How To Add WooCommerce Snapchat Pixel For Conversion Tracking

Editorial Team
January 20, 2023
How To Add WooCommerce Snapchat Pixel For Conversion Tracking

Are you looking to add a WooCommerce Snapchat pixel to track conversions in your store?

Snapchat is one of the fastest-growing social media platforms and its dynamic ads let you bring users to your websites and drive massive conversions.

However, it’s equally important to keep a tab on ad spending and analyze the ROI of your campaigns.

For that, it’s important for you to set up Snap pixels.

By installing Snapchat pixel in your store, you’ll be able to track real-time signups, cart abandonments, new purchases, user interaction, and so much more.

With a variety of plugins claiming to do the job, there isn’t a perfect online guide that lets you do this easily.

But we have a simple way (that too without any coding!).

In this post, we will show how you can add a Snapchat pixel to WooCommerce and enable event-based conversion tracking in your store.

What is a Snapchat Pixel?

A Snapchat pixel is a Javascript code element that when added to your website helps you track the activities of Snapchat users on your website.

For example, if a Snapchat user goes on to your website from the app and views a page, then the ‘Page View’ event is captured on your Ad account. 

With the help of Snapchat pixels, you can track purchases, cart abandonment, product views, new signups, and more.

You can take advantage of real-time event tracking for audience retargeting and ad campaign optimization.

Here are the three major benefits of using Snapchat Pixel:

  • Tracking conversions on the website - View all the actions and conversions happening on your website that are being attributed to your ad campaigns.
  • Reaching the ideal audience - Create custom audiences based on the Snapchat users who interacted or actions they took on your website.
  • Optimizing the campaigns for sure shot conversions - Take advantage of real-time data to optimize and set up retargeting ad campaigns for getting sure shot conversions.

Events That Can Be Tracked With WooCommerce Snapchat Pixel

By installing the Snapchat pixel on your WooCommerce store, you’ll be able to track the following events:

  • Page View - A user lands on a specific page on your WooCommerce store
  • Add to Cart - A user adds an item to their WooCommerce shopping cart
  • Initiate Checkout - A user goes on to the checkout page 
  • Purchase - A user makes a purchase by going from the checkout to thank you page

These are the events you can track with WooCommerce Snapchat pixel.

Not just the different events, you’ll be able to know detailed information about these events such as:

  • Event variables - The variables associated with the event such as the product ID, product price, transaction ID, currency, and more.
  • User data - The information about the user such as their email address, phone number, IP address, name, and more.

With such information at your disposal, it’s a must to add the Snapchat pixel to your online store.

Tools To Help You Set Up WooCommerce Snapchat Pixel

These are the tools available for free that we will use to set up WooCommerce Snapchat pixel and test its implementation in our store:

1. FunnelKit

2. Snap Pixel Helper

Let’s go through these tools.

FunnelKit (formerly WooFunnels)

Funnel Builder by FunnelKit is one of the highly advanced sales funnel Builder plugins for your WordPress website.

FunnelKit's Funnel Builder - Set Up WooCommerce Snapchat Pixel

You can not only design amazing pages from checkout pages to upsell offers, but also it integrates with Snapchat to help you easily add Snap pixels to WooCommerce.

It’s available for free - just install and activate it on your website.

Get FunnelKit for Free here

Snap Pixel Helper

The Snap Pixel Helper is a Google Chrome extension that lets advertisers test and troubleshoots the Snapchat pixel implementation.

It gives you information about different events on a specific page in real-time.

Snap Pixel Helper - track WooCommerce Snapchat Pixel events

Just install the Snap pixel Helper after you’ve set up the Snapchat Pixel on your website and you’re ready to go!

Install Snap Pixel Helper here

How to Add Snapchat Pixels to WooCommerce and Track the Events on Your Store?

In this section, we’ll help you set up WooCommerce Snapchat Pixel and enable event-based conversion tracking in your store.

Just follow the instructions below.

Step 1: Go to the Snapchat Events Manager

First, log in or create an account (if you’re new) and go to Snapchat Ads Manager.

Log in to your Snapchat Ads Manager account

Now that you’re logged in, navigate to Create Ads ⇨ Events Manager as shown in the image below:

Go to the Events Manager

Step 2: Create Snap Pixel

Here, click on 'New Event Source'.

Once the popup window opens, hit the 'Web' option.

Click on New event source and choose web

Next, enter the name of your Snapchat pixel and click on the 'Confirm' button.

Enter the name of your WooCommerce Snapchat pixel and click confirm

Next, you must choose how you want to connect the Snap Pixel to your website.

