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How Proof Nutrition Increased Conversions with FunnelKit Funnel BuilderProof Nutrition had already built a loyal audience through fitness-focused content and science-backed supplement offerings.As the brand expanded its range of functional nutrition products, it needed a checkout experience that could handle multiple product types while keeping the buying journey simple and trustworthy.With FunnelKit Funnel Builder, Proof Nutrition created a smoother, more conversion-focused checkout experience inside WooCommerce.The result was a cleaner buying journey, stronger customer confidence, and more opportunities to increase order value.About Proof NutritionProof Nutrition helps people improve their health, fitness, and performance through evidence-based supplements and functional nutrition products.The brand was founded by Stan and Nikola, who have years of experience in fitness coaching and share a strong focus on science-backed health and nutrition principles.Their platform is built around premium supplements designed to support better lifestyle choices, long-term health, and everyday performance.Business Challenges of Proof NutritionAs Proof Nutrition continued growing its online supplement business, the team wanted to create a faster, more modern buying experience from product page to checkout.A few key features were missing from their ideal customer journey:The brand wanted a faster checkout process, without unnecessary extra steps in between, like the cart pageThey also wanted to offer cross-sell and upsell items in a modern way so users can easily add them to their cart.A replacement for the default WooCommerce checkout with a  cleaner, more mobile-friendly checkout with only the fields customers actually need.A no-code way to present last-minute add-on offers right before customers complete their purchase.Proof Nutrition needed a solution that could bring all these conversion-focused features together into one seamless buying journey.How FunnelKit Funnel Builder Solved Proof Nutrition’s ChallengesProof Nutrition used FunnelKit Funnel Builder to connect a functional side cart, upsell, and checkout experience into a single, streamlined flow.Faster path to checkoutFunnelKit Slide Cart replaced the traditional multi-step flow with an instant side cart that opens on add-to-cart, letting customers move to checkout faster.It also keeps the shopping journey uninterrupted.In-cart upsellsFrequently bought-together suggestions appear directly in the slide cart, allowing customers to add complementary products instantly.This creates natural upsell opportunities at the exact moment of intent.Optimized checkout layoutThe checkout was simplified by reducing unnecessary fields and restructuring the form for faster completion.Email is placed at the top, shipping details are streamlined, and only essential inputs are kept.Better mobile checkout experienceEnhanced phone field with country flag selection and validation improves usability, especially for mobile shoppers.The checkout feels lighter, faster, and easier to complete.One-click order bump on checkoutA final order bump is placed right before payment, allowing customers to add a relevant product with a single click.This increases order value without disrupting the flow.In Proof Nutrition’s WordsFunnelKit helped us bring everything together into one smooth buying experience. From the slide cart to checkout optimization and order bumps, it gave us the flexibility to design a journey that feels fast, clear, and aligned with how our customers actually shop. It’s made a noticeable difference in both simplicity and conversions.ResultsA more conversion-focused checkout experience became especially valuable as Proof Nutrition expanded its range of functional nutrition products and supplements.Key improvements included:A faster and more seamless path from product page to checkoutReduced friction during checkout, especially on mobileMore natural upsell opportunities through slide cart and checkout offersA cleaner checkout structure that helps customers complete purchases with less hesitationBetter support for selling multiple supplement types within one unified flowOverall, the buying journey became simpler, more focused, and better aligned with how customers naturally purchase health and nutrition products online.Proof Nutrition’s Future Plan With FunnelKitProof Nutrition continues to expand its range of functional nutrition products and supplement offerings.With FunnelKit Funnel Builder, they’re able to keep refining the buying journey as they scale — bringing products, cart experience, and checkout optimization together into one streamlined flow that supports higher conversions and a smoother customer experience.

