A dedicated newsletter landing page attracts visitors and turns them into subscribers.
It helps you highlight the benefits of signing up and show your expertise as the creator. It also helps you build a bond with your audience and train them to open emails.
Do you want a newsletter subscription page that captures your audience’s attention?
In this post, we’ll look at how to create a landing page for your newsletter in WordPress.
Further, we will look at some well-done examples and key elements for your landing page.
A newsletter landing page is a dedicated landing page where your users sign up for your email newsletter.
Think of it as a simple opt-in page. The signup box collects users’ information with the promise of delivering valuable content via an email newsletter.
It might take some time to create a spectacular newsletter landing page, but it’ll definitely be worth it.
If you do everything correctly, your email opt-in landing pages can convert by 30% or higher.
Fabulous, isn’t it?
There are many ways to capture leads for your newsletters. You can use exit-intent or time-based pop-ups, sidebars, hello bars, etc.
But nothing beats a dedicated newsletter subscription landing page. It’ll help substantially increase your leads.
Here are a few reasons why you might need it:
Writing a persuasive copy on your page helps you form compelling arguments to woo your audience.
Here’s how you can use the space on your newsletter landing page:
Implementing these points will help you create convincing arguments on your landing page.
A lot of marketers and businesses take advantage of paid advertisements to target their audience.
Running ads on different platforms is a kickass way to drive traffic to your newsletter landing page.
Target your ideal subscribers based on their geographical location, age, interest, and more. It's easiest to convert cold audiences into subscribers than into customers straight away.
Clicking on these ads will take them to your landing page - where they can sign up for your newsletter.
If you don’t have a website yet, you can still use your landing page and generate leads for your newsletter.
It helps them understand who you are and what goals you can help them achieve.
You can see a few of your case studies where you helped people or businesses reach where they wanted to.
Dr. Robert Cialdini's Authority Principle is a clear example of it. People tend to follow personalities who are successful in their field or know what they’re doing.
Thus, it’s important to show your expertise on the landing page. It gets the right people to sign up for your newsletter.
Having read about the benefits, let’s now look at the elements of high-converting newsletter pages.
An effective newsletter landing page includes some crucial elements. It includes an attention-grabbing headline, a clean layout, an actionable CTA button, etc.
Let’s look at each of the key elements in detail.
The headline is the first thing a visitor sees on your newsletter landing page.
8 out of 10 people read your headline but only 2 of them will go through the rest of your copy. Therefore, you must make a statement with your headline.
Writing a short, gripping headline entices people to take action on your landing page.
Notice the headline used by The Hustle. It appeals to their audience that wants to gain insights and become knowledgeable.
Your heading should give a clear message of what your readers can expect from your newsletter.
Hubspot conducted a study and found a 25% increase in conversions when they lowered the number of form fields.
Therefore, your form should be minimal which allows users to quickly signup.
Remember your goal: getting users on your email list. For that, you just need an email field on your newsletter sign-up form.
Noticed how the Stacked Marketer has used one email form field in their newsletter landing page.
Your author’s or description copy should mention the intent of your email newsletter. This includes what your email newsletter is about and why visitors should sign up for it.
Your copy should include the following details:
Notice how the Nerdletter uses an interesting copy on its landing page. They have clearly highlighted their financial newsletter full of insights, practical reads and ideas.
Besides this, you should also tell about yourself as a creator and the intent behind it.
The mission statement in your newsletter builds your credibility as a creator. It focuses on what your expertise is and how can you help your subscribers.
88% of consumers trust user reviews before making any decision online.
When people see that others are saying good things about your newsletter. They are more likely to subscribe.
You should show social proof of your genuine subscribers and how much your email newsletter means to them.
The Assist gives out a scrolling social proof section on its newsletter subscription landing page. This section includes the name of the subscribers, their designations, ratings and actual reviews.
The CTA button on your newsletter landing page has only one goal. That is to inspire your audience to sign up for your newsletter.
As per Hubspot, personalized CTAs perform 202% better than usual CTAs. That’s why your CTA button should be short, personal and actionable.
So instead of the ‘Subscribe Now’ button text, use the first person in your button copy. Or be as specific as Ramit Sethi has used - “Join Rich Life Insiders” here.
Now we know about the core elements to include, let's understand how you can create our landing page for your email newsletter.
We will be using FunnelKit’s Funnel Builder to create a spectacular landing page for the email newsletter subscription.
Funnel Builder is a far-off superior tool for WordPress. It lets you design your funnels with conversion-optimized templates, set up AOV-boosting offers, and more.