Continue with the 'Pixel Code' option from here.

Now a new screen will appear that will give you the pixel code.

You don’t have to copy and paste this code to your website because FunnelKit’s integration with Snapchat takes care of it.

Just simply hit the 'Close’ button.

Your WooCommerce Snapchat pixel has been created

That’s it! This is how you can create your Snap pixel and your Snapchat Pixel ID will get generated.

Step 3: Copy your Snapchat Pixel

Here you can locate your newly created Snapchat pixel ID:

Copy your Snap pixel

Copy the Snap pixel ID.

Step 4: Add Snapchat Pixel ID to WooCommerce

Go to the 'Settings' section of FunnelKit.

Go to FunnelKit's settings

Under Snapchat, paste your Snap pixel ID.

Paste WooCommerce Snapchat Pixel in FunnelKit

Easy, isn’t it?

This is how you can add a Snapchat pixel ID to WooCommerce.

Step 5: Enable the events

Next, enable the events you want to capture and track.

You can find all these events:

  • Site-wide events - Page View and Add to Cart
  • Optin page event - Page View
  • Sales page event - Page View
  • Order bump event - Add to Cart
  • Checkout events - Page View, Add to Cart and Initiate Checkout
  • Purchase event - Purchase
Enable the WooCommerce Snapchat Pixel events you want to track

This is how you can enable the events you want to track in your store with the help of WooCommerce Snapchat pixel.

Testing the Snapchat Pixel Events on Your WooCommerce Store

For testing the Snapchat pixel implementation, we’ll use the Snap Pixel Helper extension.

It’ll give real-time information about the events running on a page as we navigate through our website.

Navigating to the product's page

On your product’s page, you’ll be able to see the events running marked on the extension.

As you click on it, you’ll see the 'Page View' active on this page.

Tracking WooCommerce Snapchat Pixel events on the product's page

Adding the product to the cart

Go to the cart page by adding this item to your shopping cart.

Here, you’ll see 'Page View' and 'Add to Cart' events were fired:

Tracking WooCommerce Snapchat Pixel events when adding a product to the cart

Initiating the Checkout process

As you can click on the 'Checkout' button and start the purchase process, the extension will show 'Start Checkout' and 'Page View' events here.

Tracking WooCommerce Snapchat Pixel events on the checkout page

Making the test purchase

Test purchase a product and the 'Purchase' event will get fired as you move on from checkout to the thank you page.

Since all the events are being fired correctly, it means our WooCommerce Snapchat pixel implementation is perfectly working.

This is how you can track and test your Snap pixel implementation in your WooCommerce store.

Frequently Asked Questions on WooCommerce Snapchat Pixel

In this section, we have answered some of the frequently asked questions by the users related to adding Snap pixel to WooCommerce:

1. How do I add Snapchat pixels to WooCommerce?

You can add Snapchat pixels to WooCommerce with FunnelKit. All you need to do is copy the Snapchat pixel ID and paste it into FunnelKit. Once done, enable the events you want to track and you’re ready to go.

2. How do you get pixels on Snapchat?

You can get pixels on Snapchat by going to the Snapchat Ads Manager. From there, create a new Snap pixel by selecting the event source and generating the ID.

3. Where do I put the Pixel code in WooCommerce?

To set up pixel tracking in WooCommerce, you need to put the code into the header section of your WordPress website. However, if you’re using FunnelKit - you just need to enter your Snapchat pixel ID, enable the events and you’re done.

All Set to Add WooCommerce Snapchat Pixel to Your Store?

Snapchat pixel is crucial for running ads because it easily lets you know about the conversion-related metrics in detail as well as keeps track of the ROI of your marketing campaigns.

Therefore, it’s important to set up a Snapchat pixel on your WooCommerce store.

The reason why we prefer FunnelKit to add a Snapchat pixel is because it’s a complete package.

Not only it lets you set up your high-converting sales funnels with ravishing built-in templates but it also has a deep integration with Snapchat pixels.

All you need to do is enter the Snap pixel ID and enable the events you want to track without copying and pasting any of the pixel codes.

Funnel Builder by FunnelKit is one of the must-have tools for all WooCommerce store owners who are looking to amplify their business.


Here are some additional resources for you:

Feel free to subscribe to our YouTube channel and join our Facebook group to get tips about conversion strategies in your business.

Author: Editorial Team
The Editorial Team at FunnelKit (formerly WooFunnels) is a passionate group of writers and copy editors. We create well-researched posts on topics such as WordPress automation, sales funnels, online course creation, and more. We aim to deliver content that is interesting and actionable.
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