How Arena Strength Improved Checkout Flow to Drive More Conversions and AOVArena Strength is a DTC fitness brand selling resistance bands and workout programs. Since their products are quick, impulse-friendly buys, the checkout experience plays a key role in completing sales.A smooth checkout flow using FunnelKit Funnel Builder helped them reduce drop-offs by keeping the process simple and relevant to what the customer is buying, whether it is a single band set, a bundle, or a workout subscription via app.They were also able to increase average order value by adding order bumps at checkout, such as upgraded bands or small add-on guides that complement the main purchase.About Arena StrengthArena Strength sells resistance bands, workout gear, and digital training programs built around a simple idea: strength training that works without a gym.While the company is headquartered in Hong Kong, it also operates warehouses in multiple regions and ships to Australia, the United States, and Canada. This ensures fast shipping regardless of where the customer is, and that’s intentional. A training program loses its value if the equipment is stuck in a warehouse halfway across the world.On the other side, the app and workout guides provide structured routines built in. Customers receive both the equipment and the training together, so they don’t have to figure out what to do next. Everything is designed to make consistency easier from day one.Business Challenges Of Arena StrengthWhen Arena Strength built its WooCommerce store, the main challenge wasn’t just selling products. It was creating a checkout experience that worked smoothly for a global customer base without losing clarity or causing delivery issues.Checkout form limitations: The default WooCommerce checkout didn’t allow enough control over field placement. Key fields like email couldn’t be prioritized, and the structure felt rigid.Shipping accuracy issues: With global shipping, accurate address capture was essential. Missing details like apartment, suite, or unit numbers can cause potential delivery problems.Lack of a real mini cart experience: WooCommerce shows order details but not a proper mini cart. Arena Strength needed a clearer, more visual summary that included product images, quantities, and a clearer order breakdown for easy review.No way to add checkout add-ons: There was no simple way to offer one-click add-ons at checkout, missing opportunities to upsell items like extra bands or accessories at the right moment.How FunnelKit Funnel Builder Solved Arena Strength ChallengesArena Strength was using WooCommerce, but the checkout needed more control for global shipping and a smoother buying experience. FunnelKit Funnel Builder helped simplify and optimize the entire flow.Cleaner checkout for better controlThey reorganized the checkout form, prioritizing key fields like email at the top while keeping the rest of the form simple and easy to complete.Improved shipping accuracyWith additional fields to collect key details such as apartment, suite, and unit numbers, they were able to reduce delivery errors without making checkout feel lengthy.Better mini cart experienceThey replaced the basic order summary with a clearer mini-cart-style layout that shows product images, quantities, and order details in a more visual format.Easy in-checkout add-onsOne-click add-ons were added so customers can upgrade or add extra products during checkout without breaking the flow. They placed it right above the “Place Order” button to get maximum conversion rate.What Arena Strength Has to Say About FunnelKitWe needed a checkout that was cleaner, more flexible, and still powerful enough to handle global shipping and upsell offers on the checkout without making things complicated. And we found all the solutions in FunnelKit Funnel BuilderResultsA cleaner, more structured checkout made the buying process easier to completeBetter address collection helped reduce shipping errors across global ordersA visual mini cart gave customers a clearer view of their order before paymentOne-click add-ons helped increase order value without adding frictionArena Strength & FunnelKit Funnel Builder: Built for Long-Term GrowthArena Strength needed a checkout that could support global shipping, stay simple for customers, and scale as the brand grew.FunnelKit Funnel Builder gave them exactly that.  A flexible checkout experience built around how their customers actually buy.The improvements in checkout clarity, shipping accuracy, and order value made an immediate impact, but what mattered most was reliability.As Arena Strength continues to expand into new markets and serve customers worldwide, they plan to keep FunnelKit Funnel Builder as a core part of their growth strategy.Not because they have to, but because it continues to deliver.Want similar results for your fitness brand?

