Do you want to enable WooCommerce Pinterest conversion tracking in your store?
Pinterest is one of the most popular digital media platforms with more than 400 million+ monthly active users.
Plus, being a visually-driven platform, it’s perfect for promoting your WooCommerce products to bring new customers into your store.
Once the visitors are in your store, tracking their activities and conversions is a cakewalk.
You’ll see how.
In this post, we’ll help you integrate the Pinterest tag into WooCommerce and track event-based conversions in your store.
The Pinterest tag is a combination of base and event codes that lets you obtain information related to measuring and optimizing your ad campaigns.
It lets you track the activities of how visitors are interacting with your website.
Being one of the most popular social media platforms, Pinterest has become the most common hub for promoting products and services.
It lets you set up pins with images on your Pinterest shop board. When a user searches for any items or inspirations/ideas, it shows the related shoppable pins to them.
For example, our search for a table clock on Pinterest listed different shoppable product pins:
This way a user can directly reach your store and check out the product they’re interested in.
Pinterest has made the shopping experience easier for people to discover new products and services.
Therefore, you must set up Pinterest tags for optimizing your ad campaigns, retargeting them to different users and tracking conversions.
With Pinterest conversion tracking, you’ll be able to know the information regarding abandoned carts, new leads, purchases made, etc. in your WooCommerce store.
Here we will use the following tools to add a Pinterest tag to WooCommerce and test its implementation in tracking different events:
1. Funnel Builder by FunnelKit (for setting up the Pinterest tag in WooCommerce)
2. Pinterest Tag Helper (for tracking event-based conversions)
Let’s look at each of these tools.
FunnelKit is the most powerful sales funnel builder that lets you design high-converting opt-in, checkouts, order bumps, one-click upsells, thank you pages, etc.
Furthermore, it has deep integration with Pinterest that lets you track event-based tracking in your WooCommerce store.
Click on the link below and install the plugin by uploading the zip file to your WordPress website.
The Google Chrome extension 'Pinterest Tag Helper' lets you troubleshoot and test the implementation of Pinterest tags on your website.
It gives you real-time information about the events running on a particular page of your website.
Go to the extension page and add it to your Google Chrome web browser.
Now, let’s look at all the events for WooCommerce Pinterest conversion tracking.
Here is a list of events that you can track with Pinterest tags in your WooCommerce store:
Common Pinterest tracking events
In this section, we will help you enable WooCommerce Pinterest conversion tracking on your store.
Go to the Pinterest Business platform and set up your account.
Enter your store name, website URL and choose your country/language.
Next, select the information about your business and hit 'Next' when done.
Provide information about your WooCommerce business and you’ll reach the final step to enter your name, email address and phone number.
Clicking on ‘Done’ will finish setting up your Pinterest business account.
On your dashboard, go to Ads ⇨ Conversions.
Here you’ll get directed to the 'Tag Manager' section where you can create your Pinterest tag.
Click on 'Get Started' to locate your Pinterest Tag ID.
You’ll get directed Pinterest tag configuration on your website.
Here you don’t need to add any code to your website because FunnelKit takes care of that.
All you need to do is copy your Pinterest Tag ID.
Navigate to the 'Settings' section of the FunnelKit Funnel Builder.
Under Pinterest, paste the Tag ID into the field.
Well done! You have successfully added the Pinterest Tag ID to WooCommerce using the Funnel Builder.
Now that you have entered your Pinterest tag ID, make sure to enable the events you want to track in your store.
Here we’ll enable the following events:
Click on 'Save Changes' to lock in all the changes made.
This is how you can enable WooCommerce Pinterest conversion tracking in your online store.
For testing whether Pinterest event-based tracking is working or not, we’ll use the Pinterest Tag Helper extension.
It’ll help us test the Pinterest tag implementation on your WooCommerce store.
Navigate to the product catalog and view an item
Here, the Pinterest Tag Helper extension on your browser will notify the number of events running on that specific page.
Here you’ll see one event, i.e., Page View event running on this page.
Adding the item to the cart
As you add this product to your cart, you’ll see the ‘Add to Cart’ event on this page.
Initiate the checkout process
Now, if you proceed to the checkout page, you can see two events: Initiate Checkout and the Checkout page custom step event.
Fill out the details and make a test purchase
Now go ahead and make a purchase - you’ll see the ‘Purchase’ and ‘Thank You page custom step’ event gets fired.
As you can see the events are being fired and captured, so our Pinterest tag implementation works perfectly.
This is how you can test and track the event-based conversions in your WooCommerce store with a Pinterest tag.
Here are some frequently asked questions regarding Pinterest conversion tracking in WooCommerce:
1. What is Pinterest conversion?
A Pinterest conversion happens when a user on Pinterest goes to your website through tags or ads and makes a successful purchase.
2. How do I track Conversions on Pinterest?
You can track conversions on Pinterest by going to the Analytics ⇨ Conversion insights on your Pinterest Business account. Before this, you need to enable Pinterest conversion tracking in WooCommerce using FunnelKit.
3. How do I add a Pinterest conversion tracking code in WooCommerce?
There is no need to add a Pinterest conversion tracking code in WooCommerce. To track Pinterest conversions, all you need to do is enter the Pinterest Tag ID in FunnelKit and enable all the events you want to track.
As a WooCommerce store owner, it’s important to make visitors come to your store and help them discover your products and services.
For that, there isn’t a better option than Pinterest which help you showcase your products as shoppable pins and run paid ads to attract visitors to your store.
However, your efforts will go in vain if you don’t track your visitors’ journey and how they interact with your website.
It can simply be done by installing a Pinterest tag on your WooCommerce website.
This tag lets you track new purchases, abandoned carts, specific page visits, etc. for optimizing and setting retargeted ad campaigns.
FunnelKit lets you easily enable WooCommerce Pinterest conversion tracking with just a few clicks.
Just add the Pinterest Tag ID, enable the events you want to track and you’re done!
It’s just that simple.
Plus with its premium version, you can even design beautiful store checkouts, landing pages, AOV-boosting offers, and so much more to get sure-shot conversions.
So why wait when you can get FunnelKit today?