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Ever had a customer claim they never got their order confirmation or shipping email?
Ideally, you would double-check, but there’s no way to know if it was sent—or why it didn’t reach the customer’s inbox.
Without a proper WoCommerce email log, troubleshooting delivery issues is a guessing game. Plus, tracking email opens and clicks gives you valuable insights into your audience’s behavior.
In this post, we’ll walk you through setting up WooCommerce email logs step by step so you can ensure your emails are delivered and have the data to back it up.
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WooCommerce email logs give you valuable insights into the email activity happening on your store. Here's how to make sense of the data:
Having access to this log data ensures reliable email delivery and helps you troubleshoot issues in your WooCommerce store.
Implementing email logging on your WordPress or WooCommerce site offers several key advantages:
Incorporating email logging ensures reliable communication, aids in troubleshooting, and provides valuable data for optimizing your email strategies.
No, WooCommerce does not offer email logs by default. You would need a plugin like WordPress SMTP or a powerful CRM like FunnelKit Automations to check email logs in WooCommerce.
In the following sections, we will share how you can use these two methods to track WooCommerce email logs to stay updated on how your store’s emails are performing.
WP SMTP is used to configure and manage the email delivery settings for your WordPress site, ensuring reliable email delivery.
The free version of WP SMTP is enough to configure email and ensure deliverability. However, to access the email log feature and track email performance, you’ll need the pro version.
Make sure to install the WP SMTP pro version for full functionality.
Now follow these steps to enable and check the email log in WooCommerce using WP SMTP:
Go to WP Mail SMTP ⇒ Settings ⇒ Email Log.
Check the option Enable Log to enable logging in to WooCommerce.
Next, enable the following options as per your needs:
Make sure to click on ‘Save Settings’ to lock all your changes.
This should enable email logging in your store.
Now navigate to WP Mail SMTP ⇒ Email log, and here you will find details like
Subject, from, to, source, opened, clicked, and sent.
To find more details, you can hit on any of the emails and check the details.
If you want, you can resend it as well.
You can click on any email to see the email log for that specific email.
Limitations of Mail SMTP log data
WP SMTP logs help track basic email activity, but they stop there. They don’t connect emails to actual sales, conversions, or customer behavior, which can leave you guessing how your emails impact revenue.
Move to the next section to find out how you can track WooCommerce email logs using FunnelKit Automations.
FunnelKit Automations gives you a detailed log of all your emails, including transactional, automation, and broadcast emails.
Let’s check each option one by one.
To ensure you get data in the email log section for transactional emails, you need to enable them first. For more details, refer to our guide on transactional emails.
To track your email log, navigate to FunnelKit Automations ⇒ Emails ⇒ Transactional Emails and move to the ‘Contact Activity’.
Here, you can check all the transactional emails that have been sent, open, click, etc. You can view the email and resend it with one click if needed.
Automation needs to be enabled for this. Go to an automation and move to the Engagement tab. Here, you can find Contact, Details, Sent, Open, Click, Unsubscribe, Converted, and Revenue.
To check the email log for broadcast, go to the broadcast and switch to the Engagements tab. Here, you can find Contact, Details, Sent, Open, Click Unsubscribe, Converted, and Revenue.
Move to the Email History tab to check all the WooCommerce email logs from one place. Here, you can find Name, Source, Type, Subject, Sent On, Status, Sent, Open, Click, and Details.
You can filter the email log based on different
From here, you can go to the automation directly by clicking on the automation under source.
Next, under engagement, you can find the email log specific to that automation.
You can click on any contact and go directly to the contact detail page, where you can find the email log for that specific user.
Here, you can hit View to see details of each email sent. Plus, if you want, you can send any custom email using the Send Email option as well.
This is how you can keep a comprehensive track of your WooCommerce email logs using FunnelKit Automations.
Install plugins like WP Mail or FunnelKit Automations to track sent emails.
Improve deliverability by configuring WordPress SMTP like SendGrid, Postmark, Mailgun, etc., instead of PHP mail.
Check logs for failed or pending emails to troubleshoot issues. Review logs frequently to identify patterns of failures and ensure your emails are reaching customers.
Yes, you can easily find out why an email failed with FunnelKit Automations. Specifically for email automation, you can check the user's journey for that specific automation to understand why the email failed to send.
Yes. With both WordPress SMTP Mail and FunnelKit Automations, you can resend emails. However, you need to manually resend the email.
Tracking your WooCommerce email logs is crucial for maintaining smooth customer communication. Keeping a comprehensive log of all sent emails allows you to identify delivery issues easily, troubleshoot failures, and improve the customer experience.
To ensure optimal email deliverability and effectiveness, optimizing both your WP SMTP Mail and FunnelKit Automations setup is essential.
While the free WP SMTP Mail plugin is sufficient to ensure reliable email delivery, it focuses on technical aspects like SMTP configuration to prevent email failures.
On the other hand, FunnelKit Automations handles all your email marketing needs with features such as detailed email logs, automated email sequences, and contact management for a more comprehensive approach.
So, configure your email settings with SMTP and start using FunnelKit Automations to utilize the power of email communication to the fullest.
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