How Traditional Cooking School Personalized Checkout Flows to Increase AOVArena Strength sells healthy eating. FunnelKit's Funnel Builder’s ability to redirect customers to a dynamic checkout flow based on cart items helped them. This made the checkout experience more relevant to each customer and helped improve conversions.Plus, with the order-bump option at checkout, this online cooking business can also effectively boost its AOV.Arena StrengthArena Strength is a USA-based store that promotes Bible-backed cooking methods to help customers lead healthy lives through better food choices.The focus is on whole foods and time-tested techniques that support better digestion, energy, and overall wellness without restrictive diets or processed ingredients.One of their main offerings is the Eat God’s Way online group class, where students learn foundational skills such as sourdough, fermentation, and batch cooking. The program is designed to make healthy cooking simple and sustainable in everyday life, while also helping families save time and reduce food stress.Business Challenges Of Arena StrengthWhen Arena Strength built their store on WooCommerce, the key challenge was how to sell different products to different customer needs.Here are the problems they were facing:Limited checkout form customization: The checkout experience couldn’t be easily redesigned, such as reordering checkout fields or removing unnecessary ones.No dynamic checkout based on cart content: All customers saw the same checkout experience, rather than personalized flows based on what they added to their cart.No flexible course pricing display: Since they offer different subscription plans for their courses, there was no option to show plans at checkout so users could compare or switch between them.No personalized checkout content: Reviews, messaging, and offers on the checkout page couldn’t be customized based on the product being purchased.No in-checkout add-ons: There was no way to offer relevant one-click add-ons at checkout to increase average order value (AOV).How FunnelKit Funnel Builder Solved Arena Strength ChallengesArena Strength created multiple checkout flows while keeping the brand experience consistent, allowing them to deliver different value propositions at checkout based on customer needs without changing the overall feel of the store.Have a look at the features they used and how they used them:Custom Checkout Form For Digital ProductsSince they sell digital products, they used FunnelKit Funnel Builder to redesign the default WooCommerce checkout experience.They kept only 9 essential fields, which were all they needed to process orders efficiently.Since each of these fields was necessary, they made them mandatory. To make the process even smoother, they used the enhanced phone field, which automatically shows the country flag and dialing code, making it easier for customers to enter accurate information during checkout.Different Checkout Page For Different ProductsThey used a different checkout page for different product types using a conditional/ rule engine option.So while the design and theme stay the same, the checkout page content is different based on the cart items.Like for eBook & Video Package as they are offering 58% off, it's highlighted on top:Then all their checkout pages have a 100% Satisfaction Guarantee trust badge, but the messaging is different and is about the product in the cart.Note: All the testimonials/reviews on the checkout page are specifically about the product in the cart.Let Customers Choose a Pricing Plan for the Course on CheckoutWhen customers try to buy any of the courses, during checkout, Traditional Cooking School uses FunnelKit Funnel Builder’s “Product Plan” block to show all available plans, along with the price and any discounts for each plan.Customers can easily switch to their preferred plan and check out without having to go back to the product page or cart page.Offer One-Click Add-Ons on Checkout to Boost AOVFor some products, they use the order-bump feature in FunnelKit Funnel Builder to offer one-click add-ons that effortlessly boost order value.They use the order bump feature strategically, with a clear heading that highlights the discount, followed by a helpful description of the offer.And the placement is right above the “Complete Order” button, ensuring it catches the user’s attention at the final step, which helps improve add-on uptake and overall conversions.What Arena Strength Has to Say About FunnelKitWhile we originally chose FunnelKit Funnel Builder for its robust feature set, what truly stood out was the support team, who were consistently available whenever we needed help. Looking back, I can’t imagine running our business and serving different customer needs as smoothly without this platform and the team behind it.ResultsA simplified checkout with trust badges and testimonials helped reduce friction and build buyer confidence.Dynamic product-specific checkout flows made the experience more relevant based on the products in the cart.Letting customers switch pricing plans at checkout made decision-making easier.Strategic one-click order bumps helped increase average order value without disrupting the checkout flow.Arena Strength & FunnelKit: A Winning CombinationThe brand needed a checkout setup that could handle a growing catalog without making things complicated for their customers. FunnelKit Funnel Builder fits that need well.What stood out to the team was how quickly they could build different checkout experiences for different products. No bloated setup. No workarounds. Just simple flows that matched how their customers actually buy.The results have been strong enough that they’re not looking elsewhere. As they expand their course offerings and refine the buying experience, FunnelKit Funnel Builder remains part of their stack.Not because switching would be difficult, but because it consistently works.They plan to keep building on it. For a team focused on teaching rather than troubleshooting tech, that kind of reliability matters more than any feature list.

