How to Send Custom WooCommerce New Order Emails

So, your WooCommerce store just made a sale… but did you receive the order email?

Missed or delayed new order notifications are a common problem in WooCommerce, leaving store owners unsure about order updates. 

The good news? Fixing it is easier than you think.

In this article, we'll walk you through setting up automated WooCommerce new order email notifications using default settings. We’ll also cover how to customize your email design for a more professional touch without any custom CSS coding.

Want to grow your WooCommerce business? Click on the link below to explore an exclusive offer!

Why Are Sending New Order Email Notifications in WooCommerce Important?

A WooCommerce new order email is an automated notification sent to store owners whenever a customer places an order. 

Here’s why it’s essential for your store:

• Real-time order alerts

Every time a customer places an order, you get an instant email notification. This ensures you’re always aware of new sales without having to check the WooCommerce dashboard manually. 

It keeps you in control and ready to act, especially during busy sales periods or holidays.

• Faster order fulfillment

Quick notifications mean you can process and ship orders promptly. Delayed notifications often lead to slow fulfillment, which frustrates customers and can harm your store’s reputation. 

Timely emails ensure your customers get their orders faster, leading to higher satisfaction and positive reviews.

• Operational efficiency

Managing multiple orders without automated notifications can get messy. Email alerts streamline your workflow by keeping all new order details organized in your inbox. 

Whether you’re handling fulfillment alone or managing a team, it simplifies coordination and reduces manual checking.

• Reduces errors and missed orders

Missing an order due to a lack of notifications can cost you sales and damage trust. Email notifications serve as a safety net—every order is logged both in WooCommerce and your email. 

This double layer helps prevent oversights, ensuring no customer is left waiting unnoticed.

• Improved communication and record-keeping

New order emails create an automatic paper trail. Not only do they help track orders in real time, but they’re also useful for future reference—whether for accounting, resolving disputes, or analyzing sales trends. 

It keeps your records clear and accessible.

Does WooCommerce Send New Order Email By Default?

Yes, WooCommerce has the option to send new order email notifications to the store admin /chosen recipients. Here is what the default email looks like:  

However, you need to enable the new order email option from WooCommerce Settings. Plus, if you want, you can customize it to some extent for more details and move to the next section. 

How to Enable and Customize the Default WooCommerce New Order Email? 

Follow these steps to enable and customize default new order email in WooCommerce:

Step 1: Navigate to the new order email 

First, navigate to WooCommerce ⇒ Settings ⇒ Emails and look for ‘New Order’ email in the list of default email notifications.

Step 2: Enable the new order email 

Next, hit the Manage option. 

Make sure to check the “Enable This Email Notification”.

Step 3: Configure the email content

Next, set the following things:

• Recipient(s): Specify the email address(es) where the new order notification will be sent. Use a comma to separate multiple recipients. 
• Subject: Set the subject line that appears in the email inbox.
• Email heading: Define the title shown at the top of the email body.
• Additional content: Add any custom message or extra details you'd like to include.
• Email type: Choose the format—Plain text, HTML, or Multipart—for the email delivery.

Next, make sure to hit “Save changes” when done.

Step 4: Set up email sender options and customize the template

Now, come back to the emails page. Here, you can set the email sender options like from name and from address. 

Next, add a Header image, Base color, Background color, Body background color, Body text color, Footer text, Footer text color, etc.

Make sure to save the changes. 

Now, for every new order, the set recipients will receive this email notification. 

Why Customize Your WooCommerce New Order Email?

The default WooCommerce new order email has limitations—you can’t easily modify the layout, design, or add extra details without deep coding knowledge.

A custom email gives you full control over branding, lets you include specific order info, and tailor the content to better suit your workflow. It ensures clarity, reduces back-and-forth, and makes your communication look professional.

Plus, with default WooCommerce options, you can’t easily track the new order emails sent or whether they were delivered proeropy easily from the WordPress dashboard.

In the next section, we will share how to set a custom new order email in WooCommerce using a plugin without any coding. Later, we will also share how you can track these emails. 

How to Automate Custom WooCommerce New Order Email Notification?

To send a customized new order email notification, we will use FunnelKit Automations.

With this marketing solution, you can customize all the WooCommerce transactional emails. Plus, different marketing emails based on the various events, such as WooCommerce follow-up emails and post-purchase emails, can be sent easily. On top of that, you can also send broadcast emails. 

Let’s install and activate FunnelKit Automations before we move on to the primary process. 

Step 1: Turn off the default failed order email notification

First, make sure to switch off the default option. Otherwise, your admin/team will receive double emails, which can lead to confusion.

