A well-thought-out WooCommerce shipping strategy can help you boost the sales of physical products.
96% of consumers consider shipping time and cost essential when shopping online.
Shipping is more than just getting your products from point A to point B. It's a critical component of your customer's shopping experience, affecting everything from cart abandonment rates to customer satisfaction.
The wrong shipping setup can lead to unexpected costs, shipping delays, and frustrated customers. In this competitive world of online business, you can’t afford to have any shipping mishaps.
Luckily, WooCommerce makes it easy to set up different shipping options for your customers so they can have a great shopping experience.
In this blog, we will share every detail of how WooCommerce shipping works and how you can easily set up different shipping methods in WooCommerce.
So, let’s begin.
WooCommerce is a popular e-commerce platform for WordPress. It offers a variety of shipping options and components to help you manage and customize your online store's shipping methods.
To understand how WooCommerce shipping works, you need to understand the different components of this E-Commerce platform. Here are the different components and aspects of WooCommerce shipping:
Let’s understand each of them one by one.
A shipping zone is a geographical region or area where the carriers deliver items. It's defined by combining different zip codes and measuring the package shipment from the point of origin to its destination.
You can set up different zones for local, regional, national, and international customers, each with its own set of shipping options.
You can get as specific as you need, from country to state to regions and zip codes. This is important because it lets you set up separate shipping zones and charge them differently for different locations.
For example, if you are a New York-based company, you can create a specific shipping zone for New York, setting up lower shipping rates for customers in that area.
Simultaneously, you can create a separate shipping zone for Texas and charge higher WooCommerce shipping rates for customers because you are shipping to a different location.
Let’s check how you can create a shipping zone.
Before creating any shipping zone, you should navigate to WooCommerce ⇒ Settings. On the General tab, you must ensure the Shipping Location is not set to “Disable Shipping and Shipping calculations.”
After checking this setting, go to the Shipping tab. Here, you will find a default shipping zone named “Locations not covered by your other zones.”
This zone is used for customers who do not belong to any areas you include in the custom shipping zone. As you most likely don’t ship to the location you don’t need to include in your shipping zone, there is no need to add a WooCommerce shipping method.
As a result, when a user enters a shipping address that is in a zone without shipping methods, they will be informed that no shipping is available.
To create a new shipping zone, click the Add Shipping Zone button on the prompt. Or you can even click on the “Add Shipping Zone” button next to Shipping Zones.
After that, provide a name for the Zone and specify the region.
You can type the initial of the region you want to choose and then select from the suggested dropdown list.
As mentioned earlier, you can select a country or state if you want. As shown below, you can choose the whole country, Australia, or any of the states.
Regions can consist of multiple countries, states, or continents.
You can also choose a specific ZIP or postal code of one state.
For that, click on the “Limit to Specific ZIP/postcodes” and add the zip codes. You can add a set of postcodes (one per line), a range of postcodes (e.g., 90210…99000), or use wildcards (e.g., CB23*).
You need to add WooCommerce shipping methods after adding a name and choosing the regions. (We’ve discussed about shipping methods in the next section).
To add shipping methods, click on Add Shipping method, then from the dropdown, choose an option and click on “Add Shipping Method”. Finally, click on Save Changes.
After adding the shopping methods, click on Save Changes to save the zone.
WooCommerce will match a customer’s address to a single zone using their shipping address and offer them the shipping methods assigned to that very zone. Shipping zones match the customer address from top to bottom; the first to match the customer address is always used.
You can sort the existing shipping zones just by drag and drop. For that, navigate to WooCommerce ⇒ Settings ⇒ Shipping ⇒ Shipping Zones. Now click the three horizontal lines on the left side and drag and drop on to change the order.
This is how you can rearrange your WooCommerce shipping zones.
To edit a shipping zone, hover on the Zone and click on the “Edit” option.
Now, you can modify the shipping name, zone, and shipping methods in WooCommerce. After making the changes, click on Save Changes.
This will update the shipping Zone.
That's how you can update the details of a shipping zone.
You can delete a shipping zone if you want. To delete any WooCommerce shipping zone, hover on that and click on Delete. After that, you will be asked to confirm; click OK to confirm and delete the shipping zone.
Now, let’s talk about shipping methods.
WooCommerce shipping methods represent a set of rules for how a store decides how much to charge customers for shipping when they buy something online.
These rules can be based on things like where the user lives, how heavy the items they are buying, or even if customers want to pick up the items in person themselves.
By default, you get three shipping methods built into WooCommerce:
WooCommerce Free Shipping refers to a shipping method that allows you to offer free shipping to your customers for specific orders or under certain conditions.
To set up free shipping in WooCommerce, you need to select free shipping as your shipping method.
After that, click on the ‘Edit’ option to customize the settings.
To offer free shipping, you must specify a title displayed on your website's front end. Additionally, you'll need to establish the conditions under which free shipping will apply.
As part of free shipping, it requires you to get different options. If you want to offer free shipping without any conditions, choose N/A.
Here are the other options:
A valid free shipping coupon: If you choose this option, anyone with a valid coupon can avail of free shipping for an order.
A minimum order amount: This option allows you to set up a minimum order amount that a customer has to place to avail the free shipping. If you choose this option, you will get two more options:
A minimum order amount OR a coupon: This option gives users both options. Either they can avail free shipping using a coupon or if they purchase a product worth a certain amount.
A minimum order amount AND a coupon: If you choose this option, then customers have to do both: buy products worth a certain amount and apply a coupon code to avail of free shipping.
The "Flat Rate" shipping method is a commonly used and flexible option that allows you to charge a fixed shipping fee for orders based on various criteria.
Flat-rate shipping in WooCommerce is quite handy for e-commerce stores with straightforward and predictable shipping costs.