f.64 Elite Academy had built a loyal community of photographers through YouTube, but wanted a smarter way to grow both recurring memberships and premium course sales through WooCommerce.With memberships, training programs, and educational resources, they needed a checkout experience that could present relevant offers without disrupting the buying journey.With conversion-optimized checkout by FunnelKit Funnel Builder, f.64 Elite Academy introduced streamlined checkout for all product types they sell, including training and membership. Plus, it started offering one-click add-ons on the checkout page to effectively boost average order value.The result was higher membership signups, stronger course add-on acceptance rates, which resulted in better revenue.About f.64 Elite Academyf.64 Elite Academy helps photographers improve their creative and post-processing skills through structured training, membership programs, and advanced learning resources.Built by veteran photographer and educator Blake Rudis, the platform focuses on practical learning, artistic growth, and community-driven improvement.To scale its online operations, the brand adopted WooCommerce and FunnelKit to streamline checkout, increase membership conversions, and drive more course sales through optimized buying experiences.Business Challenges Of f.64 Elite AcademyWhen f.64 Elite Academy chose WooCommerce to build their online store, they quickly realized that while WooCommerce is a powerful infrastructure, the checkout experience needed some improvement.However, a few challenges stood in the way:Limited customization options for the WooCommerce checkout pageLack of a no-code solution to easily add testimonials or trust badgesLimited options to display additional offers on the checkout page to increase order valueHow FunnelKit Funnel Builder  Solved f.64 Elite Academy Challengesf.64 Elite Academy was using WooCommerce to run their store, but the checkout experience needed improvement, especially since they were selling memberships and courses together in one flow.FunnelKit Funnel Builder helped them turn the checkout into something clearer, more trustworthy, and easier to complete.A cleaner checkout for both memberships and coursesInstead of separating everything, they combined memberships and one-time course purchases into a single checkout experience.The order summary now clearly explains what the customer is getting. It shows membership details like recurring billing and renewal dates along with course pricing.This made the whole process easier to follow and reduced confusion at the final step.Adding trust right where it matters mostThey added a “Why Buy From f.64 Elite” section directly on the checkout page to reduce hesitation.It includes simple trust signals like being a US veteran-owned business, secure encrypted payments, and unique course content. They also added real customer testimonials and visible support contact details so customers feel supported if they need help.Small trust signals and customer support details that improve confidenceAlong with testimonials, they added subtle reassurance like “4.9 stars and counting” and clear security messaging.Nothing complicated, just simple cues that help people feel safe at the moment of decision. Plus, they added customer support email so if anyone has any questions, they can simply contact.Increasing order value with a smart order bumpAn order bump was placed right above the payment options to increase average order value.It highlights an additional course with a clear discount and time-limited offer. The goal is simple. Make it easy for customers to add it without overthinking.With FunnelKit Funnel Builder, the checkout became simpler, clearer, and more conversion-focused. It reduced confusion, built trust at key points, and also helped increase order value through a well-placed offer.In f.64 Elite Academy’s WordsWith FunnelKit, we were finally able to improve our checkout experience in a way that feels clean, fast, and easy for our customers. Everything now flows the way it should.ResultsA smooth checkout experience is especially important when selling a mix of memberships and courses. From the f.64 Elite Academy’s implementation, a few key improvements stood out:Reducing unnecessary checkout complexity helped make the buying process faster and easier to completeClearly showing membership details, course contents, and pricing improved transparency and reduced hesitationAdding trust elements like testimonials, secure checkout messaging, and support details helped increase buyer confidenceIntroducing a well-placed order bump helped increase average order value without disrupting the checkout flowf.64 Elite Academy’s Future Plan With FunnelKitf.64 Elite Academy plans to continue optimizing its checkout experience as they expand their courses and membership offerings.They value how FunnelKit Funnel builder makes it easy to present subscriptions, one-time courses, and additional offers in a single streamlined flow, while also improving trust and reducing drop-offs.If you want to create a high-converting checkout experience for your own digital products, FunnelKit Funnel Builder can help you build a simpler and more optimized buying journey.Get started today with FunnelKit Funnel Builder.