To turn it off, from the WordPress dashboard, go to WooCommerce ⇒ Settings ⇒ Emails and click on the “Manage” option for New Order And uncheck the ‘Email this email notification’ option. 

Step 2: Navigate to the transactional emails section

Navigate to FunnelKit Automations ⇒ Transactional Emails and look for the failed order email for customers. 

Step 3: Edit the custom failed order email 

Now, hit the Edit line to start customizing the failed order email for WooCommerce. 

Here, you can set other receipts along with customers, from name, from email, and reply to email. 

Step 4: Add email recipient(s)

Next, add the receipt emails; you can add as many emails as you want and separate them with a comma. Use the {{admin_email}} to dynamically add admin email. 

Also, set the From Name, From Email, etc. 

Step 5: Add a custom subject line and preview the text 

Next, provide the subject and preview text. FunnelKit Automation offers different merge tags to add dynamic information to your email content. You can access the merge tags by clicking on the “{{..}}” sign. 

For example, here we are using {{store_name}}, {{order_id}} etc. Like the subject line, add a proper preview text.

Step 6: Customize new order email content 

Next, you need to customize the body of the email. For this, hit the edit option.

Now, you can customize the email template according to your preference. 

For instance, change the logo and add a heading, use a merge tag to add order information

This template already has an Order summary block that you can use to show or hide the Order Date, Order ID, Payment, Product Images, and Quantity.

Step 7: Customize the CTA to view the order details

You should include a CTA so the admin can go directly to the order page to update the status, send an invoice, or do any task they want to do. You can dynamically add the order page link using the merge tag “{{order_admin_edit_link}}”.

You can change the CTA text and style as well.

Step 8: Customize email body style 

To start customizing the email template style, hit the button “Layout Settings” at the bottom.

Now you can customize the desktop width (px), content alignment, content background color, and body background color. 

After making the changes, make sure to hit ‘Save’ to update. 

Step 9: Activate the WooCommerce new order email

The last step is to activate the new order email. For this, turn on the toggle button.

And that’s it. Your custom new order email notification is ready!

Here is how the custom new order email looks like:

How to Track New Order Email in WooCommerce? 

With FunnelKit Automations, you can easily track whether the new order notification emails were successfully sent or not and whether they were opened or clicked on the Contact Activity tab. If needed, you can also resend the email with just one click.

On the Email History tab, you’ll find a complete list of all emails sent by FunnelKit Automations. 

You can easily filter the list by transactional emails to locate your new order notifications. You can also refine the results by status and date for quicker access.

That’s how easily you can track new order emails in WooCommerce using FunnelKit Automations. 

Frequently Asked Questions About New Order Email in WooCOmmerce

• Why aren’t new Order emails being sent?

Common causes include incorrect email settings, disabled email notifications, or conflicts with plugins.

• How to fix WooCommerce mail delivery problems?

You can use an SMTP plugin to fix delivery issues. For more details, read our blog on WordPress SMTP. 

• Resolving issues of new order emails going to spam folders?

Ensure proper SMTP setup, authenticate your domain, and avoid spam-triggering words in email content.

With New Order Notification Effortlessly Track Every Order & Keep Customers Happy!

While default WooCommerce new order notifications serve a basic purpose, they often fall short in customization options plus have no way to track the performance. 

FunnelKit Automations fixes these issues by letting you fully customize your emails to match your brand. Plus, you can easily track if emails were delivered, opened, or failed—and resend them if needed. No order slips through the cracks!

As mentioned earlier, not just new order emails, you can customize every transactional email with this tool to improve customer communication and run your online business smoothly. 

So, don’t get stuck with basic email notifications, get FunnelKit Automations to use advanced email marketing for your business. 

Related Blogs

Editorial Team

March 17, 2025

How to Send Custom WooCommerce Low Stock Notification Emails

Are you constantly stressing about running out of your best-selling products and missing out on sales? Setting up and customizing WooCommerce low stock notification emails can really help your online...

Editorial Team

March 3, 2025

How to Optimize Your WooCommerce Order Pay Page for Better Conversions [Free & No-Code Method]

Not every online order follows the standard checkout process. Sometimes, a customer may request a custom order, need an invoice to finalize payment, or simply want to retry a failed...

Editorial Team

February 11, 2025

How to Set Up and Customize WooCommerce New Account Emails [Plus Follow-Up]

A new account email is more than just a confirmation—it's the first touchpoint that sets the tone for user engagement. WooCommerce sends new account emails by default, which are generic...