Here are a few reasons why Funnel Builder is the right tool to design your newsletter landing page:
Follow the steps below to create a stunning newsletter landing page:
Get your copy of FunnelKit’s Funnel Builder.
Please note that FunnelKit is available in both the free and premium versions.
With the Pro version, you get fresh premium templates, A/B testing module, unlimited revenue-boosting funnels, and more.
Read more to install and activate FunnelKit.
Go to Funnels and click on 'Add New Funnel' to create a new funnel.
You'll be directed to the funnel templates. Click on the 'Lead Funnels' and you'll see dedicated templates for your opt-in funnel.
Click 'Preview' on the template you like.
Here you’ll be able to see the full preview of the template.
Choose the type of form you want to use in your newsletter landing page:
Once done, hit 'Import This Funnel' and name your funnel.
Clicking on 'Add' will create your opt-in funnel that has an Opt-in and Opt-in confirmation page.
Click on the ‘Edit’ button to configure your page.
On the ‘Design’ tab, click on the ‘Edit Template’ to start customizing your opt-in page.
These templates are highly customizable that let you create a perfect page the way you want.
Since we selected Elementor at the time of importing our funnel, it’ll load the page in this page builder.
Let's start by giving an appropriate title and subtitle.
We're providing just two fields here to make the process quick and easy.
Make sure to create a copy that perfectly highlights the intent of your newsletter.
So, it's always nice to reinforce your USPs in the author's section:
It's important to include at least three benefits on your newsletter landing page. If users know about the benefits, there is a probability that they will sign up.
Finally, we'll edit the testimonials section on our page.
Testimonials act as social proof of how your email newsletter benefitted them.
Simply, edit and customize them on your landing page:
Once done, click on Update to save your changes.
This is what your page will look like:
That’s it! This is how you can customize your newsletter landing page.
Go back to your funnel and hit 'Edit' to customize your opt-in confirmation page.
The process of customizing the page will be the same as you did above.
Make sure to hit 'Update' after making the changes.
This is how your newsletter sign-up confirmation page will look:
That’s it! This is how you can customize your newsletter landing page.
Welcome emails have a 91.43% open rate, so you need to present your email well enough to build anticipation.
To send a welcome email to contacts who have subscribed from your opt-in page, go to the Actions tab.
Enable the lead notification there.
Now enter a personalized subject line, preheader, and email body the way you want.
Once done, click on 'Save Changes'.
Now, this welcome email will be sent to contacts who have opted in for your email newsletter.
In this section, we’ll look at three examples of newsletter landing pages that are our favorite.
These landing pages are from some of the influential marketers. Let's find some effective conversion secrets that dominate the industry.
Look closely, put on your conversion scientist hat, and get ready to extract powerful insights:
Emails Done Right, created by Samar Owais, a copywriter and email conversion strategist. She helps her clients boost their sales and enhance conversions with effective email sequences.
Let’s look at her landing page:
What we liked about this newsletter subscription landing page:
Meat & Hair targets content creators who need to punch up their writing. Their daily newsletter of creative writing lets you develop amazing skills through interesting stories.
Take a look at their newsletter landing page:
What we liked about it:
Nik Sharma is one of AdWeek’s Young & Influential personalities and an investor. He serves as an advisor to some fastest-growing companies in the eCommerce industry.
Let’s take a look at Nik’s newsletter landing page:
Nik Sharma has done a brilliant job of sharing his knowledge of market trade secrets on his landing page.
What we liked about it:
These are some of the examples from world-class marketers that effortlessly bring conversions!
Learn from them to create a power-up landing page for yourself.
Here, we have answered the most common questions asked by users regarding the newsletter landing pages:
How do I create a newsletter landing page?
You can create a newsletter landing page with FunnelKit. Just import a template, customize it with a page builder and you’re ready to go!
What core elements should I include in my newsletter landing page?
The core elements you should include in your newsletter landing page:
Where can I find some of the best newsletter landing page templates?
You can find some great landing page templates in FunnelKit. All its templates can be customized with any page builder of your choice. Plus, these templates are optimized for each device. You can import them with a single click and start customizing them as per your need.
We hope this detailed post has helped you. Here we have uncovered the little-known secrets of creating a stunning newsletter landing page.
Funnel Builder has some impressive templates that let you create delightful pages for your funnel.
These templates are highly customizable and pre-optimized for all devices.
Take inspiration from the foolproof examples and create a high-converting newsletter landing page today!