Advanced Coupons was looking to simplify checkout, implement smart order bumps, and minimize cart abandonment. FunnelKit helped them achieve higher conversions and larger order value.About Advanced CouponsFounded in 2012, Advanced Coupons has become a trusted name in the WooCommerce ecosystem.With 25,000+ active users worldwide, their plugin empowers online stores to run advanced promotions like BOGO deals, loyalty programs, gift cards, and store credits.Their mission is to help merchants drive repeat sales and customer engagement without relying on just basic coupon codes.The ChallengeWhen Advanced Coupons was preparing to launch their site, they hit some roadblocks with WooCommerce’s default checkout:Too many unnecessary fields, slowing down customers.No option to ensure the accuracy of phone numbers.No clean way to showcase relevant add-ons at checkout.Limited space for showing testimonials, terms, or guarantees key element for building trust.“As a WooCommerce plugin company, we knew custom coding could fix it, but that’s not scalable or reliable. We needed a plugin that just worked,” their founder explained.That’s when trusted peers recommended FunnelKit. After testing, the team quickly saw how much it could simplify and optimize checkout.The Solution FunnelKit ProvidedTo overcome their obstacles, Advanced Coupons implemented multiple FunnelKit features.Let’s see which features made a difference.FunnelKit Checkout: Optimize checkout for selling pluginsOnly collect information necessary to sell the pluginAdvanced Coupons made the checkout form as short, smooth, and error-free as possible.Since they sell digital plugins, collecting a full billing address wasn’t necessary, nor was a detailed address for billing.Just knowing the customer’s country was enough. Neither was the billing address. Using FunnelKit’s Shoppe template, they removed unnecessary checkout fields.As a result, the checkout process now allows users to complete purchases quickly and effortlessly, reducing friction and boosting conversions.Collect accurate numbers with an enhanced phone field toAdvanced Coupons needed accurate phone numbers for SMS updates and customer support.FunnelKit provided a smart phone field that automatically applies country codes and minimizes errors.As a result, phone data is accurate, reducing failed messages and improving customer communication.Encourage customers towards purchase with trust badges and testimonialsAdvanced Coupons added key trust elements to their checkout, including a money-back guarantee, a store owner verification badge, and mentioning that over 25,000 users already trust the brand, etc.These elements build customer confidence, reduce hesitation, and encourage more users to complete their purchases.FunnelKit Order Bump: Sell bundle as one-click addons on the checkoutAdvanced Coupons combines coupons, loyalty programs, and gift cards to provide customers with more value.They wanted a way to bundle product checkout, and FunnelKit’s order bump made this possible.Advanced Coupons set up their bundle product as an order bump, allowing users to add it to their cart with a single click.To maximize acceptance, they used clever tactics likeHighlighted current savings clearlyShowed how much more customers could saveUsed bright colors to draw attention to the sale priceWith this simple setup, they saw a significant increase in bundle sales.Results After Switching to FunnelKitBy upgrading their checkout with FunnelKit, Advanced Coupons achieved:Boost in overall conversions (reduced cart abandonment)Higher average order value through order bumpsBetter mobile checkout experience for global buyersImproved customer trust and satisfactionIn Advanced Coupons’ WordsFunnelKit has transformed how our customers experience checkout. By simplifying the process, offering smart order bumps, and keeping mobile users in mind, we’ve seen higher conversions and happier customers. It’s an essential part of how we grow our business globally.ResultsStreamlined checkout ensured fewer drop-offs.Order bumps can directly grow revenue without feeling pushy.Social proof plus transparency builds trust right at the conversion point.Future Plan With FunnelKitAdvanced Coupons continues to use FunnelKit to grow sales and expand its global reach.With every new feature, they’re finding fresh ways to keep checkout simple, transparent, and conversion-focused.If you are a WooCommerce plugin owner looking to boost sales and AOV, like Advanced Coupons, you can achieve the same results.Setting up a conversion-optimized checkout and order bump takes just 10 minutes.Get started today with FunnelKit!