Here's how the flat rate settings work in WooCommerce:
The placeholder [qty] charges an additional fee for each product in the cart. For example, using 10 + (2 * [qty]) will charge base $10 plus $2 for each item in the order.
The placeholder [fee] charges an extra shipping fee based on a percentage of the total. Set a percent, then a min_fee or max_fee, which means the fee can’t go below or above a certain amount. For example, you can use something like 5 + [fee percent=”5″ max_fee=”15″]. This will cost your customer $5 dollar plus 5 percent of their order total but not exceeding $15.
Make sure to hit the ‘Save changes’ button when done.
The local pickup shipping option allows customers to place orders online and then pick up their purchased items in person from a physical location, such as a retail store, warehouse, or any pickup point.
It's a convenient shipping method for businesses that have a physical presence and want to offer a no-cost or low-cost alternative to traditional shipping.
As mentioned earlier, if you want, you can offer multiple shipping methods for one shipping zone in WooCommerce.
But you can remove any unnecessary shipping methods from a shipping Zone at the same time.
For that, go to that shipping zone, hover on the shipping method, and click on ‘Delete’. After that, click on “OK” to confirm and delete the shipping method.
If you do not want to remove the shipping method completely, you can temporarily disable it by turning off the toggle button.
This will remove shipping from the WooCommerce checkout page.
Shipping classes in WooCommerce allow you to group similar products together to set the same shipping rates and methods. This feature is particularly useful when you have products with different shipping requirements, such as size, weight, or shipping destination, and you want to apply specific shipping rules to each group of products.
For example, a shirt weighs much less than boots. In this scenario, if you want to charge differently for these two items, you can set different shipping classes for them, like assigning lightweight to t-shirts and heavyweight to boots.
To use a WooCommerce shipping class, first, you need to create the class, then set up rates, and lastly, assign the classes to the products for which you want the WooCommerce shipping rates applicable.
To create a shipping class, navigate to WooCommerce ⇒ Settings ⇒ Shipping. Then go to the WooCommerce shipping classes tab and click on “Add Shipping Class.” After that, provide the shipping class name, slug, and description; finally, click on “Save Shipping classes” to save the new class.
You can add as many WooCommerce shipping classes as you want.
Now, you can set up different rates for the WooCommerce shipping zones with flat rates for products with different shipping classes.
Edit flat rate shipping for the zone where you want to set up custom rates. Now you should see new settings options.
You will find a field to set shipping rates for all the WooCommerce shipping classes you created. We created two, so here, we need to provide rates for those.
You also have to choose the calculation type. The options are listed below:
Note: If you use the per-class calculation type, you’ll want to fill in the “No shipping class cost” field. On the other hand, if you use per order, then the flat rate would be counted in case products don’t have any shipping class assigned to them.
After setting up the rates, click on Save Changes.
Once your shipping classes are created, you must assign them to your WooCommerce store products.
To assign a shipping class, edit any product. On the product tab section, move to the Shipping tab. Here, you can add the shipping class from the dropdown.
After adding the shipping class, click on Update.
Hopefully, now you understand all the components of the WooCommerce shipping class.
Now let’s take a look at some of the shipping options WooCommerce provides:
Along with the above three components, WooCommerce also offers some generation shipping settings You can find those options in the “Shipping Options” section Make you choose your preferred choice among these WooCommerce shipping options:
Calculations: As per the calculation, you can enable the shipping calculator on the cart page. You can also choose to hide shipping costs until an address is entered.
Shipping destination: As per shipping destination, you get three options to choose from:
To provide you with a comprehensive understanding, let's explore the step-by-step journey of how the shipping process unfolds.
Here, we will show you the process of creating a shipping option where we offer flat-rate shipping all over America.
The WooCommerce shipping rates will be calculated based on the product weight, which will be counted based on shipping class.
So, let’s begin.
Navigate to WooCommerce ⇒ Settings ⇒ Shipping ⇒ Shipping Zone and click on “Add shipping zone”.
Now, provide a name and choose the region; here is our case: choosing the whole ‘United States’ as our region.
Now, it’s time to add a shipping method. For that, click “Add Shipping Method” and choose one option from the dropdown. Here, we are going to choose a Flat Rate. After that, click on “Add Shipping Method” to add.
This will add a flat-rate shipping method to your WooCommerce shipping zone.
Now, move to the ‘Shipping Classes’ section and add a shipping class by providing the name, slug, and description.
Make sure to click on “Save shipping classes”.
To set up the shipping rate, return to the shipping zone tab and click on the edit option for the shipping zone.
Now click on the Edit option to configure your shipping method.
Now, set up the following options:
If you choose per class, you must provide a value for the “no shipping class cost” field.
After making the changes, click on 'Save Changes'.
As shown earlier, go to the WooCommerce shipping tab on the product data section and add the shipping class.
Click on ‘Update’ when done to save the changes.
The last step is to check if the rates you set up are working currently. Add the items with the shipping classes to your cart and try to checkout with the billing address included in the shipping zone you created.
As you can see, your WooCommerce checkout page will display all the shipping options here.
The shipping rates have been calculated using the formula we assigned to the heavy shipping class that this product in the cart belongs to.
You can expand the functionalities of WooCommerce shipping with the help of many advanced plugins.
Here are some of the best free and paid WooCommerce shipping plugins:
Effective shipping management is crucial for the success of any WooCommerce store. By setting clear shipping policies and offering various shipping options, you can enhance the overall shopping experience for your customers.
A great WooCommerce shipping strategy helps you meet customer expectations and leads to increased sales, customer loyalty, and overall business growth.
If you need more features than the default shipping options in WooCommerce, you can always rely on the advanced WooCommerce shipping plugin we discussed.
So make sure you develop a solid WooCommerce shipping strategy to start growing your business.