WordPress Bulk SMS Marketing: Drive Sales with Personalized, Automated Texts

Want to grab your customers’ attention before anyone else?

WordPress bulk SMS marketing puts your offers straight into their hands, where they’re almost guaranteed to be seen.

In fact, SMS messages have an open rate of 99%, compared to just 20% for email (SMSBump).

From flash sales and seasonal offers to new product launches, texts get opened, read, and acted on faster than emails.

In this blog, you’ll learn how to:

• Set up automated bulk SMS campaigns from your WordPress dashboard
• A/B test your SMS for maximum engagement
• Follow best practices to boost clicks, conversions, and sales

How To Set Up Bulk SMS Marketing From Your WordPress Dashboard?

Follow the steps below to set up a WordPress bulk sms campaign in easy steps:

Step 1: Set Up Your Twilio Account

You’ll need a Twilio account first to get started.

Twilio is an online solution provider that offers services such as calling, voice messaging, and SMS that you can use with different applications.

It provides a free trial of the premium services that you can set up and experiment with.

Head over to the Twilio website and sign up for the free trial.

Enter your name, email, and password to create your Twilio account.

You’ll receive a verification email - confirm it to proceed.

The next step is to verify your email address and phone number.

After that, select the products that you want to use.

Here, we’ll be selecting the ‘SMS’ with ‘Alerts & Notifications’. Then choose ‘With no code at all’ and ‘3rd Party integrations’.

Click on Get Started with Twilio once done.

You’ll get redirected to the Twilio dashboard.

Click on ‘Get a Trial Phone Number’ to link a phone number to your account.

This will generate your trial phone number.

You can find your Account SID, Auth Token, and Twilio phone number here on this screen.

Make sure to copy these details - you’ll need them in Step 3 of this post.

Step 2: Install and Activate FunnelKit Automations

We will be using FunnelKit Automations to send SMS from WooCommerce via Broadcast campaigns from the WordPress dashboard. Make sure to install both the free and the pro version.

Step 3: Connect WooCommerce-Twilio with FunnelKit Automations

Twilio lets you send and receive messages with ease using messaging APIs.

You can create an SMS marketing campaign with Twilio using FunnelKit Automations.

FunnelKit Automations integrates well with Twilio to set up SMS automations and broadcasts the way you want.

But first, you need to connect the two. 

Go to Connectos and hit Connect next to Twilio.

Paste your Twilio Account SID, Auth Token, and Phone Number here.

Once done, click on ‘Connect’.

You have successfully connected Twilio with FunnelKit Automations.

You are all set to send your bulk SMS messages to your audience.

Step 4: Create a WordPress bulk SMS broadcast

Now, go to Broadcasts, then on the SMS tab, hit the button "Create New Broadcast". After that provide a name and hit Add.

FunnelKit Automations lets you send standard SMS campaigns, or you can A/B test your campaigns, choose the best-performing one, and roll it out fully.

Select what you need, then click Next.

On the next tab, select the audience you want to send bulk SMS to. You can either send the message to all your contacts or apply a filter to send it to an exclusive group.

We are sending an SMS message to contacts who have already made a purchase. Click Add New Filter, then select WooCommerce. Choose Has Made a Purchase, set it to Yes, and click Apply Filter.

After that, hit Next.

On the Content tab, you need to add the SMS message, and you’re all set to go.

As a marketer, it’s important to keep your SMS copy short and sweet. The recommended limit is 160 characters, so make sure your message stays within this limit.

Always include an unsubscribe option as well.Once done, click Next.

Here’s the SMS message that we’re sending:

Step 5: Send immediately or schedule the bulk SMS broadcast

If you want to send the SMS immediately, click Send Now, and it will be broadcast to your audience.
You can also schedule it for later if needed.

That's it. This is how to send WooCommerce bulk SMS in simple steps.

How to A/B Test Your WordPress Bulk SMS for Better Results

For this, follow the steps shown in the above section, but while choosing the type, select AB testing

Next, select your contact list. Then, add the different variants of the SMS you want to send.

We highly recommend using the Smart Sending feature of FunnelKit Automations.

This feature tests a small sample of each SMS variation and automatically sends the best-performing version to the rest of your audience, maximizing engagement and results.

You can set the sample size and wait time according to your strategy.

After that, you can immediately send your WordPress SMS bulk campaign or schedule it for later.

5 Pro Tips to Remember For a Successful WordPress Bulk SMS Marketing Campaign

SMS messages can give you an incredible boost in sales if you use them correctly. Below, we are sharing 5 best practices to keep in mind when creating bulk SMS messages.

1. Get Consent

Data privacy laws are becoming stricter, and obtaining your customers' communication consent is not only legally required but also a good marketing practice.

Customers who consent to promotional messages show more engagement and conversions.

2. Segment your audience

Many marketers use customer segmentation in their email marketing campaigns and see higher engagement and conversion rates.

The same should be done for your bulk SMS marketing campaigns.

Segmenting your audience allows you to send relevant messages tailored to groups of people who share similar interests.

3. Keep it SHORT!

SMS stands for Short Message Service, so stay true to that.

Keep your messages short, concise, and to the point. Send clever and compelling messages. 

Make your messages clever and compelling so your customers take action instead of ignoring them or opting out.

4. Provide an opt-out route

In the US, the TCPA Act and the CAN-SPAM Act regulate SMS marketing. And they make it compulsory for marketers to get subscribers’ consent via opt-in, but also provide a way to opt out.

Also, the General Data Protection Regulation (GDPR) laws define how personal data should be handled. Every business should follow that.

You can attach a small line of text at the end of your message - “Text STOP to stop receiving these messages.”

5. Time your SMSs right

FunnelKit Automations lets you add a delay to your SMSs. So, send your messages at an appropriate interval or at a custom time.

As a reminder, you must comply with TCPA requirements calling for texts to be sent between 8 am and 9 pm.

More Questions About Bulk SMS For WordPress

Have a look at some of the frequently asked questions about bulk SMS for WordPress:

So, Are You Ready to Set Up WordPress Bulk SMS Marketing?

Combine Twilio’s text message marketing solution with FunnelKit Automations’ ability to customize your bulk SMS marketing campaign.

FunnelKit Automations lets you do more with your SMSs than just sending messages.

Personalize your messages for a particular customer segment, send messages according to the user’s timezone, delay the next message, set conditions to communicate with only interested customers, and SO MUCH MORE.

Visualize your bulk SMS marketing campaign in WordPress on the minimalist Canvas interface and automate your workflow step by step.

Try FunnelKit Automations today and take your business to the next level!

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