AdTribes leveraged FunnelKit to simplify purchases and grow revenue.AdTribes, a leading WooCommerce product feed plugin, wanted to provide its plugin buyers with a seamless and intuitive checkout experience. FunnelKit simplified the flow by removing unnecessary fields, making it highly effective for conversions.About AdTribesAdTribes helps WooCommerce store owners create product feeds for advertising platforms, shopping networks, and marketplaces without any technical hassle.Trusted by over 90,000 store owners, AdTribes offers hundreds of ready-to-use templates for Google Shopping, Facebook, Bing Ads, and more, supports unlimited products and feeds, and provides advanced filtering and customization.How FunnelKit Helped AdTribes Solve Their ChallengesA minimal, frictionless checkout experienceFunnelKit transformed AdTribes’ checkout into a minimal, clean design with only five essential fields: email, first name, last name, country, and phone number, plus payment details.The enhanced phone field ensured accurate phone number capture with country flags, automatic country code selection, validation for errors, and helpful guidance.Building trust with badges and testimonialsFunnelKit allowed AdTribes to add trust badges, testimonials, and guarantee details directly on the checkout page, giving users confidence and encouraging more completed orders.Smooth checkout on any deviceFunnelKit’s responsive checkout and collapsible order summary ensured that mobile users could easily view order details, update items, and apply coupons, providing a smooth purchasing experience on any device.Customer’s VoiceWith FunnelKit, we finally have a checkout that’s fast, clear, and fully mobile-optimized. It reduces friction, builds trust, and helps our customers complete their orders confidently.ResultsMinimal checkout reduces friction and boosts conversions.Trust badges and testimonials encourage completed orders.Responsive design and the enhanced phone field created a smoother mobile checkout experience.AdTribes’ Next Steps with FunnelKitAdTribes is focused on continually refining the checkout experience for its plugin buyers. With FunnelKit, they plan to explore more ways to reduce friction, make purchases effortless on any device, and enhance overall customer confidence.The team sees FunnelKit as a long-term partner in ensuring a smooth, reliable, and conversion-friendly buying journey for every user.

BuddyBoss turned its checkout into a smooth, high-converting process, boosting sales with FunnelKit.BuddyBoss Boosted Conversions & AOV with FunnelKitBuddyBoss, a platform to build online communities and sell courses, wanted a seamless checkout experience for both new and returning customers.By choosing FunnelKit, they streamlined the purchase process, reduced cart abandonment, and boosted sales.About BuddyBossBuddyBoss is a platform that helps you build online communities, membership sites, and sell courses on the web and mobile.Founded in 2010, it powers over 50,000 communities worldwide and offers tools for engagement, customization, and growth.BuddyBoss focuses on ease, freedom, and ownership, letting creators launch professional platforms without heavy development. Its flexible, all-in-one approach makes it ideal for coaches, educators, brands, and social networks looking to connect and grow their audiences.Challenges BuddyBoss Was FacingWhen BuddyBoss began, they were struggling with high cart abandonment due to an unoptimized checkout experience.Key challenges included:The checkout page wasn’t professional, fast, or smoothNo way to display testimonials to build trust and drive salesCustomers couldn’t update items without leaving the checkout pageToo many extra fields interrupted the checkout flowExisting customers needed a simpler, more user-friendly login optionThe checkout process wasn’t optimized for mobile users"From the very beginning, we were looking for a no-code solution we could trust. One that wouldn’t slow down our website, and FunnelKit has delivered exactly that, helping us streamline checkout and boost conversions." - Founder, BuddyBossHow FunnelKit Funnel Builder Helped BuddyBoss Solve Their ChallengesBuddyBoss used FunnelKit Funnel Builder to solve their problem and add a conversion-optimized checkout flow to their website:A professional checkout without unnecessary fieldsBuddyBoss streamlined the checkout by removing extra fields like company name, full billing address, and city, while customizing the design to match their brand.This created a clean, distraction-free checkout, helping customers complete purchases faster and reducing friction that caused drop-offs.Mini cart on checkout for updating quantityThey added a mini cart so customers could adjust quantities directly on the checkout page.This eliminated a major pain point, reducing cart abandonment and improving conversion rates.Clearly display what’s included with each purchaseBuddyBoss packages include multiple products, such as apps, themes, plugin licenses, support, and more.  