right time.

You can also send basic lead notifications to users and notify administrators about the leads at the same time.

It’s also deeply connected to FunnelKit Automations and other CRMs, meaning you can trigger instant follow-up sequences, segment leads, and run A/B tests to see what works best. 

And since tracking is built in, you’ll know exactly which lead sources and offers drive the most conversions.

CartFlows

CartFlows focuses on building basic opt-in pages and integrates with popular email tools.

However, it lacks built-in opt-in popups, drag-and-drop form editing, and automated notifications. 

Plus, it requires you to add products, which is of no use if you want to generate leads.

It has built-in A/B testing, but purely misses referrers, conversion stats, and UTM tracking reports.

Which Plugin Offers the Best Integration with Various Page Builders?

Both FunnelKit and CartFlows understand the importance of design freedom.

However, FunnelKit supports a wider variety of page builders, offering more flexibility in customizing WooCommerce checkout and funnel pages.

Here’s why (take a look at this comparison table):

Let’s dig deeper.

FunnelKit

FunnelKit provides native support for Elementor, Divi, Bricks, Oxygen, and Gutenberg, making it one of the most versatile plugins in terms of builder compatibility.

Even if you’re using a less common builder, FunnelKit has you covered.

It offers a built-in visual customizer and supports shortcodes, allowing you to design pages easily, no matter the builder.

Just select your page builder and import a template.

Easily edit your checkouts or funnels using the page builder you selected. 

Just click edit, customize, and go live!

However, FunnelKit doesn’t have compatibility with Beaver Builder.

CartFlows

CartFlows supports popular builders like Elementor, Gutenberg, and recently Bricks, making it a great option for many.

However, it doesn’t offer built-in compatibility for Divi and Oxygen.

Additionally, you must manually set your preferred page builder in the settings. Only then will the corresponding templates appear, allowing you to customize them using that specific builder.

Unlike FunnelKit, if you want to go with other page builders inside CartFlows, there are no templates and no shortcodes available. You need to design your pages from scratch.

This can make the setup a bit more restrictive, especially for stores using less common builders.

Which Plugin is Best for Ease of Use and Setup?

If we compare both plugins, FunnelKit offers a faster and easier setup for beginners, with a guided onboarding experience that allows you to launch your funnel in minutes.

Here’s why (quick comparison):

FunnelKit

FunnelKit offers seamless onboarding and an intuitive interface, which is good for beginners.

From the moment you install the plugin, FunnelKit walks you through a guided setup that helps you launch your first funnel or optimized WooCommerce checkout in minutes without any technical experience.

It offers ready-to-import templates that save hours of design and configuration. 

After importing the funnel, you get the entire flow with pre-built steps, including upsells and order bumps. Its easy drag-and-drop interface lets you order any steps inside the funnels.

Just add your products and go live.

Whether you want to view analytics, run an A/B test, or even add custom fields inside the checkout form? It’s all right there, clean, fast, and frictionless.

FunnelKit's canvas mode allows users to build sales funnels with a simple drag and drop.

Just click on Canvas Mode and set up your funnels the way you want.

CartFlows

On the other hand, CartFlows, while also providing a visual builder experience, feels a bit complex and requires a learning curve. 

CartFlows offers an onboarding wizard with a “skip step” option, but the process still feels a bit forced, stretching across six steps that may not be necessary.

When you import a funnel, order bumps don’t come built-in. You need to add them separately.

Checkout templates shown in onboarding are limited to only 5 templates to choose from upfront.

Plus, CartFlows doesn't have canvas mode, which can be difficult for beginners.

Which Plugin Has Higher Active Installs and User Reviews?

When comparing adoption and customer satisfaction, it’s important to look at both numbers and quality of user experience.

FunnelKit

FunnelKit kicked off its journey in 2018, originally called WooFunnels. 

It started out as a suite of premium, individual products: checkout, funnels, one-click upsells, all sold separately.

In 2021, FunnelKit launched its free funnel builder plugin on WordPress.org and ever since, it’s been winning a loyal customer base that raves about its support, flexibility, beginner-friendly approach, and smart capabilities.

It has 38,900+ active installs currently. However, this number only counts the free version launched after 2021, not the thousands of premium customers from previous years.

CartFlows

CartFlows started directly as a funnel builder plugin on WordPress.org back in 2018, targeting WordPress users at first, and later focusing on WooCommerce store owners.

They have 200,000+ active installs, thanks largely to their availability on WordPress.org since launch and capturing a wide range of users early.

Which Plugin Offers the Best Value for Money?

When choosing a funnel builder, the real question isn’t “which plugin is cheaper?

It’s which plugin delivers the best return on investment. Every dollar spent should translate into more conversions, higher order values, and long-term growth.

Here’s how FunnelKit and CartFlows stack up:

FunnelKit

FunnelKit offers excellent pricing flexibility that caters to three different types of users without holding back features behind higher-tier plans:

Beginners 

If you're looking to set up a professional, high-converting checkout, FunnelKit offers a beginner-friendly, Basic plan. It gives new store owners the exact same checkout optimization tools trusted by top WooCommerce stores. 

Growth-focused merchants

For $179.50/year, you get the two-site plan with all core features, including one-click upsells, checkout optimization, and everything you need to grow AOV.  No “buy a higher plan to unlock premium features” tactics, everything is included from the start.

Automation-driven sellers

For just $249/year, you unlock both FunnelKit Funnel Builder and FunnelKit Automations with two site licenses. This means your marketing stack is consolidated into one platform, saving you hundreds on extra tools.

Agencies

FunnelKit’s 30-site Agency plan at $399/year not only matches CartFlows’ site limit but also includes a full CRM, email marketing, and automation suite with 500+ use cases.  Includes tools that agencies normally pay $500+ extra for.

CartFlows

CartFlows’ pricing works for store owners at different stages, but with some notable limitations, such as:

Beginners

CartFlows doesn't offer plans for beginners who're just starting out with WooCommerce and looking for affordable checkout customization.

Growth-focused merchants

CartFlows have $299/year plan that unlocks all features of funnel builder.

Automation-driven sellers

CartFlows doesn’t include a native CRM or automation system, forcing you to rely on third-party add-ons

Agencies

The $299/year agency plan covers 30 sites but doesn’t include advanced automations or CRM. This means higher overhead and fragmented tool stacks.

FunnelKit vs CartFlows: Which One Should You Choose?

Both FunnelKit and CartFlows are powerful tools for building sales funnels in WooCommerce, but they take slightly different approaches. 

CartFlows has the advantage in sheer active installs, thanks to being on WordPress.org since 2018, while FunnelKit entered the free plugin space in 2021 after years as a premium-only solution. 

However, once you look beyond numbers, FunnelKit shines brighter. 

It’s the highest-rated funnel builder on WordPress, packed with features like conversion-optimized checkouts, order bumps, one-click upsells, advanced A/B testing, detailed analytics, and built-in automations. 

These features all make FunnelKit an all-in-one growth platform for WooCommerce stores.

If you're looking for a beginner-friendly solution with enhanced customer support, higher user satisfaction, and the flexibility to scale without switching tools, FunnelKit is the smarter choice.

Frequently Asked Questions on FunnelKit vs CartFlows Comparison

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