They customized the checkout page to clearly highlight what’s included in each purchase.This way, customers could see the full value upfront, increasing trust, confidence, and completed sales.Collapsible order summary on mobileA collapsible order summary was added so mobile users could view items, update quantities, and apply coupons without leaving the page.Mobile checkout became smoother and more intuitive, boosting conversions.User-friendly login and password reset for existing customersSmart login and password reset pop-ups were added directly on the checkout page.Returning users could complete purchases without interruption, reducing cart abandonment and improving retention.In BuddyBoss's Words"With FunnelKit, we finally have a checkout that’s fast, user-friendly, and optimized for both desktop and mobile. It just works the way it should."ResultsA conversion-optimized checkout is essential for selling digital productsDon’t include unnecessary fields on the checkout if you don’t need themClearly showing what users will get with their purchase helps close more salesSmart login and password reset options make it easier to retain existing customersBuddyBoss’s Future Plan With FunnelKitBuddyBoss plans to continue using FunnelKit to enhance the purchase experience for courses, memberships, and community add-ons.The team values how FunnelKit has simplified checkout and highlighted exactly what members get, helping reduce cart abandonment with a smart login option.Want to implement a similar strategy and turn your checkout into a conversion machine?Get started today with FunnelKit.

Z Grills Australia transformed its checkout page into a conversion machine, boosting sales and AOV with order bumps using FunnelKit.How Z Grills Boosted Conversions & AOV with FunnelKitZ Grills Australia, a premium wood pellet smoker brand, wanted to expand its online presence and create an automated system to sell more grills along with relevant add-ons.After thorough research, they chose FunnelKit to pair with their WooCommerce store to deliver a seamless checkout experience with one-click order bumps for add-ons.This combination transformed their already successful business into an online success story, enabling them to sell more products and add-ons effortlessly, without the need for a salesperson to pitch manually. About Z Grills AustraliaZ Grills Australia delivers premium wood pellet smokers nationwide, from compact portables to full-size flagships, making it easy to enjoy authentic wood-fired flavor at home.Founded in 2017, the brand draws on decades of expertise in design, manufacturing, and service.To expand online, Z Grills chose WooCommerce and FunnelKit to boost sales and grow both locally and globally.We sat down with one of the founders to learn how FunnelKit helped them launch a successful, profitable online store.Business Challenges Of Z Grills AustraliaZ Grills Australia had an initial setup ready to sell online with WooCommerce that provided them with the flexibility to manage inventory and scale efficiently.But a few obstacles were holding them back:No quick order summary: Customers had to go to the cart page to see an order overview or update cart items.No automation for recommendations: Frequently bought together items weren’t suggested automatically.Lengthy checkout: Too many fields made the checkout process frustrating.No add-on on checkout: Important addons like warranties couldn’t be offered at checkout right when users are about to complete their purchase.No shipping info on checkout: Shipping policies were hard to communicate, critical for physical products.We could have tried to fix these issues with custom code, but the WooCommerce experts we consulted warned us it's not a reliable long-term solution. So, we looked for something that just worked, right out of the box," - Founder, Z Grills AustraliaThat’s how the team came across FunnelKit, which promised to solve pretty much all the problems they were facing. The founder mentioned that hundreds of positive reviews online about FunnelKit gave them the confidence to go for this plugin.How FunnelKit Solved Z Grills' Challenges Z Grills utilized multiple FunnelKit features to solve the problems they encountered.Have a look at the features they used and how they used them: FunnelKit Cart: Slide cart with in-cart product recommendationsZ Grills used FunnelKit Cart to provide a quick order summary and automated product recommendations. Here is how it worked for themAlways-accessible order summary on the slide cartBy adding an always-accessible slide-out cart with FunnelKit, Z Grills Australia instantly modernized its store.With easy customization options, they were able to align the cart seamlessly with their brand without any coding.Customers can now view their order summary and update items from anywhere on the site with a single click, improving the user experience and driving higher conversions.Smart in-cart “frequently bought together” sectionZ Grills utilized FunnelKit Cart’s in-cart recommendation feature to create a “frequently bought together” section, automatically suggesting relevant items.This boosted average order value and made recommending the right products effortless.FunnelKit Checkout: Optimize checkout page for conversionZ Grills optimized their checkout strategy with FunnelKit, turning it into a smoother, more conversion-friendly experience:Custom store checkoutBy choosing a minimalist template and tailoring it to their brand, they created a clean, distraction-free checkout that kept customers focused on completing their purchase.Auto address complete to collect an accurate addressUsing Google Address Autocomplete ensured addresses were correct, minimizing delivery errors and creating a reliable customer experience.Remove the unnecessary fieldsThey removed billing address, company fields, and the country field for domestic shipping, speeding up the process and making checkout frictionless for customers.Building trust with badges and testimonialsAdding trust badges and real customer testimonials increased buyer confidence, reducing hesitation and cart abandonment.Transparent shipping policyDisplaying FAQs directly on the checkout page proactively answered common questions, reducing confusion, which supported higher conversions.FunnelKit Order Bump: Boost AOV with one-click offers on the checkoutZ Grills offers a 3-year Gold Warranty with all their grills, and wanted a way to seamlessly integrate it into the sales process automatically and without feeling pushy.FunnelKit’s one-click order bump on the checkout was the perfect solution for this. Here is how they used it: Placed the 3-year warranty as an order bump inside the mini cart to grab attentionBriefly share what the warranty has to offer so customers know enough to make a decisionAdded a limited deal badge to create FOMO and highlighted the sale priceLeveraged FunnelKit’s advanced feature to auto-add the warranty to the cart, while still allowing users to uncheck if they didn’t want itResult?Most customers opted in, making it a consistent win for increasing average order value without interrupting the checkout flow.What Z Grills Has to Say About FunnelKit"We signed up for the 15-day money-back guarantee, thinking we’d test it out, but we’ve completely fallen in love. FunnelKit has helped us sell more products, increase conversions with order bumps and in-cart recommendations, and their support team is amazing whenever we need any help."ResultsA cleaner, smoother checkout with minimal fields drives higher conversions.In-cart suggestions help customers discover more products effortlessly.Order bumps are an instant win for offering relevant add-ons like product warranties.Real testimonials build customer trust and confidence.Adding shipping details on checkout reduces confusion and post-purchase queries.Z Grills Australia’s Journey With FunnelKit ContinuesZ Grills Australia has been using FunnelKit for over 7 years and plans to continue leveraging its conversion-optimized features to expand its business.Over the years, FunnelKit has helped them streamline checkout, boost sales with in-cart recommendations and order bumps, and provide a seamless shopping experience for customers.The team looks forward to using FunnelKit’s ongoing updates and support to grow even further.If you sell similar products and want to replicate the strategies that worked for Z Grills Australia, all you need is FunnelKit.